What Are Quality Backlinks and How Google Evaluates Them?

Every search engine optimization (SEO) practice performed by SEO specialists is mostly focused on getting high-quality backlinks for your digital website. These quality backlinks are one of the core reasons why your website starts appearing on the first page of Google. Backlinks are also called Inbound links and when done right, they provide quite a positive boost to your digital presence.

Right now, the algorithms working at the backend of Google have immensely changed. With the new Bert algorithm, Google now favors the usefulness of the content and the amount of information delivered instead of just strategically placed keywords. With the right information, you can get a much better chance of ranking your website in the top place in Google than stuffing keywords.

When you’re publishing the right info, the chances of getting high-quality backlinks become easier.

Now there must be several questions that you may have in mind, such as what are quality backlinks? As a simple business owner, what can I do to create quality backlinks, and how Google evaluates them?

Today, I am going to answer all that. So buckle up, it’s time to learn everything about backlinks.

What Are Quality Backlinks?


In the simplest of terms, a quality backlink is a link coming to your website from a reliable source on the Internet. The higher the brand worth of an online website, the greater your chance to rank on Google. For instance, if you have covered something latest and trending on the Internet, and one of the international news websites has added your research link to its news article, then you’ve scored a quality backlink on your website. The people who are going through the news website might have a strong chance to visit you just because they find your research interlinked on that site.

The credibility of the news website will ensure that you become a trustworthy resource.

Why Do You Need Quality Backlinks?

While many ranking factors ensure your website remains on the top of Google Search, backlinks are also one of these many important factors. High-quality backlinks can offer an increased chance for your website to start appearing on the first page of Google. It becomes the source of improving your website authority, making your website a more credible option in the eyes of Google. The “vote of confidence” is everything that a website needs to become visible on the search engine.

Some of the benefits of getting quality backlinks on your website are:

  • It improves your website’s organic ranking.
  • You get links back from other potential websites.
  • Your website indexes fast on Google Search.
  • Backlinks also increase your website authority.
  • You get increased link juice based on relevancy.
  • You expand your network and strengthen relationships.

There are many other hidden benefits of acquiring quality backlinks, but here we have discussed a few. If you’re eager to learn what are the best ways to earn quality backlinks, then let’s read further on.

How to Make Quality Backlinks for Your Website?


Backlinks work like references or citations that you can easily find in variable online resources. If you’ve ever written academic research, then I am sure you’re quite clear on what a useful reference is.

Similarly, how resources are linked in academic research, resourceful information is also linked back from credible website resources on other high authority websites. These resources, when linked to such websites, can build up their authority on the Internet. Are you a website owner who is also searching for ways to build authority for your brand, then you should work on quality backlinks.

Some of the ways how you can get quality backlinks are,

Create Rich & Useful Content for Your Website


If there’s one thing that the audience loves more than anything else in the world, it’s a valuable web page. Something that offers them great insight into the latest trends developing in the market or something that uniquely covers a particular topic is everything you need to acquire a quality backlink. If you are not sure what you need to address in content, here are a few things to follow:

  • Add infographics to your website content to make it visually appealing.
  • Add content that can easily be crawled and indexed by Google.
  • Create industry-specific blog posts that help educate the users.
  • Add unique developing trends and add plenty of data to your site.
  • Lastly, don’t forget to link back to authoritative websites for link juice.

Establish Strong Relationships with Influencers


Socializing is key to creating quality backlinks. Connect with high authority websites on the Internet and offer them useful and valuable content to read. Reach out to industry influencers and have a chat.

Keep track of Your Competitors


There are now online tools that help you track your competitor’s SEO marketing strategy. The best way to build quality backlinks is to track the competition and identify what strategies they are implementing. Leveraging the insights gained from these tools is crucial for an SEO Expert in devising effective strategies to enhance website visibility and ranking. Identify what link building strategies are they following and link back to their resources.

Leverage the Power of Guest Blogging


Last but not least, use your connection to post as a guest blogger on their websites. Several online platforms now allow you to guest blog as an external author. Search up a topic that relates to their specific niche and cover your particular resource in them. Get it published on their website.

How Does Google Evaluate Quality Backlinks?


But before you go ahead with making quality backlinks for your website, it is also important that you understand how Google works when it comes to backlinks. There are a few factors that Google observes when it comes to creating quality backlinks and these factors are as follows:

  • Domain Authority – Google studies the authority of a website, so you should first check the domain authority of the website on which you’re relying for a quality backlink.
  • Website Diversity – Time is the key and so is the diversity. If your website gradually gets links from sources such as blogs, directories, magazines, and press releases, it ranks.
  • Relevancy – If the quality backlink you’re scoring for your website is irrelevant, Google will discard it. So make sure to make links that are relevant to your website.
  • Standalone Recognition – A quality backlink that comes to your website as a link that is alone instead of a link mixed with a variety of competitors has a much stronger authority.

So these are some of the factors that Google addresses when it comes to quality backlinks.

That’s it, folks! Here’s everything I believe anyone who’s starting with backlinking should know. Branex is the best digital marketing company in USA. that has some of the best SEO specialists working at the backend.

If you want to create quality backlinks to your website, how about you get in touch with us?

Build authority links with us.

Ashad Rehman

Ashad is a Senior Content Producer at Branex Marketing, an experienced writer in the field of web design & digital marketing.