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Real Estate Mobile App Better Than Realtors
Mobile App Mobile App Development

8 Reasons Why Real Estate Mobile App is Better Than Hiring Realtors

branex-logo Team Branex
My home is my kingdom. Who wants to leave their kingdom? However, when times get rough, the only option you have is to find a new haven. Up until a few years back, you had to contact a real estate agent, who would then assess your requirements, appraise your needs, do their diligent research, and then provide you with some relevant options to look over. Nowadays, just like every evolving industry, the real estate industry has also evolved by leaps and bounds. Buyers are noticeably more dependent on their mobile applications to discover the simplest and most reliable ways of purchasing products from mobile. real-estate-mobile-app With real estate agents, there are limitations. Your real estate agent cannot remain online round the clock. At one time my friend lost his dream home just because the agent was off the radar for a few hours. By the time his agent saw an email from the seller's agent, the seller had already accepted a counteroffer. There is so much back-and-forth communication that you need to stay on your toes all the time. The connection between you and the agent should be clear. Agents are prone to keeping things in the dark, which gives them an edge to play with you. I’ve worked for a mobile app development company and trust me when I say that mobile apps are making lives easier for brands. I mean it over my dead body.

Reasons Why Developing a Real Estate Mobile App is Right for your Business:

1. Availability for your customers at all times

Consumers spend more than 5 hours a day on their smartphones. In a survey, it was revealed that 70% of online traffic comes from mobile devices. This is an era of chaos. People want simplicity. They don’t want to think a lot when they are purchasing from you. A real estate mobile app will give consumers an option to get all the information they need without calling or waiting for someone. There will be real estate agents sleeping through the night, or disappearing for indefinite durations.

2. Customer Loyalty

If there is just one reason that will convince you to develop a mobile app for real estate, it is to build customer loyalty. There is noise out there. The billboards, newspapers, coupons, Facebook ads, and email marketing. Every brand is losing its impact as a whole in this digital world. With a mobile app, you’ll be able to establish a real connection with your customers. It will be a walk in the park for you to turn those customers into loyal patrons. I am not saying building a mobile app will solve all your problems. However, yes, with a mobile app, you’ll be able to stay in touch with your customers at all times. Moreover, whenever the customer faces a problem, they know that someone will be there to guide them.

3. Value for Customers

A pressing concern for brands is to digitize their loyalty programs and create ease for their customers. Instead of making your customers remember their points, you can store the reward points in a digital wallet and reward them whenever they feel like using those points. ease-customer-for-real-estate-mobile-app This can be a great initiative for customers to download the app and share it with their friends. If the customer can refer your real estate app to their friends and they buy through you, reward your customer. Alternatively, add some points to their wallets. Customers can use these points as discounts when they buy a property from your app. Implementing a relational Net Promoter Score (rNPS) system could further enhance customer engagement and satisfaction measurement.

4. A Direct Marketing Channel

Generally, a mobile app will serve various functions. They can provide pricing, features, user accounts, general info, the latest news, and much more. One of the core benefits of having a mobile app is that you’ll be able to provide special sales promotions directly to your customers. Through push notifications, you’ll be able to get close to your customers and quickly remind them about your products and services that might pique their interest.

5. Outfox your Competitors

The best time to plant a tree was twenty years ago. The second best time is now. There were more than 197 billion app downloads in the previous year. Moreover, the number is growing insanely every year. Regardless of whether your competitors have a mobile app or not, this is your chance to make an impact and capture some solid leads. real-estate-competitors A professional real estate mobile app will give you an edge over your competitors. There will be much room to play with. You can experiment with marketing and secure more leads by not even moving outside your office.

6. Transform your App into a Social Platform

If you can transform your mobile app into a social media platform, customers will feel more engaged. Most people log in to their social media to watch what their friends are up to. If you give them exactly that in your app, it will be easier for customers to buy properties while catching up with their friends on social media. Include features like comments, likes, photo sharing, and in-app messaging. Additionally, what you can do is give customers the ability to log in from their social media platforms. This approach will boost customer engagement, sales, and monetization.

7. An Extended Version of your Website

Most business owners ask this question, ‘I have a functioning website, do I need to hire a mobile app developer as well?’ Developing a mobile app should be to extend the offering of the website. A website attracts customers, while a mobile app builds loyalty. A website requires a client to fire up a browser and type in the URL, while the mobile app can be accessed in a matter of a few taps. On a website, you can give detailed information about the brand – the videos, photos, and how-to. While a focused app cuts to the chase and leads customers directly to action.

8. Instant Feedback

While buying the house of your dreams, every nook and cranny must click with you. However, if you don’t find something amusing, you can always get instant feedback from the customer and give a custom recommendation. Usually, real estate agents are difficult to reach on the go. Sometimes they are busy, and other times they promise to call you back but never make good on their promise. However, with a mobile app, it will be easier to get instant feedback from customers. Direct feedback from a customer can help you provide a better solution to them.

Conclusion

Realtors are growing their business with mobile apps. Instead of hiring a real estate agent, it is better to invest in an app and shrug off all your worries. Just give us a call, and we will develop a real estate app that will surely help your business thrive.
Cross-platform Mobile App Development Tools
Business Tips Mobile App Development

7 Cross Platform Mobile App Development Tools Help You Grow Your Business

branex-logo Team Branex
For some people, mobile is a luxury. For others, mobile is a necessity. So, it is quite challenging for mobile app developers to create apps that work on multiple platforms. There are a lot of opportunities for new developers. The newest app code rests on the concept of writing code once and running it anywhere (WORA). The app developer writes code which can run on multiple platforms. The purpose of cross-platform mobile development tools is to save long hours of coding. The app developers can reuse the code and run it on iOS, Windows, and Android devices. With various mobile devices in organizations and startups that increase the productivity of employees, cross-platform mobile app development is not easy. A survey estimates that more than 60% of enterprises are now on cross-platform development. The annual growth is 38%, which reached $4.8 billion in 2017, and by 2018 it was around 20 million. If you’re a professional mobile app development agency, you might be using these tools. Ask your developers, and they’ll let you know more details about it. But if your mobile app developers are busy, here is a quick view of the top-notch cross-platform development tools that can help you create your favorite apps. As tooling, devs use the most common text editors or IDEs like VS Code and Atom. The package create-react-native-app and Expo allow you to get up and running fast and eliminate most of the setup work.

1. PhoneGap

The tool is mainly developed by Apache Cordova. An open-source tool consists of a debugger, a compiler, and testing tools. It’s just a myth that PhoneGap is used to build simple apps. In the past few years, there has been a wide range of plugins like Media Recorder Plugin, Image Capture plugin, and even Push plugin, which is quite popular among developers.

Pros

  • The code can easily be reused on the following platforms: Android, iOS, Windows, and Firefox OS.
  • All the processes are plugin-able, which means that the developers can easily use APIs to get their work done.
  • It supports in-store app purchases whether it is on the Google Play store or iOS.

Cons

The only issue is that the apps which are designed in PhoneGap are designed sensitively. However, with some third-party apps, this challenge can be overcome.

2. React Native

When React Native launched in the year 2015, it took everything by storm. The most amazing thing about React Native is that it allows writing code once, which can be used for both Android and iOS. Facebook, Airbnb, Uber Eats, and a couple of other famous mobile apps have used this development tool.

Pros

  • You can easily reload the code live without any delays.
  • The design is quite intuitive and modular. A plus point for developers who want a simple interface while developing apps.
  • It provides robust performance. This means the design can easily be operated on most mobile devices without causing any delays in the graphics.

Cons

The learning curve of React Native is quite high. It takes more time to initialize. The management of memory is difficult because float computations are dealt with inefficiently.

3. Xamarin

If you use a Xamarin tool, you can get help from the C# codebase and test the tool on multiple platforms. However, just like other frameworks, the developers can work with native IDEs, APIs, and languages. Moreover, Git integration is developed in Xamarin Studio.

xamarin-tool-for-mobile-app-development Pros

  • The best part of this tool is you can develop simple apps fleetly.
  • Around three-fourths of the code can easily be shared on various mobile platforms, which can cut down the development cost by half.
  • Xamarin comes with a quality testing and monitoring system on a wide range of devices.

Cons

The predominant compatibility issues with Android and iOS libraries are a bit of a concern for most app developers. This is the sole issue which developers need to address.

4. Sencha Ext JS

If you need data-intensive cross-platform mobile apps, then this tool is good news for you. This tool is a robust package of high-end, pre-tested, and ultra-modern UI components which can unleash the potential power of HTML5 and the latest browsers. To develop business intelligence (BI) cross-platform mobile apps, Sencha Ext JS is a perfect choice. Data visualization and analytics are supreme and can compute millions of records with ease.

Pros

  • Built-in easy-to-use themes for every popular platform.
  • The backend works separately regardless of various data sources.
  • The tool supports PhoneGap/Cordova integration to access native API.

Cons

  • The themes are few for some platforms.
  • The commercial version has complex licensing methods.

5. Adobe Build

A cloud-based tool that works seamlessly with PhoneGap and compiles code fast. The developers are faithful to this tool because the quality of deliverables is impressive. Mobile app developers are more willing to work on a cross-platform app development project instead of Android SDK, iOS SDK, or Windows Phone SDK. The only requirement is a little knowledge of HTML5, CSS3, and Java.

Pros

  • Code reusability can help the developer wrap up projects with tight deadlines.
  • Punch in a few lines of JavaScript and get access to geolocation, contacts, and even a camera.
  • This tool is a blessing for medium-sized organizations and startups who are facing ruthless competition.
  • Manage your portfolio, get updates, and forget about the maintenance.

Cons

  • When compared to Swift, the data processing speed is sluggish.
  • The background processing of APIs is also at a glacial pace.
  • The native functionality is miserable. Most of the APIs don’t even support PhoneGap's APIs.

6. Convertigo

Convertigo markets itself as a mobile backend service (MBaaS) which offers products like Convertigo Mobilizer, Convertigo Server, and every product is there to aid the developers in building better products.

Pros

  • The fullsync feature offers data replication, which can help developers build apps even in offline mode.
  • Provides ease to connect with SQL databases and other primary services.
  • Supports all the Cordova plugins which are used to develop primary features like sensors, cameras, and GPS.
  • The push notifications work even in standby mode.

Cons

The free version of the product doesn’t include community support, which is kind of sad.

7. NativeScript

This open-source, cross-platform app development tool can help developers to build native UI with ease. The developers can easily access the native API and reuse the packages from Gradle, NPM, or CocoaPods. This is why the apps built with this tool are feature-rich.

Pros

  • The support is extended to TypeScript & Angular.js
  • It enables you to use the JavaScript library offline.
  • The cross-platform UI support gives the ability to design once and use it on various other platforms.

Cons

  • A lack of in-depth examples and documentation.
  • Multi-threading is an alarming issue.

Over to You

It is important to mention that the numbering in the post doesn’t reflect the superiority or inferiority of the tool. Each tool has its pros and cons. The limitations of the tools make it easy to choose as per the requirements of the project. A professional cross-platform app development company can guide you toward the right path.
7 Engaging Ideas To Create Mobile App Experiences For Users
Mobile App Mobile App Development

7 Engaging Ideas To Create Remarkable Mobile App Experiences For Users

branex-logo Team Branex
We have all been to the beach, haven’t we? It’s a bright sunny day and you are idly lounging on the shore, content to watch the waves wash over seashells on the shore. The gentle breeze caresses your skin, rejuvenating you from the inside out.  This is when you see a bunch of guys excitedly running by with their surfboards latched to their sides; you just realize they are in for a lifetime mobile app experience, all prepared to battle the waves. How do you long to join the pack? if only you had some way to get your hands on the right fitting gear and jump right in! If only you had a mobile app that could’ve allowed. You can book your favorite gear and get it delivered to your location for minimal rent. You could’ve easily dropped it back to their shack on your way back! Sounds like a crazy idea doesn’t it? That’s how the craziest ideas come to realization, to gratify some unfulfilled urge.

7 Engaging Ideas To Create Mobile App Experiences For Users

Planning a startup? Here are some great mobile app ideas that will open new doors to business.

1. Health Inspection App

We all love our health too much and to keep ourselves in good shape, we try to reach out and visit our healthcare practitioners regularly. A good health inspection app will allow you to set your appointments, so you can get proper healthcare attention. A good health inspector will automatically save your doctor’s number and based on the duration of time, book an appointment for you and send you a text message to notify you. The user will then receive an update on the confirmation of their appointment. health inspection mobile app

2. Send Special Gift Apps

gift mobile app We all have someone close to our hearts and they are the dearest to us. Once in a while, you must send them gifts to make them feel special. A special gifting app will allow you to send nice presents to your loved ones. Think about an app that can connect you with local florists, small gift vendors, patisseries, etc. Imagine you launch a mobile app that allows users to specify the type of emissary they wish to dispatch and then pull information about their beloveds from social media, so you can easily pick the desired one to deliver.

3. Travel & Tourism App

Travel Mobile App Scouting out the best activities and places to visit when you are on vacation can be quite a bummer. Here’s a great idea for all those residing in some tourist-attracting country; develop your own travel and tourism app that pinpoints famous tourist spots, restaurants, and other popular places within the vicinity of the area a tourist is visiting. Moreover, you can also go one step ahead and offer them informative tidbits on the monuments of historical and cultural value.

4. Be Your Cook App

cooking mobile app Well, you cannot get your mom to fix you a perfect meal when the hunger pangs strike all your life. Growing up indeed has its drawbacks! You still crave some of those juicy recipes, don’t you? Well so will your visitors. Create a mobile app that allows visitors to access their favorite homemade food recipes. So they can replicate their favorites right at home. Make an ingredient checklist that will enable your visitors to easily purchase all the necessary items that they need to concoct the dish from your website. You can even optimize the app a step further by asking users to check the ingredients that they do have and connect them with the right recipe that they can whip up with what they have.

5. Interior Design App

interior design mobile app We all love to deck out our homes to create a perfect haven of reprieve. Aesthetically pleasing indoor decor can give you the perfect sense and feel of comfort that you have always desired. However, home renovation can quickly go southwards when you have to purchase various paraphernalia from different stores and have no idea of how the result will turn out. With the right interior design mobile app, you can decorate your home perfectly, so it becomes visually appealing. You can allow users to let their imagination run wild in a virtual room, add carpets of their own choice, pick the perfect curtains, and the right wall paints to complement the furniture, and drag and drop all other necessary products that will set the right tone for your room, until you have designed the space of your dreams and everything comes together impeccably. This is when you connect them with the right vendors to enable them to purchase their chosen products.

6. Automated Security Control App

automated security mobile app Most corporate businesses and commercial shops are powered by fully automated security systems. Some even prefer to integrate infallible security solutions in their homes. If only you could give customers the liberty of handling these automated security systems with just an app! Imagine you design a mobile app that enables users to control all the security features of their homes with a Wi-Fi connection. With just a single tap, they can enter their premises, close the blinds, or activate an alarm. You can also control camera views remotely and observe the activity around your house. All this and more on just your smartphone.

7. Car Parking App

Are you on your way to your favorite shopping mall during a shopping frenzy season? Maybe you prefer to travel to a nearby mart that is almost always packed to the brimming? Can you easily find the nearest spot to park your vehicle? If you are someone who struggles to find a viable parking spot, you can consider how many others are out there just like you. Here’s how you can resolve their dilemma: you can create a mobile app to help them find the best nearby parking spot using a GPS. With this app, you will be able to find the right spot quickly and eventually park your car without wandering around aimlessly. car parking for mobile app

Wrapping it Up

Having a great idea is just the first step toward building a remarkable mobile app for a business. What matters the most is how you execute the plan and have people meet your specific requirements. You will need UI/UX designers and developers, brand strategists and marketers, and a lot of other people to eventually bring a good idea into existence. Irrespective of the idea you hold, one thing that you will need for sure is a robust mobile app development firm. Branex is a custom mobile app development company empowered to create a mobile application that best caters to your expectations. Do you have a plan or a ground-shattering idea? Let’s discuss and make your next big dream possible.
Money making Apps
Mobile App Development

Money Making Apps That Don’t Exist But They Invented

branex-logo Team Branex
Under normal circumstances, I have a thing for transatlantic flights. Sure, there is something fascinating about taking off from one place and being transported to another land, while you fly high over the clouds. Other than that, I take secret pleasure in being able to watch all the movies and seasons on apps without being disrupted. And that too, without having to pay a dime. This dawned on me once while traveling on a flight to London. I was vexed when I noticed that my seat-back screen was busted and refused to work. Yeah, yeah, I know, this is not a #firstworldproblem. But, still wouldn’t it be great that with so much technology around, some app could’ve warned me that the screen at 22F was broken and I have a choice to switch to another seat? Once, I took my kids to Disney World. I was in seventh heaven to see that there was an app which kept me updated on how long the line was for each ride. How could it have predicted that? Simple. The fellow visitors keep tapping in the estimated wait times which they’re expecting before their turn comes. Now, consider this. If you’re looking for money-making apps and develop an app which does not exist yet, how much can you earn? Firstly, you’ll get the beginner's advantage. Secondly, you can drive the people in your preferred direction. Before you start looking for a digital product development agency to develop a money-making app for your brand. Money Making Apps Here are some app ideas which can help you take your next vacation in Fiji island:

Parking Spot:

You’ve just missed your lunch and important meeting because you saw a free parking space from your window. But sadly when you got there, the spot was taken. Well, not anymore. With an app, the last driver can let you know that the driving spot is full and there is no need to leave home or office before any new free spot arrives.

The Movie is Full:

We are all familiar with that feeling of utter despair when you go to the movies only to be told at the ticket counter that your favorite movie was already sold out and even worse, so was the next show. An app can tell you when a show gets sold out and reveal the timings for the next show, as well as how many slots are empty in the cinema. The same app can warn you about issues such as a wet floor. An air-conditioner not working, and a run-down projector beforehand so that you don’t come across surprises that could ruin your experience.

Save My Time:

There are tons of money-making apps out there but if you want to make some real money, get serious about developing this app. You breeze out at the airport just because your flight is about to take off and upon reaching the counter, you realize that the line is bafflingly long. How about an app like Disney which can send you alerts on how the queue is progressing?

Black Friday Deals:

Black Friday is fun if you get your favorite TV at a discount. But what if you reach the store in high spirits, only to find out that the product you were vying for became out of stock? It is utterly exasperating to fight your way through the throngs and while away a better part of your day, only to return empty-handed. With a Black Friday Deals app, people can receive alerts on their phones about the quantity of each product still in stock.

Restroom is Ready:

When we talk about money making apps, if some app can turn you into a millionaire. This is the app you can bet your life on. What is more frustrating than having to rush to a public toilet and panicking upon finding no soap or toilet paper? How about developing an app which can trigger a warning when the restroom is out of order or runs out of toiletries?

Make this Dish:

Do you have a special friend coming over for dinner but don’t know what to cook with the ingredients that you already have in your pantry, instead of having to rush to the grocery store? Here is an app which can help you come up with a dish using the ingredients that you already have in your house. Cooking App

Last Minute Flight:

If you’re not a regular traveler, there is a possibility that you don’t know which airlines are offering last-minute discounts. Well, not anymore. With the Last-Minute Flight app, you can let people know about the last-minute discounts that the airline is offering to cover up the flight costs.

Fast Forward Please:

I am a movie buff. I like to watch movies in my free time. But the only problem I face is that sometimes I don’t have enough time to go through the entire movie, which makes the movie less entertaining. I haven’t heard of any money-making apps that can fast-forward a movie to the important scenes which drive the core plot of the movie.

Run the Music:

Do you want your run to be pleasant or do you want to listen to some rock and roll songs? Well then friend, you better be running. This app will track you, make sure you keep up the pace and just auto-pause when you decide to give up. Think of it as just a little extra motivational boost to get in shape.

The Concluding Remark

Even though there is a plethora of money-making apps out there, these are some fresh ideas which haven’t been explored yet. It just takes an idea to change your mind. If you’re willing to take the risk and develop that money-making app, how will you know that it won’t succeed? Try, try again until you can enjoy your next vacation in Fuji Island.
Hybrid vs Native Mobile App
Mobile App Development

Hybrid vs Native Mobile App: A Tough Choice For Mobile App Developers

branex-logo Team Branex
If you’ve got novel mobile application ideas and are looking to hire mobile app developers to realize your dream, you’ll come to a point where you’ll be unclear about which platform to use when you build a mobile app for a client.

Hybrid vs Native Mobile App

Which one is the right choice? As a skilled developer, I’ve worked on both platforms, which is why I can give away information which can help you decide between a native vs a hybrid app. Let me first tell you that there is no black & white answer. Since there are dozens of scenarios out there, the following tips will only help you analyze and decide which platform will be best suited for a situation. First, let me explain the basic difference between a Native and a Hybrid app. Native mobile apps are developed for a specific operating system. Therefore, there are certain guidelines to be followed while developing apps on native to provide a better user experience. In the native mobile app, it is faster and easier to navigate the app. Accessing basic components like GPS, camera, and contact list is easier in the native mobile app. On the other hand, hybrid apps are built in the same manner as native apps. But they’re built on the web using HTML5 and JavaScript. Since hybrid apps are written in one programming language they can work on multiple platforms.

Few Negatives of Native Mobile App

The biggest disadvantage of developing apps on the native platform is that you can only build apps on the native platform for one platform. This means if you’re developing an app for Android it will only run on an Android device. If you’re developing an app on iOS, it will only run on an iOS device. So, if you want your audience to be able to get the best experience then you’ll have to build your app as per the OS’s development guidelines. Native Mobile App This means that for each platform you’ll have to build a separate app, thereby requiring twice the time & resources. Don’t freak out. Yes. This is the truth. Everything from time, energy, resources, and even the development cost will be doubled. If you’re forced to decide between one of the two platforms. It could make or break the success of your or your client’s business. Developing an app on a single platform can drastically affect the reach of your target audience which in the end will impact your customer acquisition cost. To minimize the risk, you need to do extensive market research and find out which of the platforms will be right for your target audience. Maintaining a native app is a difficult process. Just launching the app is half done. The real challenge with a native app is maintaining the app. If the app is not regularly maintained, users will simply switch the app and move to a new app. Also Read: How much will it cost to build a mobile app? Of course, it will take a lot of time. The same thing goes for native app maintenance.

Positives of a Hybrid App

While there are some pitfalls in Hybrid apps, there are some benefits over native apps, which make the Hybrid app the right choice in some instances. First and foremost, it can run on more than one operating system. Native vs Hybrid Mobile App This means you don’t need to build your app twice. Just make an app, and it will run on both the Android and Apple stores. Hybrid apps are quick to code and test. The apps which are built on the hybrid platform are easy to test on various versions of the app. Because the coding is simple, you can easily alter the design elements and test the user experience in the beta version. The simplicity of the code makes it easy to update, fix bugs, or even update the app without updating it twice for two platforms. If you want to build a hybrid app, you don’t need to learn anything new. You can build an app with the existing code. The best advantage of a native vs hybrid app is that a hybrid app will cost you just a fraction of what a native app will cost. Of course, this is not an investment which can be a huge burden for large corporations. But medium-sized companies and startups can feel its impact on their wallets.

Which is the Best Option for You?

In the end, the decision is completely yours. If you’re building an app for one platform, a native app is your best choice. If you want to build your app quickly, try Hybrid app development. Your decision will vary according to your client or your company. Whatever you do, before developing an app, do consider these points. A professional mobile application development company with USA, Canada & UAE offices. We create beautiful apps people love to use. Let's connect!
Mobile Applications in Digital Business
Mobile App Mobile App Development

Never Underestimate the Power of Mobile Applications in Digital Business

branex-logo Team Branex
Mobile applications have become essential in the digital business world due to their ability to enhance customer engagement, improve brand visibility, and provide a better customer experience. Did you know that more than 2.5 billion people in the world’s population use smartphones in 2018? If this is an alarming number for you, you can’t even imagine what wonders the future holds. On average, more than 189 billion U.S. dollars are expected in terms of revenues from app stores and in-app advertising. Google Play Store boasts more than 2.8 million available apps, and the Apple Store has more than 2.2 million apps to its name, making them the two biggest contenders for the world-leading app store. They are powered by the very companies which had created the relative operating systems on which these stores are available. Initially, mobile apps were developed to boost productivity and create accessibility tools for users such as emails, social media, weather forecasting apps, and calendars. However, with the availability of expertise, the scope of these mobile applications has significantly grown. It has allowed developers to tap into new grounds. As a result, more than 100+ different app categories have crawled their way into the market. Here are a few important facts which provide clear insights into why your business needs a mobile application:
  • People tend to spend more time on their smartphones as compared to laptops/desktops.
  • At an average, a person checks their smartphone at a minimum of 50 times a day.
  • 80% of the time spent on smartphones is reserved for various mobile apps.
  • Apps provide a stellar user experience which even supersedes responsive websites.
  • There are more mobile app categories on the market than there are niches in digital businesses.
This clearly reflects the fact that mobile applications are a dominant force in every walk of life today. Customers are more prone to show a proclivity for businesses which are more mobile-centric and have a mobile application of their own than those simply having a website-based digital presence. Also Read: 8 Must-Have Mobile App Features for Small Businesses

Benefit of Mobile Applications from a Customer Point of View

When a user is interested in making a purchase, they usually tend to Google it. Research has shown that individuals who are interested in making a purchase often go for a mobile app rather than visit a website. Their priority choice is to find an application first on a mobile app store. It’s because mobile applications tend to be self-explanatory and more user-friendly. It greatly assists users in their decision to purchase a product or a service which the mobile app has to offer. Besides, an application promises myriad other features which aren’t available on a website. They are more prominent within an application because of the mobile app’s minimalist design and ease of navigation.

Why Does Your Business Need Mobile Applications?

1. Increase User Engagement

User Engagement for Mobile Applications Customers are always seeking a better way to connect with you. They want a quicker and more feasible way of accessing your products or services. A mobile application is one thing which can greatly assist you in creating an effective engagement. It provides you a dot-point customer service and more interactive opportunities to study your customers. You don’t only gauge their behavior patterns but also gain valuable feedback on their purchasing habits.

2. Enhance User Experience

User Experience for Mobile Applications Mobile applications are easier to navigate and provide augmented accessibility to users. What users are actually looking for is a hassle-free environment which creates an everlasting impression on their minds. When customers are exposed to such an environment, they will be more prone to capitalizing on your application. Some businesses go to painstaking lengths to send out questionnaires, to gauge where they fall short and what more are customers expecting to see in their application. Also Read: Engaging Ideas To Create Mobile App Experiences For Users

3. Utilize Push Notifications

Push Notifications for Mobile Applications Most of the time, your customers forget what your product is all about, and there is a hard chance that they will even remember the services that you offer. If your business holds out the olive branch with a mobile application that has its push notification option enabled. Your customers will receive constant reminders about your product. This will not only keep your product in the minds of your customers but also greatly assist them in staying engaged and connected with your service offerings.

4. Increase Revenue & Sales

Revenue & Sales for Mobile Applications Just the previous year, the global reach of mobile sales and revenue exceeded the $37 billion mark. These numbers are projected to soar this year with more increased in-app purchases and downloads. Also, the year 2018 is expected to bring in more lucrative opportunities for businesses that are conceding to developing their own mobile applications. By fabricating an application that your customers would love to use, you can increase sales manifolds and boost brand awareness.

5. Reach Out to New Audience

New Audience for Mobile Applications Mobile Applications allow you to reach out to newer audiences and gain more insights into what your customers want. According to a prior study conducted in 2016, it was estimated that millennials spent an average of 90 hours per month on smartphone applications. The number of hours must have dramatically increased in the last two years and are poised to continue on their uphill journey. It will help you nurture leads who are avid aficionados of smart technology and show a predilection for businesses which have viable mobile applications. Smart technology has now become ingrained in our day-to-day lives. If you don’t have a smart device, you are most probably hiding away under a rock. With so many products venturing into the market, the competition has become fierce. Therefore, the need for effective marketing has become not only indispensable, but without it, the survival of your business in the modern era will be in jeopardy. The world is moving forward with newer and better technologies, and if you fail to adapt, you will be left behind in the rat race.
How To Build Mobile App
Infographics Mobile App Development

How To Build Your First Mobile App in 12 Simple Steps

branex-logo Team Branex
A mobile app is simply a program that is run on mobile and hand-held devices. There are hundreds of thousands of apps available on two of the most popular stores online, that is, Google Play Store and Apple’s App Store. All over the world, app developers and graphic designers work hand in hand to create new and improved apps laced with unique features to attract the attention of smartphone users worldwide. Creating and developing a mobile from scratch is a very detailed process. There are certain steps and factors which an app developer needs to take care of to come up with a flawless app. Aspiring app developers not have any experience in creating a mobile app can feel lost in thinking about where to start and how to create an app that can win over the heart of the end users. This Infographic guide comprises 12 steps that are needed to build your very first app right from scratch. I have tried to make it simple and keep in mind the basic problems faced by first-time developers. Mobile App in 12 Steps
Mobile App KPIs To Maximize Your App Revenue
Mobile App Mobile App Development

4 Mobile App KPIs To Maximize Your App Revenue

branex-logo Team Branex
The mobile app development industry is expected to hit the mark of 80 million dollars by the end of the year 2020. The question that all Entrepreneurs and small business owners need to answer is, are they willing to be a part of that business's success, or are they gambling their lives just to survive on the website? By the end of the first quarter of the year 2017, there is a 15% increase in iOS and Android new app downloads. With a drastic rise in the statistics, the competition is turning out to be a ‘Tug & War’. Today it is not just about the idea of the app. It is about how to develop a mobile app, from beginning to release and the download. But in this era, there is some twist in the story. Entrepreneurs and small business owners are now realizing that app download is not just the only way to predict the app's success; in fact, other mobile app KPIs need attention. In this blog, we will be focusing on some necessary mobile app development KPIs that will surely maximize your mobile app revenue:

Also Read: 8 Must-Have Mobile App Features for Small Businesses

1) Time Spent on the Mobile App

How much time do you spend on Facebook, Instagram, or on Twitter? For me, it is unlimited. No doubt these are social media websites that are bound to engage the users. But do you really know how much money these apps are making? Let me give you an idea. In a period of 4 years, Facebook has created a $13 billion mobile advertising business. Now isn’t this something? Mobile App Device for Consumer Behavior The longer your user spends time on your app, the greater will be your chance to make more money. So, before rushing yourself into creating a mobile app, spend some time alone to ask these questions. Does your mobile app offer a significant amount of content, and quality features to stick the users? What are the major navigation issues that you need to sort out before starting the mobile? And most importantly what will be the flow of your mobile app?

Also Read: Top 5 Mobile ad trends to look out for the year 2017

If there is a decrease in session time, it means users are not interested in your app. This also means that you need to offer more quality content in your mobile app.

2) Frequency of Usage

After you have done with the session time, it is now time to move on to the next step, and that is the frequency of usage. By examining the frequency of use, you will be able to see the proportion of heavy users vs light users. Next, use segmentation to focus on the frequent users and observe their behaviors. Mobile App Usage in US You can then use this behavior to pivot your app and make it more user-friendly. Make something that the user needs, and give your best efforts to make it as simple as possible.

Also Read: Android vs iOS: Which is better?

3) Repeat Customers

Are the users addicted to your app? This is a strong KPI matrix that can drive your app sales. But first, you need to decide what insights you need to analyze this KPI. You need to start with a goal in mind for your app. Repeat Customers Is it a service-type app (like news, weather report, or sports update), an everyday app like entertainment, or a gaming app? Whatever type of app you are making, ensure that you figure out how you will engage your more users. You need to figure out how you will entice your users to revisit your app a couple of times a day.

4) Exit/Bounce Rate

The final matrix is the exit rate or bounce rate. Analyze your app bounce rates and see why users are exiting from certain pages without taking any action. Reduce Bounce Rate Focus on individual screens and sort out the problem. You can even ask users for feedback to get straight feedback from the users. Identify the problem and sit with your developer to solve the issue.

To Conclude it All

There’s no amplification to the fact that every custom mobile app development company has its own mobile app KPIs, but I believe that the above-mentioned metrics will help you to understand your app’s performance and improve it accordingly.
Hybrid Mobile App Development Frameworks
Mobile App Development

Top 6 Hybrid Mobile App Development Frameworks

branex-logo Team Branex
The times these days are influenced by mobile apps. According to the latest estimates, a common user checks his/her mobile phone approx. 150 times a day. That makes almost 8 Billion times collectively for Americans only, and why not? Mobile app development in USA has opened up doors to unprecedented business-generating opportunities for both buyers and sellers, that too with the added advantage of convenience attached to it. Today, we have a mobile app for just about every purpose we fulfill during our normal day at either work or home. Entertainment, infotainment, subject-oriented, distance, navigation, calculation even future predictions, we have an app for every purpose. You just name it and the app stores will have it. And the current times too are just appropriate to invest in mobile app development. For individuals who are fans of D.I.Y, this time is the most appropriate to learn mobile app development as we have multiple online tutorials that provide you knowledge of HTML, CSS, and JavaScript absolutely free of charge. Unlike native mobile app development, mobile apps that use web technologies can also support mobile platforms. There are many tools and frameworks available to help you out in this article. Branex, a professional mobile application development company in USA, is highlighting a few that are really doing good work for the novice app developers out there.

Ionic

Ionic is the most promising HTML5 mobile app development framework available today. It's built using the SAAS (software as a service) base, that doesn’t require any kind of software or hardware installation and works online only. Ionic provides multiple UI components that make the development of interactive and feature-rich apps possible. It uses JavaScript and AngularJS frameworks as the main powerhouses. AngularJS is specifically popular for mobile development among developers due to the interaction with backend services and APIs, along with two-way data binding. HTML 5 Mobile App Development Framework The Ionic team is working on launching an easier way of creating apps through Ionic Creator. Its release is expected soon and it will also have a drag-and-drop option to ease first-timers and is going to make the creation of a mobile app possible in minutes.

Mobile Angular UI

Mobile Angular UI is an HTML 5 framework that uses Angular JS and Bootstrap 3 to create mobile app masterpieces. Apart from using these two popular frameworks for app creation, Mobile Angular UI also uses components such as switches, sidebars, and overlays that are not present in the normal bootstrap version. Angular JS modules such as angular-touch, angular animate, and angular-route. Mobile Angular UI Framework Moreover, it doesn’t even have any kind of jQuery dependencies and it strips out responsive media queries as separate files so the user doesn’t have to work on them individually. All that is required by the user is to have some Angular JS directives that would aid in the creation of the mobile apps.

Intel XDK

Intel XDK is a cross-platform mobile application development tool that is designed by the popular tech giant Intel. Getting started with this platform is really easy and only a download is required to get going, plus it’s free and available for working on Windows, Mac, and Linux. Intel XDK also provides a number of templates that support myriad UI frameworks such as jQuery and Topcoat etc. Intel XDK Cross Platform Mobile App It also provides a live preview on the connected device while you are busy developing the app to identify and fix beforehand. Talking on a personal level, doing development through the Intel XDK is a child’s game as it provides the drag-and-drop option as well.

Appcelerator’s Titanium

This is also an open-source mobile application development framework that fosters the creation of native apps for multiple mobile platforms. Along with native apps, it is also considered a complete solution for hybrid app creation. It is equipped with top-class mobile platform APIs and cloud services that are used as an application backend. The platform-independent APIs that come built-in make it much easier to access the mobile device’s hardware. Appcelerator’s Titanium Mobile Application Development Framework The main ingredient that it uses is Alloy. Alloy is an MVC framework that permits quicker development of apps and the mobile apps that are created using it are easy to reuse and help in significantly reducing the development time and lines of code written. It also comes with code samples to make it easier for novice developers to get started.

Sencha Touch

Sencha Touch is a popular HTML5 mobile app framework that is used to create mobile applications for several platforms such as Android, iOS, and Blackberry. It has here in the market for years now and is mainly popular among developers who create mobile apps for multiple platforms at the same time aka hybrid apps. Also Read: How To Build Your Mobile App Sencha Touch App Development Framework The score ratio of Sencha is really high in comparison with its competitors because it provides a native look and feel to the mobile app developed on it, for multiple platforms. Although getting started with Sencha is not too difficult, a significant investment of time is definitely needed by someone new to get the best results possible. Samples are there on the official page of the app development platform for the initial help of novice developers.

Telerik’s Kendo UI

Telerik’s Kendo UI is also an app development framework that works on HTML5 for creating cross-platform mobile applications. It relies heavily on jQuery and also features multiple jQuery-based widgets. Those who have the initial idea of what jQuery is will not face many difficulties in learning Kendo. Most of its features are open-source and JavaScript-based. Telerik’s Kendo UI for Web Applications There is official documentation to help starters in getting started and video tutorials are also available for help.

Conclusion

These are the 6 most popular mobile application development platforms in the United States. People who want to develop their mobile app by themselves can make use of any of the above-mentioned platforms to create an app masterpiece for them. For any other help, there are professional app development agencies in USA that could aid clients in troubled situations.
Mobile Application Development Frameworks
Infographics Mobile App Development

10 Mobile Application Development Frameworks For App Developers

branex-logo Team Branex
Everything from the time required to create a mobile app to how much it would cost depends on the mobile application development framework you use to develop the app. In fact, the features of your mobile app will also depend on the mobile application framework you use. You can imagine the impact the wrong selection of a mobile app development framework could have on your mobile app. Choose a mobile application development framework that facilitates the objective you want to achieve with your mobile app, and your mobile app will succeed. No matter how good a mobile application development framework you choose. It is useless if it cannot help you achieve the main goal. Take your time and consider every factor that can affect the app development process so you can make the right decision. With so many mobile application development frameworks to choose from, each having different advantages and disadvantages, app developers will have a hard time choosing the right app development framework. To help them select the best mobile app development. Here is an infographic that highlights the top mobile application development frameworks, which will make your life easier. Mobile Application Development Frameworks
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