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The ability to simplify means to eliminate the unnecessary so that the necessary may speak. Just as the Psychology of Colors affects purchase decisions, simple fonts can persuade your customers to make instant buying decisions. Typography when done right can do wonders for your website. Designers use typography as a powerful element while designing a logo. Understanding how different fonts affect customer psychology can help in using them in apps and websites. Studying the Psychology of Colors and how brands use colors in their logos is an excellent example of using bold colors which represent a high reputation for the brand. Fonts are one way for the creative digital agency to leverage over others when done in the right order. Companies hire typographers and calligraphers to design logos that impact the brand culture. Simple logos create an enormous impact on brand sales. By using persuasive logos, companies can relate their brand personalities with their clients. Once the character matches the customer’s perception, it gets easy for businesses to make the sale.

Everyone loves to talk about their first crush. Yes, admit it or not, you are thinking about him/her at the moment. Finally, I am revealing my first crush. My first crush came to my home, and I felt pretty rapturous about it. It came in a 33 x 19-centimeter box. Yes, my first crush was my Nike shoes which were purchased from Zappos.com through my mobile app. Back then, I did not know what it was that tickled the feeling, but now I realize it was not just about the product; it was about the experience I got when I placed an order with Zappos. That same experience I received when I placed my first order with the Amazon app. Giant e-commerce companies are now cascading themselves on improving end-user experience in a mobile app. As Steve Jobs famously said: “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” As per the research, smartphones comprise 34% of all e-commerce transactions in the USA, and this figure is expected to grow in the year 2017, 85% of the consumers, nowadays prefer a mobile app over a mobile website. So, if you are a startup going for mobile app development for your small business. Here are eight must-have features for small businesses that will turn your surely convert your visitors into customers.

1. User-Friendly Feedback System

78% of the visitors made an immediate purchase after receiving excellent customer service. The primary purpose of putting a customer service chat or number is to know what your customers want if they do not find it in your app. Develop your app in a way which makes customer contact easy. Make sure your app is bug-free, and to make that come true, give your customers the power to pinpoint bugs in your app. Make your customer service in such a way that the clients can quickly point out the bugs in it.

2. Usability Comes First

What good is a mobile app if customers cannot place an order without your help? Give them a seamless experience. As Austin Kleon in his bestseller Steal Like an Artist highlights: “Start copying what you love. Copy copy copy copy. At the end of the copy, you will find yourself.” Learn from already successful apps like Facebook and Instagram. What features are they giving that make an app simple? Go and do that. User experience gets rewarded if it is also beautiful and surprising.

3. It is a Phone, Not a Website

Sort out the most essential features and put them in your app. No need to baffle your customers with many functions that offer no benefit to your mobile-friendly customers. Moreover, just like Facebook Lite, gives customers a lightweight app that is easy to install and efficient to run.

4. Make Social Media Login a Priority

Bestbuy’s sales tripled when they introduced social media logins on their app. If they can do it, why should you? An additive advantage to the customer is that their Facebook is already logged in, so they do not need a lengthy process to make an account and place an order on the app. Give them the convenience to increase your sales probability.

5. Is the Data Unique?

The content in an app must be exclusive to your app. Don’t duplicate your website. Stop making apps that are just mobile-friendly, make apps that are mobile-only. Moreover, most importantly focuses on delivering relevant information which makes a rich user experience.

6. Make it Work Offline Too

Do not just create apps that only operate on wi-fi. Built apps that work smoothly wirelessly on the go, too. Put less content, but make it work as beautifully as possible.

7. Gamification is the New Engagement Star

Everyone can make apps that just run, but it takes guts to turn simple apps and make them engaging. Add some engagement tools for your users to come back, again and again. Be it a contest, or something that connects them with other users to create a tribe with similar hobbies.

8. Prioritize Speed

If your app takes more than 8 seconds to load, research shows that customers will uninstall the app without even bothering to browse the app.

To Bottle it All Up

Developing a mobile app is not a tedious task; the real challenge for mobile app development companies is to design a mobile app that creates a frictionless, user experience. I hope these features will act as a catalyst to make solid leads. A simple way to judge a good digital company is to look at its case studies. If they deliver well to other companies, they will help you too to build a classic app that will sell your goods.

The App Store has touched a new milestone, it now has around 2.2 million iPhone apps with over 100 billion downloads as of 2017. Apple is an undoubted leader in the mobile sector, which has made app development an industry in itself. This is exactly why we've compiled this list of the best and brightest apps for doing business on the iPhone.

Evernote

First things first, let us start with one of my personal favorites and a lifetime saver. Evernote is one of the simplest apps that organizes your clutter in a single window. Whether appointments, to-do lists, taking screenshots, or managing your passwords, Evernote just gets it. From a business point-of-view taking quick notes for a meeting call to action for a project or maintaining a list of assigned tasks, Evernote is your best choice. Although a free version is adequate just for $12, you can have a premium version by which you can share your notebook with your teammates. And best of all, you don’t need to have a wifi nearby to access your notes again and again. No internet connection is necessary.  

Wunderlist

Paper to-do lists are now obsolete it's now time for digital to-do lists. Presenting the Wunderlist app; a simple app that can get you things done the easy way. No more cluttered papers to manage your workload. Just punch in some one-liners to get started and cut them out once done with it. Not only just for creating a digital to-do list, but the Wunderlist app can also send reminders of the urgent tasks that need your attention. The best feature I love is when you rearrange the tasks, it changes the priorities automatically. Oh, and the best part is this app is free for you to use and gets things done without giving hard times to your finance department.

Wolfram Alpha

Wolfram Alpha is the mobile version of the most popular Wolfram Alpha site. With Google, you can just add, subtract, and multiply numbers, but with Wolfram Alpha, you can solve complex financial problems, you can calculate the nutrition of particular foods, or simply take careful note of the weather around you before traveling for your next business trip.   Also Read: 5 Ways Growing Entrepreneurs Can Increase Mobile App Downloads The iPhone apps cost $2.99 – there is also a subscription option which adds additional utilities. Get this app for your iPhone and be smarter than your competition.

Genius Scan

Talking about PDFs, scanning your documents on the go is one of the most tedious & time-consuming tasks. With Genius Scan, you can scan your documents with crystal clarity and email them to your clients. Adjust the camera positioning, lighting effects, and export them to your Google Drive, Dropbox, or elsewhere.

Slack

Slack is an enterprise messaging app with over three billion daily active users. It has become widely popular with its institutional look and collaboration features. But don’t think you will be able to use Slack right away – your team needs at least a week to know all the features. Once done, this app can save you a lot of overlapping between co-workers. For instance, instead of going through all the emails for a particular conversation, you can only use the Slack search tool to get to your desired email.

TapeACall

Imagine this: You with your whole team are listening to a client in the conference room. All are taking notes and looking for deadlines. As soon as the customer ends the call, all gets back to work on their respective assigned tasks. This scenario only has one slight problem. What if some of your employees forgot to take notes? Now they don’t remember what dates they require to complete the task. TapeACall Pro to the rescue. Record all your client's conversations without worrying about storage space in your iPhone apps. This fantastic app will record and save the call for future reference. You can even name the customer and project while you’re still on the call. Start downloading, and take note of how much each app helps you. You might be shocked by the significant impact that basic iPhone apps can have on your business.

There is no clear-cut answer as to which operating system is better. A lot of factors come into play your own taste and needs are very important here. In general, Android offers a much more versatile, customizable experience. Home screens are virtually infinitely customizable, and any task you can think of can be automated via Tasker (which, arguably, unlocks the true power of Android). Flawless and deep integration with Google is another plus (no pun intended!), and this element of Android is indispensable for those who rely on Google for their email/calendar/navigation needs. Android is what enables you to have dual-screen phones like the YotaPhone 2; its principles are "freedom" based. If you’re a mobile app developer, no matter new or old, this question might bug you a lot. Android vs iOS both have pros and cons, and this blog will help you to make the right decision. Also Read: Trends to Watch for iOS App Development However, there are two perspectives which are kept in consideration while writing the blog: Either you’re developing the app as a hobby, or you want to make money by making Apps. Whatever the reason might be, I would suggest reading the blog till the end.

Distribution and Promotion

To date iPhone has a better distribution mechanism in the app store than Android. Apple surely has a uniform and simple user experience. Assuming your app hits the top 20 categories or Apple features your app, it gets a lot of traction. But soon this will be over. The Android marketplace just got better, and I am sure Google will put all its efforts into user experience. In the start, Android was faced with poor user experience issues but as time passed Google worked hard to overcome it.

Approval Process

Apple has a complicated approval process, which takes 5 - 7 days for initial approval and each subsequent update. To maintain quality and streamline Apps, this is a great approach, but for developers, it’s quite frustrating to move through all these processes. If you are doing something that can start a debate (Age-restricted material), then it's best to leave Apple for now. Also Read: Why is Kotlin Favored for Android App Development? With Android, there is no such restriction. You can make an App and Google will happily approve your app within 4-5 days.

Monetization

Apple uses iTunes to take payments from users. So every user must have an iTunes account. On the other hand, Android uses Google Wallet to make payments. Apple has a better framework for making payments. As per my suggestion, Apple wins the race when going for paid apps. I have heard developers making large money out of Apple stores while developers are having difficulty making money out of Google apps. As for monetization with ads, you still require a lot of downloads and ad impressions to make decent money. Therefore it really just goes back to the distribution and promotion question (see above). I believe there are real ad networks you can leverage for both platforms (AdMob for iOS/Android, and for iPhone, etc.).

Bottom Line

In short, Android will give you an environment to try anything and do some really awesome things, as there is no limit to what you can customize and create. Take a look at any Android app development company, and they will suggest you go for Android as it has better customization options. iOS is a much better platform if you're looking to make money, as it has much more support for making the user's experience seamless when making purchasing decisions, as well as having a much larger application store, but at the cost of having to follow strict guidelines on what an app is allowed to do. Let me say this again in one last way, this is something that I have been saying about Android vs iOS since the days of Froyo and is less true today than it was then, but I still stick with it: With iOS, you ask what your device can do and you stick with that, with Android, you ask yourself what you want to happen, then find out how Android can do it. The bottom line, iOS is a powerful tool, if you want to do what it wants to do, Android is a powerful tool no matter what you want to do.

Starting an eCommerce website is easy, but staying above the sea is hard. Here are some tips which will be beneficial to you if you’re planning to start an eCommerce website.

What Problem Are You Willing to Solve?

Start with the solution in mind and work your way up. What problem are you willing to solve? And how can you solve it better than your competitors? This simple tip can skyrocket your sales right from day one. Find ways in which you can solve the problem in simplest of the simplest way and put that solution on your website.

What is Your Target Market Personality?

Take out a sheet of paper and jot down the traits of personality you are willing to target. Now align these values with your product offerings. How can you add these characters to your brand personality, with which customers can relate and feel important? Use the 80/20 rule to target your best customers first. I might sound a little rude but leave the energy drainers as they are. No matter how hard you try you cannot entertain all the customers from your target market. So best is to target the ones who will love your brand for who you are.

What Price Are You Offering?

No matter what they say in your business school, trust me, customers will leave you for the high price even if you are offering a solid product. So, your goal is to price your item just enough to get into the league with your competitors. Once customers start trusting you with your product quality, they will be willing to pay whatever you ask them. But keep in mind that your product/service is worth remembering.

What Hosting Service Are You Using?

At an average customer only spend 10-20 seconds on a new website. And in that period if the client doesn't get what he is looking for, you are doomed. The speed of your website depends on what digital marketing company you use or if you are hosting it yourself, what hosting service are you using? Many digital marketing services these days are doing well. Google our digital marketing company, and you'll check the best-rated websites. Before going with the service do read reviews, of what people are saying about that particular digital agency.

Who Will Handle the Customer Service?

Research shows that 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience. Customer service is the most vital step when going online. If your customer doesn’t get instant replay, he will move on to the other dozen websites who are giving good customer service. One of the best things I admire about customer service is that customers provide real-time feedback. And this feedback sets the tone for your business. Firstly, appreciate the client who is giving the feedback; secondly, resolve the issue on the spot or give them a time frame in which the problem will be resolved.

Don’t Force Your Users To Create an Account Before They Can Buy

Don't get in the rush to collect email addresses from your customers. Ask only when they are willing to buy from you. First, let them experience your site. Let them explore the products you are offering, and let them get a taste of the service you're offering. And then let them choose to buy from you. Just like Amazon, you can pop up perks for placing an order with your website. Give them the instant gratification to buy from you. Finally, monitor from Google Analytics what made them tick. And for your future reference go for the offering they desire.

Don’t Miss Out on Accepting Payments

Payment is one of the most critical factors when it comes to e-commerce buying. Most of the customer leave just because they didn't find their desired payment option on your website. As mentioned above when you go to your target market, do some research on what modes of payment your customers prefer. For payment methods look for a secure way in which customers feel safe to pay online. PayPal is no doubt the most secure payment gateway. 2Checkout is also a good option.

Make Your Checkout Experience Foolproof

No matter what your competitors are doing make sure you use a foolproof check-out experience. As shown by funnels in Google Analytics, the majority of customers leave the site if the check-out system is not working in proper order. Witness the one-step check-out system developed by Amazon, and experience the smooth flow. The best is to develop your cart system which is easy to use and does the job well. Built a shopping cart which can easily be used from the smartphone too.

So, maybe you’re a digital marketer in your company, or you are a business developer, whatever the case, if you're the collaborator between your organization and digital marketing company this is a must-read blog for you. Gone are the times when you paid thousands of dollars to a media agency and expected to take over the world. As it is said, with great power comes great responsibility. So, it is your job as a marketer of a company to analyze the results provided by the digital company and make good use of them.

Use Them To Educate

Whether you’re the Chief Marketing Officer or the Search Engine Optimizer, it's your job to inform your boss regarding the updates of digital media. You need to make sure that the digital media agency is up-to-date with the latest trends, happenings, and updates released by Google. Because at the end of the day, it's up to you to analyze the result generated by the digital agency, and if, for some reason, your digital agency is not able to deliver results, feel free to get in and try someone new.

Implement Their Suggestions

First, make it work then make it better by learning from them. A typical advantage of a digital agency is the diversity they bring with them. By working with thousands of clients, a digital agency specializes in the custom framework and they can point out what's wrong with your digital media plan. Ask them for suggestions and make sure to implement them as soon as they advise. Mostly the agencies are quite good at pointing out vulnerabilities in your plan. Share your plan and ask them for step-by-step guidance. Keep track of the results it is generating and keep asking for feedback. They are in charge but watch out over them anyway. Ask for weekly reports on what was implemented and how they are planning to make it better.

Test New Channels

With the inception of social media platforms, it is quite impossible to succeed on limited platforms. One must test new channels to outsmart the competition. As mentioned by social media guru Guy Kawasaki in The Art of Social Media: Power Tips for Power Users “Sharing good stuff is 90 percent of the battle of getting more followers. Almost everything else is merely an optimization. End of discussion.” Ask your digital agency to test different channels and notify the response. Join Google communities, share on Medium, and create an Instagram profile for your company. Check what your competition is doing, check their weak spots, and make them your strengths. This is a sure way to outsmart your competition. Attack on areas which they forgot. Consistency is the key.

Ask For Budget Allocation Breakdown

Whether you are a small business or a multi-million-dollar giant, your sales will be directly proportional to how smartly you use your marketing budget. Digital agencies charge a lot for making you a hero, but keeping that in mind, ask them for statistics on where the budget is spent and analyze the effectiveness of every dollar spent. If the results are not as up to the mark, discuss with the digital marketing agency what is causing the issue and sort it out. Now, maybe you have a digital marketing agency relationship, but you don’t think that these tips are going to help. If that’s the case, it might be time to dump them. Let us help you outshine your organization. Make the best of social media and emerge as a leader in your industry.

Nokia Communicator, the first of its kind web-friendly communication handset, was introduced in 1996. There has been no looking back for mobile phone devices that became available in the market for the common man that support website browsing. It was only after the dawn of smartphone devices that the world shifted its interest towards a specific kind of technique that enables websites to adjust their size according to their display screen. The technique is more commonly known as responsive website design technology, and only the best web design agencies in USA provide it to clients, both locally and internationally.

The Power to Adjust

As we have mentioned, a responsive website design technique is one in which the website design is created on specific lines that enable it to adjust itself every time it is opened on a new smartphone device. It can adjust its display according to the size of its display device’s screen, but hold on. Responsive website design is not as easy as it sounds. This article will highlight the need for a responsive website design for a business and its advantages.

Web Traffic Driver

Here are a few points to get started with the latest survey by Monetate: more than $37 billion was spent in online shopping through handheld devices in the year 2013-14. From the total website visits calculated, it is found that American citizens use their cell phones up to 28% more to browse through shopping websites than their desktops/laptops. Moreover, it is estimated that today, out of the total visits, 21% of the traffic comes from mobile devices on e-commerce websites. In the United States alone, more than 90% of people agree to the fact that when they are close to an occasion. They are most likely to make a purchase through their mobile phones and all of them have mobile access 24/7 with them. Now the above-mentioned statistics show clearly that it is inevitable for businesses to make use of responsive website design technology but the point is to ponder. Here is that mobile phones come in a variety of screen sizes, which is more than 232 screen sizes, this is where responsive design technology comes in.

No Need To Create Multiple Screens

Now, with the use of responsive website design technology, there is no need to create multiple screen designs for every mobile phone device that exists on this planet because the responsive website design technology adjusts the design according to the screen size itself. Also Read: Few Principles of Effective Website Design A world of opportunities opens up with the use of responsive website design technology. The most important advantage of the responsive design is that it adjusts itself according to the user’s browser, and not according to your server. The user’s browser automatically adjusts itself according to the size of the device’s screen it’s been displayed on. It also provides a consistent user experience among all platforms that maintains your brand’s design and personality along with communication. Also, when you search your website which is created on responsive then Google will include your mobile website into the search results further increasing your online presence.

Final Word

The above-mentioned advantages of responsive website design technology clearly state that responsiveness is a big thing in website development. Too many brands across the globe have already switched to the use of responsive websites for their customers and have gained significant gains in the lead generation process and sales. You could be one of them too! In case you are looking for a professional custom web development company in USA that can help you design a responsive website, then you must get in touch with us right now.

In the technically advanced age that we live in today, making clear communications and providing valid interacting points to customers is important for every business. Stationery and packaging design are the booming trends that set an instant reminder of your business to the client while managing to build a positive rapport and lasting brand identity in front of your customers. Today, with the rising popularity of non-physical communication through the internet and its related technologies, companies are focusing more on getting their brand identity design collateral from expert and professional logo and branding design services in USA. With surprisingly low prices and pinpoint accuracy, professional design services have taken the internet by storm and are working on multiple stationary design projects for budding businesses daily. Therefore, we decided to list down some benefits of professional stationery designs for businesses in this post:

Client Meetings

It is always imperative to impress your clients positively when they arrive at your office for a meeting. There can be no better way to do it than a professionally designed stationery collateral. Not only that professionally designed stationery add poise to your work, but it also leaves a profound impression on your clients about your professionalism and market rapport.

Presentation

Making a business presentation is all about making the appropriate impression. Nothing looks more professional than custom-built presentation slides and folders, binders, and printing papers. Having customized stationery in place will at least help to show that you are professional and serious, and that the presentation means a lot to you. It will also help to distinguish you from other businesses, and there is a chance for a good branding exercise when you leave the materials with the decision-makers after the presentation for them to peruse at a later date.

Trade Shows

Trade shows and exhibitions are also important events where businesses can network together for B2B opportunities and get in touch with clients directly. By greeting them with custom-designed stationery, you instantly set your standard high and make a winning impression in front of them. And to top it all off, if you provide your stationery as give giveaway to your prospects it will be an unmatched marketing strategy for you that will work wonders in the long run by making them recall your brand at periodic intervals and whenever they come across those giveaways.

Conclusion

In this post, we only intend to highlight the importance of professionally designed stationery pieces for any business and would want to emphasize the fact that business owners must not overlook the importance of stationery collateral, or else they will miss out on great business development opportunities. To receive a custom quote for your stationery design project, try getting in touch with one of the best logo design services right away.