Privacy Policy

1. Introduction

BRANEX ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.branex.com or use our services.

2. Information We Collect

We collect personal information that you provide directly to us, such as your name, email address, phone number, and postal address. Additionally, we gather technical information automatically when you interact with our website, including your IP address, browser type, operating system, and browsing behavior. We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

When referring to “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

3. How We Use Your Information

Your personal information is utilized to provide and manage our services, enhance user experience, communicate with you, and, where permitted by law, send marketing materials.

We ensure that your data is processed lawfully, fairly, and transparently.

If needed, we communicate with you;

  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information we collect to enhance your experience and ensure the integrity of our platform. Specifically, we leverage this data to detect and prevent potential security risks or fraudulent activities—your IP address being a critical tool in this process.

We analyze how customers interact with our Site to identify areas for improvement, refine user journeys, and measure the impact of our marketing efforts.

4. SMS Communication and Consent

By providing your phone number and opting in, you consent to receive SMS messages from BRANEX INTERNATIONAL. You can opt-out at any time by replying "STOP" to any SMS received.

Standard message and data rates may apply. We do not share your phone number or SMS consent with third parties. To comply with industry standards and regulations, including TCR (The Campaign Registry) requirements, we follow these steps:

I. Sole Proprietor Limitations

  • Businesses must be officially registered as an LLC or Corporation with the IRS or Canada Revenue Agency to meet TCR application criteria.

II. User Consent Requirements

  • Explicit opt-in consent from users is required for all SMS communications. Consent can be obtained through:
    • Website forms.
    • Verbal agreements.
    • Written documentation.
  • For website forms:
    • The checkbox for SMS consent is unchecked by default and not mandatory for form submission.

III. Call-to-Action (CTA) Details

  • Opt-in instructions must explicitly explain how consent is obtained, including:
    • A phone number field.
    • An optional text box for additional information.
    • A link to the online privacy policy.

5. Sharing Your Information

We may share your information with service providers who assist in operating our website and services, and when required by law or to protect our rights.

We do not sell your personal information to third parties.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no system can be completely secure, & we cannot guarantee the absolute security of your data.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

8. Your Data Protection Rights

Depending on your location, you may have the right to access, correct, delete, or object to the processing of your personal data. To exercise these rights, please contact us using the information provided below.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated effective date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

  • Email: info@branex.com
  • Address: 1801 Honeysuckle Rd, Dothan, Alabama 36305, United States