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To become successful is a choice. It is about good personal habits. Habits determine 95% of an individual’s success.

Do you have a friend who has a fetish for clean hands?

He keeps hand sanitizer with him all the time and often refuses to shake hands with people.

He’s so germophobic that he doesn’t even touch buttons to call the elevator (he uses a stick to press the button).

Whether you have such a friend or not, there’s one really famous guy who is obsessed with hygiene.

The name of that obsessive man is Donald Trump, the man runs away when it comes to shaking hands with people. The New York Times labeled this habit as a “barbaric ritual.”

Regardless of your grudges against him, Donald Trump is a genuine success story. Firstly, he is the frickin’ POTUS. He’s won the “Gaming Hall of Fame Award ” and served his time at WWF and the net worth of this guy is $3.5B.

Have you ever wondered how people like Donald Trump become highly successful?

Your success depends upon the good personal habits that you’ve formed over the past few years.

Some habits might sound laughable, but if they helped them hit the motherlode, then there’s no harm in trying out some of these insane habits.

Dan Brown – The Guy Who Does the Bat Trick

How do you cope with writer's block?

A walk. A steaming cup of coffee or go out for an outdoor adventure.

Dan Brown fights creative block by hanging upside down. According to Dan, doing the bat trick helps him relax and helps him to solve plot challenges.

Whenever Mr. Brown gets stuck with his plot, he takes his gravity boots and hangs upside down for a few minutes.

As silly as it sounds, this is one of Dan’s good personal habits that you can adopt to get out of the rut and take your creativity to a whole new level. And don’t compromise on the quality of the shoes. We don’t want you to slip out of the shoes and fall from grace.

Edward de Bono talks about the six thinking hats. Whenever you need to think differently, change your hat. Dr. Seuss lived his advice about the whole life. Those who've had the opportunity to have a sneak peek inside his closet would've witnessed around 300 hats. Whenever Dr. Seuss was faced with writer's block, he reached into his cabinet and pulled out a fatuous hat to inspire himself. His whimsical habits helped him to create the masterpiece “The Cat in the Hat” and other mind-bogglingly fantastic pieces of work for children.

In the year 1982, Michael Jordan scored the winning shot for his college team. From then onwards his journey to stardom amazed sports enthusiasts and critics alike. From that day onwards the NBA star wore UNC shorts under his Chicago Bulls uniform as a good luck charm. As time passed – Jordan changed his mid-thigh shorts to longer shorts. The guy won the NBA championship six times, earned MVP status five times, and merited his place in the Basketball Hall of Fame.

She is a feisty one on the court. Give her a crippled racket, and she will still destroy you. Yes. We are talking about none other than Serena Williams. With a record-breaking number of Grand Slams under her name, the tennis warrior carries out several pre-performance and on-court rituals. One of these rituals is to tie her shoelaces in a specific way. She wears the same pair of socks throughout one tournament. Bounces the ball five times before she serves for the first time and twice on her second serve.

A big fan of basketball, Barack Obama plays basketball whenever his schedule allows him, especially on election day. During his 2008 election, he skipped the hoops ritual and lost big time. Since then, Barack Obama has taken out time to refresh his mind with basketball. In the 2008 primaries, the former president followed his ritual and won the presidency.

Ellen DeGeneres in her daytime talk show catches a mint with her mouth before the opening monologue of the show. No, she is not sick. Ellen has won twenty-eight Daytime Emmy Awards to date. To elaborate on her habit, DeGeneres says that minty fresh breath in her mouth keeps her motivated throughout the show.

[embed]https://www.youtube.com/watch?v=ZYKZcq-Cbrc[/embed]

Heidi Klum – Lucky Bag of Teeth

Heidi Klum, Supermodel and TV star, has been known to carry a childhood memento as a good luck charm. A small pouch of baby teeth which she takes in everywhere she goes. Klum has recalled dropping her bag on an airplane and having to explain that she was looking for her teeth on the floor.

Is there anything that you carry as a good luck charm? Maybe you should start carrying one from now onwards.

Nakamatsu dives underwater and claims his best ideas come to him when he is "0.5 seconds before death."

Mr. Yoshiro Nakamatsu is the brain behind 3,000 inventions, including the floppy disk.

Of course, I don’t recommend any such habit, but I am a firm believer in moving away from your comfort zone. The best ideas come when either we are relaxed or when we are under tremendous pressure.

Link building is a key part of any SEO marketing strategy. It’s one of the things Google values the most. A well-implemented link building strategy ensures that you deliver relevant and high-quality results to people searching online. Not only that, but when you build links correctly (in line with Google's Webmaster Guidelines), it establishes better trust and authority.

In fact, a recent study by Ahrefs found that 91% of all pages on the web receive no organic traffic from Google, largely because they lack backlinks.

When adopting a link building strategy, it must be done with absolute care. A bad link can hurt your website’s ranking. Instead of boosting your site, it may struggle to keep up.

If you don’t want your website to go downhill, check out these six link building strategies. They might not be the top SEO trends, but they are essential for every link builder out there.

Let’s help you beat the competition online!

Emphasize Quality Content

In the past, search engines weren’t as sophisticated as they are today. If you want increased exposure for your business and want to rank your site at the top of SERPs, you need links that appear naturally. 

In 2018 or even 2019, it might not have mattered much where your links appeared. It was fairly irrelevant whether you were getting a backlink from a low-quality website faking authority. 

However, things are different now. Google’s algorithm has significantly evolved. It can distinguish between fake websites and genuine ones, placing greater emphasis on the quality and relevancy of a link.

Did You Know? According to Moz, 92% of search traffic goes to results on the first page of Google, further highlighting the importance of a robust link building strategy.

Quality Factors of Link Building

The main quality factors of a link are:

1. Anchor Text:

This is the text that hyperlinks to another webpage. For instance, linking Branex.com’s blog page as anchor text would appear as "Branex Blog".

Previously, Google relied more on descriptive anchor links, which led to anchor link abuse.

Fast forward to today, link building works differently. For example, let’s say you’re trying to create a natural backlink linking to your website on the keyword “digital marketing services.” Back then, people would abuse anchor text links by adding highly targeted and descriptive keywords like “cheap digital marketing services,” which would make up 90% of all your anchor text links. This kind of behavior is a clear signal to Google that you’re trying to manipulate SERPs.

2. Domain & Page Authority:

Domain Authority (DA) measures the authority of the domain name linking back to your website, based on factors like the number of backlinks.

Page Authority (PA) builds similarly but focuses on a single webpage instead of the entire domain. Tools like Moz, SEMRush, Ahrefs, and Majestic provide insights on PA and DA to assist in link building efforts.

3. Relevance:

Last but not least, the relevance of the link is critical. A funny domain name might not link back to your website as effectively as a domain more relevant to your niche. For example, if your website sells digital marketing services, a domain name such as “www.digitalmarketingtexas.com” would be more effective in helping your backlink rank accurately than one that isn’t relevant.

Wrong backlinks can cause harm. You could end up on low-quality article directories or content mills, risking your website’s reputation.

Fun Fact: Never buy links, or your website risks being de-indexed.

Develop Useful Connections

As mentioned, quality backlinks are not easy to obtain. It requires constant effort, especially when searching for links within your relevant niche.

The goal should always be to have links to your website appear in relevant places. Businesses must check if the page is original, authoritative, and relevant to the desired niche when making backlinks. If you’ve been in SEO for a while, you may have contacts you can reach out to. Building lasting relationships with website owners in your industry can provide invaluable resources that benefit your link building campaign.

Don’t hesitate to approach a webmaster with an offer. It may help you forge a mutually beneficial and long-lasting relationship. It could be anything worthy of a link—like a product, business, service, or brand name. You might already have something useful that others would link to on their websites.

Write High-Authority Guest Posts

According to a study by Aira, 53% of marketers still believe guest posting is one of the top link building strategies.

Although an old practice, guest posting is still one of the fastest ways to build authority backlinks by connecting with webmasters who accept quality content.

However, one of the worst mistakes businesses make is trying to use guest posts to manipulate search engine results, which can lead to penalties. Instead of adding value, this tactic can damage their site. But if you create quality content that is helpful and relevant to a target market, guest posting becomes a useful tactic you can rely on.

Just don’t overdo it, or you risk spamming the platform.

Use More Variety

No doubt, building links has become more challenging, but there are still plenty of opportunities out there. Many specialists now diversify their link building strategies, leveraging various methods.

To build a diverse and valuable link profile, link builders use different forums, social media posts, blog posts, local citations (for local businesses), and other social media channels.

If you’re implementing link building for your business, diversify your approach and ensure you create links that appear valuable to readers.

Place links strategically, or they will end up in spam.

Engage Your Audience

As discussed earlier, it’s important to create lasting connections, which you can only achieve by engaging with your target audience.

Online marketing is a collaborative effort—a two-way conversation unlike traditional advertising, which often focuses solely on sending a pitch.

As a webmaster, you have plenty of opportunities to engage your audience. Social networks provide an easy way to converse, where you can leave comments and add links. You can also leave blog comments and engage your audience in forums for better understanding.

By paying attention to their needs, getting them involved, and addressing their concerns, you build trust and respect, ultimately fostering long-lasting relationships.

A portion of your link building work might even be handled by your audience.

Add More Value

There is no shortage of low-quality content online. Many articles are written solely to generate backlinks.

Google AI for search has transformed everything. Despite this, countless low-value articles and web pages are still published regularly, adding little to no value for readers. Many of these are AI-generated or spun content.

Publishing original, high-quality content not only adds value but also attracts backlinks naturally. Your content may be shared on social networks and bookmarking sites, and webmasters may voluntarily link to your content.

There’s a saying, “Write naturally, and the links will come.”

It doesn’t matter if you’re a veteran SEO professional or a beginner, you’ll agree that natural link building will give you a long-term position in Google search ranking.

What is Natural Link Building?

Natural link building is attracting links without investing any energy or time. The links are generated naturally by guest posting or incorporating user-generated content.

The core idea behind generating natural links is that the content on your website is so valuable that people cannot resist linking your website to their content.

The more natural links you’re able to accumulate, the stronger your position on the SERPs.

We would suggest combining both natural link building with current link building methods to double the impact.

Benefits of Natural Link Building

Traditional link building differs from natural link building.

With natural link building, you can improve your traffic, rank, and increase brand visibility.

• Industry recognition: When you get your link mentioned in a famous publication, your brand visibility will increase.
• Social shares: There is a direct relationship between the number of shares and the content that attracts natural shares.
• Building relationships: Using natural links can help you build relationships with industry experts.
• Confidence: When you get traffic from natural links, you know that these are genuine people willing to read and take an interest in your brand.

So does one approach natural link building?

How can we glean those coveted link juice that will nourish your rankings to the top?

Let’s dive into six link building strategies that can help you turn the wheels and drive you to the top in a natural way.

1: Content Marketing

The foundation of strong link building starts with creating content worth sharing.

Traditional link building demands links from guest posts and blog comments. The natural link building doesn’t work like that.

Building evergreen content is a sure-shot way to attract links from high-quality backlink websites.

If your content is regularly providing value, it becomes evident that people and high-authority websites will take note.

2: Social Media Platforms

Your personal social media profiles provide a grand opportunity to share links to your website without costing you anything.

Twitter gives you two fields to add a link. (In bio and website section). On Instagram, you can add a link to the profile. While on LinkedIn you have the option to add three links.

Besides all of this, social media will help you to get your content in front of more people.

If your content is relevant and engaging, that your audience would love to share, then this will result in attracting tons of natural links.

3: Taking Aid from Resource Pages

Resource pages are evergreen pages that provide high value to the customers. These are the pages that contain PDFs, downloadable content, tips and tools, interviews, and third-party links that offer valuable content. The good thing about these pages is that people visit these pages more often.

At times some websites limit their resource pages for themselves. However, if you can convince the website owner to post your link on the resource page, it would give your website’s ranking a boost on Google.

People looking for answers to their problems often land on these pages. And if they find your content useful, then they will share it further, directing more relevant traffic and link juice to your website.

4: Quora

A question-and-answer website that shares knowledge and gives answers to questions asked by people, with traffic of more than 200,000+ unique visitors per month.

To gain natural links from Quora, the key is to provide value. Bloggers use Quora to drop their links whenever they get a chance.

Find a question that relates to your product/service/brand and while providing a valuable answer, subtly direct the reader to your site to explore your offerings.

5: Ebooks

Is an excellent writer on your team? If yes, ask them to write an industry-leading ebook to get some natural links.

An ebook is personal, and if you do it the right way, then your audience will start considering you an expert in your domain, giving you authority over other websites.

Once you’ve crafted a highly valuable ebook, you can then intelligently place links to articles, and landing pages of your products and services via hyperlinking text and CTAs.

6: Reddit

Reddit is not just for r/gaming, r/showerthoughts, and r/dankmemes. There are plenty of things that you can do on Reddit. For instance, you can use Reddit to answer questions or share knowledge.

Create an account as a simple user and start answering questions that are related to the industry of your business.

Subscribe to subreddits that are related to your industry. Answer questions that build your karma and share value. Occasionally, drop a link that helps users and at the same time helps other businesses.

If other Redditors like what you have to say, and if your linked content is of interest to them, they may decide to share it elsewhere or even link to it in a future article.

Conclusion

Link building is crucial for SEO success, but it only works when done right.

By focusing on quality content, building strong connections, and using diverse strategies, you can create a powerful link building plan that boosts your rankings and builds trust with your audience.

Keep engaging with your audience, add real value, and let the links grow naturally.

Ready to take your SEO game to the next level? Branex offers expert SEO services tailored to your business needs. Let’s help you dominate the competition online—contact us today!

Are you suffering from ”Gotta-do-a-deal-it-us” syndrome in Business?

People who are from real estate might understand what I am talking about. For others, let me elaborate. The situation occurs when you’re buying a property that’s way out of your league. However, since you’re inspired by the events that occurred in Jim Carrey’s Yes Man, you end up saying YES to the deal and paying too much for the property. What ensues afterward is buyer’s remorse and a huge dent in your wallet.

In business, the core goal is to generate revenue. However, your customer might have some other goals. A customer wants to pay as little as possible for the product, which might not work for you.

Not every customer is like that. So, it is best advised to use the power of no to fire these types of customers first. My ex-boss used to call such customers ‘energy drainers.’ Not every customer is worth serving; similarly, not every business deal or personal favor is necessary to accept.

If you are like me, you might find it impossible to say no to anyone.

Why Do People Find It Difficult to Say No When They Should

• When you say No to a client, it might upset them, and you can lose the customer.
• Saying no is disturbing. Science proves that our brain is hard-wired with a negative bias that makes us sensitive and difficult to accept anything negative. So, as a result, we avoid interaction at all.
• A potential client might not accept no at first and push you towards ending with a yes.
• If you don’t say no to people, you are sending a clear message that you are willing to deliver everything they ask of you.

It is not at all about saying no. It is about the way you say it. At times it becomes necessary to use the power of no to get some pressure off your back. Also, that is precisely what you’ll learn in this blog.

First, let’s look at the various benefits of saying no.

Benefits of Saying No

• The less available you are, the more clients will be eager to get to you. When you say no to a client, it conveys that you are overloaded with much work and gives the impression that you are a desirable company.
• Saying no will save a lot of your precious time. If you don’t set boundaries, clients will think that you have much time. A client might ask for a revision without paying anything extra; this is an excellent time to say no.
• The worst kind of business relationship is one in which a person feels that they are taken advantage of. When you say no to a client, it means that you are seriously professional and don’t take anything for granted.
• A simple no will give a message to your client that both parties can speak freely, and this will strengthen the bond.
• You might not understand the power of any at the moment, but when you start saying no, you’ll be able to focus on the other essential aspects of your business.

An excellent TED talk about ‘The Art of Saying No.’

[embed]https://www.youtube.com/watch?v=FtPRrn5nwAo[/embed]

When is the Right Time to Say ‘No’?

Now that we have established the power of no, let’s look at when is the right time to say no.

Before you say no, ask these four questions:

• Is it beneficial for me to work with this client?
• Does the client understand the value of my time?
• Will saying “yes” cost you anything extra?
• Is the client demanding anything other than the agreed-upon scope?

If you are a startup, then the last point is the only one that might impact you. For a well-established business, answering no to any of the last two questions will be the best choice.

How Do You Say “No” Without Hurting Anyone?

It takes more than words to say no to anymore. If you don’t practice it enough, you cannot hurt people. Start practicing with your friends. Next, you can try in the emails.

1. How to Say No Without Being Rude?

[embed]https://www.youtube.com/watch?v=5YAo19qr5WM[/embed]

My rules of saying no to people I don’t want to.

2. Set Early Boundaries

Tell the person the processes, and the expectations early on. This includes working hours, preferred communication methods, and turnaround time. The best approach is to talk as much as you can right at the beginning. If anything goes beyond the scope of work, inform them about the priority and the extra costs associated with them.

Early boundaries will eliminate any confusion. Even if you are willing to make any changes in the middle of the project, state the reason why you are changing the timeline or adding things.

3. The Reason Why You are Saying No

Imagine this. If someone asks you to slash your quoted price for a solution by 20%, you say no abruptly without providing any valid reason. This will convey two messages. You lose a customer, and second, the potential customer will tell everyone that you’re a jerk.

On the other hand, if a person asks you to reduce the offering price and instead of saying ‘no’ straightaway, you tell them, ‘I cannot do it. Because if I take this project, I will spend less time on this project and will not be able to deliver the full scope of the project. Moreover, your business will be affected.”

Notice the difference? When you say ‘no’ with a reason, the client cannot argue with you because you have done the maths. You have determined that the discount is not worth your time. The client has a choice. Either go for a cheaper service or pay whatever you’re asking for.

Of course, some will go for a cheaper service, but you’ve harnessed the power of no to give a clear message without hurting the reputation of your brand.

4. Give an Alternate Solution

What if instead of leaving the client in the desert, you plan to help your client? To do so, you can provide an alternative solution to the client.

You can make a deal that is agreed by both, or you can revise the scope, and contract keeping intact the interests of both parties.

Conclusion

Saying no won't be easy if you're used to saying yes, all the time. However, learning to harness the power of no is an essential part of simplifying your life and managing your stress. Moreover, with practice, you may find saying no gets more comfortable. Whenever you are planning to say no to someone, keep in mind to be brief, honest, and respectful. Rest, you’ll learn as you practice.

There are things in life that we can’t say no to. For Branex, it is crafting exciting web and mobile experiences for our amazing clients.

So if you’re looking to get eCommerce services or mobile application development services, say YES to Branex and we’ll open the door to endless possibilities for designing your next digital marvel.

Imagine yourself coming back from an adventurous, off-the-grid two-week vacation that you thoroughly enjoyed and now you’re ready to take on the world. There were no work emails, no calls, and no late-night strokes of bad news. On the flip side, you learned that your team scored a big corporate client for the Amazon platform, and fixed a nagging issue in your absence with no red flags or fires to put out.  

Sadly, for most entrepreneurs, this is a dream scenario. They continuously check on what’s happening because any moment things can go out of control. Everyone dreams of being wealthy and successful. However, if it were that easy, we’d all have it. When it comes to Amazon, growing your business on this platform is a tough nut to crack. It demands laser-like focus and determination. From scratch to making $100,000 in the first 30 days does sound great, but it isn’t realistic.

Running a profitable business on Amazon requires much time, energy, and focus. Sellers must learn everything about the Amazon platform or emulate the companies that are already successful.  

Selling on Amazon is an extremely profitable business. Small business owners and authors are making handsome money (like $277 B) out of Amazon. This gives space to entrepreneurs and startup owners to make a massive profit out of it.

Starting a business on Amazon might be easy, but to sell your products is to put on a brave front. Peter Drucker said that there are two functions of business: Getting new customers and retaining them. When you try to make a sale on Amazon, which of these functions are you falling under?

This is a tricky question. Most people will answer that getting customers is the hard part. It is none of the two. It's Amazon's customer. Until you get that person to choose you over the competition, it's not your customer, and you can't follow up.

There are some ethical ways in which you can scale your Amazon business naturally.

Before you start, let’s look at some of the essential elements that can help you kick-start your Amazon business.

Introduction to Fulfillment by Amazon (FBA)

You can call it make-more-money-and-grow-your-business-fast-and-save-time-and-delight-your-customers-by-Amazon but because this sounds insane let’s stick to FBA by Amazon. FBA makes your products more visible to millions of loyal, happy customers and makes your business successful.

Here is how it works.  

You send your inventory to a state-of-the-art Amazon facility near your home. When customers buy your products, Amazon will pick, pack, and send your products under your customized packaging.

How to Find Best-Seller Products on Amazon?

Go to Google.com and search "Amazon best sellers"

This is the page where you need to focus all your energy and resources because this is where the customers find the best-selling products organized by categories.

Select any category to look further into the best-sellers in that category.

Things you need to look for when selecting a product:

• Ensure that the weight of the product is less than 2 pounds. (Check under Product description)
• Never choose a product that could cause liability issues. For instance, small part products can become hazardous for kids.
• There should be many product photos.
• For starters, it is good to pick products worth less than $20.
• To stand out from everyone else, bundle and sell two products.

How to Create an Account on Amazon?

[embed]https://www.youtube.com/watch?v=nVA5d9-jXeg[/embed]

How to Upload a Product on Amazon?

[embed]https://www.youtube.com/watch?v=kTyVPwvWzpM[/embed]

Here are some of the tips that can help to create a sustainable business on Amazon:

1. Focus on Profitability

• Once your product is sold, make sure that you stay in front of customers. Use retargeting ads, fantastic customer service, and advanced packaging.
• Identify who your core audience is, communicate with them, build goodwill, and develop a strong relationship with your customers.
• Invest an immense amount of attention to content creation. Emails, customer service, and follow-up offers can reengage customers.

2. Storm through the First Sales

• Getting the first order is easy. What happens after that first purchase is the real deal. Turn that one sale into recurring orders. Try to figure out the journey of the customer and how you can support and serve the customer on an ongoing basis.
• When you make that first sale, it is your opportunity to create an experience around that customer, from delivering the product to customer service and post-sale service. Don’t just leave your customer; take feedback from the customer.
• Another great tip is to bundle complementary products together or carry out cross-selling. Bundling will force customers to buy more products from you.
• For instance, if you have a fitness company, you can sell products related to muscle growth, supplements, gadgets, and bundle products that are best-sellers.
• Instead of just thinking about the product, think about the customer. Doing this will open up new opportunities for you to show up in front of your customers.

3. Shift Your Mindset

• The end goal of your business is to sell continuously on Amazon. If the product is not selling, it means that you need to try different methods to increase sales.
• Anyone can copy your products, and content, and get more reviews than you. However, one thing that no one can copy is your branding and customer engagement. To be highly successful on  Amazon, focus on creating a memorable customer experience from start to finish.
• When you focus on the customer, the result will be less competition and more customer loyalty, and you can build a scalable and more lucrative business.
• I know friends who’ve built eight-figure businesses that are sellable and have sold companies for $7 million to $10 million. This is achievable if you can dial in the Amazon processes, but also build the other parts of the brand that are also important.

Conclusion

Starting an Amazon Business is a great way to sell products and launch entirely new brands while letting Amazon do all the heavy lifting for you. As an Amazon seller, you’ll have the ability to plug into a highly successful e-commerce ecosystem and tap into an extensive buyer network. Add Amazon FBA to your seller account to further automate your business and build your business on near-autopilot. Happy Selling!

Everyone is an entrepreneur, but everyone is not the same. As a serial entrepreneur, I can tell you that it is an act of bravery to leave your 9-5 job and start a business in Shopify.

When I started my first business – an eCommerce store, no one knew how things would go. We were excited to enter this uncharted territory.

Our team was technically sound but had insufficient skills to deal with an actual customer. Long story short, just after five months, I was back on a 9-5 job.

The first few months after letting go of the eCommerce store were a bit tough. But at least I’ve learned how to set up an eCommerce store, which was enough motivation for me.

Back then setting up an eStore wasn’t as easy as it is now. Today, there are tons of eCommerce platforms that you can set up on your laptop and develop an online store even if you don’t have any coding skills.

If you’re exploring platforms for your upcoming venture or already have a store that’s based on Shopify. Some of the store owners who have leveraged Shopify must be enjoying healthy sales and then there would be those who are not.

This article is for those who are not satisfied with their Shopify-based store. On average, every shopper has around ten stores to choose from before they make the final decision. You need to continually remain on your toes to find new ways to convert online shoppers into customers, especially when you have to promote new products.

When you have worked so hard on coming up with a new product, you want it to receive as much love from the customers as you have given it, and for that, you need a strategic approach to product marketing.

To maximize your business’s customer reach, you must use the power of social media, which has unbelievable targeting capabilities for online marketers. With a social media strategy at your disposal, you can go granular when targeting the exact buyer persona who should see your products.

To promote your Shopify store, you must reach people of all ages, genders, hobbies, interests, and all the connected pages. There’s a ton of data that you can find inside the analytics of social media platforms and it offers many untapped opportunities to promote your e-commerce business on Shopify.

Shopify powers more than 800,000 stores online with a humongous sale of $100 billion. The possibilities with Shopify are endless if you know that your product has what it takes to become a hot cake and is marketed to the right audience.

5 Best Strategies to Promote Your Shopify Store on Social Media:

Here are some fantastic strategies to promote your Shopify store on social media:

1) Use Mesmerizing Videos

It doesn’t matter if you make the most delicious cake or sell high-quality clothes online, if you don’t showcase these products online, how will customers know what you are selling?

Strong banners are good but a powerful video of a brand’s offerings is even better. Incorporating trends relevant to your audience in the video will engage your customers on a deeper level.

Take a look at Burger King’s recent campaign in which they have introduced the ‘Hopper Deal’ based on a character from everyone’s beloved Stranger Things TV series. The fonts, imagery, narration, and colors used; the whole package follows a retro theme that the audience can instantly relate to.

Genius-level tip: Facebook, Instagram, and Twitter are great sources to grab people and drive them to your Shopify store. Make enticing videos and ensure that there is a trackable URL that can help you to analyze the source of the traffic and customers.

2) Stay Hyper-active on Social Media

What is that one thing that keeps Huawei fans glued to their computer screens on the launch day? 

The feeling that ‘I want to see the product first.’ The brands are using live video when launching a product. You can build that same curiosity months before the launch of a new product or a category. Give them videos, and teasers of the coming product attractions, reeling them in!

A good campaign doesn’t end there. You need to make sure you’re familiarizing and educating your shoppers about the product post-launch. With social media platforms like Facebook, Twitter, and Instagram, it is easy for marketers to work on product launches. Brands must focus on creating hype about product launches on social media, which would keep the audience engaged and talking about the brand.

Genius-level tip: Seek successful influencers. Offer some discounts or compensation to these influencers and in return, request them to develop unique content that both subtly incorporates your brand and entertains the audience as well. Use this content on various social media platforms.

3) Start Selling on Instagram

Instagram is much more than taking and posting gorgeous photos of your travels and selfies, following your favorite celebs, and posting updates on your Instagram story. You can make money on it, too.

According to a recent report, 75% of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads. Check this mind-blowing example from Calvin Klein that shows how to display your product on Instagram.

Genius-level tip: Make every Instagram post or story a shopping experience. Let shoppers browse and buy directly from Instagram. Add product stickers to any of your stories or tag your products in posts.

4) Use the Power of Facebook Messenger Marketing

63% of consumers believe that a business must be on Messenger. Moreover, it’s not surprising that the open rate of messages sent on Facebook Messenger is close to 84%.

Along with web push notifications, one of the levers that brands can get from Facebook is their messenger. Seek prospects who are interested in your product and pitch them an automated message. Start the conversion with a chatbot, and you can take over when the prospect seems interested. Here is a perfect example of a Chatbot interacting with a customer.

Genius-level tip:  You can reach out to your users with appealing offers like limited-time free shipping on your new range of products, using Facebook Messenger. You can use creative images or short videos of the product to make your message more interactive and fun.

5) Add the New Products on the Facebook Shop

You can create a Facebook shop section specially to promote your Shopify store on social media. The option makes it easy for users to browse products side by side using social media, and if the product is right, they might even refer you to their friends.

Ensure that you upload clear and appealing graphics and have a purchase button so that users can make a direct purchase from Facebook.

Genius-level tip:  Don’t upload too many products at the start. Upload a few and check the response. Analyze which of the products are doing well and focus on uploading similar products. If a specific category is not performing well, replace it with another one.

Conclusion

You could be launching the latest, excellent new products; however, not getting the word around in time could spell massive expenditure with little or no returns. Using practical tips from this post, you can alleviate the challenge of introducing something new to your audience. From firing up their curiosity levels to getting them interested in buying and advocating your brand. These tips mentioned above will help you crack your launch smoothly.

Spending big bucks on your SEO can be worth it if you have a clear goal, strategy, and budget for your SEO campaign. 

There was nothing special about the event.

The speaker began with a simple introduction.

A Breakthrough Digital Device

People were curious. They knew they were in for a surprise, but no one knew that the device that was about to be announced would completely change the way we listen to and enjoy music.

This shocked People who were happy with a wallet-friendly CD player were shocked. They thought it was the most insane idea of the century.

I mean, who will pay $399 for a music player? However, this was not an ordinary mp3 player. This was the first iPod.

A device, having the capacity to store 1,000 – 2,000 CD-quality songs with a runtime of 10 hours.

When Steve Jobs made the announcement of the iPod for the first time, people in the presentation hall thought it was an outrageously expensive device.

However, by the time Jobs finished his 50-minute presentation, the audience, as well as the potential customers, were completely sold, and oodles of people bought iPods regardless of their price.

Life-Saving Father’s Advice For My Startup

My dad has always said, “The cheaper buyer gets bad meat”. I didn’t understand his words until the time I started my first business.

When I launched an ecommerce store and assumed that I could take care of the website SEO. I was operating on a limited budget. So I learned whatever I could about SEO and implemented those strategies.

Six months passed, and there were no sales. Eventually, my friend advised me to hire a professional SEO agency to take care of SEO. Although the price seemed too high at that moment, that was one of the best decisions of my life.

People carry this feel-good perception that if something is expensive, it must be good. Americans are already appending $497.16 per month on their SEO. Moreover, companies paying $500 are more satisfied than those paying anything less than $500. 

A study by Backlinko revealed some thought-provoking results. Here are some of the significant findings:

Key SEO Findings by Backlinko's Study

• Small businesses often take SEO services if they come directly from a referral, Google search, or an online review.
• More than 75% of businesses believe that the reputation of the CEO of the digital agency plays a vital role in hiring the agency. Location is also an essential factor. People consider going to a local SEO Agency.  
• One of the biggest challenges for website owners is to attract new customers and retain old customers without spending much. A professional SEO agency will overcome this challenge by using smart strategies.
• Block fraudulent clicks on Google Ads.
• Business owners expect an SEO company to boost brand awareness.
• It turns out that the majority of business owners are not happy with their current SEO agency. Only 30% of the owners plan to recommend their current service provider.
• Clients prefer to work with an agency rather than a freelancer.
• Even if some clients prefer to stay with the brand after the first failure, there is a chance that the client will leave because of customer service and responsiveness.
• As a result, most of the CEOs didn’t believe in one SEO agency, and dissatisfied they switched to more than one agency.

Investing in premium SEO services is more critical now than ever before. Despite the current difficulty, everyone finds themselves facing a lack of organic keyword data & traffic.

A coherent SEO strategy is essential in terms of online marketing; along with other vital components of the brand. Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings. If you’re willing to showcase your brand in Google Search result pages, it is pivotal to invest in the right SEO agency.

Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.

It’s considered a “new age” marketing technique. But it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.

If you’re still worried about the premium price of SEO, stop thinking, and start dialing our numbers. We provide high quality SEO services without hurting your wallet.

The year was 1980. There was a grand party at the headquarters of Crest toothpaste. The COO suggested that due to a knowledge-intensive environment, a new strategy must be devised. After a thorough brainstorming session, it was concluded that introducing new variations of the toothpaste would do good for the website development company. The suggestion was well-received within the organization and month 52 varieties of Crest toothpaste hit the shelves of the major supermarkets. Unfortunately, when Crest was working on its 52 variants, Colgate launched  ‘Colgate Total’. Just a single toothpaste that can clean the teeth and brighten your smile. Now, whenever the customer visits a store, they had two choices. Either they can choose from one Colgate, or they can choose from 52 variants of Crest. Let’s imagine the internal dialogue of the customer: ‘There are so many variations of Crest. Wow! They care so much. Wait, what? Do they have 52 variations? Are you kidding me? I don’t have the time to go through a ton of options; I just need one toothpaste that will do the job. Hmmm… Colgate seems to be okay for me.’   When presented with many choices, human beings tend to get confused. If you own a business or are planning to start one, you must first have a website. Now, you can either use internal resources or find someone who’s in the business of developing websites. There are more than 60,000 website development agencies out there in the U.S. This ginormous number makes it a near-impossible task to choose the right one. But why worry when you’ve got us? Allow us to take this burden off your shoulders. Here are some vital tips that you must consider before handling your website development job at a new agency.

First, Take a Look At Your Resources

Unless you’ve got a fortune stashed somewhere, you must look at the available resources in your firm. Developing an eCommerce website demands serious skills. Design sense, what type of content needs to go on the website, UI/UX design and development, testing, quality control, deciding on which eCommerce software platform to use, search engine optimization, and so on. If you or your team have the aforementioned non-exhaustive list of skills, then that would help you get your website launched quickly and also reduce the burden on your company’s wallet. However, most new and even established eCommerce stores often don’t have the required resources or time to develop their website. And that’s when getting a professional website developer on the board becomes imperative for a successful website launch. Now, that you’re all set, here are the factors that you must consider before hiring a professional website development agency for your eCommerce store.

Ask for the Portfolio

If there’s no harm in asking for extra ketchup at McDonald's. And no shame in asking for an extra pair of napkins at your favorite restaurant. Then why do people feel shy in asking for a portfolio? A website is the backbone of your company where your customers will come to purchase your products. The first impression of your customer in terms of UI and UX. Do you want to leave everything in the hands of a website agency with no confusing portfolio? I don’t think so. Ask them about their ongoing and finished eCommerce website projects. Also, learn as much as possible regarding their previous customers' work. Doing a background check along with evaluating the developers’ portfolio will help you ascertain whether they are capable enough to work on your website and make it successful.

Meeting the Deadlines

This indicator can easily be judged in the first few meetings with the client. Check the portfolio and gauge the amount of time that the vendor invests in each project. Ask about the challenges and the contingency plans that the web development company has in place in case of an emergency. If the company is experienced, they will be able to provide you with a clear-cut plan. Based on their expertise, the vendor will be able to inform you how much time each phase will take and what will the next course of action if the deadline is not met. You can also mutually discuss how the vendor will be compensating you in case deadlines are missed.

Response Time of the Agency

It is impossible to judge how efficient the developer is from the first meeting. However, after a few presales meetings, you can have a very clear picture of what levels of commitment and speed of delivery is the vendor going to demonstrate after you’ve hired them. If the representatives of the agency are not addressing your request for more information quickly and they present unjustifiable reasons for the delay, then get ready for not only missed deadlines, but also unfulfilled commitments. Cues such as the ones mentioned above are telltale signs that the person or the company you’re about to hire might not come up with the goods. Therefore, pay close attention to the way the developer deals with you in the first few interactions.

Explore the Web & Ask Around

The digital world has become one big family, always in touch with each other, courtesy of advancements in the telecom sector. To find the perfect developer what you can do is ask your contacts if they can refer anyone they might know. I have found this as the best way to find any vendor as it saves time on researching potential vendors. Another place you can find good developers is forums like Reddit or Quora. A lot of new web development companies and their customers are scouring these platforms to find each other. If you wish to gain access to bigger players, you can always visit famous digital agency marketplaces such as Upcity and Clutch. What these platforms offer is a comprehensive list of high-performance agencies and website developers based on several factors. Here you’ll be able to read reviews and stars given by their customers. If the digital community is speaking well about the brand, it means that the digital agency is doing something right, but if there are negative reviews, discuss those reviews with the digital agency and see what they have to say about it. Let them clarify what went wrong and what they did to fix the situation.

Look for an All-in-One Package

Usually, digital marketing agencies come with an all-in-one package. Unless you have some people working from your brand on the project, you might get some relief in your budget. It is wise to find an agency that comprises a team that would make sure not only the website functioning perfectly but also attracting scores of customers as well. A diverse team helps you brainstorm ideas and create something out of the ordinary. More heads mean more innovation. When you get all the information services in one place, it will be easier for you to stay updated with the progress that the agency is making.

To Wrap it All Up

Starting a business is a daunting task. And to keep it running smoothly and generate more business is even harder. That’s why if the first step, which is getting a working website, is not taken perfectly then the financial goals you wish to achieve will never see the light of the day. If your eStore doesn’t provide the best online shopping experience even if you have what they want in your inventory, chances of your customers jumping in someone else’s cart are very high. That’s why it is necessary to keep these tips in mind before reaching out to a professional web design agency for a shot at making it big in the eCommerce market.

It has been more than a decade now. However, I still remember the day I bought my first mobile app/phone. There was nothing much to be proud of. I was able to make a call, send a message, and see who called me. Using the Internet was my concern. I was happy that I was able to connect with my friends right from my bed, which was somewhat cool back then. However, today, if you ask me to use a mobile app/phone with slow internet, I might not talk to you again. I want fast-loading websites. I want information to travel at the speed of light. Not hours, minutes, but seconds. Up till now, 4G was doing a good job. However, since technology is evolving every minute, I am eager to experience the blazing speed 5G has to offer. I am sure the feeling is mutual. It is not just me; you too are longing for a 5G smartphone. If you are like my uncle who is still using a feature phone, you might not have heard of 5G. 5G will impact health, education, and businesses radically. And when you talk about businesses, mobile app development companies are one of them. The cost of mobile app development is increasing every day. The path-breaking technology will not just impact businesses, but people from all walks of life will adopt this technology fast. As per Statista, there will be 1.8 billion global subscribers with 5G-enabled smartphones in their pockets. Before you go all crazy, let’s first discuss the benefits of 5G. The fifth-generation mobile network is presumably 1,000 times faster than a 4G network. The 5G mobile phones will use a high-frequency bandwidth called ‘Millimeter’ which will enable data to travel fast.

Why is Everyone Excited About Using 5G Technology?

1. Core Advantages of using 5G:

• While 4G mobile phones transfer data at a speed of 20Mbps – a 5G smartphone will transmit data at a rate of 10-500Gbps.
• Streaming 4k HDR movies uninterrupted.
• 5G will promise uninterrupted connectivity across the globe.
• 5G technology is capable of bringing together all networks on one platform.

2. How 5G Will Impact Mobile App Development Worldwide

Before developing a mobile app, there are certain things that every mobile app developer must consider — first, the mobile app development platform. A successful mobile app will operate seamlessly on every device. Rest with the 5G launch around the corner; developers are now thinking of changing their optimization strategies to take full advantage of 5G. If you are willing to develop mobile apps for 5G, here are a few things that you must consider at all costs:

3. Enhanced Mobile Broadband (eMBB)

App developers have much room to create attractive, attention-grabbing, and out-of-the-world interfaces with the help of enhanced mobile broadband. With eMBB, there is room to experiment with AR, VR, UltraHD and even 360 video streaming. These advanced technologies can aid in creating exotic mobile experiences that can entice customers and decrease the app abandonment rate.

4. Ultra-Reliable Low Latency Communication (URLLC)

One revolutionary feature of a 5G smartphone will be that data will be shared among devices in real-time. Due to ultra-low latency communication, you’ll be able to transfer data in real-time even when you’re traveling in a vehicle or doing surgery in real-time. Imagine you are driving and come across a red light. When the light goes green, logically, it’s an indication to accelerate, but just when you are about to hit the gas, you see a car running a red light on your right side. Now, the human mind can take time to decide whether to speed up or hit the brakes to avoid a collision. But if you’re traveling in a self-driven vehicle that leverages 5G, it will instantly stop by sensing the 5G signal in the other car. 5G mobile technology will give app developers the freedom to create enhanced user experiences by building features that were once a dream due to transfer rate limitations. Moreover, the best part is that 5G will decrease the download time of the app, regardless of its size.

5. Massive Machine Type Communication (mMTC)

With 5G we can have a more connected society. You know Machine Type Communication (MTC) is simply communication between one device with another without the interference of a human. 5G networks deal with Massive Machine Type Communication (mMTC) and mIoT traffic. This will have a huge impact on our individual and collective lives with the following applications.

• 5G-enabled health bands will instant intimate health services to send an ambulance to either a patient at home or someone who’s met a life-threatening accident.
• Farmers will be able to monitor and track their crops, machinery, and livestock via automated drones.
• Streaming your favorite entertainment content without any stutter would be a dream come true for the masses.
• 5G-enabled tracking bands would allow parents to keep an eye on their kids.
• Users will be able to connect with their smart home systems, giving them the ability to optimize power usage on the go.
• You will be able to communicate with your driverless vehicle and tell it when to arrive at your doorstep and when to hit the parking lot.

With low-power usage and high speed, there will be no lagging problem at all. By keeping the applications mentioned above in mind, app developers can develop better mobile apps that would leverage the power of 5G to create truly smart cities of tomorrow.

6. The Other Side None Talks About

 New tech always gets everyone excited. Why wouldn’t it? You get to see new opportunities unveiled that would benefit everyone. But in this excitement, no one wants to talk about the negatives that accompany the new tech. Since we all know that all the glitter isn’t gold, let’s dive into some of the drawbacks of using 5G technology.

Here are Some Eye-opening Things That You Should Be Aware of:

• 5G won’t work on older devices.
• You’ll have to purchase 5G-enabled devices, and they are costly.
• The security of 5G mobile phones is still in question. Personal sharing of data is not transparent.
• The high-frequency wavelengths used in 5G mobile phones are a severe threat to human health.

If you are from the 90’s, this will bring back some of your fondest memories. After elbow greasing the entire week, Friday was one day when the family gathered around to watch a movie. With a list in mind, you would scour the aisles of video stores to pick the perfect movie. However, instead, you would often leave with two or three films and a basketful of popcorn. Why not? You had the whole weekend to watch these movies on Disney+ or Netflix streaming platforms. This was before April 14, 1998. While everyone was busy watching movies, a startup in Scotts Valley launched a website, called Netflix.com. The aim was to eliminate the need to peruse aisles physically. In a virtual aisle, you can browse for the latest releases for a few bucks apiece, and have these DVDs delivered right to your doorstep in a red envelope. The DVDs had to be returned via the mail in the same packaging after 7 days. This might sound a bit ironic, but at that time in a VHS-dominated world, not everyone had DVD players. Only a few people were able to avail of this new DVD rental service. Luckily, the founders had the foresight to take the leap and their vision was right: eventually, 95% of all households had a DVD player! The company began with a humble 30 employees. Gina Keating in her fantastic book, Netflixed, sheds light on everything that goes on in the minds of the founders. With everything going around, the company had to make that switch. Unlike Kodak, Netflix was smart enough to recognize the market gap and bridged it by offering an online streaming service. Instead of making massive changes, Netflix focused on increasing the amount of content on the website. This sharp intelligent tactic brought more subscribers. At present, with 9.6 million subscribers added in the first quarter of 2019 – the Netflix tribe has reached 149 million worldwide subscribers. However, the news is that there is a new kid on the block. Moreover, that kid might steal away 8.7 million subscribers from Netflix. The new kid is quite popular with kids. Say hello to Disney+. In the battle raging on between Disney+ vs. Netflix: Are you willing to make that switch? 14% of people are planning to do so and cancel Netflix. Some are even considering subscribing to both services.

Netflix Vs. Disney: Here are Some Core Differences

• Netflix is a treasure trove of content from every other studio, in addition to its own. Disney, on the other hand, is only featuring its original films and television shows on its service.
• While Disney+ aims to include Falcon, Winter Soldier, and Loki, Netflix aims to grab its audience with fan-favorite TV shows and films not available under the Disney umbrella.
• Disney+ is also planning to catalog its site with Pixar movies and the National Geographic channel. Netflix, on the other hand, is not in the mood to include anything with a Disney tag on it.
• Of course, Netflix holds an upper hand when it comes to trust while Disney+ cannot predict how the audience will respond to Disney+ Vs. Netflix war.
• Disney+ is more focused on kids and to an extent offers a family-friendly fare, while Netflix allows a much broader assortment of content ranging from kids to family and adults.
• Netflix operates with an ageless company culture, which is nearly impossible to beat.

Disney+ vs. Netflix: Which is Cheaper?

Disney Plus is priced at $7 per month. While Netflix still stands at its $11 per month. However, the reports suggest that with this pricing model, Disney Plus will not be able to break even in the first five years. There is news that Disney is planning to bundle live TV with sports in Disney+. However, the cost is still a mystery.

Some Disheartening Facts for Netflix Fans

• With an overabundance of Netflix subscribers, many companies are starting their standalone services. If this happens, a lot of top-shelf movies and TV shows will disappear from the mainstream.
• Disney’s deal with Netflix expired in 2018. With Disney+ all set for the launch, Disney has announced that it no longer deals with Netflix. From November 2019 onwards, all the Disney movies will be featured on Disney+ alone.
• Other than Jessica Jones and The Defenders, Netflix doesn’t plan to acquire any other series by Marvel while Disney+ will be getting much of the Marvel universe.
• Looking at the bright side, Netflix gets its hands on all the original content that gets released day after day.
• Netflix has proven itself as a reliable service when it comes to original content. Disney+ shows and movies have an unpredictable trust factor, which can be antagonizing for Netflix.

A thought-provoking thing to consider is that while Disney has allocated $1 Billion for Disney+ marketing, Netflix plans to invest a gargantuan $14 Billion in its marketing to compete with Disney+. Disney alone cannot compete with Netflix, but the possibility of combining Disney+ with Hulu and ESPN+ can surely give Netflix a run for its money, as Netflix doesn’t plan to expand in sports or live TV. People might consider going with a service that gives TV and movies in one package. This is perfect for users who plan to see cable-style service with TV and movies. Disney hinted at this strategy, but they haven’t revealed the price of the whole package. I am a Netflix devotee, and I don’t plan to cancel its subscription. However, I would love to try Disney+ and its offerings. If you have managed to read this blog until the end, here is some good stuff. If you’re an Entrepreneur or willing to sell your products online, Branex offers website design and development services.

Did you know that 90% of startups reach their demise within the first five years? Of course, you don’t want to be another number in those stats. The developing countries are facing horrifying issues that need front-seat attention. Entrepreneurship is on the high tide. It is easy to find investors and convince them to fund your startup. In this era, starting a business can be simultaneously a piece of cake and challenging. Easy because there are so many resources that can help you learn and move forward. Moreover, challenging, because several pitfalls mark your way when you are starting a business in a developing country. Despite the popularity of entrepreneurship, some common business challenges need to be addressed — listed below are some startup challenges and issues that entrepreneurs across developing countries are facing. By working on these business challenges, you’ll be able to create a startup culture that will nurture employees so that they can build a product worth marketing.

Startup Challenges in Developing Countries

1. Cliff-Hanging Competition

There is a bone-chilling competition out there. The nail-biting competition between giants has left little room for startups. The new startups are teetering on the edge of survival. If you have an online business, the competition is a tough nut to crack, and only increasing by the day. The hostile environment keeps startups on their toes. There is no margin of error. Both B2C and B2B are fighting hard to survive. To survive, new businesses need to play aggressively. Follow these six steps to bring insane traffic to your website. Establish brand recognition. Creating a brand identity will help develop trust among customers. Focus on scaling your business right from the start.

2. Idealistic Expectations

Success doesn’t come alone. With the American dream grilled down our throats, expectations are only escalating. However, sadly, these lofty expectations can only lead to disappointment down the road for young startups. Startups need to realize that unrealistic expectations will lead to short-term success because expectations never end. If you’re starting, you might not know much, but as you grow, you will learn the tricks of the trade along the way. So, it never hurts to keep your expectations realistic. The name of the game is sustainability. Moreover, sustainability entails constant hard work. A unique selling proposition will help businesses establish authority in a short period. Analyzing the market and iterating as per the requirements is the core need of every startup.

3. Hiring the Right People

Jack Welch, in his best-selling book ‘Winning’, compares running a startup with driving a bus. When the bus embarks on its journey, the first responsibility of the bus driver (owner) is to get the right people on the bus and the wrong people off the bus. This makes it easier for a startup to scale fast. Among other common business challenges, hiring suitable candidates is a mind-boggling job. To create a dream team, it takes a lot of trial and error. There is a vast pool of resources out there. Selecting the person who is right for your startup is a tough nut to crack. What startups can do to build business values before they hire anyone? Moreover, any candidate that doesn’t fit within those values should never be hired in the first place.

4. Cyber Security

This is a digital age. An age where your mobile phones are recording your conversations and Facebook is giving away your personal life to individuals. In this chaotic world, protecting your business from security threats is nearly impossible. DDoS attacks and SQL Injection have become quite prevalent and can harm your business even before you start generating some income. Unless you’re using a reliable DDoS protection service, it will be difficult for your startup to survive. At times, competitors hire hackers to infiltrate systems and get all the information from the business, leaving behind a state of bedazzlement. To safeguard your online data, it is advised to use military-grade security systems. A VPN connection serves the right purpose in protecting the confidential information of customers and employees by adding an encrypted layer of security.

5. Winning the hearts of Customers

The customer is not the king anymore; in fact, he is an Emperor. If you can win the hearts of your customers, they will start trusting you, and with that trust, you will be able to eliminate critical challenges in your business. The highly successful customers can spread the word and at the same time, help you scale your business towards exponential growth. If your business is seeing no sales, there is no reason for it to keep going. Moreover, customers can bring real bucks to your account. If you make them happy, they will do the marketing for you. Willingly. Free of cost. They might share their experience on social media or tell a close friend about your brand. This is free marketing which you cannot afford to miss as a startup. Customer loyalty is critical for the profitability of the business. Turning customers into raving fans is an art. Exceptional customer service can give you great business. Start by implementing customer-centric strategies. Eliminate all the hurdles that customers face while solving their problems. Once the customer realizes that you have something worthy to offer, they will come back to you for more.

6. Poor Communication & Technological infrastructure

When you are starting out, there is much room for people who come from various backgrounds. There will be a communication gap, but as a startup, it will be easier to control. However, once you grow, it will be impossible to control. So, the best practice is to keep all communications clean and transparent. There should be no confusion among employees, and moreover, the employees must convey everything as it is to the customers. Secondly, as a startup, it will be difficult to develop a technological infrastructure. So, it is necessary to implement as you grow. Find out ways in which technology can help. Automate things that are killing your precious time. Use chatbots to ignite your marketing. If you have an e-commerce website, implement AI to grow your business. To face and tackle the so-called challenges within a violent business world, startups need to be resilient and focus on keeping their integrity intact, against all odds. Nothing in this world is permanent; even your worries are short-lived. If you have a business which is helping other people, make sure that you keep it running, no matter what hurdles you face.

Conclusion

Starting a business in developing countries comes with numerous challenges, from inadequate infrastructure and limited access to financing to complex regulatory frameworks and political instability. By utilizing technology, fostering strong networks, and adapting to local conditions, entrepreneurs can overcome these challenges and build sustainable businesses that contribute to economic development.