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Every business strives to win customers. There are unimaginable ways to gain the trust of customers. One of the most popular methods is using social proof to grab the attention of customers.

Let’s be clear that people on your website are just people. Nobody wants to try something new. It is in our nature to be influenced by others, whether we admit it or not.

Social proof entices us to ask questions before making the right decision, and this can be a powerful tool in Internet marketing.

What is Social Proof?

The phrase was first mentioned by Robert Cialdini in his mind-altering book, Influence: The Psychology of Persuasion. It teaches how people imitate other people’s actions even if they don’t know how they should respond to the situation. As a result, before making a big decision, people observe the actions of other people whom they consider experts.

 “We conform because we believe that others’ interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action.”

To sell and establish trust at the same time, social proof is the company’s most authentic way to hit two birds with one stone. Whether it is sales, advertising, or marketing, the end goal is to sell a product and social proof can help in selling the product.

You just need to show the potential customers that people are already buying products from your website, and even their friends recommend your products. Sentences like “99 of 100 people…”, and quotes and testimonials from users are just a couple of examples.

7 Worry-Free Methods to Boost Your Sales with Social Proof

Here is a list of ways in which you can use social proof for your benefit:

1: Reviews

84% of the customers believe in online reviews as much as personal recommendations. The reviews are actually short experiences people had with a product or service. Most of the time, the ratings depict the love-and-hate bond with the brand’s offerings.

Most of the companies use email automation to solicit feedback from customers about their experience with the products. This feedback can be used to implement better strategies to add value to products. When customers feel happy, they often share their experiences on social media and often these reviews get listed in search results.

2: Case Studies

Case studies are one step ahead of reviews. They are often treated as one of the most trusted forms of social proof because customers look for in-depth reviews when they plan to select a vendor for their services. And case studies provide detailed examples of how the brand helped its clients.

Case studies are essential for B2B marketing and agency services. This is their opportunity to provide detailed data and stats regarding the results that were delivered.

For instance, as a digital agency, we have served a wide range of clients and helped them to scale their business. Our case studies describe in detail how we managed to make our customers happy. Every case study is a problem that we resolved, and the results fascinated our clients.

3.  Certification and Badges

During our academic lives, we receive certifications and similar accolades for our achievements. I still have a dedicated cupboard where I put all the badges and certifications that I won in my school days. Whenever I heard that a special guest was coming to our home. I used to place all these badges and certifications in a prominent location and make my parents proud.

You can do the same with your brand. Do you know that displaying trust badges on your website can boost sales by up to 30%? It is not just about being proud, it is about making the customers feel comfortable so that they can use your service with complete faith and confidence in your capabilities.

A report by Statista.com revealed that the social network population reached a whopping 2.82 billion in 2019 and the numbers are snowballing daily. Since there is a huge number of social media users, it opens doors for marketers and brands to brandish the love and trust customers have in them.

A loyal social media following is not easy to come by. A company needs to stay active on social media channels to build its followers. Although a digital marketing agency can help you with this, you must display and show your following so that visitors feel safe while trying your brand for the first time.

A higher number of followers on social media networks builds credibility for the brand. One sure-shot way to increase your genuine following is to post regularly engaging content that connects your services with the needs of the customers. Upon doing so, more customers will engage with your brand and convert into raving fans.

5: User-Generated Content

One of the fastest ways to create engagement and get social proof out of people is to entice customers to generate content.

When customers create content on your social media channels, everyone can see and take part in it. In doing so, it will be easy to establish trust for the company and promote your content most naturally. You can ask customers to be part of a marketing campaign or request them to share content with a specific hashtag (#). You’ll be amazed by the content that people generate. This approach will distinguish your company’s worth as a brand.

When it comes to establishing trust among visitors, getting featured on reputable websites can serve as noteworthy social proof. In fact, not just people, Google algorithm increases the rank of those websites that get mentioned in famous publications.

Just by adding logos on the website, you will be able to create a massive impact in the eyes of your audience.

7: Numbers, numbers & numbers

All in all, social proof is all about numbers. No one can deny numbers. Stats and numbers are easy to absorb, and people trust stats more than anything else.

Numbers and stats can quickly raise the level of urgency and force the customers to buy, even when they are not sure.

Here are some of the ways you can take advantage of the numbers:

• Show years of experience
• How many customers you served over the years?
• Total numbers of employees and business locations that you have.
• Your price compared to your competition.

Social proof is emerging as a key differentiator for brands. If you want to soar above your competition, you must show how other people are thinking about your brand. As they say “seeing is believing”, so you better start working on building. Your social following and flaunt your social clout to lure in more customers. Happy hunting!

Even if you are not a fan of online shopping, Black Friday and Cyber Monday are days when even a penny-pincher finds it difficult to resist the temptation to spend. Two days when you allow yourself to go berserk and purge your credit card limit in a shopping frenzy.

These are the days when people spend money on gifts for their loved ones or to treat themselves. Major B2C retailers take it as an obligation to offer huge discounts in the form of Black Friday and Cyber Monday deals to their customers to grab their attention. Price slashing in the holiday season is a must-do activity that no B2C retailer can ignore.

While some people hate these days, for the rest of the people and the retailers these days are the happiest and most profitable days of the year.

That’s why people cannot live without offering discounts, promotions, and whatever they can offer to get business on these critical days.

But before you even start thinking about marketing campaigns for Black Friday or Cyber Monday, here are some tips that will surely add a couple of hundred to your account.

Encouraging New Customers

• Social Proof Popup: Add testimonials to the shopping cart page. When new customers see that others are buying from you, it will build trust for your brand.
• Sales Popup: Display new promotions on the main page or category pages of your website.
• Display Activity: When the customer sees that people are buying from the website and sales are increasing every minute, it will force them to buy from your brand.
• Timebound Offers: Time is a valuable commodity. When you know that a specific discount is available for a certain period or when there will be a discount on a particular day, it will entice people to order on that day.
• Discount to Specific Groups: If you are targeting a vast range of customers, it is advised that you use special discounts to target micro-segments of customers.

Retaining Old Customers

• Exit Popups: When an old customer is about to leave the store without ordering anything, you can capture their attention with a heartfelt personal message. This might change their minds.
• Free Shipping Bar: When customers add a product to their cart, show them how much they need to avail of free shipping.
• Countdown: An extension of the timebound offers is a countdown. You can countdown to create a sense of urgency and stimulate your customers by displaying how much time is left on Black Friday or Cyber Monday so they can plan their budget accordingly.
• Cart Timers: If you want to eliminate cart abandonment, you can always display how much time is left before the product gets removed from the shopping cart.
• Animated Notification: Whenever a customer switches to a different tab, you can get their attention back with animated or creative notifications.

Black Friday & Cyber Monday Social Media Tips

• Combine two products: When people browse products on social media, they often seek the most discounted items. On Black Friday and Cyber Monday, you can combine more than one product and offer an exclusive discount.
• Run Ads: To maximize your exposure to social media tips, run promotions and target visitors who are not your customers yet.
• Collaborate with other brands: Every brand offers something on Black Friday and Cyber Monday. You can seek brands that provide products that can complement your brand.
• Use the Power of Landing Pages: One prominent tactic that brands use again and again is landing pages to attract targeted customers. Make custom pages and drive the traffic on those pages to boost your sales.
• Celebrate Discount Every Day: What you can do is pick one category from your website and offer a discount for a whole day. Choose another category and provide some more discounts. Continue a discount for an entire week.     
• Extend your Discount: Amazing thing about the human brain is that it loves comparing things. When you compare your Black Friday & Cyber Monday discounts with the previous year's discounts, it will be easy for the customer to choose the latter as they will instantly see which one is more beneficial.
• Launch a referral program: Do you know that a well-planned referral program can generate 3900% growth? Yes. When done right, a referral program can increase your fans and make massive sales for your business.
• Offer Flash Sale with a Contest: When people browse social media, they often look forward to instant discounts. When you offer flash sales, it gives people a motive to take part in and avail of the discount.

To Wrap it all up

Bear in mind that the holiday season is a treasure trove of opportunities to try something new with your ordinary email marketing campaigns. If not you, someone else is already trying different campaigns to succeed on Black Friday and Cyber Monday.

So, grab your cup of coffee and fasten your seat belt to embark on Black Friday, and Cyber Monday, with these fantastic tips. I’m sure the tips mentioned above inspire you.

Before 2011 people had never heard of voice search, a voice assistant or even voice search optimization. When Siri was launched, people thought of it as a tool to make them laugh and manage their to-do lists.

I am a big fan of horror movies. So, whenever I get to witness anything remotely related to a supernatural phenomenon, I try to enjoy it fully. However, these chilling experiences often turn into hilarious memories. Almost a decade ago, when I went to my friend’s house, I found him talking to someone. Bear in mind that my friend has no family and he lives alone.  The following conversation took place between him and me.

Me: “Who are you talking to?
Friend: “I am talking to Siri.“
Me (with a big grin on my face): “Alas, you have a girlfriend!”
Friend (Unamused): “No, it’s someone whom you don’t know and can’t see.”
Me: “Lol! You are talking to ghosts. And here I thought you finally have a girl in your life.”
Friend (Irritated): “Moron. It’s just Siri –voice assistant on my iPhone.”

Not many people predicted that voice search would become a major trend of the future.

But just like everything else, voice search evolved.

Now, there are tons of voice-activated devices in the market, namely Alexa, Google Assistant, and Cortana.

It is said that by 2020, 50% of the searches will be via voice search.

Research conducted by Google revealed that people use voice search because of the following benefits:

• People can efficiently multi-task while searching for things with voice searches.
• It gives people convenience in their day-to-day tasks.
• Voice search helps people search faster than any other device.
• People can get instant answers and the information they seek.

People are already using voice assistants to get their routine straight, e.g., setting the alarm, setting reminders to call their mums, booking an appointment, feeding the dog, etc. This presents a massive marketing opportunity to marketers and small business owners as well.

Optimized for Semantic Search? Consider Yourself, Lucky

If you’ve heard of Google Hummingbird changes, I assume you are already aware of semantic search. If not, here goes. Google realized that they should add more to keyword searches than simple queries. They needed a new skill. This gives birth to comprehension.   

Instead of just queries, and fragments of keywords, Google started analyzing the meaning behind each question. In doing so, Google was able to predict the intent of the people searching for things online. This forced marketers to switch to voice search optimization.

Forget the long list of useless keywords you need to optimize for your search. Stop seeing search queries as words and shift your thinking to a voice search optimization mindset.

The Voice Search Optimization Mindset

In ancient times, the people of the caves used to survive by imitating others. Our great-grandparents worked hard and evolved like crazy, which is how we can survive generation by generation.

Whether you are an entrepreneur or working a tedious job, you'll die if you do not evolve. The same goes for your website. If you want to compete with the fearsome competitors out there, you must get your hands dirty with voice search optimization.

With that mindset, we must focus all our attention on voice search optimization. Instead of leaving things as they are. It is time that you start providing content that answers the needs of the customer. You know that Google will now read aloud your content so why not make it easy on the ears?

To do that, you first need to get rid of the over-optimized text that is lingering on your main page which will serve no great purpose now. In this guide, you’ll learn how to use voice search optimization to make your content relevant to what people are searching for. As the saying goes, "SEO done right is a win for everyone".

Turn Keywords into Queries 

Understand that people type and speak quite differently.

For instance, if someone is looking to buy a new TV. They will type “buy TV” while if they say the same thing, they’ll go like this, “What is the best TV?”

Were you able to spot the Semantic Search difference between the two?

Luckily there are online tools that can help you do this.

One such tool is Answer the Public. A fascinating tool takes one root keyword as input and presents a map of commonly asked questions regarding that keyword.

In Google, the “People Also Ask” feature acts in a similar manner. Just type in any question, and you’ll get what people are searching online.

Structure Your Content to Fit the Voice Search Mold

Voice search queries are more conversational and natural. People don’t type out fragmented keywords. Instead, they speak in full sentences or questions. To make your content in line with this rising trend, write as if you’re having a friendly chat. For instance, instead of “Best Italian restaurant in town,” use a phrase like, “What’s the best Italian restaurant near me?”

Consider the questions people ask out loud. They tend to be longer and more specific. So, if you’re optimizing for voice search, focus on providing direct answers. Think about what information users are likely seeking and structure your content accordingly. This approach not only helps with voice search but also improves the overall user experience on your site.

FAQs Are Your Best Friend

Adding a Frequently Asked Questions (FAQs) section is a great way to optimize for voice search. People often ask who, what, where, when, and why. Answer these questions clearly on your site.

For example, if your business offers digital marketing services, anticipate questions like, “What are the benefits of digital marketing?” or “How can I increase my website’s traffic?” Provide straightforward, easy-to-understand answers. The following format makes it easier for search engines like Google to pull up your content as a featured snippet when users ask similar questions.

Regularly update your FAQs based on the evolving questions from your audience. Tools like Google’s “People Also Ask” feature can identify useful common queries related to your field. 

Don't Forget About Mobile

Most voice searches happen on mobile devices. 

So, make sure your site is mobile-friendly. It should load quickly, be responsive, and be easy to navigate. Voice searchers are often on the move and need quick answers. 

Having a mobile-friendly site is key to making your users happy, especially those using voice search. People on the go want quick answers without fuss. 

Therefore, it’s always great to ensure your site looks and works great on all devices. Test it out yourself on different screens to check if it runs smoothly.

If your website loads slowly, people might leave quickly—and that means missed chances for you.

Voice Search Optimization - The Future of Search

Voice search optimization is not just a passing trend; it’s the future of how people interact with search engines. With every passing day, voice search will become even more prevalent. 

Forget about old-school keyword stuffing. If you want your website to be a success, you need to ensure user intent is well met and you provide content that answers the spoken queries. 

Shift your focus from simply matching keywords. 

Understand the needs and questions of your audience and optimize your content accordingly. 

It prepares your content for the future and polishes up your overall SEO strategy. And before you know it - you will amass many visitors coming to your website. 

Branex is a digital transformation agency that offers mobile app development, website development, custom eCommerce development, and much more.

Link building is a key part of any SEO marketing strategy. It’s one of the things Google values the most. A well-implemented link building strategy ensures that you deliver relevant and high-quality results to people searching online. Not only that, but when you build links correctly (in line with Google's Webmaster Guidelines), it establishes better trust and authority.

In fact, a recent study by Ahrefs found that 91% of all pages on the web receive no organic traffic from Google, largely because they lack backlinks.

When adopting a link building strategy, it must be done with absolute care. A bad link can hurt your website’s ranking. Instead of boosting your site, it may struggle to keep up.

If you don’t want your website to go downhill, check out these six link building strategies. They might not be the top SEO trends, but they are essential for every link builder out there.

Let’s help you beat the competition online!

Emphasize Quality Content

In the past, search engines weren’t as sophisticated as they are today. If you want increased exposure for your business and want to rank your site at the top of SERPs, you need links that appear naturally. 

In 2018 or even 2019, it might not have mattered much where your links appeared. It was fairly irrelevant whether you were getting a backlink from a low-quality website faking authority. 

However, things are different now. Google’s algorithm has significantly evolved. It can distinguish between fake websites and genuine ones, placing greater emphasis on the quality and relevancy of a link.

Did You Know? According to Moz, 92% of search traffic goes to results on the first page of Google, further highlighting the importance of a robust link building strategy.

Quality Factors of Link Building

The main quality factors of a link are:

1. Anchor Text:

This is the text that hyperlinks to another webpage. For instance, linking Branex.com’s blog page as anchor text would appear as "Branex Blog".

Previously, Google relied more on descriptive anchor links, which led to anchor link abuse.

Fast forward to today, link building works differently. For example, let’s say you’re trying to create a natural backlink linking to your website on the keyword “digital marketing services.” Back then, people would abuse anchor text links by adding highly targeted and descriptive keywords like “cheap digital marketing services,” which would make up 90% of all your anchor text links. This kind of behavior is a clear signal to Google that you’re trying to manipulate SERPs.

2. Domain & Page Authority:

Domain Authority (DA) measures the authority of the domain name linking back to your website, based on factors like the number of backlinks.

Page Authority (PA) builds similarly but focuses on a single webpage instead of the entire domain. Tools like Moz, SEMRush, Ahrefs, and Majestic provide insights on PA and DA to assist in link building efforts.

3. Relevance:

Last but not least, the relevance of the link is critical. A funny domain name might not link back to your website as effectively as a domain more relevant to your niche. For example, if your website sells digital marketing services, a domain name such as “www.digitalmarketingtexas.com” would be more effective in helping your backlink rank accurately than one that isn’t relevant.

Wrong backlinks can cause harm. You could end up on low-quality article directories or content mills, risking your website’s reputation.

Fun Fact: Never buy links, or your website risks being de-indexed.

Develop Useful Connections

As mentioned, quality backlinks are not easy to obtain. It requires constant effort, especially when searching for links within your relevant niche.

The goal should always be to have links to your website appear in relevant places. Businesses must check if the page is original, authoritative, and relevant to the desired niche when making backlinks. If you’ve been in SEO for a while, you may have contacts you can reach out to. Building lasting relationships with website owners in your industry can provide invaluable resources that benefit your link building campaign.

Don’t hesitate to approach a webmaster with an offer. It may help you forge a mutually beneficial and long-lasting relationship. It could be anything worthy of a link—like a product, business, service, or brand name. You might already have something useful that others would link to on their websites.

Write High-Authority Guest Posts

According to a study by Aira, 53% of marketers still believe guest posting is one of the top link building strategies.

Although an old practice, guest posting is still one of the fastest ways to build authority backlinks by connecting with webmasters who accept quality content.

However, one of the worst mistakes businesses make is trying to use guest posts to manipulate search engine results, which can lead to penalties. Instead of adding value, this tactic can damage their site. But if you create quality content that is helpful and relevant to a target market, guest posting becomes a useful tactic you can rely on.

Just don’t overdo it, or you risk spamming the platform.

Use More Variety

No doubt, building links has become more challenging, but there are still plenty of opportunities out there. Many specialists now diversify their link building strategies, leveraging various methods.

To build a diverse and valuable link profile, link builders use different forums, social media posts, blog posts, local citations (for local businesses), and other social media channels.

If you’re implementing link building for your business, diversify your approach and ensure you create links that appear valuable to readers.

Place links strategically, or they will end up in spam.

Engage Your Audience

As discussed earlier, it’s important to create lasting connections, which you can only achieve by engaging with your target audience.

Online marketing is a collaborative effort—a two-way conversation unlike traditional advertising, which often focuses solely on sending a pitch.

As a webmaster, you have plenty of opportunities to engage your audience. Social networks provide an easy way to converse, where you can leave comments and add links. You can also leave blog comments and engage your audience in forums for better understanding.

By paying attention to their needs, getting them involved, and addressing their concerns, you build trust and respect, ultimately fostering long-lasting relationships.

A portion of your link building work might even be handled by your audience.

Add More Value

There is no shortage of low-quality content online. Many articles are written solely to generate backlinks.

Google AI for search has transformed everything. Despite this, countless low-value articles and web pages are still published regularly, adding little to no value for readers. Many of these are AI-generated or spun content.

Publishing original, high-quality content not only adds value but also attracts backlinks naturally. Your content may be shared on social networks and bookmarking sites, and webmasters may voluntarily link to your content.

There’s a saying, “Write naturally, and the links will come.”

It doesn’t matter if you’re a veteran SEO professional or a beginner, you’ll agree that natural link building will give you a long-term position in Google search ranking.

What is Natural Link Building?

Natural link building is attracting links without investing any energy or time. The links are generated naturally by guest posting or incorporating user-generated content.

The core idea behind generating natural links is that the content on your website is so valuable that people cannot resist linking your website to their content.

The more natural links you’re able to accumulate, the stronger your position on the SERPs.

We would suggest combining both natural link building with current link building methods to double the impact.

Benefits of Natural Link Building

Traditional link building differs from natural link building.

With natural link building, you can improve your traffic, rank, and increase brand visibility.

• Industry recognition: When you get your link mentioned in a famous publication, your brand visibility will increase.
• Social shares: There is a direct relationship between the number of shares and the content that attracts natural shares.
• Building relationships: Using natural links can help you build relationships with industry experts.
• Confidence: When you get traffic from natural links, you know that these are genuine people willing to read and take an interest in your brand.

So does one approach natural link building?

How can we glean those coveted link juice that will nourish your rankings to the top?

Let’s dive into six link building strategies that can help you turn the wheels and drive you to the top in a natural way.

1: Content Marketing

The foundation of strong link building starts with creating content worth sharing.

Traditional link building demands links from guest posts and blog comments. The natural link building doesn’t work like that.

Building evergreen content is a sure-shot way to attract links from high-quality backlink websites.

If your content is regularly providing value, it becomes evident that people and high-authority websites will take note.

2: Social Media Platforms

Your personal social media profiles provide a grand opportunity to share links to your website without costing you anything.

Twitter gives you two fields to add a link. (In bio and website section). On Instagram, you can add a link to the profile. While on LinkedIn you have the option to add three links.

Besides all of this, social media will help you to get your content in front of more people.

If your content is relevant and engaging, that your audience would love to share, then this will result in attracting tons of natural links.

3: Taking Aid from Resource Pages

Resource pages are evergreen pages that provide high value to the customers. These are the pages that contain PDFs, downloadable content, tips and tools, interviews, and third-party links that offer valuable content. The good thing about these pages is that people visit these pages more often.

At times some websites limit their resource pages for themselves. However, if you can convince the website owner to post your link on the resource page, it would give your website’s ranking a boost on Google.

People looking for answers to their problems often land on these pages. And if they find your content useful, then they will share it further, directing more relevant traffic and link juice to your website.

4: Quora

A question-and-answer website that shares knowledge and gives answers to questions asked by people, with traffic of more than 200,000+ unique visitors per month.

To gain natural links from Quora, the key is to provide value. Bloggers use Quora to drop their links whenever they get a chance.

Find a question that relates to your product/service/brand and while providing a valuable answer, subtly direct the reader to your site to explore your offerings.

5: Ebooks

Is an excellent writer on your team? If yes, ask them to write an industry-leading ebook to get some natural links.

An ebook is personal, and if you do it the right way, then your audience will start considering you an expert in your domain, giving you authority over other websites.

Once you’ve crafted a highly valuable ebook, you can then intelligently place links to articles, and landing pages of your products and services via hyperlinking text and CTAs.

6: Reddit

Reddit is not just for r/gaming, r/showerthoughts, and r/dankmemes. There are plenty of things that you can do on Reddit. For instance, you can use Reddit to answer questions or share knowledge.

Create an account as a simple user and start answering questions that are related to the industry of your business.

Subscribe to subreddits that are related to your industry. Answer questions that build your karma and share value. Occasionally, drop a link that helps users and at the same time helps other businesses.

If other Redditors like what you have to say, and if your linked content is of interest to them, they may decide to share it elsewhere or even link to it in a future article.

Conclusion

Link building is crucial for SEO success, but it only works when done right.

By focusing on quality content, building strong connections, and using diverse strategies, you can create a powerful link building plan that boosts your rankings and builds trust with your audience.

Keep engaging with your audience, add real value, and let the links grow naturally.

Ready to take your SEO game to the next level? Branex offers expert SEO services tailored to your business needs. Let’s help you dominate the competition online—contact us today!

Everyone is an entrepreneur, but everyone is not the same. As a serial entrepreneur, I can tell you that it is an act of bravery to leave your 9-5 job and start a business in Shopify.

When I started my first business – an eCommerce store, no one knew how things would go. We were excited to enter this uncharted territory.

Our team was technically sound but had insufficient skills to deal with an actual customer. Long story short, just after five months, I was back on a 9-5 job.

The first few months after letting go of the eCommerce store were a bit tough. But at least I’ve learned how to set up an eCommerce store, which was enough motivation for me.

Back then setting up an eStore wasn’t as easy as it is now. Today, there are tons of eCommerce platforms that you can set up on your laptop and develop an online store even if you don’t have any coding skills.

If you’re exploring platforms for your upcoming venture or already have a store that’s based on Shopify. Some of the store owners who have leveraged Shopify must be enjoying healthy sales and then there would be those who are not.

This article is for those who are not satisfied with their Shopify-based store. On average, every shopper has around ten stores to choose from before they make the final decision. You need to continually remain on your toes to find new ways to convert online shoppers into customers, especially when you have to promote new products.

When you have worked so hard on coming up with a new product, you want it to receive as much love from the customers as you have given it, and for that, you need a strategic approach to product marketing.

To maximize your business’s customer reach, you must use the power of social media, which has unbelievable targeting capabilities for online marketers. With a social media strategy at your disposal, you can go granular when targeting the exact buyer persona who should see your products.

To promote your Shopify store, you must reach people of all ages, genders, hobbies, interests, and all the connected pages. There’s a ton of data that you can find inside the analytics of social media platforms and it offers many untapped opportunities to promote your e-commerce business on Shopify.

Shopify powers more than 800,000 stores online with a humongous sale of $100 billion. The possibilities with Shopify are endless if you know that your product has what it takes to become a hot cake and is marketed to the right audience.

5 Best Strategies to Promote Your Shopify Store on Social Media:

Here are some fantastic strategies to promote your Shopify store on social media:

1) Use Mesmerizing Videos

It doesn’t matter if you make the most delicious cake or sell high-quality clothes online, if you don’t showcase these products online, how will customers know what you are selling?

Strong banners are good but a powerful video of a brand’s offerings is even better. Incorporating trends relevant to your audience in the video will engage your customers on a deeper level.

Take a look at Burger King’s recent campaign in which they have introduced the ‘Hopper Deal’ based on a character from everyone’s beloved Stranger Things TV series. The fonts, imagery, narration, and colors used; the whole package follows a retro theme that the audience can instantly relate to.

Genius-level tip: Facebook, Instagram, and Twitter are great sources to grab people and drive them to your Shopify store. Make enticing videos and ensure that there is a trackable URL that can help you to analyze the source of the traffic and customers.

2) Stay Hyper-active on Social Media

What is that one thing that keeps Huawei fans glued to their computer screens on the launch day? 

The feeling that ‘I want to see the product first.’ The brands are using live video when launching a product. You can build that same curiosity months before the launch of a new product or a category. Give them videos, and teasers of the coming product attractions, reeling them in!

A good campaign doesn’t end there. You need to make sure you’re familiarizing and educating your shoppers about the product post-launch. With social media platforms like Facebook, Twitter, and Instagram, it is easy for marketers to work on product launches. Brands must focus on creating hype about product launches on social media, which would keep the audience engaged and talking about the brand.

Genius-level tip: Seek successful influencers. Offer some discounts or compensation to these influencers and in return, request them to develop unique content that both subtly incorporates your brand and entertains the audience as well. Use this content on various social media platforms.

3) Start Selling on Instagram

Instagram is much more than taking and posting gorgeous photos of your travels and selfies, following your favorite celebs, and posting updates on your Instagram story. You can make money on it, too.

According to a recent report, 75% of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads. Check this mind-blowing example from Calvin Klein that shows how to display your product on Instagram.

Genius-level tip: Make every Instagram post or story a shopping experience. Let shoppers browse and buy directly from Instagram. Add product stickers to any of your stories or tag your products in posts.

4) Use the Power of Facebook Messenger Marketing

63% of consumers believe that a business must be on Messenger. Moreover, it’s not surprising that the open rate of messages sent on Facebook Messenger is close to 84%.

Along with web push notifications, one of the levers that brands can get from Facebook is their messenger. Seek prospects who are interested in your product and pitch them an automated message. Start the conversion with a chatbot, and you can take over when the prospect seems interested. Here is a perfect example of a Chatbot interacting with a customer.

Genius-level tip:  You can reach out to your users with appealing offers like limited-time free shipping on your new range of products, using Facebook Messenger. You can use creative images or short videos of the product to make your message more interactive and fun.

5) Add the New Products on the Facebook Shop

You can create a Facebook shop section specially to promote your Shopify store on social media. The option makes it easy for users to browse products side by side using social media, and if the product is right, they might even refer you to their friends.

Ensure that you upload clear and appealing graphics and have a purchase button so that users can make a direct purchase from Facebook.

Genius-level tip:  Don’t upload too many products at the start. Upload a few and check the response. Analyze which of the products are doing well and focus on uploading similar products. If a specific category is not performing well, replace it with another one.

Conclusion

You could be launching the latest, excellent new products; however, not getting the word around in time could spell massive expenditure with little or no returns. Using practical tips from this post, you can alleviate the challenge of introducing something new to your audience. From firing up their curiosity levels to getting them interested in buying and advocating your brand. These tips mentioned above will help you crack your launch smoothly.

Spending big bucks on your SEO can be worth it if you have a clear goal, strategy, and budget for your SEO campaign. 

There was nothing special about the event.

The speaker began with a simple introduction.

A Breakthrough Digital Device

People were curious. They knew they were in for a surprise, but no one knew that the device that was about to be announced would completely change the way we listen to and enjoy music.

This shocked People who were happy with a wallet-friendly CD player were shocked. They thought it was the most insane idea of the century.

I mean, who will pay $399 for a music player? However, this was not an ordinary mp3 player. This was the first iPod.

A device, having the capacity to store 1,000 – 2,000 CD-quality songs with a runtime of 10 hours.

When Steve Jobs made the announcement of the iPod for the first time, people in the presentation hall thought it was an outrageously expensive device.

However, by the time Jobs finished his 50-minute presentation, the audience, as well as the potential customers, were completely sold, and oodles of people bought iPods regardless of their price.

Life-Saving Father’s Advice For My Startup

My dad has always said, “The cheaper buyer gets bad meat”. I didn’t understand his words until the time I started my first business.

When I launched an ecommerce store and assumed that I could take care of the website SEO. I was operating on a limited budget. So I learned whatever I could about SEO and implemented those strategies.

Six months passed, and there were no sales. Eventually, my friend advised me to hire a professional SEO agency to take care of SEO. Although the price seemed too high at that moment, that was one of the best decisions of my life.

People carry this feel-good perception that if something is expensive, it must be good. Americans are already appending $497.16 per month on their SEO. Moreover, companies paying $500 are more satisfied than those paying anything less than $500. 

A study by Backlinko revealed some thought-provoking results. Here are some of the significant findings:

Key SEO Findings by Backlinko's Study

• Small businesses often take SEO services if they come directly from a referral, Google search, or an online review.
• More than 75% of businesses believe that the reputation of the CEO of the digital agency plays a vital role in hiring the agency. Location is also an essential factor. People consider going to a local SEO Agency.  
• One of the biggest challenges for website owners is to attract new customers and retain old customers without spending much. A professional SEO agency will overcome this challenge by using smart strategies.
• Block fraudulent clicks on Google Ads.
• Business owners expect an SEO company to boost brand awareness.
• It turns out that the majority of business owners are not happy with their current SEO agency. Only 30% of the owners plan to recommend their current service provider.
• Clients prefer to work with an agency rather than a freelancer.
• Even if some clients prefer to stay with the brand after the first failure, there is a chance that the client will leave because of customer service and responsiveness.
• As a result, most of the CEOs didn’t believe in one SEO agency, and dissatisfied they switched to more than one agency.

Investing in premium SEO services is more critical now than ever before. Despite the current difficulty, everyone finds themselves facing a lack of organic keyword data & traffic.

A coherent SEO strategy is essential in terms of online marketing; along with other vital components of the brand. Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings. If you’re willing to showcase your brand in Google Search result pages, it is pivotal to invest in the right SEO agency.

Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.

It’s considered a “new age” marketing technique. But it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.

If you’re still worried about the premium price of SEO, stop thinking, and start dialing our numbers. We provide high quality SEO services without hurting your wallet.

Kyle Kull is a Digital Marketing professional who has served at Philadelphia Phillies, Ready Credit Corporation, and Momentum Digital and is currently working as an SEO Associate for SEOM Interactive. Kyle completed his degree in Bachelors in Advertising from Temple University. Today, we have Kyle onboard for Branex, to help people learn more about how Digital marketing can help in improving marketing communications: Branex: Kyle, you have extensive experience in SEO and Marketing, you have also served as a Social Media & Strategic Marketing Analyst at Momentum Digital and SEOM Interactive, tell us a bit more about your experience? Kyle: Yes. As for my time at Momentum, I worked for Momentum but was in charge of content creation and marketing, as in traditional marketing and also digital marketing using social media platforms and outreach. Currently, at SEOM Interactive, I'm an SEO Associate responsible for site audits, citation clean-ups, competitive research (searching for backlinks, etc.), keyword research, and writing and implementing tags/meta descriptions. If you have any further questions about my experience, please let me know! Branex: You mentioned that you have been serving in Digital Marketing for a long time. Tell us about how A/B testing helps to optimize the performance of a Digital Campaign? Kyle: A/B testing can help one efficiently optimize the performance in a Digital Campaign by monitoring certain portions of the campaign and implementing it to gain the best outcomes and drive overall traffic, thus leading to increased revenue. Branex: Having years of experience isn’t easy to gain, give us a few tips which helped you in your career to get better at SEO. Kyle: A simple tip that helped me become better at SEO is to be extremely organized and attentive so that nothing gets by me. Another big thing that strengthened my knowledge regarding SEO is to take some time every day to read an article or watch a clip about a new tool and or a strategy to help me gain an edge in the SEO field. Branex: SEO community is getting bigger and bigger, who inspired you in this community to opt for Search Engine Optimization? Kyle: The person who inspired me in the SEO community is someone not many people would know, that person was my Digital Analytics & Reporting professor. I never thought about entering into the digital advertising/marketing arena, but one day he sat me down and told me that I’d be a perfect fit. Branex: Google Ads and Facebook ads are both great platforms for digital advertising. Which one do you use the most when running campaigns online? And why? Kyle: I use Google Ads, simply because it reaches a wider audience compared to Facebook which is now often used by an older demographic. Branex: You mentioned that you were once assigned to the SEPTA key card program which facilitates 800,000 riders daily. How did you deal with such a huge project? Kyle: I dealt with such a large project by the organization by color coding tasks by priority and simply with just teamwork. Branex: What do you think junior SEOs should focus more on while starting a campaign for any brand? And who should they take as their inspiration? Kyle: I personally think that Junior SEOs should focus on the basic fundamentals and then climb the ladder to more of a technical standpoint because many people often overlook the basics. They should take those who guide them and lead them in the right career path as inspiration no matter what their path is. Branex: Kyle, you have been a great resource for our audience, tell our audience how Branex can help Businesses have better communication on digital media and how can Digital Marketing be beneficial in branding a brand over the internet? Kyle: Digital marketing can be beneficial in branding your business over the internet simply because the majority of times when people look to utilize a service, they turn to the internet and the vast majority enjoys unhindered access to a phone, laptop, and tablet.

Traditional marketing methods are slowly but surely losing their significance. Be it TV ads, print ads, or cold calls, the focus is shifting to unobtrusive marketing. People do not trust TV ads anymore. They are using ad blockers to block online ads. This has forced expert digital marketers to change tactics. This is why many marketers are now jumping on the influencer marketing bandwagon. Finding the right influencers in your niche is a challenge but tracking the ROI of your influencer marketing campaigns is a bigger bait to swallow for businesses around the globe. Here is an infographic that will tell you how to measure the influencer marketing ROI of your campaign.

Jack is an enthusiastic entrepreneur who recently launched an e-commerce store to market his already existing bed and bath store products. Although business was prosperous for Jack within the vicinity of his town. He realized that it was long overdue since he gave some real thought to business expansion. He wanted to reach out to different cities within the state but his bank accounts certainly had other plans. Seems like Jack was left with only two choices; either create an inventory and market his product all over the state right from a centralized store or open traditional brick-and-mortar stores across various locations of the region, which ultimately still meant incurring the cost of inventory and other distribution expenses. Now, Jack was a good old guy living in the Suburbs of Arkansas, much less aware of the delicacies the Internet could offer to him. Soon he met Joe who talked him into opening an eCommerce store and going online with his business and that's how Jack started out with his ecommerce store. If you're someone who has previously worked in the online world. I am sure you are quite well aware of how much product exposure matters. Here’s where Jack faced a bit of a challenge. Although he had a website to promote his products online, his social sharing strategy wasn’t up to the mark. He wondered how he could put his products out in front of more people in less amount of time. Jack was saved by Joe once again because he showed him the right path to influential marketing. If you have a dream to grow your business exponentially, then you need to make sure that your business gets heard. And, influential marketing is the easiest way to get your brand voice heard all over the Internet. These influencers are mainly productive content marketers, social media celebrities, business entrepreneurs, and famous bloggers. They are the real content superstars! Therefore, we aim to help you reach out to the right content superstars for your business. I have assembled a list of blogger outreach tools that can get your brand voice heard. Without further Ado, let's begin.

Top Blogger Outreach Tools to Get Your Voice Heard

Before we delve into the details of which tool best caters to your needs. Let’s acquaint ourselves with these influencer outreach services. Launching a software product is one thing. However, creating awareness among the audience is a completely different game set. To establish a brand presence. You will need your product to appear on every social avenue that is associated with your business. Displaying ads in different places on the Internet can really click things for you, but the real exposure comes when famous people talk about your product on their platforms. To do so, you will have to reach out to them and convince them to promote your product. And here's where the blogger outreach tool comes in handy. A good blogger outreach tool will help you find the right influencers so you can reach out to them and pitch your purpose.

1: Buzzsumo

Buzzsumo is by far the undefeated champion in the world of blogger outreach. Buzzsumo is not just a tool for content exploration but is also a great tool for influencer marketing. It helps writers/business owners identify which topics are the most trending for their particular business and how much exposure they are getting on the Internet. What’s more? Buzzsumo not only provides you with insights into the world’s content, but you can also track the performance of your own published content by searching for it on the respective tool. If you know your way around Buzzsumo, you can tap into the trending world of Internet marketing and make the most out of this incredible tool. Buzzsumo is right now, the king of content research and can easily connect you with the right people in just a matter of seconds. Buzzsumo offers four different plans to its users.

• Pro Package starts at $99/month which offers unlimited content research, 5 alerts, and 5000 mentions
• Plus Package starts at $179/month, which offers unlimited content research, 10 alerts, 20,000 mentions & Question Analyzer feature.
• Large Package starts at $299/month, which offers unlimited content research, 30 alerts, 30,000 mentions, a Question Analyzer feature, and Facebook Analyzer features.
• Enterprise Package starts at $499/month, offering a custom-tailored plan that befits your requirements. It contains all the features plus full access to 5 years’ worth of data from Buzzsumo reports.

2: Voila Norbert

Voila Norbert was elected the most accurate email finder out there according to Ahrefs with an 87% success rate. Whether you’re trying to reach out to influencers, build marketing connections, or reach potential recruits, Norbert’s got you covered. Searching for corporate email addresses can become a real hassle for marketing teams. However, with Norbert, you can now save time on the clock and reach out to potential leads in no time. Voila Norbert is an email tracking tool that allows you to easily pull lead information from different websites with just a click of a button. The button will appear on different profiles and search pages of popular websites. All you have to do is click on the button and Norbert will add their email address to a custom mailing list. Now, you can easily reach out to them.  Hurry up, the first 50 searches are absolutely free. If you want to know the pricing plans for Voila Norbert.

3: Hey.Press

Doesn’t sound much, does it? But Hey.Press is one domain that can connect you with the right journalists on the market. Who do you think are the most heard by people over the Internet, who hold the power to voice your position and help you market your brand far and wide across the nation? Journalists. With Hey.Press, you get a separate search engine, specifically designed to filter out the best journalists. They can help you create the perfect virality essence that you desire. Journalists usually work in diverse industries, so from digital marketing services to creating the right buzz around a pair of trendy spectacles, they know what to do. Hey.Press is absolutely free to use.

4: BuzzStream

Now if you’re pressed for time and want to make the most of what you have got, BuzzStream can be your perfect resort. How does BuzzStream create a remarkable buzz around your products? It’s because this tool allows you to pull information on bloggers by simply uploading a list of URLs. In fact, this tool works marvelously because it also reveals other metrics, such as social metrics and other traffic stats accordingly. It is also an incredible tool for PR marketing as it makes email outreach programs effective and efficient. The tool can automatically track the response rate for the emails that you send out. It has a built-in workflow that helps you easily perform your outreach in a streamlined manner. If you want to know the pricing plans for BuzzStream.

5: Traackr

As the trust factor of audiences continues to diminish in traditional online advertising, influencers are now becoming the emblem of ingenuity. People rely more on the voices that are heard! We often find ourselves wondering where to begin or how to find the right people to publicize our business product. Traackr is one place that can make it super easy for you. With Traackr, you can now track and connect with the right influencers who can create a real impact for your business in the market. To identify the right people belonging to your niche, all you have to do is to type in the keyword and let the tool do the rest for you. It will provide you reports on who has previously covered the topic and how the content performed against different audiences. You can also learn about the relevant keywords that are top-performing in your specific industry. The tool is a bit pricey, but it contains a spectacular blend of elements to perform the right influencer marketing and is the best solution for large companies.

6: PitchBox

If you are searching for a powerful influencer marketing tool, PitchBox is your best option. It has managed to secure endorsements from some of the most magnificent influencers, such as Brian Dean and Neil Patel, whom they have prominently featured on their website. What makes PitchBox all the more amazing is that the tool can be integrated with several other SEO marketing tools, such as SEMRush, Moz & Majestic. The tool comes with a complete user-friendly package and evidently helps you design the perfect outreach program for your business. Wondering what you can do with the PitchBox tool?

• Firstly, you can find the right influencers in a jiffy.
• Customize emails to target the right opportunity.
• Create automatic follow-ups to tend to the unattended.
• Integrate it with numerous SEO tools.

7: Tomoson

Instead of digging for the contact details of different influencers and going to painstaking lengths to get in touch with them individually, how about you join a single platform where all the influencers are already present? With Tomoson, you will never have to search for influencers again because it comes with a built-in audience. Tomoson is a platform that connects bloggers with business owners. As an entrepreneur or a small business owner, you can easily choose a blogger you think can best benefit you in your business, simply by clicking on “Find Influencers” and then typing in your keyword. You will find several influencers in your respective niche with their shared stats and fan following. Find one that fits your needs and has the right price and go for your big business break.

8: Ninja Outreach

What is Ninja Outreach? It is a web-based software that allows you to create flawless influencer outreach campaigns. It boasts a database of over 25 million websites, and with a bit of research, you can find thousands of influencers belonging to your specific niche. In fact, you can narrow down your research and find them in your country as well. With over two million profiles, Twitter is one of the unbeatable kings in the world of social media platforms. You can easily find and connect with the right profiles, all thanks to Twitter. Also, you can filter out the accounts based on their followers and easily reach out to the one with the most teeming fan club for your products. Ninja outreach is a great tool for social outreach! From link building to social relationship management, you can do all with just a few handfuls of clicks.

Wrapping it Up

If you are someone like Jack who only recently launched a product online, but is not leveraging the power of these blogger outreach tools. You are missing out on a huge window of opportunity. Nobody likes to produce content that does not get the right exposure. If you want to achieve greater success, you need to cultivate strong relationships with the right group of influencers in your niche. The only place to get your big breakthrough is to penetrate the market with your favorite outreach tool.

Amazon marketing is making people filthy rich. Everyone who started from zero is earning more than $50,000 a month just by working 3-4 months. Hard work with smart marketing pays off. If you are still toiling away at a 9-5 job, chances are that some friends dreamed of starting a business when you began your job, and now they are enjoying vacations every few months. If they can do it, so can you. Without any delays, let's talk about some ways in which you can win big with Amazing marketing and sell your products like hotcakes. “Learn everything you can learn now while you are young. If you think you are old now, well let me remind you that NOTHING IS TOO LATE. If you start it now, you are never too old to do it! Don't wait for another year for you to learn something new. JUST DO IT. (You listen to Nike!)” ~Anonymous I was quite content with my life until I heard a podcast a few months back. I felt goosebumps. My ears pricked up. Why? I heard someone made a million dollars just by selling on Amazon.

Customers Will Judge the Product By its Title

Amazon allows you 150-250 characters in the title for a reason, so you can integrate keywords and attract customers at the same time. The title is one of the two main components of the product description pages.

Optimize Your Title with the Following Things

• Brand name
• Product name
• A unique feature like color, size, or use of the product.

For instance, if there is a blue-colored baby pacifier, your title can be something along the lines of: Silicone Baby Pacifier (Product Name) – YXY Company (Brand Name) – Comfort for Baby – Ease for Parents If you chop and analyze the title, it will be something like:

• Silicone Baby Pacifier is the best possible keyword.
• Comfort for Baby – Ease for Parents educates the customer about the product.

What you cannot do is cram your title with excessive keywords that don’t make any sense. The best keywords are the ones that appear naturally in the title. There are online tools like Google Keyword Planner, Simple Keyword Inspector, and Merchant Words that can provide the best possible combination of keywords. Amazon uses the Amazon 9 algorithm to rank products.

Follow the Amazon Product Rules

Do you want to rank your product faster on Amazon? You cannot afford to miss these Amazon marketing product rules. Use a white background to display your product. The image should depict the product clearly and constitute nothing but the product. When you display the product against a white background, it will be easier for the customer to catch your product at a glance. The image should only focus on what you are offering. Amazon allows you to upload 5 – 9 images for each product. Use these images wisely. Don’t just use images for the sake of portraying your product. Avoid inferior-quality images. Instill some emotions in those images. Better yet, use photos of real people using your product. Moving on to the secondary images, here are a few pointers to keep on the top of your head:

• Capture the product from different angles.

• At least one image should showcase your product in action.

• Use an image that lists the benefits of your products.

• Make sure one of the images highlights the product’s size when holding the product.

The minimum pixels allowed by Amazon are 1,000 by 1,000 pixels. However, it is best to use images that are 2,000x 2,000 pixels, for added granularity. You can even switch primary and secondary images to see which of the images are stealing the limelight.

Make it Readable or Don’t Upload Your Product

Use bullets to grab the attention of your users. The question-form text will help the users get an answer to their problems. Don’t overuse those bullets. A paragraph with no more than four sentences can help in grabbing the attention of the customer.

Keep Updating the Content

As of January 2018, Amazon had more than 564 million products on its website.  This means it is getting increasingly tough to make your product stand out from the rest. The only solution left is to gather all the feedback and complaints and include those in your bullets. You can use phrases that can grab the attention of your customers. Phrases such as ‘100% money back guarantee’, ‘luxurious, soft and elegant’, ‘once in a lifetime’, and ‘Save up to 20% right now’, make the most impact. Moreover, ensure that you are bold and capitalize on the main points in the bullets.

First Impressions Matter Most

The reviews on the website form the basis upon which your products will rank on Amazon. Here are three things that you need to look out for:

1. Average Star Rating

Reviews impact the product listing via the average star rating they get. A product with an average star rating of 4.5 or above will outperform products with a rating of 3 or less than three ratings. In 2015, Amazon changed the weighted system for product star rating. Things that will affect the star rating are as follows:

• Is the product bought at a discount?
• The review time between the last review and the new one.
• Was the product helpful for other customers?
• Most Popular Reviews Section

The most popular reviews section is placed at the middle of the page, letting users vote on whether the product was helpful or not, which can greatly affect the product rank. Typically, more than 4-star reviews appear in this section. If you garner more than four stars, it will be easier for you to feature in this section.

2. Most Recent Customer Reviews

If there is one thing that impacts the product search listing in Amazon's marketing strategy, it is the most recent customer reviews. The review, which is left in this section, impacts both the customer and Algorithm 9 in Amazon. To increase reviews in this section, you need to sell a quality product. You can ask the customer to review your product. If the product is exceptional, they will be sure to put in a good word.

3. Don’t Take Days To Answer Your Users

When selling products on Amazon, it is essential to understand the concerns of your users and answer them as quickly as possible. Customers will ask questions even after they have purchased the product. If the product is unique, customers will raise questions. Ensure that the answers that you provide are complete and straightforward. Because anyone can post questions in this section, it is often advised to keep an eye on the FAQ section.

A Final Word

It is essential to remember that a well-performing product is part art and part science. A/B testing will bring more opportunities. Test to discern which of the elements is creating the most impact on the listing. If possible, test one element at a time. There are a lot of critical elements that can make your product a thriving success or a sad failure. If you’re able to list the product, selling it on Amazon will feel like a piece of cake.