Blogs

We have categorized WooCommerce plugins according to their purpose. 

1. WooCommerce Google Analytics Integration

2. ShopBuilder - Elementor WooCommerce Builder Addon

3. Customizer for WooCommerce

4. Booster for WooCommerce

5. Checkout Manager for WooCommerce

6. WP Mail SMTP

7. WPForm 

8. OptinMonster

9. PushEngage

10. RafflePress

11. Uncanny Automator

12. Smash Balloon

13. SearchWP 

14. LiveChat - WooCommerce Plugin 

15. Genesis Connect for WooCommerce 

Concluding Thoughts 

Email Marketing vs Social Media Marketing - How Are They Useful in Their Own Ways? 

How Email Marketing Make Prospect Engagement Worthwhile? 

1. Let Your Subscribers Know About the New Products 

2. Share Promotions & Offer More Discount Coupons 

3. Get Valuable Feedback & Insights on Your Brand

4. Deliver Content That Educates and Engages

How Social Media Help in Making Engagement Effective?

1. Start with the Basics 

• Which team do you support?

• What type of merchandise catches your eye?

• What drives your passion for football?

2. Showcase Your Brand’s Best Content

3. Don’t Forget Special Discounts & Freebies 

Choosing Between Email and Social Media Marketing

• Is it building brand awareness? 

• Is it reaching a wider audience? 

1. Audience Preference

2. Marketing Strengths 

3. Potential for Combining Strategies 

What Does the Data Say About SMM vs Email Marketing? 

1. Based on Audience Size 

• Facebook stands at 3.064 billion 
• YouTube stands at 2.504 billion 
• Instagram stands at 2.000 billion 

2. ROI - Email vs Social Media Marketing 

The Bottomline 

Let us know and our experts will offer you the best help! 

The Power of Diversity - Transforming Marketing for the Better

How to Connect with More People Through DEIB Marketing 

1. Understanding The 'Conscious Growth Pathways' Framework

2.  Integrate the “Conscious Growth Pathway” Framework

• Introspection: Encourage honest self-reflection to identify areas for improvement. Seek external perspectives to uncover blind spots and ensure a comprehensive understanding of your brand's position.
• Genuine Investigation: Have authentic conversations with a diverse range of stakeholders, including clients, leads, and those who chose not to purchase your product or service. Their insights will provide valuable feedback for strategy refinement.
• Incremental Initiation: Recognize that embedding DEIB is a journey. Start small with pilot initiatives, adapt based on feedback, and focus on progress. Perfection isn't the goal; it's about continuous improvement and learning.
• Collaboration: Partner with DEIB experts and individuals with lived experiences. Join diverse communities, attend industry events like Black@INBOUND, and actively participate in conversations to broaden your perspective and stay informed.
• Accountability: Set clear metrics and regularly go through your progress. Create surveys, host workshops, and pay attention to audience sentiment and indicators of belonging. Evaluating the impact of your DEIB initiatives goes beyond vanity metrics; it's about measuring genuine connections. 

3. Choose Sustainability; Then Begin with the Scaling Process 

4. Redefine Relationships by Creating a Market for Everyone   

5. Invitation for Introspection 

Key Takeaways

• Consumers increasingly value social responsibility and diversity, and incorporating these values into your marketing campaigns can create a positive impact and drive business growth.
• The "Conscious Growth Pathways" framework, developed by industry expert Troy Sandidge, emphasizes the importance of engagement, exclusivity, experience, and emotion in marketing, recognizing consumers' desire for exclusive communities and emotional connections.
• Embracing diversity, equity, inclusion, and belonging (DEIB) in your marketing strategies can lead to stronger consumer resonance and unlock new avenues for growth.
• Diverse and inclusive ads have a tangible impact on consumer behavior, with 64% of consumers taking action after seeing such advertisements.
• Internalizing DEIB efforts and diverse hiring practices are crucial for authenticity and ensuring diverse perspectives are considered in the creative process.
• The "Conscious Growth Pathways" framework incorporates sustainability, social responsibility, and a focus on the human element, allowing agencies to create meaningful and positive impacts.
• Ben & Jerry's "Justice ReMix'd" campaign is an excellent example of using the framework, engaging consumers with a unique flavor while educating and empowering them about racial injustices.
• Implementing the framework involves introspection, genuine investigation, incremental initiation, collaboration, and accountability, ensuring continuous improvement and learning.
• Putting sustainability before scalability is key to long-term success, and forming diverse and inclusive communities fosters loyal customers, advocates, and brand ambassadors.
• Redefining relationships with prospects and leads by serving and assisting them, even if they don't immediately convert, can lead to valuable brand advocacy and elevation.
• Businesses are encouraged to embark on a journey of introspection and investigation, embracing diversity-led growth and a courageous step towards transformation.

Conclusion

The social media landscape is rapidly evolving. We saw social media giants such as Facebook and Twitter slowly losing ground against social media networks such as LinkedIn and Pinterest. Instagram and Snapchat dominated the photo-sharing space before TikTok stole all the limelight and kickstarted the short video trend.

You might be wondering what’s next? Clubhouse, the new kid on the block, is making waves and has taken the social media world by storm. What is Clubhouse and how does it work? Does it offer something for businesses or is it focused on individuals only?

Here is an infographic by Branex - a Mobile Application Development Company in the USA, that will answer all these questions and more and tell you everything you need to know about the Clubhouse app.

The holiday season and New Year is that time of the year when businesses of all types and sizes put their best efforts into creating amazing marketing campaigns to delight their target audience. In this digital era, where every brand is offering discounts and promotions, delighting your fans and followers is easier said than done. With the help of some creative social media marketing campaigns. You can fuel your branding efforts and provide your existing and potential customers with something of value.

For startups and small businesses, coming up with some killer marketing ideas to reach new markets, build brand awareness, and boost sales can be tough. You can help your startup or SMB stand out from hundreds of thousands of brands by simply following some creative new year social media marketing ideas for 2021.

If you haven’t planned something for the New Year, don’t worry, it’s not too late.

Here are some amazing New Year social media marketing ideas that will spice up your brand’s feed and boost your business.

8 Amazing New Year Social Media Marketing Ideas

Let’s check them out.

1. New Year Giveaway

Giveaways are an amazing way to skyrocket user engagement, and brand awareness, and increase your brand reach. New Year is the right time to run a giveaway and encourage your audience to take action to get a freebie. For instance, you can run contests and ask people to share their images using your products, share some funny quotes, write a testimonial, or anything that can increase user engagement.

Make sure the prize is worthwhile so more and more audiences will participate to win the free stuff. The more users engage with your post, the higher the chances of reaching new users and growing your following base.

2. Share Your New Year’s Resolutions with Your Audience

Create your New Year’s resolutions and share them with your social media fans. Ask your fans and followers to share their New Year plans and goals with you. It is an amazing way to engage your audience and help them feel more connected to you. You can share your plans on how you will be moving your startup forward and encourage your audience to send in their own resolutions to foster a sense of community by sharing their stories on your social media feed.

3. Share Festive-Themed Content

Celebrate New Year with your audience by encouraging them to share their holiday activities and images. Believe it or not, user-generated content is an effective way to promote your products and services. Though it won’t drive too much traffic to your website or bring more sales. It clearly shows that people are satisfied with your brand and quality products.

So, if you want to strengthen your relationship with your existing and potential customers. You can start retweeting and uploading images and posts in which your brand or products are mentioned.

Retweeting or reposting brand-related content from fans and replying to their questions is an effective way to show your social media audience. You really care about what your fans and followers say about your brand.  

4. Use Stories to Promote Your New Year Offer

The holiday season and New Year are the best time to offer a special discount and exclusive coupon codes. You can make the most out of your Instagram Stories and Facebook Stories to share your New Year discount deal or coupon code with your followers. While your holiday coupons may have expired, some customers are still waiting for the New Year's Day sale.

It is a great time to attract those customers by offering flash sales to clear your holiday inventory. You can give out exclusive discount coupons to your customers to increase your chances of getting more conversions and sales.

5. Launch New Products

In this competitive business world, the timing of your business launch matters a lot. If your startup wants to grow in 2021 and ahead, then launch a new product on New Year’s Eve. This is one of the best social media marketing tactics that can give you the desired results. People are already in a generous mood, and if your product meets their needs, they will definitely try your product.

6. Host a Live Campaign

There is no denying the fact that live video is one of the most engaging types of content that marketers are using to garner the attention of their fans and followers. Your brand can also make the most out of this cutting-edge social media trend by going live on Instagram or Facebook.

You can describe your product's unique features, conduct a live interview, hold a question and answer session, announce an exclusive discount on your service, or do anything interesting that your audience finds interesting for the New Year. The real-time interaction of your live video will improve your social media marketing efforts, engage your audience, and drive interest in your brand.

7. Send a Handwritten Note

Sending a hand-written customer thank you note, along with a customized holiday package is an amazing way to appreciate your customers and encourage them to return and recommend your brand on social media. When your loyal customers talk about your brand on social media and share pictures of the thank you note and the special New Year package. It will serve as social proof that you can share on your social media feed. In short, a thank you note is a proven way to earn your customers’ loyalty and get an authentic customer review that you can post on your social media and website.

8. Use Trending Topics and Hashtags

Brands can use hashtags to foster and build highly engaged and loyal communities of brand advocates and followers. You can ask your followers to post about your brand or encourage them to participate in contests by using branded hashtags or uploading images on Instagram, Twitter, and Facebook with branded and trending hashtags.

A Brief Recap

Social media is undoubtedly an amazing place that allows you to promote your products or services to a wider audience. And the New Year is the right time to do so. You can use these killer New Year social media marketing ideas to excite your customers about your small business in 2021 and ahead. These social media marketing ideas, if implemented right, can increase your sales and brand awareness.

Happy New Year!

Want to make the most out of your brand this Halloween? here are some Halloween marketing ideas to help you increase customer engagement.

The pandemic has caused quite a devastation around the world. It's like the bubonic plague killing scores of individuals and spreading like wildfire globally. As we found ourselves at the mercy of this growing plague, there's just too little that we can do other than quarantine ourselves at home.

Unlike every year where we have parties and trick or treating, this year Halloween is going to be a whole lot different. It wouldn't be held in traditional large gatherings of people dancing away at rave parties or exercising the traditional trick or treating. It would be celebrated with people fixing themselves a hot coffee cup, wearing costumes at home, and celebrating it with their few loved ones still living.

With people locked indoors, many would seek the chance to enjoy Halloween from the confines of their homes. They will more likely spend more time on social media and the online world. Many would consider hosting virtual parties, and here's where you, as a brand, can make the most of it. 

Do you wish to capitalize on the Halloween season this year digitally? Here are four spooktacular Halloween marketing ideas to effectively promote your brand & engage your target audiences. 

If You Can't Decorate Outside, then Decorate Your Social Media.

What is that one way how brands can easily connect with their target audience? My answer is social media. Social media is the most remarkable and effective way to communicate with your customers.

If you want to make your social media presence more lively, changing the design from time to time is the best way to show that you, as a brand, are alive. And what other time would be most suited and more fun than the Halloween season itself? Add some graphics with the good ol' jack of lanterns, use a full moon theme with a werewolf, or blood red theme with vampires and bats; make the most of what you can this Halloween by setting the right stage for your customers to get into the feels of the holiday season. You can also change the color of your profile images to something more suitable.

You can also change the logo temporarily.

If you have a company website, then you can implement those changes on your website as well.

Here are some website inspirations to help you get an idea of how to transform websites for Halloween.

People Love Discounts and Halloween is the Best Time to Offer Some

It doesn't matter if your brand has anything to do with Halloween or not. As long as the season is here, you can capitalize on it by offering some attractive Halloween discounts to your customers.

Is there a trendy product/service which people typically purchase from you? Add a coupon or a discount offer on that particular product/service and see how people love to buy from you. It will not only increase your chances of getting repetitive sales, but you will also get the opportunity to score new customers. Although you will get lower profits on making each sale, you will observe increased traffic and many new buyers who will eventually experience your product/service. If it's good enough, they will come back, again and again, to purchase from your brand in the future.

Do You Own a Mobile App? How About Sending Over Some Spooky Ghouls

If you have both a website and a mobile app, don't forget to add spooky ghoul elements to your mobile app. Just like Christmas, Halloween is a great way to add some themed features. Give a slight change to your existing app logo as well. A little tweak, such as including a jack-o-lantern in the background using a cobweb, or turning the main character into a vampire by giving it fangs, is all you have to do to show your commitment to the season. It will prompt your users to click and check the product out and see what you have to offer to your customers this Halloween season.

When you change your mobile app's look, people are excited to see what new offers have to offer to them as their customers. So when rolling out new Halloween themes on your mobile app, make sure to add some specific offers, promotional content, new Halloween-based products, etc.

Among many Halloween marketing ideas, here's one that works for gaming businesses in the custom mobile app world. They can quickly sell costumes and skins, new weapons, and much more.

Want to Make Things More Engaging? How About you Host a Halloween Contest

User-generated content has become a hallmark for many industries aiming to grow their customer base. When people observe other people confirming that the brand offers amazing products/services, they become more convinced to purchase. It's one of the reasons why UGC has become quite a popular marketing strategy among small and medium-sized businesses. One way to make the most out of user-generated content is by running a Halloween-themed contest.

Why do I believe this strategy, among many other Halloween marketing ideas, will significantly work? Everyone in the holiday spirit would choose to dress up and decorate their homes with different holiday decoratives. Ask your customers to share their home snapshots and let your customers decide which is the best-looking one. You can do the same for pets! For instance, ask your customers to share pet snaps wearing crazy Halloween costumes. Let the audience decide who wins!

You can choose a variety of other contests and let customers bring your digital presence to life. By displaying the UGC through social media walls on your website or storefront, you can further boost engagement and get even more people excited about participating.

Why Choose Halloween to Feature Your Brand?

Halloween is a big season in the Western world where many shoppers come alive. In the wake of purchasing costumes, candies, and decorations, people are filled with the holiday spirit and love to make new purchases. According to the International Council of Shopping Centers, 64% of customers search for discounted sales and promotions; that's more than 50% of the shoppers!

As a small or medium-scale business operating in the digital world, you must make the most of this holiday season. Try different engaging Halloween marketing ideas to bring your digital products to life. At Branex - Digital Marketing Company, we aim to bring Halloween's true essence to our customers' products. Are you searching for the right Halloween marketing ideas? Let's connect. A world of Halloween-themed business ideas awaits you.

In this pandemic situation that has taken its toll around the world, who wouldn't like to earn a few extra bucks on the online side, right?

And when we are all sitting indoors and are left with not many options. Earning online is the only best option we have.

Whether you are saving money to pay off a debt, perform a wedding, or go on a world tour with your better half. A few extra $1000 every month is just the amount you need to make your lifelong dreams come true. While your day job might contribute to paying off your essentials, freelance or side hustle can help you fill up your wallet with enough to take that leap you always wanted to make.

Now, it might sound challenging, but trust me, it's not. It's just something that you're going to do when you've time on your clock and in fact. I know some people who have left their jobs just because they grew so much with their side hustle that it became their primary source of income. Are you interested in doing the very same? Guess what! There's no investment involved. It all depends on how quickly you learn a new skill & how effectively you adopt it.

Here are four side hustles to look forward to this year.

1. Freelance Copywriting

If there's one way you can make good money in less time, it's by adopting the art of freelance copywriting. Copywriting is the art of converting the desired audience type through a sales copy page or a web copy page, convincing them that your business is the best there is in the market.

A good copywriter can add value to your client's life and convince them to purchase.

There are several ways he can create powerful hooks to convert the audience. There are hardline facts, statistical analysis, emotional story-telling, compelling business pitches, promises, and discounts.

It's up to you what type of copywriter you want to become and what your client's product is all about.

Most copywriters often undercharge and it's one of the reasons why they easily burn out too soon. If you're planning to become a freelance copywriter, my advice to you is that you do a couple of gigs at a low pay rate. Once you have seen the success ratio of one of your copies, take the statistics from the client and use them to market your service at a better price. You can easily land a sales copy, web copy, or an email copy for an easy $500 - $1000. Just two of these jobs will be more than enough.

2. Amazon Affiliate Marketing

Don't have the creativity to create a website or sales copy, yet you want to earn $1000 easily. If you can invest in creating a review website, then affiliate marketing is your way in. All you have to do is select a niche and perform research on the products that are trending and selling hot in your niche. And then add these product affiliate links to your website. If you can't afford to review these products on your own, then hire a professional writer at Branex who charges a minimal cost to write good reviews for you.

You can easily find these writers in abundance on platforms like Fiverr, Upwork, or Freelancer.

Employ them, ask them to write a review article for you, and publish it on your website.

Now here's the tricky part, several eCommerce stores are selling the exact product through Amazon, which you're and the affiliate percentage which you will get on these products will be significantly low. So my advice to you is that you search for some tech giants who are offering good affiliate profit rather than settle for eCommerce stores online. To give you an example, if you become an affiliate partner of a good tech company. You can easily make $1,500 - $2,000 a month.

3. Start a Side Gig for Extra Earns

The pandemic is pretty harsh on almost every one of us. One of the saddest bits is that there is a financial emergency going on in different corporate sectors of the world. As a result, many individuals are facing salary cut downs. At times such, as when we have debts, rent, and bills to pay, what is the best option we are left with to pay off ourselves? The answer lies in freelance gigs.

Have you heard about freelancing websites such as Fiverr, Freelancer, or Upwork?

Some exciting platforms can help you earn that few extra bucks on the side even when the pandemic is on the rise. Yes, you heard me right. Just create a profile on all three of these platforms and if you've got a skill, make the best use of it. There are several online jobs available on these platforms and your talent is good enough to speak for itself. Do the jobs, create a portfolio, get better ratings and reviews from clients, and before you know it. You will quickly be making $1000 - $2000.

Whatever you do, make sure that you get positive ratings. It's the only way clients will trust you.

4. Become Instagram Influencer

Can you sing, or can you act or do you look good, there's no better time than now to cash on that. Become an Instagram Influencer amid the pandemic and let the world observe your talent. Once you've gained a significant amount of followers, there are plenty of ways how you can earn bucks.

Don't feel like the kind of person who enjoys being in the spotlight, and it's totally fine.

Instagram is a diverse platform. You can use photography or your pet as the spotlight and create a powerful profile with a great number of followers. Once you've gathered enough followers, the next thing is to find the right way to monetize your profile. It's not that good of a hustle like the rest unless you have at least 100k followers. But you can easily make $500 - $1000 a month once on the roll.

In a Nutshell

There's no single way of earning when it comes to the online market. While I have discussed a few handfuls of such talents. I am sure there are countless many that once you start exploring, you will easily find them. The Internet is full of opportunities, and people like you and I are already cashing into it.

When we are purchasing stuff online, aren't we capable of redeeming it back? It's just the mindset that stops us. Imagine there are thousands of businesses that are specifically focusing on the above-discussed ways and have established themselves as a successful brand.

Don’t you wish that your social media security is so future-proof and well-protected in encrypted security layers that if a hacker ever tries to enter into your private files, it just backfired on them?

We live in a day and age where cybersecurity has become a major concern. Right after the great debacle of Cambridge Analytica, it has shocked many to the core that nothing is safe on the Internet.

Stay Safe on Social Media

Hackers nowadays have found countless new & innovative ways to hack into your social media profiles and extract valuable personal information such as your pictures, videos, and messages. They can even hijack your social profiles and perform identity theft when you are inactive or not using them.

While you can’t keep yourself present constantly online 24/7, the only way you can save yourself is by taking adequate security measures. Here are five ways how you can keep your social media safe.

Now you certainly don’t want to fall victim to an anonymous hacker, do you?

Then read on.

Tip # 1: Don’t Use “Easy to Crack” Passwords

The first tip of the day is to avoid using weak passwords for your social media account.

Do you know some people use passwords as easy as 12345678?

A friend of mine who is working as an ethical hacker at a confidential firm revealed this information. What was more interesting was the number of people found using such password protection.

If you’re someone who is using such an easy password, then there’s a high chance that you are the first one to easily fall victim to these modern-day hackers and get your social media profile hacked.

So first things first, get your weak password changed to a better and stronger one.

When creating a password, make sure that it is alphanumeric and contains uppercase/lowercase letters. It is a very basic practice in the online world that will ensure that your profile gets unhackable.

Nowadays, even novices can use brute force techniques to guess passwords in words & phrases.

Tip # 2: Choose a Difficult Answer for your Security Question

Another interesting way how a hacker can penetrate your social profile is by guessing the security question which you have kept for your profile protection. They do it by performing social engineering.

By simply visiting your profile and following your public posts, they can identify what your security question can be. For example, if you have a pet then you certainly love to post its photos and videos on your social media profile. You may sometimes forget important names and security pin codes, but what you can’t forget is your pet’s name. Hackers usually cash upon this element to hack your profiles.

Most security questions are like, “What is your pet name?” or “Where did you go for schooling?”

Such information is commonly present on your social profile and by going through it once, the hacker equips itself with the right knowledge to hack into your social profile and extract your information.

Now there are two things that you can do.

• Don’t keep your personal information so openly on social media platforms
• Or choose a much better and more powerful security question & answer to stay safe

The choice is yours.

Tip # 3: Avoid Clicking on Suspicious Links on the Platform

Plenty of times, when we are scrolling through our Live Feeds, we come across certain enticing offers only to realize that the offer on which we have clicked takes us to a very stupid and useless website.

So was the website designer stupid to create such a stupid website and publish it on social media?

What do you think?

It’s probably because this is a phishing scam through which the hacker is trying to collect info.

By clicking on that interesting offer, you’ve just ended up exposing yourself to the hacker.

They will now have access to your personal information, and may even access your profiles to change your privacy settings, steal your images/videos, and then later use this information to blackmail you.

Hence, it is best advised that you don’t click on any such suspicious-looking links or offers online.

Even if you see any such link recommended or posted by a friend of yours. You may think it is an act of effective networking through social media, but it is definitely not. So make sure you don’t click!

Create a mental note if you have to, but just DON’T CLICK!

Tip # 4: Don’t Log Into Your Social Media Accounts From Cafes/Universities

One of the worst mistakes which we often commit unknowingly is that we log into social media profiles through entrusted public computer systems. These can be computers at cafes/universities.

Here’s a bit of advice, don’t do that. Public systems are prone to get hacked by professional hackers.

They usually use these public computer systems as nodes to perform different hacking activities.

Hackers install keylogger software on these public PC setups to track the keystrokes performed. A keylogger software stores information on keystrokes in a small file that can be accessed later on. 

Hackers may automate them to send these log files to their email accounts once the person logs out.

So if you ever plan on logging in to a public PC setup, doublethink before you log in with social media.

Tip # 5: Remove Stored Cookies From Your Browsers Now and Then

Keeping cookies might make social profile log-ins more user-friendly, but if your browser data falls into the wrong hands, then you can immensely suffer some great setbacks such as risking passwords.

It sounds scary, doesn’t it? Well, it’s how it is.

If you don’t remove cookies from your browsers too often, some professional hackers are so talented that they can easily pull out your password from the saved cookie data just using the right knowledge.

The best thing to do here is not to opt-in for the “Remember Password” option.

It may become easier for you to log in the next time but at the risk of making your account vulnerable.

Don’t take the risk. It’s best to keep your memory sharp and remember passwords yourself.

Summing Things Up

Keeping your social profiles safe is a priority concern, one that must be governed at all times. If you are not taking the best safety precautions to keep your social media accounts safe, you’re risking your personal information and hence, the very lives you live. Just imagine if your personal info falls into the wrong hands. How unattractive it will be if you’ve to pay a ransom on a monthly basis to stay secure. 

Don’t become a victim! Follow some basic practices to make sure you stay safe.

Do you need help with social media marketing, we are a team of social media experts at Branex - the Best Digital Marketing Company in the USA who know all the ins and outs of social profiling and social media marketing. Need help? Get in touch.

What Are Backlinks? 

Why Backlinks Are Important For Google? 

1. Improved Organic Search Ranking

2. Increased Website Visibility

3. Builds Website Online Credibility

4. Drive More Referral Traffic

5. Increase Website’s Domain Authority

How Does Google Evaluate High-Quality Backlinks? 

• Relevance: The backlink should come from a site relevant to your content. Google values links that make sense contextually and are from related industries or topics.
• Authority: Links from authoritative sites carry more weight. A backlink from a well-established, trusted source is more valuable than one from a low-quality or unknown site.
• Anchor Text: The text used in the link (anchor text) should be relevant to the linked page’s content. Google sees descriptive and relevant anchor text as a signal of a high-quality link.
• Diversity: A natural link profile includes backlinks from a variety of domains and sources. Google views a diverse set of links as a sign of organic link-building.
• Editorial Placement: Links that are editorially placed, meaning they are naturally embedded in content by the site owner or editor, are more valuable than links that are bought or added in a manipulative manner.
• Link Position: Links placed within the main content of a page (as opposed to sidebars, footers, or comment sections) are considered higher quality.
• Traffic: Links that drive actual traffic to your site are more valuable. Google can infer the quality of a backlink based on how much traffic it generates.
• No Spammy Behavior: Backlinks from spammy or penalized sites can harm your rankings. Google values backlinks from clean, well-maintained sites.
• Recency and Freshness: Recently acquired links or those from regularly updated sites can be more valuable, as they indicate current relevance.
• No-follow vs. Do-follow: While “no-follow” links don’t pass PageRank, a healthy mix of do-follow and no-follow links is natural and seen positively by Google.

• Nofollow 
• Redirects 
• Alt attribute 
• Anchor text
• Robots.txt

How to Get Quality Backlinks for Your Website? 

1. Create Useful & Information Rich Content

2. Build Nurturing Relationships

3. Broken Link Building Method

4. Find Competitor Backlinks

5. Convert Mentions to Links

6. Guest Blogging

Good Backlinks vs Bad Backlinks - Understanding the Difference! 

The Best Way to Improve Backlink Quality 

• Optimize your content
• Leverage guest blogging
• Reach out to reputable directories
• Participate in conferences
• Optimize your email marketing tactics
• Follow the best Google practices

Want to Build High-Quality Backlinks & Boost Your Digital Marketing Efforts? 

It is getting scary out there. Who could’ve thought that an insignificant virus that started spreading in the Wuhan district of China would slowly consume the entire world? But now, it has engulfed the whole world in its devastating grasp. COVID-19 has spread worldwide and has forced almost the entire world to go into lockdown.

People all around the world have put themselves in self-quarantine and the roads are now completely deserted. Amid the havoc, marketers are working hard to adjust their SEO strategies to make businesses survive. They now understand COVID-19’s impact on the search interest of the average user. And in the wake of doing so, it is essential to understand what kind of questions people can ask on Google Search. What can be their daily queries and how they are going to approach us?

There are just so many newer dimensions in which COVID-19 has funneled SEO marketers.

The Essential vs. the Non-Essential

Now when it comes to the market, there are two kinds of retail markets. There is one that sells essential goods and may comprise grocers, drugstores, and general merchandisers. And then there is one that sells non-essential goods such as apparel, home goods, and other luxury items.

While the businesses of those who are in the essential goods market have seen positive growth on the Internet, businesses that fall in the non-essential category have seen a significant decline.

So if you fall into the category of an essential good market, then your business might be running casually. However, if you do fall in the non-essential category, then you must make use of COVID-19. If you don’t want to fall short in the rat race, it’s time to publish content using the COVID-19 aspect as an integral part of your content marketing strategy.

When it comes to publishing COVID-19 content on your website, you can’t just cash the pandemic to favor your business strategies. You need to make sure that you’re using the term correctly.

When doing so, ask the following questions,

• Is the content that you’re about to publish on the Internet using COVID-19 relevant to your target market?
• Will targeting the coronavirus keyword have a positive or negative impact on your business?
• Will it be ethical to use the COVID-19 keyword search phrase as part of your content on the Internet?

As much as the idea of cashing the website traffic searching for COVID-19 is lucrative, it is also important to understand the impact such content can have on the image of your brand.

How Should One Proceed with SEO Marketing?

The answer is simple. Base your content around questions that are more commonly asked by people on Google related to COVID-19. People are getting anxious every day; their saved-up incomes are running low. The world economy just might collapse and amid the chaos, you must find questions related to COVID-19 that will complement their search intent. At the same time, you’ve to strategize how you’re going to sell your product/service as well. So it’s a double-edged sword that you have to deal with.

Some of the questions that are more commonly searched than others are “How did the coronavirus spread” or “How did the coronavirus begin”. By basing your content around such questions, there’s a strong chance that you can grab the attention of your visitors and then pitch your offer to them.

Perform Coronavirus Keyword Research

The easiest way to perform your coronavirus research is to find out questions surrounding coronavirus keywords. To do so, you can use just about any keyword research tool which you’ve already been using. In our case, we usually use AHREFs to perform our keyword research.

The idea is to find keywords that are most relevant to your audience. Then you have to find what specific twist you can give to that keyword in your content so it can complement your own business.

For example, if you’re a B2B business, then you can ask a question such as…

What Does Coronavirus Mean for B2B Business Owners?

If you’re working in the medical industry, then a question like,

How Are Medicare Institutions Making the Best Use of COVID-19 Outbreak?

And if you’re just a digital marketing agency like we are, then a question like,

What Marketing Strategies Can Work Wonders Amid the Coronavirus?

It can work incredibly well for your search audience.

So when you cover these topics, you can add some more important search terms that can create the bulk of your content. For example, you can introduce the element of how COVID-19 originated and how it is so widely spread across the world. While picking your favorite keywords, just make sure that you double-check the search volume and the keyword difficulty. Keywords or key phrases with higher search volumes and strong competition will be relatively hard to rank compared to the easier ones.

Perform Research on Your Target Audience

Before you decide on performing your research on the important questions to search, you should first understand who your target audience is. Consider your audience and learn what kind of content they are searching on the Internet.

Now, if you’re wondering how you can carry out such research, then I have a very easy way.

How about you ask the people yourself? If you have an active Facebook fan following or you have an email list of subscribers, or you’re very active on Quora or Reddit, just send them questions that will help you decide what content will have the best results.

Believe me; your audience can be the perfect source of giving you the insight you desperately require. Engage with them, learn from them, and then use that information to retarget them and sell services.

Lastly, Create a Coronavirus Page for Your Business

Last but not least, create a dedicated page for coronavirus to help create awareness. It can cover all the coronavirus-related questions and can serve as a pillar post through which you can market your other content. Bear in mind that your pillar post shouldn’t be focused on marketing your brand.

Instead, it should be solely focused on creating awareness and helping people out in the hour of their need. If you can add some other value to your audiences, such as a free giveaway or tutorial courses, it will contribute to your overall marketing strategy. Interlink your services within that pillar post and see if it converts your visitors. Use a mix of short-tail and long-tail keywords that are already ranking.

Add more contextual internal links as you see that your content has started rising in the SERP.

So that’s all folks, here’s everything I have to share with you on how to perform SEO on questions that can complement your COVID-19 marketing strategy. Stay tuned as I will soon be publishing more content.

Until next time.