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Every soul in this world has a higher purpose. Birth is a wondrous experience. You open your eyes to a world rife with opportunities for the taking. You can become anything. For some people, it happens in an instant. Their life’s purpose unfolds right in front of them, but for others, it takes a lifetime to understand why they were born. If your startup website is in its infancy, you might be facing something familiar. Instead of understanding your life purpose, you are struggling to find your brand purpose. If you’re one of those brands that don’t have a direction yet, here are some startup websites which can provide you with some food for thought.

1. AiroHealth.com – Simple is better

Knowledge lies in piling up facts. Wisdom is the elimination of all clutter. Airohealth.com is all about simplicity. The first glance at the website will be enough to safely venture a guess at what the company is selling. On the front page of the website, you realize that it is solving a real-life problem. If you scroll down, you will see how the product works. Next, comes how to think about anxiety and stress. Moreover, in the end, there are testimonials with a call to action.

2. RateYourSeats.com – Selling something unique

Rateyourseats.com is a ticket-selling website with a distinctive feature. Not only does it offer the most market-competitive ticket prices, but it also gives you a bird’s eye view of the seat based on crowdsourced reviews, ratings, and photos of a plethora of concert and sports avenues. This makes sure that our customers make an informed choice based on a particular seat’s rating and reviews by actual users.

3. GrooveJar.com – UI/UX Design

Much has been said about UI/UX Design. If you are looking for some solid inspiration, visit GrooveJar.com. The startup helps other startups boost their website traffic. However, their prominent feature is the clean, sleek interface of the website. Decent navigation, bulging CTAs, and giving out comprehensive information without too much scrolling, make this website a prime example of the perfect UI/UX design. The chatbox is easy to locate. Reviews can be found right at the bottom. GrooveJar offers everything that a startup website design has to offer. Take note.

4. SmarthomeNX.com - The Perfect Mobile First website

There is much buzz about mobile-first websites. In the midst of all this, smarthomenx.com makes a brilliant effort to design the perfect mobile-first website. The website is not at all complex. The Accelerated Mobile Pages allow the website to load immediately. A perfect example of a startup website design where users can log in and join in the discussions without going over lengthy registration steps.

5. Vertoe.com – Mobile Loading Speed

Google Speed Update made it clear that Google is forcing brands to decrease their bounce rate by developing mobile-optimized websites. Vertoe.com took this seriously and started working on the loading speed of the website on mobile.  The website is optimized in a way that users don’t have to download any app or wait for the website to load on their mobile. The load time is super-fast. The one-click checkout helps customers place an order seamlessly. The responsive website works on all primary mobile devices and fits across all screen sizes.

6. EFynch.com - Privacy and Payment Options

If there are a few things that a startup website capitalizes on, it is payment options and privacy policy. Other trends include AI and machine learning. Some of the payment methods include complex AI algorithms which simplify processing and make it easier to pay fast. This website teaches a lot. Also, there are some components of IoT to support the simple dashboard.

7. Printful.com – Grist for the mill e-commerce website

The best startup websites provide convenience and simplicity to users. Printful.com takes this approach to the next best level. You can talk all about white-spacing and how to optimize the website design to show quality work without sacrificing the caliber of the website. A clean eCommerce design, which can teach a lot about how eCommerce stores can use the power of minimalism to sell products online. The website offers perfect examples in its blog for entrepreneurs to apply across their businesses. How to send emails that entice customers? Moreover, how to scale business on a global scale?

8. OpenListings.com – A Clear Value Proposition

Some brands do website redesigns and fail miserably. However, if the website redesign is well-planned, the sky is the limit to what it can achieve. OpenListings just had a website revamp, and boy oh boy, the redesign turned out to be justified for the brand. The website sends a clear message on how to place the value proposition on a website that generates massive leads.  It is a modest and prevailing rubric to follow for other startups.

Over to You

As you might have noticed, the best startup websites don’t just rely on website design. They meticulously focus on the design and development of the website. For clear-cut advice, it is best to get help from experts. Whatever industry you belong to, you’ll learn what is the best strategy to take your brand forward. Are you looking forward to a professional website design agency to take all your worries away? Why not give us a try? Ask questions. Share your concerns. I am sure we can come up with innovative ways to highlight your website on Google search result pages.

Try to Envisage Apps as products in a supermarket. There is fierce competition between two things: shelf space and consumer attention. In the digital store, however, there are no shelves. The discovery occurs with a bottleneck. How can consumers buy apps that don’t show up in the first place? Here is where app store optimization kicks in. To get above the fold, smart owners focus their efforts on app store optimization. By optimizing keywords, icons, and other assets, the apps are being optimized to ensure that they secure a prominent spot in the app store. Staying visible in the app store takes a lot of dedication and challenging work. This is why companies often get more downloads in one country and leave many opportunities on the table, untouched. Imagine if the company does work on app store optimization, how easily can they reach a global market? However, before you go nuts by stuffing keywords in your app description or think up ways of getting your app highlighted in the app store, there are some app store optimization basics that you need to learn & master. Previously it was assumed that long-tail keywords could hack the algorithm of Google. However, as algorithms evolved, it was clear that just using killer keywords was not enough.

What is App Store Optimization (ASO)?

App Store Optimization is also known by other names such as App Store Marketing and Mobile App SEO. The core focus of App Store Optimization is to increase the ranks of the mobile application in the App Store and iTunes. The apps are created especially for Android, iPhone/iPad, and Windows phones. Most people focus on app store optimization to boost downloads, but the goals extend to include:

• Increasing the brand
• Enhancing the engagement of users.
• Getting positive reviews and ratings.

If you still need some motivation to indulge in app store optimization, here’s some food for thought: In the year 2017 alone, there were 270 billion app downloads, a significant boost from 224.8 billion in 2016. When you compare this to the decline in social media growth, you will be able to conclude that ASO should be your priority, regardless of the size of your business.

In-Store App Store Strategies

Research has revealed that iPhone apps generate 75% more income than Android ones. Unless you don’t know your math, this alone can be a good reason to opt for app store optimization. While optimizing apps, here are a few pointers that you can leverage to make your app prominent in the app store:

• App URL, name, and subtitle: You must ensure that the name and URL incorporate all the major keywords which are used to describe your app. It’s important to use keywords which reflect the thought process of each user. For instance, what keywords will the users type while searching for your app?
• Ratings of the App: The app store focuses on mobile apps that have positive reviews and fresh ratings. Ensure that users who’ve used your app, review it for the next potential user.

• App downloads: More downloads would bring your app in front of the radar. They would like to know more about your app. They will be curious as to why people are using your app, and they will do the same to follow the trend.
• App Store keywords: Much research is required to keep the keywords fresh and match them to the queries of the users. However, when done regularly, it can raise the rank of your app.

Scrutinize the Local Culture

According to some experts, the concept of localization is nothing more than “wash, rinse, and repeat”. This basically boils down to the fact that for every geographical location, you need to plan a different strategy. However, before you dive into the 12-foot pool, you must learn how to swim flawlessly in a small pool. There is an art of understanding the local dynamics of society. For instance, if you approach an app development agency in New York, you’ll see that the agency is less about money and more about value, while an app agency in Dubai focuses more on presentation than the actual usability of the app. Paying meticulous attention to certain aspects of your app is necessary. For example, the color, images, and the user interface. Some colors are given more preference in some cultures. Do your due diligence and use common sense!

A Specialized App is Easy to Optimize

A quick way to highlight your app in the app store is to develop a specialized app, such as a Calendar app or Google Maps. For instance, pick a famous publisher like ESPN and make a mobile app for them, or a radio app, or even a live video app. However, if you’re going for one app, ensure that you put everything into it. Since it is a specialized app, it must offer some unique benefits. Take the Waze app as an example. It’s used for navigation, just like Google Maps, but what sets the Waze app apart is its updates from law enforcement activities, speed cameras, speed limits, and traffic accidents.

One Major Mistake that App Owners Need to Avoid

The biggest mistake that people make while doing app store optimization is not utilizing the website to bring traffic to the app page. Create a separate landing page that will direct users to the app download section. Don’t treat your website as something separate. It is an integrated part of your marketing strategy. By using the website, you can drive users deeper into the sales funnel and engage them to buy/download your app from the App Store. As we all know, the content in the app store is limited to app stores. So, using content from a landing page can leverage the app awareness and discovery of your mobile app. This can act as a traffic magnet and create app authority without spending any extra budget. You’ve created an app which might be good for the local market, but it will take time to scale the app on a global level. But we all know that developing an app is only a good start; what lies ahead is much more challenging. Discovering the market and what will strike the chord is impossible to predict. Start from simple app store optimization. Use the above strategies to maximize your gains and make the app popular among your target audience. Oh, by the way, if you don’t have an app, we would love to develop one for you.

For some people, mobile is a luxury. For others, mobile is a necessity. So, it is quite challenging for mobile app developers to create apps that work on multiple platforms. There are a lot of opportunities for new developers. The newest app code rests on the concept of writing code once and running it anywhere (WORA). The app developer writes code which can run on multiple platforms. The purpose of cross-platform mobile development tools is to save long hours of coding. The app developers can reuse the code and run it on iOS, Windows, and Android devices. With various mobile devices in organizations and startups that increase the productivity of employees, cross-platform mobile app development is not easy. A survey estimates that more than 60% of enterprises are now on cross-platform development. The annual growth is 38%, which reached $4.8 billion in 2017, and by 2018 it was around 20 million. If you’re a professional mobile app development agency, you might be using these tools. Ask your developers, and they’ll let you know more details about it. But if your mobile app developers are busy, here is a quick view of the top-notch cross-platform development tools that can help you create your favorite apps. As tooling, devs use the most common text editors or IDEs like VS Code and Atom. The package create-react-native-app and Expo allow you to get up and running fast and eliminate most of the setup work.

1. PhoneGap

The tool is mainly developed by Apache Cordova. An open-source tool consists of a debugger, a compiler, and testing tools. It’s just a myth that PhoneGap is used to build simple apps. In the past few years, there has been a wide range of plugins like Media Recorder Plugin, Image Capture plugin, and even Push plugin, which is quite popular among developers.

Pros

• The code can easily be reused on the following platforms: Android, iOS, Windows, and Firefox OS.
• All the processes are plugin-able, which means that the developers can easily use APIs to get their work done.
• It supports in-store app purchases whether it is on the Google Play store or iOS.

Cons

The only issue is that the apps which are designed in PhoneGap are designed sensitively. However, with some third-party apps, this challenge can be overcome.

2. React Native

When React Native launched in the year 2015, it took everything by storm. The most amazing thing about React Native is that it allows writing code once, which can be used for both Android and iOS. Facebook, Airbnb, Uber Eats, and a couple of other famous mobile apps have used this development tool.

Pros

• You can easily reload the code live without any delays.
• The design is quite intuitive and modular. A plus point for developers who want a simple interface while developing apps.
• It provides robust performance. This means the design can easily be operated on most mobile devices without causing any delays in the graphics.

Cons

The learning curve of React Native is quite high. It takes more time to initialize. The management of memory is difficult because float computations are dealt with inefficiently.

3. Xamarin

If you use a Xamarin tool, you can get help from the C# codebase and test the tool on multiple platforms. However, just like other frameworks, the developers can work with native IDEs, APIs, and languages. Moreover, Git integration is developed in Xamarin Studio.

Pros

• The best part of this tool is you can develop simple apps fleetly.
• Around three-fourths of the code can easily be shared on various mobile platforms, which can cut down the development cost by half.
• Xamarin comes with a quality testing and monitoring system on a wide range of devices.

Cons

The predominant compatibility issues with Android and iOS libraries are a bit of a concern for most app developers. This is the sole issue which developers need to address.

4. Sencha Ext JS

If you need data-intensive cross-platform mobile apps, then this tool is good news for you. This tool is a robust package of high-end, pre-tested, and ultra-modern UI components which can unleash the potential power of HTML5 and the latest browsers. To develop business intelligence (BI) cross-platform mobile apps, Sencha Ext JS is a perfect choice. Data visualization and analytics are supreme and can compute millions of records with ease.

Pros

• Built-in easy-to-use themes for every popular platform.
• The backend works separately regardless of various data sources.
• The tool supports PhoneGap/Cordova integration to access native API.

Cons

• The themes are few for some platforms.
• The commercial version has complex licensing methods.

5. Adobe Build

A cloud-based tool that works seamlessly with PhoneGap and compiles code fast. The developers are faithful to this tool because the quality of deliverables is impressive. Mobile app developers are more willing to work on a cross-platform app development project instead of Android SDK, iOS SDK, or Windows Phone SDK. The only requirement is a little knowledge of HTML5, CSS3, and Java.

Pros

• Code reusability can help the developer wrap up projects with tight deadlines.
• Punch in a few lines of JavaScript and get access to geolocation, contacts, and even a camera.
• This tool is a blessing for medium-sized organizations and startups who are facing ruthless competition.
• Manage your portfolio, get updates, and forget about the maintenance.

Cons

• When compared to Swift, the data processing speed is sluggish.
• The background processing of APIs is also at a glacial pace.
• The native functionality is miserable. Most of the APIs don’t even support PhoneGap's APIs.

6. Convertigo

Convertigo markets itself as a mobile backend service (MBaaS) which offers products like Convertigo Mobilizer, Convertigo Server, and every product is there to aid the developers in building better products.

Pros

• The fullsync feature offers data replication, which can help developers build apps even in offline mode.
• Provides ease to connect with SQL databases and other primary services.
• Supports all the Cordova plugins which are used to develop primary features like sensors, cameras, and GPS.
• The push notifications work even in standby mode.

Cons

The free version of the product doesn’t include community support, which is kind of sad.

7. NativeScript

This open-source, cross-platform app development tool can help developers to build native UI with ease. The developers can easily access the native API and reuse the packages from Gradle, NPM, or CocoaPods. This is why the apps built with this tool are feature-rich.

Pros

• The support is extended to TypeScript & Angular.js
• It enables you to use the JavaScript library offline.
• The cross-platform UI support gives the ability to design once and use it on various other platforms.

Cons

• A lack of in-depth examples and documentation.
• Multi-threading is an alarming issue.

Over to You

It is important to mention that the numbering in the post doesn’t reflect the superiority or inferiority of the tool. Each tool has its pros and cons. The limitations of the tools make it easy to choose as per the requirements of the project. A professional cross-platform app development company can guide you toward the right path.

Who would have thought that a simple app for kids could become the next big thing? Now it is a no-nonsense tool for selling, marketing, driving traffic, and even generating sales for your business. With over 1 billion monthly users and 500 active daily users, Instagram is the gold-standard social media platform that created a lot of buzz in the past few years and is not aiming to stop. You cannot ignore the numbers. People are using Instagram to generate sales right from their homes. Businesses are using Instagram to generate leads. Every Entrepreneur is working hard to learn how to get more Instagram followers. How do you generate more sales? And how to outlast their competitors by using Instagram. Sure, engagement on Facebook looks great on paper. But when it comes to lead generation, Instagram is on the winning end. The goal of this blog is to turn you into an Instagram unicorn. You’ll not only learn how to increase Instagram followers, but you’ll also be able to turn visitors into raving fans. Just append these Instagram hacks to your social media strategy. These tips will help you to create attention-grabbing headlines, profiles, and post on Instagram like a star to gain visibility and engagement.

Use Dedicated Hashtags Wisely

There is no harm in creating a #tomsmechanic hashtag. Kind of gosh wow. But how will your users know about this hashtag unless you use it in every picture, campaign, and social media platform? Whether it is your social media profiles, brochures, print ads, or signage in an event. When getting help from conventional marketing mediums like TV and radio, ensure that everything is well-integrated. Anyone listening or watching your ads on TV should be able to recognize your brand with a hashtag.

Be Creative with Hashtags

Sometimes being simple can take you to unimaginable heights. While everyone was busy searching for the right hashtags, Airbnb came up with #WeAccept and took social media by storm. The goal of the brand was to showcase support for a critical ethical issue. Everything began with a small inspirational video by Airbnb. The momentum started when people from different backgrounds started sharing their pictures. The hashtag became an instant hit. When it comes to writing hashtags, it is best not to use those typical one-word hashtags. Sure, you can use them if you’re a creative Airbnb. But if you want to gain the attention of the users – be funny, outrageous, or even ironic.

Participate in Trending Conversations

For every post, you must use relevant hashtags. For instance, if you are a furniture company and want to share behind-the-scenes photos, you can use #woodworking. Success lies in simplicity. If you look at the Domino Pizza 2012 campaign, there was nothing special about the hashtag. A simple #LetsDoLunch tag went viral when Domino announced that pizza prices would go down with every tweet. This not only helped build a community around the brand. In fact, people were eager to share the tweet to earn the cheapest Pizza. It was 85,000 tweets later (in just one day). Can you really believe that? If you want to take part in popular conversations, search for trending hashtags. Once you have 3-4 tags, use these tags along with the content that you’re producing. When a toy becomes part of the bigger conversation, people stop and take notice. This is the attention which brands crave. Do some research and you will be able to optimize your content for better reach.

Detailed Descriptions Never Hurt a Bit

A picture is considered a substitute for a thousand words. But without words, the depth and meaning of the picture cannot be revealed. That’s why it’s necessary to use detailed captions for all your photos. National Geographic is great storytelling. While traditional media focuses on just photos, National Geographic on social media uses the power of captions to steal all the attention. You might be thinking that you’re not a writer, how you can write so much. The trick is to amaze the user with interesting facts or humor. Whatever you do, don’t miss the chance to astonish your users with captivating captions. In the start, it might sound difficult but as you do it more, things will get easier.

Tap into Influencer Marketing

If you’re interested in attracting more followers for your brand and learning how to get followers on Instagram, the best approach is to follow the influencers on Instagram. Visit the profiles of each influencer and see which one is relevant to your niche. Just turn on the post notification feature and see what they’re posting at different times of the day. When the influencers ask for help, move forward and help them without looking for some favor. If you help them a few times, this will bring your brand to their attention and they will mention you in their profile. Apart from this, you can use these quick tips to increase your Instagram following fast.

• Use images to which people can relate.
• Figure out the best time to post on social media and post at that time.
• Ask followers to caption your photos.
• Analyze. Repeat.
• Use relevant hashtags.
• Fill your profile with all the services.
• Use persuasive CTA with every picture.
• Use filters to create a personal touch in the photo.

Over to You

How many followers do you have on Instagram? What is the best tactic you have used to attract followers? Let us know what is working for you. Are you willing to boost your sales? Let us help you with our digital marketing strategy.

Sales were dropping. The company needed a new strategy to boost sales. Dunkin Donuts came up with a unique campaign to increase their sales in Seoul, South Korea. “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~Donald Calne Dunkin Donuts sprayed the smell of Coffee on the local buses. The spray known as ‘Flavor Radio’ squirted into the nostrils of more than 35,000 people. The effect: Sales went up 29%. [embed]https://www.youtube.com/watch?v=V2tP-FAn6u8[/embed] Dunkin Donuts used Atmospheric Marketing to increase its sales. A marketing strategy designed to influence the emotions of customers by making changes in the environment. With a physical store, you can enhance purchase probability by making little changes in your environment. Do you think your local café sells better Coffee than Starbucks? Maybe. But if all your senses are doing fine, you will realize how getting Coffee from Starbucks makes you feel. It is the feeling that makes all the difference. You can present many arguments to support the fact that one of the factors that persuades the customer to buy from you. But everything aside, the most genuine form of sales is when customers buy with their emotions. A lot has been written on how to increase online sales and boosting online sales is a tormenting process. Sure, a professional digital agency can help you increase your online sales, but if you want to keep the customers for long haul you must study how emotions can help to pump up your online sales. Fret not! We are not just an awesome digital marketing company; we are in the business of educating our visitors to grow, to lead, and to succeed in this world. Therefore, we have gathered some insanely wonderful data on how to increase online sales without spending a fortune on your advertising.

Why are Emotions Important?

Dale Carnegie in one of his books said, “When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.” A study done by Antonio Damasio – a neuroscientist concluded that ‘Emotions trump logic.’ Antonio studied people who have damaged areas of their brain that deal with emotions. These people were not able to make even small decisions despite presenting them with various cons and pros of things. Sheena Iyengar, in her TED talk, "How to make choosing easier," described an experiment in her talk. In a grocery store, two booths were set up. One with 6 varieties of jams and the other with 24 varieties of jams. The people bought 6 times as many jams from the booth with only 6 choices. Why? When there were many choices of jams, the customers felt confused, and instead of buying more, they didn’t bother to buy anything from that stall. If you are new to the business and willing to beat your competition by increasing your online sales, here are 7 emotions that will trigger the right nerves in your customer's body.

How to Increase Online Sales By Using These 7 Emotions

1. Fear

The visitors to your website are looking for a solution. They are worried about a problem, and they fear that they will be left behind if they don’t find a solution to their problem. Instead of creating a false sense of fear, use the power of losing to help them decide. For instance, if you don’t buy the product now, you’ll not get the 30% discount which you’re getting now.

2. Frustration

Everyone in this world is looking for an easy life. Nothing frustrates the customer more than browsing websites with a lot of nonsense content and no solution to their problem. The solution is to talk to your customers. When you see people browsing your website for a long time, ask them what they are looking for. Ask them what their day-to-day problems are and how you can assist them. The more you talk with your customers, the better solutions you can provide them.

3. Hope

Beauty brands leverage this a lot. Do you want to look younger? Are you looking for something that will make you prettier? Yes. They are selling hope to you. Ask your visitors what their goals, ambitions, and aspirations in life are. What are their biggest pain points? Use their pain points to pierce the veil and increase your online sales.

4. Excitement

The element of surprise is a well-versed phenomenon to engage your audience. Instead of boring your audience with cliché messages, try something unique to gain their attention. In a world of distractions, be the voice instead of the noise. Introduce trial versions of your product or give them sample products. Let them feel the pleasure, the excitement of getting the full version of the product. Understand what makes your prospects tick and move mountains to deliver that to your customers.

5. Anger

Sometimes, when customers get past the frustrating emotion, they fall into the emotion of anger. A quick decision must be made because when a customer has a war inside their mind, you can become a hero in their story. Understand and acknowledge the position that your customers are facing. Figure out why they are angry in the first place. Channel the emotion of anger by presenting them with an easy solution to their problem.

6. Fear of missing out

This is a subset of the emotion of fear. It’s not always individual fear that drives the buying decision. Sometimes it is the fear of not living a better life, just like others. You can use case studies to show customers what they are missing. Companies use this all the time. Use research from third parties to find the pain points of your customers and take the customer on the journey of a better life.

7. The desire to be first

One of the most popular emotions to boost online sales is the desire to be first. The first one to try the product. And the first one to watch the video. The first to tell your friends about the next cool product. Appeal to the customers in a way that highlights the uniqueness of your business. What makes your business different from others, and how will customers feel special when they use your product?

Over to You

“Kodak sells the film, but they don't advertise film; they advertise memories.” ~Theodore Levitt  If you’re successful in listing all your product benefits on your website, people might feel wowed. But if you’re willing to increase your online sales, start impacting emotions!

For some innocent souls, creativity is a gift – something that is showered upon only on special souls like Pablo Picasso, Van Gogh, and Steve Jobs. But, to attain inner peace and live peacefully, one must master the skill of creativity. Yes. Every successful person has done it, and so can you. With hands-on work, everyone can unleash and master their creativity. You might be thinking that creativity is not your cup of tea. You’ve read every book, and watched the famous talk “Does School Kill Creativity” by Sir Ken Robinson, but nothing worked for you in the long haul.

How These Creative Geniuses Polished Their Creativity?

It turns out that there are three networks in your brain. The executive attention network facilitates problem-solving by allowing you to focus on the task at hand, the imagination network springs into gear during tasks that require you to reminisce past experiences, plan for the future or project yourself in different settings in the present, while the salience network is basically for making connections in your brain. Luckily, there is no one-size-fits-all when it comes to practicing creativity. Think of it like writing. The ultimate goal is to be a better writer, but there are multiple ways of getting there. You can take professional courses to hone your writing skills if you want to follow along in the wake of J.K. Rowling; put on your thinking cap and start scribbling ideas to find your Eureka moment; or just read, read, and binge-read on top-drawer writers to give your creative side a rush of dopamine! On a lighter note: “Ok Google,” how do I become a big-shot writer? Creativity follows the same path. There’s no one way to fuel your creativity. Nevertheless, here are a few tangible things you can do to spark that creative side:

1. Schedule Creativity on Calendar

Every morning this man spends 45 minutes in sheer solitude, not thinking about anything, just shutting down his mind to unleash the creativity within. He takes a problem, closes his eyes, and in his mind, conjures up 10 possible solutions for that problem. The result: A couple of companies and billions of dollars to his name. You might have heard about him. Richard Branson – he is kind of a big deal in the business arena. Make creativity a priority. Every day, assign some time to ponder over all the problems that are bugging you. The best time to start is at the beginning of every day. When you assign a specific time for creativity, your brain will be programmed to unleash genius ideas that will help you solve nearly every impossible problem.

2. Boredom Leads to Creativity

If you wear “busy” as a badge of honor and boast over how much you can handle on your plate, you are basically just scheduling every second of every day, without any productive results coming out of it. When you keep your brain so occupied, it cannot wander freely. What if I tell you that you need to try inviting boredom for a change? It’s because when you are bored, daydreams kick in. The apple fell on Newton when he was probably lounging idly under the tree. Einstein presented the theory of relativity when he was bored to death. Studies have shown that boredom leads to creativity. When your mind is relaxed, it goes into a highly creative state. The good thing is that you can train your mind to stay in a creative state whenever you want. If you’re stuck in a project. Take a stroll through the park. Have some Coffee alone or take a quick nap and be more creative.

3. Experiment with a Project with Various Time Slots

Some people are more creative at night, while others get in the zone when they open their eyes first thing in the morning. How can you figure out your timings? The solution: Work on a project at various times of the day. If you switch the time, your brain will approach the problem with a new pathway. When you change the timing of a project, it will turn on your salience network and allow the mind to make new connections and pathways and bring knowledge banks from unimaginable places. A recent study has shown that if you approach a problem with a fresh mind, solutions will come in unexpected ways. This is because the creative thinking that occurs in your brain engages various parts of your brain. When you give more attention and focus on a problem with a relaxed mind, a miracle is bound to happen.

4. Get Close to Nature

When in doubt, take help from nature. An entrepreneur’s mind is buzzing with activity at any time. Sometimes, we have to go back to the basics and rely on nature to unblock neural pathways and glean new inspiration.  In fact, walking alone increases creative output by up to 60%, mostly because spending time outside can activate all three of the brain’s creativity networks and give a boost to your creativity. Pick a book and start reading in a park. While your mind is busy appreciating the beauty around you, your subconscious mind will come up with a brilliant solution to your problem. If you cannot leave your office. Install an app like Nature Sounds that can give you a flavor of nature right in your office. If you’re not a fan of creativity, you can even try popping in your headphones and listening to your favorite music. Research suggests that listening to a classical piece can break the barrier and suggest a viable solution.

5. Try Something Entirely Different

If you heed your leisurely yearnings, good for you. But if your work is too mundane, you can try moving away from your comfort zone for a while. For instance, if you are a designer. Try doodling anything that is in front of you. If you’re a writer. Try changing the genre that you normally write in. The simplest of all is to try doing the daily house chores with your weak hand. Meaning, if you are a leftie, try brushing your teeth with your right. When you do something entirely different, your brain will create new connections, and this will increase your chances of coming up with brand-grandiose ideas.

6. Become an Idea Machine

There are few people with a thirst for knowledge more profound than James Altucher. Altucher is a best-selling author, investor, and podcast host. And Altucher explained why he could find so many creative achievements. And why? His commitment to being an "idea machine". Austin Kleon is another leading expert on how to be more creative. Study the work of both geniuses and you’ll understand that anyone can achieve real creativity. Oh, and if you get an idea for a website development or a mobile app development, do talk to us. We can get your website developed in record time.

Probably not. Now, you’ll remember the brand for the rest of your life for two reasons. First, the name itself is quite “fascinating”. Second, the product is selling like hotcakes on Amazon Marketplace. We are talking $8,000 in sales per day and growing. For people with a great mind, there is learning in everything. Despite being small and extravagant, this brand from Australia shattered the belief that success is only for gargantuan brands. Now, that they have done it, this gives a ray of hope to the brands operating outside the U.S. With the right strategy, they can succeed too.

How Do the Big Brands Work?

For starters, Amazon Marketplace is like an eBay of the modern age. If you have a second-to-none product, you can make a plethora of money out of it. Thousands and thousands of brands are already shipping their products, interacting with potential customers, and filling their pockets to the brim by selling products on Amazon. When you’re an Entrepreneur, there are a lot of hats that you wear every day. Why not let off some steam and delegate? Check out the Fulfillment by Amazon service; an initiative by Amazon that can help startups ship their products directly from the Amazon storage facility. But since life is not like eating peaches and mangoes, you cannot dominate the internet just by uploading the products on Amazon and walking off lighter. You need to get to grips with Amazon algorithms and thousands of data points that rank products on Amazon. Showing customers the relevant product is the key. Akin to SEO, if you follow the right approach, you can survive getting swallowed by huge brands and establish a position for your brand, even if you are a small brand.

7 Steps to Register Yourself on Amazon Marketplace

To get the ball rolling, the most crucial step is to register yourself on Amazon Marketplace. Check out the categories that you can sell on Amazon. Once you get approved, you can do these 7 things to give prominence to your products and increase your sales:

1. Stand Out For Something Unique

Amazon is the beast of the jungle, but this doesn’t mean that it can protect you from all the animals. As a startup, it’s your job to learn survival skills. Learn what makes your brand special. And invest your energy in improving your product. If you have a splendiferous product, you need to wrap it in delicate packaging and go where people are searching for it. If you learn to do this, moving forward, every marketing campaign will be a piece of cake.

2. An Offer That They Cannot Deny

There is a lethal competition out there. With over 100+ categories, offering your customers something they cannot refuse is impossible. After you’ve covered the basic tools like shipping, return policy, and guarantees, think of something that can entice customers to buy from you. For instance, if you start giving free giveaways to your first customers, this will set you apart from others. Another approach you can take is to extend the warranty or offer a free e-book related to something beneficial for the client.

3. On-Page Product Optimization

Akin to when you launch an e-commerce website, you optimize your listings to create a big impact; you can do the same for a product listed on Amazon. Start by optimizing the product titles, images, bullet points, product descriptions, and even the category in which the product is listed. Once you are done with product optimization, you can use Amazon Marketplace stats to improve each aspect of your product listings.

4. Work Hard on Getting Positive Reviews

On the Amazon marketplace, product reviews act as a lifeline. Just like Google, Amazon takes pride in giving customers a supreme shopping experience, thus favoring products with a pile of positive reviews. To win the hearts of your customers, ensure that the quality of the products is top-notch. After you’re sure that the product is of superior quality, you can set up an automatic, positive review system.

This will not just improve your overall product ranking, it will also maximize your conversion rate. During all of this, if you get a negative review, it’s worth connecting with the customers, resolving their issues, and requesting them to edit the review later.

5. Product Listings is the Real Deal

For a new Entrepreneur, it is okay to play safe. This boils down to the fact that it’s important to bring all the traffic to the website. But in the Amazon marketplace, if your product is performing well, Amazon will give you more leverage by improving the product ranking. This can be achieved by advertising the product listings and gaining more attention to your products. The best option is to first utilize the built-in advertising mechanism offered by Amazon, which includes sponsored product ads and dynamic display ads. If you already have experience with digital marketing, you can go with AdWords, Facebook Ads, or email marketing to grab those potential customers.

6. Utilize Amazon Features Wisely

The only purpose of Amazon is to give customers the best service possible. Therefore, Amazon keeps launching products like Fulfilment by Amazon, mentioned earlier. "If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000." Amazon is super-conscious about its customers. In light of this, Amazon has invested tons of money in building solutions for its customers. You need to capitalize on these features and implement them as soon as they arrive.

7. Expand Your Product Range

Once some of your products start getting attention from users, it’s time to expand your product range and experiment with other products. With the Amazon marketplace, this is effortless, as Amazon provides cross-selling and personalized product recommendations. One momentous thing that you need to consider is giving time and resources to your email list. Build a list and think up ways of giving them diverse options with different combinations. If you apply these strategies in the Amazon marketplace, soon you’ll be able to outdo big brands. With an ounce of creativity and innovation, use your digital marketing channels wisely and witness the success of your brand.

Many people dream of starting a business, but most people suffer from a lack of funding, and their idea gets buried away. But what if we share some ideas worth following? These simple ideas look ordinary but when executed with passion every single idea can turn into a billion-dollar venture.

1. Be a Personal Shopper

Do you get thrilled when you buy gifts for your friends? If yes, this can be a perfect gift idea for you. Your clientele can range from wealthy business people to super-busy people who want but don’t have time to buy gifts. These executives, partners, and investors value their time and money than money, which is why they don’t have time to visit a shop or even take out time to buy a GIF online. But, if they know that there is someone who can buy the gift on their behalf, they will happily pay you and get the job done. If you don’t have any clue where to start, here is a good resource that will get you started. Start Your Own Personal Concierge Service

2. A Party Planner for Kids

A million-dollar business idea which you can start with less than $2,000. If you have the tenacity and patience to control a room full of kids, Americans are happy to spend $3,000 on you. There are two methods by which you can set up this business. First, you can throw the party by using an app and invite people to the client’s location. Second, you can rent a space or reserve a park to get started. If you need advice, do read Start your own Kid-Focused Business and educate yourself with the ins and outs on how to levitate your business off the ground. It’s not just about throwing a party, it is about leaving a mark for yourself.

3. Bake it to Earn it

They say if you want to earn the respect of a man, one path leads through the stomach. Cook good food and people will fall in love with it, and they will be happy to pay for it. If you own an oven and have an internet connection, you can start baking and earning from home. You just need a kitchen to start your business. Or you can rent a commercial kitchen if you’re planning to put all your eggs in the same basket. But for the start, I would suggest that you initiate the business in your kitchen. The good news is that the ingredient cost is just 15-20% which means you can start the business with some decent dough.

4. Show Off Your Copywriting Skills

If you’re good with words, there’s a lot more you can do than entertain your friends or waste those precious words on social media and texts. You can make some good money out of these words. Here is an excellent guide which can help you start copywriting even if you don’t have any prior writing experience. For now, you can start with this. Reach out to your nearest store, grab a bag of chips, and read what is written on the back. Can you make it better? If you have a friend, ask him for a free assignment. Whether it is a free slogan, an email, or a website copy. Go for internship opportunities and start improving your craft. It’s okay to take pennies on the dollars at the start, the point is to initiate the process. You can earn a lot of money later.

5. Be a Vintage Clothes Dealer

It takes a plethora of guts to switch houses. But what about flipping vintage clothes? You don’t need an overabundance of money to get the business running. Take some time out on the weekends. Go to second-hand stores and flea markets. You’ll find gems of luxury clothes there. With a little stain removal and sewing skills, you will be able to earn a decent amount of money from these vintage treasures. Regardless of your financial situation, you can start this vintage from your room. Make your home a shop, or if you want to sell clothes online, make a small website and start selling online.

6. A Social Media Consultant

Small businesses might bake good cakes. They can even write good captions or take pictures. But when it comes to reaching more people it is not everyone’s piece of the pie. Pick The Art of Social Media by Robert Kawasaki or start following Gary V.  When you gather enough knowledge start applying the knowledge and monitor the results. Build an amazing following and help the brands reach more people. When you get the word of mouth out there in the market, you’ll be able to pitch restaurant owners, small business owners, and startups. You can even start free courses to gain more reach, and you can also opt for paid courses.

To Wrap it All Up

There are thousands one business ideas out there. But if you don’t start executing things how will you know what ideas are worth improving? Try out these 6 ideas and see which one suits you best. As your business grows, you may need scalable solutions. Explore our To support business growth and scalability, companies often invest in enterprise software development solutions that help streamline operations and improve performance.

Now, I know what you must be thinking. Not again. I want to confess here that I am no fan of this SEO trends blog post myself, but when we run a business, we want our brand to feature in Google. This can be achieved by keeping up with the Joneses from time to time so that people don’t consider you too alien. Oh yes, I have this small secret. I can predict the future by looking at data. And I’ve done analyzing data from the year 2018. Now, I am ready to give away this information for free. It’s time to stop being a victim and start working smart to get featured in Google search results. If you follow these SEO trends, I am sure you’ll be able to beat your competition in the year 2019.

1. Find User Intent & Solve Their Problem

Everything that you do leaves an impact on your audience. If you want to impress your audience, meet them where they are. And if the audience seems more predisposed towards visuals, use more images in your content. If they show a proclivity for videos, make how-to videos and place them on the front page of your website. As an Entrepreneur, you must incorporate words and phrases which the audience is looking for. If the content of the website is perfectly written, but targeting the wrong audience, your business won’t grow an inch. If you look at any high-ranking website, you’ll realize that it all comes down to your audience. And if the content on the website is not enhancing the customer journey, why will the customers stick to the website? This is not just important, it is indispensable since Google is now more serious than ever about focusing on users’ intent.

2. Leap Over Google Search

No single man can achieve success. Similarly, just appearing on Google won’t do any good to the brand. The popular belief is that a rolling stone gathers no moss. But with SEO trends in 2019, you must consider other search engines too. Apart from Google, take DuckDuckGo and Bing into account, which hold a measured chunk after Google. Search is beyond the search engine itself. People are now searching on app stores. Podcasts and videos are getting more attention than simple search queries. It’s time to think beyond just driving users to your website. How to improve ranking with quality content? How to explode your website with sales just by using social media? In 2019, you must focus on optimizing for myriad devices. Responsiveness is not just a concept anymore, you need to act and follow a serious digital marketing strategy to gain maximum advantage. The entire search experience is all about expertise and control. The sweet spot occurs when we can create a point where the needs of the customer and the elements on our website overlap each other. This juncture is where the magic happens.

3. Structured Data is the Key

Now is the time to move from a mobile-only to an AI-first world. A structure is the ultimate key. Regardless of how good your AI is, if there is no structure, it will never force Google Search to move your page up in the ranking. Understand the vernacular of products and problems that people are facing and systematically arrange them. There must be contextual relationships between topics and the structures that you created. Using tags, metadata, and structured markup gives search engines the ability to link everything together.

4. Not Creating Valuable Content

Google Algorithm update for the year 2018 focuses on the quality of the content. By analyzing high-performance websites, we came to know that websites with exceptional content ranked higher than those with average content. This means there is no more sustaining your blog with average content. Think twice about publishing posts that don’t add any value to the users. What you need is to create content that is solving a problem for the customer. If you’re able to answer a question, you’ll be able to generate a lead. If there are only a few pages on your website, you must use content maps to leave an impact.

5. Showcase Expertise, Authority, and Trustworthiness

Keeping quality in mind, Google launched a metric to decide the ranking of the website. E-A-T also known as Expertise, Authority, and Trustworthiness is the key trend for the year 2019. Although the E-A-T algorithm is written for Google itself, it is an excellent medium to understand the E-A-T guidelines to know where Google is headed with its algorithm. The way an algorithm ranks a website is how much it adheres to the guidelines of Google. It turns out that the ranking algorithm is good at generalizing and if you can understand the workings of the algorithm, you can rank your website higher in the search results.

6. Invest in Technical SEO

More and more websites are popping up every day. In 2019, it will be more difficult to rank than it was in 2018. If you don’t have the pertinent skills, hire an expert SEO agency that can rank your brand in a sustainable way. However, there are some factors which you can handle yourself:

• Speed: Google is rewarding websites that take less than 1.7 sec to load.
• JavaScript: With a new year comes new JavaScript updates. If you don’t know Java, it is an appropriate time to learn.
• Progressive Web Apps (PWAs): From the year 2019 on, it will be necessary to learn how to get live on PWA. How to keep users busy with experience so that they can stick to the home screen?

7. On-Page Optimization is Not Dead Yet

We have seen incredible improvements in the on-page optimization and the results they provide for brands. Links might be important, but it’s necessary to share how you can leverage the power of On-page optimization:

• Content should answer the questions of the users.
• The internal site search must be smart to analyze the search query by the user.
• Ensure that customers can get their recently purchased items available with a few clicks.
• Using ChatBots to take care of customer service

8. Voice Search is at its Full Potential

The last decade was labeled the year of mobile. It’s not safe anymore to rely on text searches. Now is the time to optimize your website with voice searches. In the year 2019, you’ll get prominent importance if the website is optimized for voice search. The effective use of voice responses will help users from various countries translate the message and help the brands provide them with the services that they are looking for.

9. Watch Out for Machine Learning

There are changes in the algorithm of search engines where machine learning is impacting the way users search for data online. Just because machine learning won’t be something to ignore in the year 2019. Brands need to adopt machine learning algorithms and develop content which is unique for SEO. The testing, analyzing, and even reporting of data must be implemented by fully understanding the data science and how users are using various mediums to search data on the internet.

10. Optimize Websites for Featured Snippets

If you are willing to get ahead in the year 2019, you must check all the boxes, figure out the most trending topics, and craft the best blog posts for it. The snippets just like in previous years will feature the websites, and blogs providing the most valuable data to their users. If you’re able to solve more problems of the users, your brand will appear in the search results more often. To conclude, we can say that creating a website and not featuring it in Google search results is the same as writing a best-seller book and not making time to publish it. If you don’t optimize the website to rank in Google, you’ll be out of business soon.

The first habit mentioned in Stephen Covey’s book is about being Proactive. It is about taking control of your situation. Regardless of how hard things get, you still draw on your inner motivation to start and finish on time. As they say, ‘What starts well, ends well.’ PPC managers are faced with so much pressure that sometimes they vent out their anger on those working alongside them. To maintain a safe and healthy workplace environment, it is best to follow some rituals every morning which can help PPC managers relax their minds in the daily grind and help them come up with more successful campaigns. Every campaign aims to drive sales or channel traffic. If the campaign is not working out, they need to change their approach and try out something else. And the only way PPC managers can achieve this is by following the morning rituals mentioned below. Here are 9-morning to-dos which can help you become a successful manager and manage your campaigns without any losses to the company.

1. Insert Negative Keywords

When you have a huge amount of money at stake, you cannot afford to take things lightly. Every click will cost you money. Therefore, every morning, the first thing you should do is sort out negative keywords and remove them from your list. Normally, on average, it is seen that people lose a lot of money on junk keywords, which results in harming your reputation. Early morning negotiations would be the perfect addition to your cup of Joe.

2. Remove Unrelated Google Display Network Websites

The second ritual you need to do is to remove all the unrelated Google Display Network (GDN) websites which are costing you unsolicited dollars. Figure out if the website is bringing relevant traffic to your website or not. If not, remove it.

3. The Daily Ad Spend

This is actually a no-brainer. When you’re spending money, you need to keep track of the budget and check what you’re spending every single day. Make the necessary adjustments daily first thing in the morning to protect yourself from incurring any surprises down the road.

4. Track the Leads

How many leads did you manage to generate the previous day? Is there something you need to adjust? Branex teams conduct a 10-minute scrum in the mornings,  discussing the impact of ads and campaigns. It is a nice way to start your morning with this amazing ritual. You can count the wins and motivate the team to achieve more.

5. Get a Bird’s-eye View

If you spot any major inconsistency, simply looking back over the day won't cut the bill; you also need to take a trip down the lane to view the bigger picture. Viewing your long-term campaign performance would help you see where the conversions started dropping off and why.

6. Follow Up with the Performance

Check if the campaign is working for a certain region or not. How is it making an impact on the target audience? Is the audience relevant and how can you improve the ad performance? Analyze the performance of every ad in the morning and improve as you get some results.

7. Keep an Eye on AdWords Alerts

Look out for AdWords account alerts, such as negated keywords or an about-to-expire credit card that can be impeding traffic. While you must be tempted to overlook most silly alerts, make sure to give them a cursory glance, perhaps while setting up shop.

8. Identify the Modifications

A PPC manager isn’t aware of all that conspires within an organization. You need to keep your ears and eyes open and be ready to improvise in a jiffy. Seeing major unexpected fluctuations in ad spend should indicate that something is cooking internally. For instance, if a new page is added, you need to make a PPC campaign for the page and check out the response it gets every day.

9. Prepare Yourself for Surprises

For newly launched campaigns and keywords, the first few days are the most crucial to survival. Do check the Google AdWords update daily so you can respond on the go.

The Final Thoughts

No two PPC managers can yield the same output. Every PPC manager will start their morning with a mix of rituals. The most successful managers will be the ones who analyze, update, and learn from their past experiences. But when the PPC managers have this habit of checking and updating the campaigns daily, they will not face any problems. As for surprises, even if there is a surprise, the PPC manager will be able to handle it without creating a fuss over it.