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These days, people prefer to use Facebook Messenger to interact with brands. With more than 65 million companies active on Facebook, it shouldn’t come as a surprise to anyone. Approximately 80% of these brands use messaging platforms to reach Facebook's 1.2 billion monthly active users. When Messenger unlocked its hidden potential to mobile developers in 2016, 78% of users were still uninformed that chatbots even existed. But this year, some latest features for the Facebook Messenger 2.0 platform were released that are specifically designed to scale up the business and bot of its service. Facebook Messenger Platform 2.0 has advanced features such as Discover Tab, Chat Extensions, and M Suggestions - all designed to help brands gain maximum visibility and reach a wider audience.

Rise of Messenger Bots

Messaging with brands is all the rage, with more than 2 billion messages sent between people and brands, including automated conversations every month. If truth be told, Facebook Messenger serves as an integral part of business solutions as it offers businesses some great ways to communicate with potential customers and offer excellent customer service. Also Read: 7 Ways to Enhance Your Marketing Campaign with Facebook Messenger Chatbots on Messenger that initially faced a shaky rollout, are now effectively becoming more productive in assisting brands to increase revenue and improve overall business productivity. Messenger can be an important part of the B2C business world, as it offers more than 65 million active brands on its platform an efficient and seamless communication platform to reach more than 1.2 billion monthly active users.   Bots are clearly the next big thing in the customer-focused business world, taking over the mantle of apps. It’s interesting to observe a new wave rising and helping brands to maximize this great opportunity. Many businesses have found success and a significant rise in sales by embracing the power of Facebook Messenger.

Sephora

Sephora observed an 11% rise in booking orders with the help of its Messenger bot called Sephora Reservation Assistant. The brand wanted to increase in-store client appointments by providing an easy and interesting option to book makeovers. Their bot also increased in-store sales while enabling clients to reserve an in-store appointment in a matter of minutes. The brand also reported an increase in in-store sales and observed an average spend of more than $50 from clients who have reserved an in-store service through its Messenger bot.

Tommy Hilfiger

Tommy Hilfiger is another business that boosted 3.5x more sales through Messenger compared to any other digital network during Fashion Week in NYC. This fashion empire brilliantly used a bot to help people make their orders straight from the runway during Fashion Week. More than 60,000 messages have been sent on the platform through this amazing experience, with an amazing 87% return rate.

SnapTravel

SnapTravel is another brand that made approximately $1 million in hotel bookings within a year with its Facebook Messenger bot. Customers can easily message SnapTravel’s messenger bot to find different hotels and reserve a booking. All you need to do is message a bot with your travel details and budget. The bot will immediately respond with so many options to choose from. SnapTravel is connected to a number of online travel agents and can easily find the best possible rates available in the local market.

Latest Features with More Value

Implementing Messenger into the world of business communications is the main focus of Facebook. Recently, the Messenger 2.0 update unleashed many latest features such as Chat Extensions, Smart Replies, M suggestions, and Discover Tab. These new features are tailor-made to help businesses gain brand credibility and reach a wider audience through the combined automated and human chat experience in a seamless way. These tools will help Facebook to improve its presence and credibility on the bot platform, which already has 100,000 bot developers who have developed 100,000 active Messenger platforms. As more and more bots continue to be developed, more brands will surely see a significant boost in sales and business efficiency.   With more than 1.2 billion monthly active users on Facebook Messenger, it’s quite easy to see the value brands can gain by having a Messenger bot. Businesses are now capable of reaching the entire Facebook audience.  And the new features of Facebook Messenger 2.0 greatly improved the customer user experience potential.

Instagram is the most popular and effective social media platform, especially for ecommerce businesses. According to Track Maven, Instagram is a social media platform where brands get the highest average engagement. This makes this platform a basic necessity for most of the brands that want to increase their brand reach and connect with an active and engaged customer base.

Top 5 Instagram Tools For Your Ecommerce Business

Here are the top 5 Instagram tools for your ecommerce business to increase customer engagement and boost sales with this platform.

1. “Scoutsee” For Your Shoppable Posts

Instagram can be an amazing platform for engaging a large audience. But when it comes to ecommerce stores, you can only add one link to your profile, as you can clearly see in the Zappos bio below. Instagram doesn’t allow more than one link in the posts either. This means that users can only see one link at a time. If users like a product on your Instagram and want to purchase it, they can’t click a link to purchase it. They have to choose the long route. First, they need to visit your website and then they need to look for that particular product in your product catalog.   If they successfully find the desired item they liked on Instagram, only then they can make a purchase. This can be a big hassle for users and may cost your ecommerce businesses a lot of potential leads. Thanks to Scoutsee, it solves this problem of ecommerce businesses by allowing them to create shoppable posts. By using this tool, you can easily create your storefront and then add a link to it in your bio section. You can easily share images of your products, and create catchy captions that users can click on the link mentioned in your bio. When users click on the link, they will easily go to your personal storefront and if they want to buy a particular product, they can easily click on the product and will be taken to the product page.

2. “Iconosquare” For Comprehensive Analytics

Perhaps you are thinking that your Instagram posts are performing better, but how do you compare your posts to your competitors? And how do you know whether your latest Instagram posts are performing better than the previous ones? Here is a tool that lets you track and measure your Instagram posts’ metrics. Iconosquare is an Instagram tool that has an analytics feature that allows you to measure your followers’ growth, find the location of your followers, and evaluate the performance of your Instagram posts in real time. Moreover, it also helps you measure the engagement your posts are getting. It helps you figure out the best times to post on Instagram so you can easily change your posting schedule to get the most out of your Instagram posts. One best things about this Instagram app is that you can determine how each hashtag and filter you use impact your engagement rate. This will help ecommerce brands to understand which filter performs well to generate customer engagement and which hashtag performs better and which you should use in the future to improve your brand’s visibility. Furthermore, Iconosquare is an amazing tool that helps you keep track of your competitors’ activities. You can compare the engagement rate, follower growth, and number of likes against your competitors.

3. “Wishpond” To Create and Manage Engaging Contests

Instagram contests are an engaging way to capture the attention of your existing and potential customers and grow your fan base. But sometimes Instagram contests can be time-consuming because it is hard to analyze every single photo submitted by a user. The Wishpond hashtag contest app allows you to create and manage Instagram contests. All you need to do is assign a specific hashtag to monitor, and it will gather all the relevant data using that specific hashtag. You can use the app to set your own rules. For instance, you can make it mandatory for users to mention your Instagram handle every time they post an entry. To increase your brand’s following, you can make it compulsory to follow your Instagram to qualify for the contest. Wishpond comes has a real-time analytics feature that helps you track the performance of your contests in real time. In fact, it is an amazing way to learn from your current campaign to monitor if there is any other way to make changes for your future campaigns.

4. “Later” To Manage Your Posting Schedule

If you want to boost user engagement on your Instagram account, you need to post frequently. The content you post on Instagram must be engaging and tell an interesting story to capture the love and interest of users. Perhaps you have named a certain day as a special day for your business like, “Monday Deals”, “Amazing Wednesday”, or “Saturday Surprises”. And you want to regularly post related content every week. But chances are you won’t maintain consistency and to maintain it you need a visual hart of your posting schedule to keep track of every single post you plan to post and when. Thanks to Later that makes it easier for you to create a content calendar and keep track of what you post and when. It also allows you to see the preview image of your Instagram feed, which will make it easier to create a schedule that makes your Instagram feed aesthetically appealing.  

5. “Taggd” to Get the Most Out of User-Generated Content

People usually trust other consumers’ reviews more than any promotional content or branded stuff. A study suggests that 51% of Americans trust UGC more present on a brand’s website than any other type of content. So, if you really want to drive more conversions and sales for your ecommerce business, all you need to do is build your brand’s credibility and earn your audience’s trust with UGC. As user-generated content, such as images, videos, and reviews created by customers, can act as social proof to your prospects. It can persuade them to trust your brand and take the desired action. Taggd is an Instagram tool that allows you to promote your ecommerce business by displaying user-submitted images of your products tagged with a particular hashtag on product pages.

Conclusion

So, these are some of the best Instagram tools for your ecommerce business that can definitely boost sales and increase conversions. There are some other ways ecommerce brands can get targeted traffic from Instagram to their business websites. You should improve your Instagram marketing strategy by using these Instagram apps, and you will surely improve your business's bottom line in no time.

80% of residential growth in the USA will occur in suburban markets starting in 2017. 44% of home buyers purchased a home that they found by using the internet. With a huge amount of purchases now done via mobile apps, buyers are noticeably more dependent on their mobile applications to discover the simplest and most reliable way to purchase products from their mobile devices. All across the globe, mobile app development companies are code-switching from websites to mobile-only apps that are getting mind-boggling attention. Over the past few decades, the Real Estate business has also become digitized like other businesses. National Association of Realtors concludes that Real Estate sales skyrocketed to 5.52 million in the year 2017. People are now searching to buy Real Estate online over the internet or in the recent few months via a mobile app that can get the job done.

Digital Real Estate Online Hunt

The National Association of Realtors and Google collaboratively researched online real estate searching trends. The findings of the research are given below: Over recent years, 90% of buyers have searched for properties online or used the real estate mobile app to search out their desired properties. In the past 5 years, real estate searches on Google have grown by 2.5 times. And around 85% of the buyers use a camera while buying the house. Now, if you’re planning to develop the Real Estate mobile app what are some of the key functions you need in the app? Or you might plan Toronto condos for sale app. As for the functionality, various modules can be included. Here we are presenting some of the most influential models. On Google alone, you might have seen buy property online ads. You need to include a photo gallery of the property, maps, and geolocation services to help people find the right property near their desired location. Of course, a call or SMS is necessary to connect with the dealer himself.

Show Customers What They Are Looking For

Customers are the prime source of revenue for any business, and giving them complete ease and a hassle-free experience will increase your chances of selling the property. Many of the top real estate mobile applications have seen exceptional growth with millions of app downloads. In a nutshell, get rid of the traditional way of selling things and doing business. It is time for you to move your real estate business to the mobile app.

How Building a Mobile App Will Help Your Real Estate Business?

First and foremost you need to treat your mobile application the same as you treat any of your employees. You expect them to grow your business and make some sales. You need to nurture it, cultivate it, and give everything that it wants to make you happy and give you some results. Your customer will be searching for the desired property in his mobile app and he is expecting to connect with the property agent then and there. What you can do as a business is give the customer the experience they want with the help of a photo gallery. Once you give them this information they will not only buy the property from you. But they will also refer your app to their friends.

How Much Does It Cost To Develop a Real Estate Mobile App?

There are a lot of free mobile app cost estimators that can estimate the cost of a Real Estate Mobile App. Development costs varied based on the functionality and complexity involved in developing desired features. If you want to take your business a step further from the competition, try us out. We can develop a real estate mobile app for you.

Are you one of those mediocre companies that consider website design as an integral part of your branding strategy? If yes, let me correct you right at the start. This is a myth that is grilling your business in more than one way. Web design, no doubt has a vital importance from an aesthetic point of view, encompasses much more. From branding your website to generating leads on your website, your website design affects the entire internet presence.

Start with the Important Question

Many professional website design agencies consider web design an imperative element, but do you really know why? Let us dive into reality and answer this question. It is time to stop the shallow answers and start analyzing the facts. Yes, Web Design matters – but why? And how can it impact the aspects of your business?

The Importance of Good Web Design

The most surprising revelation was that design elements are exponentially more powerful than the content. When a survey asked users what makes them mistrust the website, 94% of the people said it is related to web design elements, while only 6% referred to specific content.

Some of the Elements that are Concluded from the Website:

• Complex layout
• Pop-up advertisements
• Small fonts that are hard to read
• Boring website design
• Lagging load time

Web design might not be the most important on your list, but it surely is the most vital one you need. When asked in a survey why people leave a particular website, 83% of the people responded due to a lack of attractiveness in the design. Participants liked sites that were informative, relevant, fresh, clear, and unbiased. They specifically enjoyed when sites gave age-specific information and provided answers to frequently asked questions.

The Long-term Effects of Web Design

Both the web design and content are important. And most importantly, they go hand-in-hand. Without quality design, your visitors won’t take precious time to go through the content, even if it is written by the best writers. According to Darryl Stevens, CEO of DigiTech, a web design and internet marketing firm in Austin, Texas, “Web design must be viewed through the lens of your entire business, or it will fall flat.” While your site design should satisfy human eyes, it also impacts other areas of your business, specifically SEO, branding, and conversion rates.

Analyzing Brands in Terms of Web Design

This is one of the most important distinctions you need to make in terms of web design. Your website design is not the brand, but it is one of the elements that portray your brand to build trust among the audience. According to researcher Jared M. Spool, branding is an investment that grows over time with the end goal of getting people to say, “That’s a product or service I trust.” He claims “brands are perceptions” and “brand elements, such as names, logos, tag lines, trademarks, and packaging, are shortcuts to those perceptions.” It is important to note that your design affects the conversion rate. If you pay attention to the following elements, it will add some value to your design:

• Navigation:  It’s easy to understand how navigation and accessibility relate to conversion rates. Websites that present challenges to visitors will likely lose their interest, while an intuitive site structure encourages users to continue browsing.
• Wording: According to an infographic by ZippyCart.com, the wording you use in calls-to-action has a direct impact on conversion rates. Specifically, including the word ‘free’ when asking people to sign up or download something has been shown to increase conversions by as much as 4.2 percent.
• Color: You could study color and perception for years, but the most important takeaway is that color matters. Research suggests big, red, and bold are good for headlines, while navy helps develop a feeling of trust when used in a call-to-action button.

Branding for Social Media

Your social media presence is one of the core elements that represent your brand. Whatever you do on social media gets labeled with your brand. It is wise to develop campaigns that really show the personality of your brand. Your target should be to match the personality of your brand with the personality of your potential customer.

The Bottom Line

In conclusion, you must understand the full impact of web design. It isn’t simply a preference or minor choice. From SEO and branding to conversion rates and more, your site’s web design plays a major role in how your brand is perceived by consumers everywhere. Are you fed up with the conventional website design & development? Do you really want to rule the digital space with your website? Well, now you don’t need to worry at all.

Start now & get results

In the business world, competition is any obstacle your customers come across along their journeys to solving the high-level problems your business exists to solve. When it comes to competitive analysis, the very first question that comes to your mind is "Who are your competitors"? That’s because most businesses view their rivals as another brand, product, or service. But great leaders and online marketers go broader. Smart leaders figure out what their competition is. It is also important for your business to understand what is your target market, who are your competitors, what other products are on the market, and how other brands are doing. Pay careful attention to other brands and what they are doing restricts your marketing department’s ability to immerse itself in your marketplace. Focusing on other products and brands often leads to the invention of the products with the intention to compete with or iterate on something that customers might not have in the first place. A recent survey of more than 2,000 people suggests that over 50% of the people surveyed said that they use digital products and content at least three times a week in an attempt to achieve their goals. The companies that remove obstacles and help them along their journeys are the ones that get repeat visits, purchases, return customers, and word-of-mouth recommendations. When you start taking your competition as your customers’ obstacles, it’ll become quite easy for your brand to improve the quality of your product or service instead of focusing on another brand or product. Stop copying strategies and setting your business goals by thoughtlessly following other companies. Try to minimize the time you devote to discussing your competitors and their products. Discourage all the product design approaches and strategies that focus on iterating on something already present or saturated by the marketplace. Devote your time and efforts in inventing something new – a product that can solve your customers’ problems.

Rethink Your Offerings

Most brands think they sell a product or a service in order to build a transactional relationship with their customers. However, a company needs to think about selling a transformation which is a journey from an obstacle to the new levels and likelihoods that will develop after the behavior alteration your products make happen. A web development company might sell a wise design approach, real estate businesses actually sell wise decision-making, and digital marketing companies sell wise solutions.

Rethink Your Target Customers

Your customers are not only the people who purchase your products or the group of people who follow you on Twitter and Facebook. Your customers are basically all the people who come across the obstacles your company exists to solve.  

Focus on Problems Your Customers Face

Carefully engage in customer research, whether online or offline, to understand their real-life problems. Outline the customer’s journey from having the problem your customers encounter to completely solving that obstacle with your offerings. That may be the journey from no online presence to a professional website that offers a seamless user experience. The most important point that you should learn from your customer insights research is to develop an in-depth understanding of the decision trips, pitfalls, and quit points that usually consumers run into their journeys. Carefully study the user data, surveys, research, online listening, and even competitors’ data to discover all the roadblocks.

Brands Can Use These Insights to Do a Careful Competitive Analysis.

• Carefully understand all the obstacles your target market comes across
• Learn where and how people get stuck
• Learn how you can solve their problems
• Understand how consumers can overcome the issue

Jeff Bezos, CEO and Founder of Amazon, says, “If we can keep our rivals focused on us while we stay focused on the customer, ultimately we’ll turn out all right”. Smart online marketers and great business leaders believe if you can stay focused on eliminating the problems along your customers’ journeys, your brand will turn out much more successful.

You wake up with the sound of Nightingale around you. You put your feet on the glass floor. You’re served with a sumptuous breakfast. You know you deserve this all, because 5 years from now, you will be on the verge of a breakdown. You had it all, but then your friend suggested you look into the lives of highly successful people. And luckily, you listened to him. Now, 5 years later. You have it all. What habits do you adopt to get here? Well, you’re in luck. Because you are about to hear the habits which turned my life around. Not just turned around, it helped me break my mental barrier and succeed. Firstly write this on paper and stick it to your cupboard, your bed, and your bathroom mirror “Those who can do, those who can't, complain.” If you want to succeed, you really need to build habits that are tried & tested. Presenting 6 habits that transformed my life for the better.

Habit 1: Write Everything Down

If you really want to get things done, you need to write things down. Jotting things on paper takes them away from your mind, and you can focus on the execution part. Every morning and right before you sleep. List down the things you’ve achieved & what you’re willing to achieve today. Have an idea, write it down. Want to do something, write it down. Want to pitch your business? Write your sales pitch down. The real magic happens once you see what you really want to achieve.

Habit 2: Rise Early and Achieve More

This is no doubt one must-have habits of every successful Entrepreneur. Join the 5 am club. Sleep early and wake up at 5 am. The thing is, if you wake up early, you tune yourself for the coming day when others are busy dreaming. And when others wake up, you have achieved 60% of your goals. Do a healthy breakfast. Plan your day. Read something. Listen to motivational audiobooks. Exercise. There is so much you can do to jump-start your day in a way all other successful people do. Oh yes, I also hated rising up early, but once I trained my mind to wake up early, it was all worth it.

Habit 3: Visualize Your Success

There is so much talk about ‘seeing the end’; if you can’t see it, you cannot achieve it. And to tell you the truth, all is true. “When I started Branex.com (a digital marketing agency from New York), I visualized every day. The success, the projects, and the customers were all happy with me. Luckily, after 3 years, I had it all. My success started the day I started visualizing success for my business. “Raheel Najmi, CEO, Branex.com. Visuals have power. And if you see your success in your mind, there is a greater chance that you’ll make your way to the top. All the sports stars, billionaires, and successful Entrepreneurs started with a dream. Something they believed in. Something that made them tick. You can be successful if you do what others do. And that sees you making small increments every day towards your final goal. The great thing about the mind is that it doesn’t differentiate between imagination and reality. So, if you really want to enjoy life in Hawaii like the one mentioned at the start, you really need to visualize all the success in your mind first.

Habit 4: Sharpen Your Saw

This is habit number 7 of Stephen Covey's 7 Habits of Highly Successful People, not rocket science in this. If you really want to succeed in this competitive world, you really need to focus on self-improvement. I love the word “Kaizen,” which means ‘constant improvement. No matter how successful you become or if you’re starting out, you need to establish a learning mindset. Every day, you learn something new. Keep your mind open for everything. But make sure you take only what is necessary for your goal. It is good to listen to everyone and learn from everyone. But it is not good to adopt soul-crushing habits. Habits, that turn your life around for bad. Seem out good people, and books, and connect with people on social media. Learn from them. Polish your skills. And most importantly, share something you learn with people whom you care about.

Habit 5: Be Disciplined

I used to watch 3-4 movies every day. What was the outcome? Just entertainment. I used to drink 4 cups of Coffee every day. What was the outcome? Dizziness and daydreaming. Coffee is good, but an excess of it will fly you up in the skies. And you really can’t afford to remain in the skies if you want to succeed on Earth. Your life is a message to this world. To your family, to your friends, and to the people working with you. So make every minute count. Do not waste your time on useless negative self-talk. Life is short. Make sure you discipline your life and make the most of this life. Plan things ahead. Back up your plans. Do this that are urgent first, then go for important things. Do not overdo things just to achieve more. Give preference to quality over quantity.

Habit 6: Stay Calm and Achieve More

Every successful entrepreneur needs to incorporate meditation into their daily lives to break from the daily all-consuming chaos and free up room for creativity. Meditation can take the form of prayer, silence, writing in a gratitude journal, or even dancing—anything that takes you out of your own head. You can start with 5 minutes a day and extend that to 30 minutes a day. This small habit will clear your mind for new ideas, you will surely be calmer and achieve more out of the day. To conclude it all. Habits are what separates successful people from unsuccessful ones. These are a few habits that made me successful and I hope these will help you too to achieve more in life. Oh yes, by the way, if you’re fed up with the conventional website design & development agencies, feel free to punch us in. We will help you with your next masterpiece. We specialize in building websites that don’t just win awards, they will steal the hearts of your customers too.

According to the latest stats, a whopping 99.6% of new mobile phones run on the Android platform, powered by Google. With the positive advancements come the negatives as well, malicious malware being one of them. Just recently, malicious software named ‘CopyCat’ has infected millions of devices running on the Android operating system and has collected more than a Million Dollars as part of the fraudulent advertising and app installations. The news was first floated by an Israeli cybersecurity agency, Check Point Software Technologies, on Thursday, July 6th, 2017. The details of this news are proudly brought to you by a professional branding agency in the USA. The malware operations that spiked during April and May of 2016 have spread to as many as 14 million handheld devices and have reaped as much as $1.5 million in only the space of those two months, said the researchers. The widespread use of the malware seems to be the result of third-party app stores and phishing attacks, rather than through the official Google Play app. Daniel Padon is a mobile security researcher at the firm that disclosed the news of CopyCat. He told Fortune that his team reported the operation of the malware to Google in March as soon as it was discovered. But at that time, Google had taken care of much of the problem. According to the estimates provided by Google itself, fewer than 50,000 devices have been affected to date by the malware. The search giant has since adopted protections to block the malware from gaining a foothold on Android devices, even for those running on older versions of the operating system. During the time when CopyCat was in full force, the malware gained control over 8 million devices and used the derived power to tap about 100 million bogus ads and install 4.9 million apps on other phones and tablets, generating substantial revenues for the criminal masterminds. CopyCat was able to achieve its goals by exploiting the security loopholes in Android Version 5 and earlier and then by hijacking a part of Android systems called “Zygote”, a software function that manages the launch of mobile apps within the device. “This is the first of its kind adware that is discovered using this technique,” said the researchers at Check Point. Another adware that used a similar tactic to steal money, and is known as Triada, was discovered earlier by Kaspersky Lab, a Russian antivirus firm. As for CopyCat, it primarily affected devices in Southeast Asia, particularly in India, Bangladesh, and Pakistan, although approximately 280,000 people in the USA were also affected by the malware. The researchers also found out that the malware purposefully avoided targeting users who are based in China, this could be a clue leading to the perpetrators based in that region only and who were avoiding the investigation carried out by local security agencies. Check Point researchers have even traced the CopyCat campaign back to a three-year-old startup that is based in Guangzhou, China, called MobiSummer. The malware operators and this startup shared infrastructure, remote services, and code signatures. The researchers did not clearly comment on the fact whether MobiSummer is a wetting agent or not. "While these connections exist, it does not necessarily mean the malware was created by the company, and it is possible the perpetrators behind it used MobiSummer's code and infrastructure without the firm's knowledge," the researchers said. MobiSummer, however, did not immediately respond to Fortune’s request for information. Aaron Stein, a Google spokesperson said that the company has been keeping tabs on a variation of CopyCat malware for a couple of years now. He further added that Google Play Protect, a security feature formalized by the company in May which scans and removes malicious malware apps from the phone would now immunize phones against these infections even when they are operating on the older version of the Android operating systems. "CopyCat is a variant of a broader malware family that we’ve been tracking since 2015. Each time a new variant appears, we update our detection systems to protect our users," Stein said. "Play Protect secures users from the family, and any apps that may have been infected with CopyCat were not distributed via Play. As always, we appreciate researchers’ efforts to help keep users safe." Fraudulent advertising and online scams have become a lucrative way for scammers to make easy money online. Last year only, Checkpoint reported having uncovered several other ad frauds that included “Hummingbird,” which earned its creators a whopping figure of $300,000/month. Another one from the category named “Gooligan” stole authentication tokens from more than 1 million Google accounts. The other 2 more recent scams include “Methbot” and YiSpecter, which stole up to $5 million/day. These two targeted Apple, to be precise. This news is part of Branex mission of informing its clientele about the malware and the atrocities running in the online world. We urge everyone to keep their antivirus software updated and install one in their hand-held devices if you haven’t till today.

Digital marketing is a very vast domain and the competition is increasing with each passing day. Digital marketers will have to juggle multiple tasks simultaneously in today’s competitive business environments. To make their job even more difficult, the margin for error is almost nonexistent as businesses look to beat each other with their digital marketing campaigns. One wrong move could cost you your business because it takes years to build a reputation and seconds to ruin it. Fortunately, digital marketers today have access to a variety of digital marketing tools that make their jobs a whole lot easier. These tools not only help you communicate across different platforms but also assist you in making the most of your digital marketing efforts from different marketing channels by streamlining and automating marketing activities so that they can focus on generating leads and driving business. By using these digital marketing tools efficiently, you can get the best results from your digital marketing campaigns. As a digital marketer, you must be equipped with the right tools to conquer the world of digital marketing. This infographic will tell you about 10 must-have tools that every digital marketer should have in their armory to beat the competition. It is time to benefit from these effective marketing tools and make an impact with your digital marketing campaign.

Dream of the skies, and you might be able to catch some stars. Dream for your roof and you will only catch up with the switchboard. Dreaming is such important for human beings. If you don‘t dream big, how can you achieve big? The same applies to your local business. If you don’t have an address in a particular city, how can you get business from that city? Here are some tips that can jumpstart your business even on a local level. Follow these and help local people avail your services. The first thing you need to consider is that when going for local organic results outside your city, you need a well-thought-out plan and a highly relevant landing page. If you succeed in developing a solid landing page and follow the practices mentioned in this blog, you will definitely be able to list your business even if you don’t have business in the city. Start with the city page… But what exactly is a city page? The city page strategy is nothing new, however, it is one of the most overlooked and poorly executed tactics. Let us give out some specifics that can help you understand the importance of city pages and how to create awesome city pages.

Elements for Creating a Highly Successful City Page

1. Use Relevant Title Tags

Here, we would suggest you create location-based tags that include your business name. For instance, Branex is a New York-based digital agency that operates in other states, too. So, for us, an ideal thing to do is to create a landing page for California State and rewrite our title as Branex – A California-based digital agency. This will not only tell the Google spider that we are offering services in California too, but it will also help people in California to avail our services. We suggest creating a title of 50 – 60 characters.

2. Meta Description

One of the clichés that you hear when you go to SEO experts. But the trick is not to stuff it with keywords. Instead, you need to write something that is compelling to the user. Something that will make them click on your website if they are looking forward to availing your service. For this, find a problem and solve that problem in your Meta description. For instance, we can help you build a website that drives traffic and converts users into potential customers.

3. The URL Structure

Of course, some things don’t die. And one of those things is creating a relevant URL structure. The old-school theory still lasts pick your top keyword and use that in your URL structure. For instance, if you are a web design company from UAE you can place your URL structure as City name + keyword. Here is how: Web Design Company in UAE – www.companyname/web-design-company-in-uae

4. Use H1 Tags Wisely

If you have engaging content on your page, headings can increase your chances of listing in Google page results faster. Pick out words that are relevant to the customer. Ask yourself, what you will look when you are willing to avail your service and use that as your heading.

5. Internal Linking is Important

This is often a great practice to link your pages internally. By linking your relevant pages with other pages, you help Google organize your website for better ranking. Plus, it will help your customers to understand your business and get more out of your service. For this, you can start by linking your case studies with your relevant blogs. This will help you build trust with your audience and let Google know that you are doing something that matters. Also keep in mind that linking from within the content of appropriate pages on your site is generally more valuable than links from your navigation or footer (although, linking from your navigation is still usually a good idea).

6. User-friendly Navigation

One of the most important things you need to focus on is creating landing pages that give a good feeling. Try to study the city you are planning to target and use some images that are relevant to the city. Secondly, and most importantly, keep the navigation as simple as possible. Do not use complex pages and ask to use the brains of your customers. Make the pages self-sufficient. Make sure you put all the answers out there so your user doesn't need to think, ‘What to do next?’

7. Use Persuasive Content

No matter how great your design is, if you are not listing down some local benefits on your website, users won’t give that much attention. You need to pick some facts about the city and include them in your content. How can your service help the locals in the city? Take this idea and build your content based on this information. This way, your content will not only be informative to your user, but you will be regarded as an authority by people as well as users.

8. Testimonials

Over 70% of Americans say they look at product reviews before making a purchase. This is known as social proof can act as a catalyst to your audience. When people hear or read from people who are in the same locality, they feel comfortable doing business with you. Use the testimonials as a motivating agent to jump-start your website. This will not only be a benefit to the users, but it will help Google to place you in the line of local stars. You can easily be reviewed by other relevant people. And this will overall add to the matter of trust in the hearts of your customers.

To Bottle it All Up

Listing yourself in local SEO is one of the most daunting tasks you can start, but if you follow the above-mentioned tips, you will surely start with an edge over your competitors. Use the tips above and let us know how much you have succeeded. We would love to share your story with our audience.

So you are all set up to quit your job, take the leap, and start your own company. You have an awesome business idea and can’t wait to put that idea into actual work. But wait, have you figured out what the website will cost? Well, the good news is that Branex has already thought that for now. When the idea is new, you get impulsive and launch without thinking things through. So, here is your chance to think things through before you dive into the Entrepreneurship project. To make yourself ready for the big day here are some tips that can be your guideline when you are willing to quit your job and start your own company.

1. Do the Research First

Quitting your job before you do the research is like getting yourself ready for a suicide mission. The preferred way is to research while you are on the job. In this way, the jump from an employee to being an Entrepreneur gets smoother. You cannot jump into building your warehouse, or even an office, if you haven’t done the groundwork first. If the research is not there, then there are chances that you will not go a long way. The launch of the rocket is the most important part of the journey. If the rocket launches in the right manner, the rest of the journey is all science. Few things you need to make sure of while you are doing the research

• Learn everything about your product/service.
• Know what your audience wants and study the buyer persona
• Research your competitors. Do not follow them. Just keep an eye on them.
• Find the right people and recruit them right away.

Know the sales channels and the marketing channels will be

2. Start with a Business Plan

Once you are done with the research, you can get down to creating a business plan. Yes, you read it right. The same business plan that you have studied in your business school. Now is the time to take out that genius and give it some meaning. Your business plan will be something that you will show to your investors, partners, and other company stakeholders. A good business plan normally contains the following sections.

• Overview of your business
• Summary of what you are willing to achieve with the business
• History of the company and what you actually do
• Company objectives, mission statement, goals, and vision.
• What industry are you planning to target?
• What are your target customers?
• The strategy you are going to follow to compete with the other players in the market.
• Most importantly, your team.
• An operational plan, a marketing plan, and a financial plan

3. Structure of Your Business

Before you talk to the investor, you need to structure your business plan first. This goes for the legal structure as well. There are various types of businesses you can become:

• A corporation
• A limited liability company
• A partnership
• Sole proprietorship

You need to consider:

• The operational complexity
• Liability
• Taxes
• Control
• Capital
• Licenses, permits, and regulations

4. Leverage Your Resources

Of course, you do not want to spend all your money in the wrong places. You need to plan things out. You need to start with the current resources and move your way up. For example, in the start, you can use your friend, a website designer, to design a logo for you at economical rates. Secondly, contact friends who started on their own and ask them to assist you with the resources. And lastly, connect with experts in the field and ask them for help.

5. Leave on a Good Note

Quitting a job without destroying the relationship is an art. Networking is all you need to do in your life. Make sure you leave your job on a good note. Provide them with a backup person before you leave your job. Of course, you are leaving to start your own venture, but you cannot be sure that will be a success or that your old company won't come in handy one day. Leave without burning any bridges and you may be able to cash in a favor one day. Your old employer may even send clients your way knowing that you are a trustworthy businessperson.

6. Plan Small Things First

As an entrepreneur, you will realize that planning is all in the smaller details. Right from the office space, to where you sit, what color will be your office, and what will be the office timings? These are simple things, but when coupled together, they make a huge impact. Utilizing daily planner templates in your routine can streamline these details and provide a structured framework for managing your time and tasks effectively. I know for a fact that at first, these things won’t matter, but trust me, if you don’t plan these small things out. You will face serious consequences in the coming months.

To End it All

Remember that starting a new business is going to be more challenging than you imagined. You're going to have to make the planning process your full-time job before you even see an income. That said, with the tips outlined above, you could make it the best, most profitable adventure you've ever embarked on from both a professional and emotional point of view.