Our world is facing a never-seen-before outbreak. Although the spread of coronavirus is dangerous, there is hope left on the horizon.

COVID-19 has impacted businesses, and the economy in the worst way ever. The grocery shelves are empty, and restaurants felt like part of a ghost town.

As a business owner, you might be looking for ways to save your business in the coronavirus epidemic.

If you’re watching the news by every minute, you might have realized that coronavirus is not going anywhere soon. And even with a cure in hand, it might take some time for things to get back to normal.

While it’s difficult to leave your home at the moment, the situation is just a temporary phase, and your business is not going to shut down.

Let’s just say that it’s going to get worse before it gets any better.

In any case, the only solution for a startup is to stay connected with their audience and don’t lose their reputation in the process.  

This is what this blog will teach you today. I will be sharing digital marketing ideas that will help your brand to increase your online presence even in critical times like these.

1. Use Social Media to connect with your customer

Everyone is dealing with the coronavirus outbreak differently. Whether the test is positive or not, we all need to take precautions. We’ve all locked in our homes with our family. No meetup with friends or dining out at restaurants.

This is the perfect time to show empathy to others and help them in whatever way you can. Time is sensitive, which is why you don’t have to act pushy all the time. But if you work smarty, this is a grand opportunity for your brand to make a good reputation.

Everywhere is stuck in their homes, scanning for updates, and trying their best to remain insane in isolation.

Use your business to contribute food to areas where you can. Help the elderly with their grocery shopping. Promote these good deeds with social media marketing. Guide the customers on preventive measures of coronavirus outbreak.

• Be Discoverable in this challenging time

It is a time where more people are online. Search traffic is on the rise from the past week, and it will continue for some time. Everyone is glued with their computers, smartphones, and looking forward to updates. People are looking for entertainment and ways to pass their time.

Anything online right now will be consumed with more attention. This is not a time to hide offline. You must use search engine optimization strategies to get on top of Google search results pages. This is the time to connect with your customers and tell them that you are there to help them in any way possible. 

• PPC can be a smart move

With everyone busy on their phones, there is no perfect time other than this to make the best use of PPC marketing. The cost per click is already low these days, which means that you’ll save some budget on your PPC marketing. It’s a fantastic way to jump-pass your competitors with clear-cut PPC marketing.

• Get ready for the bounce-back surge

We all know that sooner or later, this coronavirus outbreak will be over. And when that happens, the consumer will return to their regular spending habits. You must remember that SEO is a long-term strategy. If you do something now, it will be part of the lives of people later.

Don’t pause your SEO campaign. Now is the time to get more links by guest posting on websites that are at the top of their game. When your site shows up, people will make a note and contact you later when things get back to normal.

• Unique Circumstances demands special offers

You have this fantastic opportunity to show support to your customers by offering discounts to them. For instance Amazon is giving free audiobooks to kids who are at home. Ahrefs offered their blogging for the business course for free. Udemy provided free classes in these critical times.

Think about what offers you can give to your customers for free or on a discount that might help them at this time.

• The golden time to work on Local SEO

Since everyone is at home, they are looking for ways to distract themselves. If you are not using local SEO strategies to target your local customers, you are making a big mistake. It’s time to tell those customers that you exist.

Customers are now looking for convenience, something local and near their home. It’s time for you to help these people and their families with the services that they need.

Make a landing page and offer them discounted offers or geo-location services that will help customers build trust, or at least they will positively remember your brand.

• Finish your Digital to-do lists

Now that you’re not commuting to the office or taking any in-person meetings, your schedule is free. This is the free time to finish off all of those half-baked or incomplete digital ideas that never got your attention.

This is the time to rethink your underperforming marketing campaigns. Develop strategies for next year. Go for remarketing and ensure that your customers get what they are looking for.

Wrapping it up

It doesn’t matter if you’re a startup or a well-established business. You need to show people that you are a brand that can serve even in times like these.

Undoubtedly, the coronavirus outbreak is temporary. But whatever you do at this time will be noted and remembered by your customers for the long-haul. Ensure that you leave a good impression on your customers.