Blogs

The wall-street landscape is filled with visionaries aspiring to change how we use products, services, and ideas. However, life is not all about Rainbows & Brownies. Plenty of startups fail within the first 5 years of the creation. Their ideas might be extraordinary, but what these young Entrepreneurs lack, is pitching to investors. Entrepreneurs should avoid mistakes while pitching their ideas to investors. Most mistakes are just blunders that are made by founders who don’t know well about their investors. The good is, you can avoid these blunders & get you’re a-game started. As a serial Entrepreneur, know what it takes to pitch your idea to the investor. You need to create that perfect pitch to inspire your investor. After listening to hundreds of pitches, some amazing, and others boring, I’ve brainstormed some ideas that can help the young Entrepreneurs, or the startups to avoid these mistakes while pitching the idea to the investors.

The Whole Team is Present But Only Your CEO is Speaking

Finding an investor is like finding a new family for your business. And the more your investor knows about your team members, the better. Give an introduction to every team member & let them speak. Don’t intervene while your team member is speaking. In this way, your investor will be comfortable with all your team members.

Telling a Engaging Story

What most of the Entrepreneurs need to learn is the art of storytelling. Everyone can tell a dull story, but it takes practice to tell an engaging story. The art of storytelling is one vital skill for every Entrepreneur.  By laying down a powerful story you can convey your message with passion & enthusiasm. Whether you believe it or not, we humans are social animals that are touched by emotions. Investors will be looking forward to your big idea to unleash in a story that they can relate to. Whether we like it or not, we are all somewhat emotional creatures, investors included. Engaging your audience with a good story they can relate to captures their attention and opens them up to want to learn more. A use case is a great way to structure a story and allows the investor to visualize how your customers could use and benefit from your solution.

Keep the Presentation Duration Less Than a Minute

Most young Entrepreneurs feel like, a long email will help to impress the investors. This is a total myth. Your presentation should be short & simple. You need to divide the presentation among your team members so all can speak and there is some diversity for the investors to keep the conversation engaging. Even if you’re pitching the investor via email, make sure it is a short one. No need to give the full details in the email. Just give an overview of your business idea and save the curiosity for the presentation.

Lack of Clear Direction & Strategy

What most Entrepreneurs fail to realize is that investors are visionaries too. If you’re willing to get something from the investor, you need to be specific about where you want your business to be in the next 5 years. The investor needs to know your growth plan & strategy you will be using to move your business to the next level. And one thing more. You need to ensure that all your team members are on the same page. When in front of the investor, do not argue or negate your team member. But make sure you all know where you want your business in the next 5 – 10 years.

Features, Not Benefits Will Level Up Your Game

Another mistake which entrepreneurs make when creating their pitch is to list a ton of features and technical terms. Sure, the investors are smart, but some of them lack the technical know-how and the jargon. Do not impress them with the technical lingo. Entrepreneurs make the mistake of focusing on the benefits rather than the features of the product. Your investors and even the customers don’t care what benefits they are getting. What they need is what features are there that can help them solve their problem. How you share that with the investor will help the investor in making the right decision.

Ignoring the Competition

It is surprising how many startup decks do not even mention competition. Some claim to have no competition while some claim minimal competition. This is where you start losing trust with your investors. Look at the market in the totality and mention all your competitor names. You can then go niche, talk about a sub-segment, and highlight the absence of competition there. For 99% of businesses in the world, there is always competition. As one investor told me, “If there is really no competition, I might not even want to invest.”

Lack of Communication Skills

It doesn’t matter if it is your idea or not, if you cannot put your idea in the right words in front of the investor, all your efforts will go unnoticed. Many founders have no negotiation skills or lack confidence in what they are worth. They’re often unable to sell the product – especially techies who have this problem – or unable to sell the company to investors in a persuasive manner. On the other hand, they don’t see they are not unique, many ignore the market. They often ask for too much while not having a clear vision of how to spend the money.

To Conclude it All

To end it all. Pitching is one of the most difficult parts of the puzzle. But if you go well-prepared you will be able to pull off the deal. These are proven tips that have worked for me, and my friends. Try them out and let us know the result.

Black Swoosh, Golden Arches, or the bitten Apple. Do I have to tell you which brands I am referring to here? No, that is the power of logo. These logos are so powerful that some brands don’t even use their names and prefer to use their logos instead. These small masterpieces of digital art help you convey a brand message without writing or saying a single word.

It gives customers a clear picture of your brand personality and the characteristics associated with your brand. Each color can evoke a different response from a customer, therefore; you need to choose the right colors for your logo and other branding efforts. A small mistake can create a wrong perception of your brand in the mind of the consumer, which no business will ever want.

Every color you use in your branding, whether it is on your logo, landing pages, or website, can tell a lot about your business to the customers.

This infographic will shed some light on what these colors say about your business. Read on to see how colors affect your business.

This post focuses on strategies to help creative professionals overcome procrastination and boost productivity. You remember the famous speech of Martin Luther King. The night before the speech. Martin Luther King was busy re-writing the speech till 3 am in the morning. And right before he was about to give the speech, sitting in the audience he was still editing the draft. I am sure, he was not correcting his grammar. 11 minutes on the stage, he said the historical 4 words, ‘I have a dream’ and the best part, these words were not even in the speech which he wrote. So, where did the words come from? Yes, Martin Luther King did deliberate procrastination to unleash his creative genius.

"You call it procrastinating I call it thinking." ~Aaron Sorkin

Procrastination is labeled as a negative word. But William Shakespeare said it best "There is nothing either good or bad but thinking makes it so." As an Entrepreneur, you will be twisted, crippled, rejected, and often misunderstood. But your will to succeed at any given moment will decide the length you’ll go on your journey.

To procrastinate creatively, you need to first understand the creative process.

The Creative Process Goes Like

• This is an awesome idea.
• This sounds tricky.
• This is crap.
• I am crap.
• This might be okay.
• This is awesome.

When you’re doing creative procrastination, you will have to skip the ‘I am crap’ part. When you are about to do the thinking process, pick an idea and follow the following thought process:

• This is an awesome idea.
• This sounds tricky.
• This is crap.
• This might be okay.
• This is awesome.

Tip 1: Write Everything Down

No matter how great your IQ is, or your much you can remember, as an Entrepreneur, you need to write everything down. Start with personal journaling and move it into creative writing. To start off with, write everything that goes into your day. After you establish that habit of writing everything down, you will be able to take down ideas from it. You will perform best when you will do it when you are procrastinating. While procrastinating your mind will be relaxed & you will come up with great ideas. You can also plan your day. Jot down the to-do of the day or whatever needs to be done.

Tip 2: Make Deadlines

Another way Entrepreneurs can shine while procrastinating is by adding deadlines to their projects. For me, deadlines provide greater clarity of what I want to achieve. Having deadlines gives you the sense of urgency you need to get the important tasks done. For instance, I always find it very boring to prepare project reports. At Branex we prepare project reports for all projects that are successfully completed. These reports include time spent on the project, screenshots of the final designs, color codes, font names, a creative brief, and customer details. Apart from motivation, these reports provide us with a way to stick to heavy deadlines and do things on time. I use Outlook calendar heavily for managing my tasks and my deadlines.

Tip 3: Change Your Environment

Sometimes it is not the project itself, it is the environment that makes all the difference. If you want to procrastinate creatively you need to change your environment. By changing the environment, you can procrastinate in some different surroundings which will activate the creative juices in your brain. In our firm, bloggers are the creative types. They are often found wandering all over the place, and what they get by wandering? An awesome blog idea.

Tip 4: Don’t be a Perfectionist

You don’t need to be perfect. Sometimes a half-baked product is a great way to unleash your creative genius.

Also Read: 7 Productivity Hacks for Lazy Entrepreneurs

Instead of spending hours trying to get the color to match exactly, try to get the closest match and show it to your client. This will enable you to get that task done and allow your client to evaluate the color and tell you if they want a closer match.

Tip 5: Execute Now & Figure Out Later

Not everything can be figured out right at the time. Sometimes you need to execute things and pivot them later. While you are busy procrastinating for the next idea. Go ahead and launch it. Running a successful online creative/design business means that you will have to work on both interesting and the no-so interesting projects. You must take on the tasks and do them with a positive attitude. Take everything with a positive attitude. You don’t need to jump to conclusions. Just let the creativity come naturally.

Social media and search engines are the two powerhouses that dominate the online world in terms of traffic generation for your website. Just as wheels without chains leave you pedaling, similarly a digital strategy without optimization will leave your business going nowhere. Irrespective of the size of any business, the current trend is to take it online, and for all the right reasons. The online world is literally a treasure of different audiences that businesses are willing to reach to grow and prosper. Reaching your target audience requires effort. Targeted efforts in the right direction will give meaningful results. But many times it’s witnessed that business owners fail to receive optimum returns on investments despite trying, mainly because their efforts were not in the right direction. Certain forces are there that combine to make a digital strategy that is proven to bring relevant traffic to you. Traffic that is filtered for conversion. But how do you attract that traffic? The answer is rather simple, through social media and search engine optimization. Everything that you do depends on these two traffic generators as part of your digital strategy and should be done strategically. In this article today, I will be touching upon factors that will allow you to optimize your efforts towards achieving an online traffic win for your business, both through social media and through search engines. Also Read: B2B Digital Marketing Trends for Brand Strategists

Optimizing for Search Engines

The search engine king Google has stated both in public meetings and in its search algorithm updates that ‘content’ is the most important factor when it comes to determining the organic rank of any website on the search engine. A piece of content that is loved by the search engine is both high quality and informational. The following steps will guide you on how to optimize your content to rank high on search engines.

Creating High-quality Content

Do not confuse high-quality content with content that uses heavy language in it. High-quality content that is lauded by search engines is information which is relevant to your audience, such, as that helps your audience in completing any specific task and directly addresses their pain points. Instilled with originality, thoroughness, and clarity, the content becomes a hot cake for the search engine. High-quality user-centric content not only allows the search engine to rank you better. But also leverages education to your target customers by informing them about the services you have to offer to them.

Include keywords

Keywords are the small search terms that the common man types in the search bar of any search engine. These are the queries that help the search engine identify the kind of information the user is searching for, allowing them to display relevant results. for example, “best digital services provider in the USA” is the keyword that someone types in the search box. The search engines match the search query with the content on web pages, displaying all those that contain the term. Remember, keyword inclusion should be such that looks natural. The use of keywords in content repeatedly leads to a penalty for the web page, as Google discourages unnecessary keyword stuffing and does not hold the practice in high regard. For example, for a content piece of 500 words, any keyword should ideally be used, twice.

Optimize Images

Not only does the content of a web page help the search engines in determining the page rank. But also the images that are used in a website design. Ideally, search engines do not read or crawl images that are there on any website. But if Alt Tags are provided to images, then the search engine identifies them and receives a better understanding of what the page is all about, thus improving organic rankings. Alt Tags are tags that describe the image in 2-3 words, in any website design.

META Tags and Short URLs

Don’t forget to include the META tags in your website design. META tags are small descriptions that go into the backend coding of your website design and help the search engine find and recognize the web page. Ideally, META tags include a page title, which is a 60-character long description of the page, coupled with a long 200-character long description and a few keywords that determine the relevancy quotient of the website to the search engine crawler. Along with that keep your website URL concise. The ideal URL length for search engines is 59 characters only.

Optimize for Social Media

Optimizing for social media is a common question that is rolled out for digital solution providers quite often. Before moving on to discussing the most common questions. Please make sure that social media is a channel that routes interested, relevant traffic towards your business website. This routing becomes possible for businesses who actively engage with a target audience over their social channels and keep posting relevant content. This induces customer likes, shares, and mentions, building up segments of interested prospects for the business.

Common Questions to Optimize Social Media Channels

Let’s take it forward from here and see what those common questions are:

1. How many social channels should a business participate in?

Social media participation is carried out to achieve a variety of goals. It could be building brand awareness to lead generation or simply building online credibility that supports sales. According to the Edelmann Trust Barometer, your target market requires seeing content about your company at least 3-5 times a day to believe in its credibility. This automatically translates into distributing your content on a variety of social channels. But since every social channel is targeted towards a specific group of audience. Therefore before finalizing the social networks you want to participate in, don’t forget to check the buyer persona of your target market. their demographics, psychographics, and the type of your offering will finalize the social media you want to participate in. For example, the content which goes on Facebook is more casual as compared to the corporate content on LinkedIn. Once you select a social network to participate in, it trickles down to the number of posts you should make in a day.

2. What should you publish on different social channels?

Creating and posting for multiple social channels doesn’t mean that you are required to create unique content for each of them. But the smarter idea is to re-purpose the content that suits the audience present on each social network. For example, a long 30-minute video demonstrating the usage benefit of your product can go on YouTube. However, pinpoints extracted from that video and transformed into a banner can quickly gain the attention of users on Facebook or Twitter. To provide your content with the best chance of being shared, you can use a mix of varied tactics. It can start with an image that goes with your content to #Hashtags, a call-to-action banner/button, or even the use of an entire video to name a few. Certain social channels also allow the tagging of friends and groups that can further distribute your content in front of a relevant audience, increasing the intensity of your efforts, exponentially.

3. When to post on your social channels?

Determining the best time to post on social channels can be a daunting task. The simple answer could be to post according to the clock of your target audience. These days, many businesses operate internationally, thus experiencing hours of time differences. An ideal time for such a business is to post when its target audience is online on social channels that increase visibility. Marketers globally use a variety of techniques to determine the best time for posting on social media. They could be:

• Trial and error
• Use of posting tools
• Industry reports or
• A/B testing method

Automate for Convenience

Automation of social media was not considered a good practice until recent times. To nurture positive results, the social media posting procedure needs to be scaled and requires a platform. Studies have proved that the majority of digital marketers have automated their social media postings for increased convenience. Sproutsocial, Hootsuite, and Buffer are some of the commonly used platforms used for social postings.

Go Forth and Start Experiencing

So now that you know the winning practices that will optimize your business for the best use of social media and search engines, I believe you are in a better position to go forth and start experiencing an increase in online traffic and reach of your business website. Let me know if you have any questions in mind by posting a comment in the section below.

Young and aspiring entrepreneurs make sure they come up with a business plan which is free of any error. They deem this the most important factor for the success of their startup/SME. However, marketing and sales plans are part of an overall comprehensive business plan. Today’s fierce marketplace calls for further emphasis on the marketing plan. A marketing plan is just as critical as a business plan. Through a well-thought-out and crafted marketing plan, a company can focus on winning and keeping the customers, the strategies involved, facts and figures, and objectives. To achieve sales goals, a taut marketing plan is a necessity. Think of it as your plan of action; what you are selling, who is your target audience and the tactics involved in generating leads for completing the sales process. Many people have the misconception that a marketing plan is a lengthy document and needs to be written in a cheesy way to attract customers. The reality is few simple steps involve a marketing plan and there is no need for a bulky document. 2018 is just around the corner and companies, both seasoned players in the market and new entrants, have to rethink their strategies. The following Infographic is all about creating a marketing plan in 6 easy steps so that you can devise a strategy to make 2018 the most successful year for your venture.

“We connect people with stories. Lots of people, and lots of stories. Our hundred million global members are a good start, but someday, we hope to entertain everyone. Entertainment, like friendship, is a core human need. No matter how big or small, dramatic or satiric, entertainment stimulates us, changes the way we feel, and gives us common ground.” -  Netflix Company Culture Extract “Our version of the great workplace is not comprised of sushi lunches, great gyms, big offices, or frequent parties. Our version of the great workplace is a dream team in pursuit of ambitious common goals, for which we spend heavily.” ~ Reed Hastings Like attracts like but not in Silicon Valley. Here you need to stick to your culture. If you really want to be in the league of Level-5 companies from Good to Great, you need to establish a start with an epic culture. Even though Netflix resides right next to Google and Facebook Netflix managed to keep the company culture intact right from the start. Also Read: Disney+ vs. Netflix: Are You Planning To Switch? So why is company culture so important and why did Netflix receive 16 million views on their company culture SlideShare presentation? There must be something different about Netflix that is keeping it above all its competition. In this blog, we would like to highlight a few aspects that are working out in Netflix Company culture. Netflix’s CEO Reed Hastings is a firm believer in doing one thing well. Right from the low management to the higher management Reed has established a culture of focusing on a core job. The tone of the culture is to grow and let people grow.

Stress the Importance of Open Communication

Rather than chasing their employees for doing something wrong, Netflix appreciates them for being open. Most of the companies don’t allow this freedom to be realistic and disregard being too clean but Netflix is different. Here the culture is to say what you think is the greater good for the company in a way that people don’t mind.

Value Creativity Above All

Netflix hires “Outstanding” employees only. There is no room for adequate at Reed Hasting’s video streaming company. “Those hires often lead to generous severance packages,” says the CEO of Netflix. McCord provides evidence that creativity is the most important asset in an employee. “In procedural work, the best is 2x better than the average. In creative/inventive work, the best is 10x [more creative],” she writes in the deck.

Also Read: Creative Design Trends You Need to Follow

Respect All the Employees

This might seem to be cliché to others, but at Netflix, Respect is treated as a religion. You can follow whatever you like but at the end of the day, you need to respect the person in front of you. Also, you cannot disregard employees at any level. You need to listen to his/her ideas and respect their view.

Pay Top of the Market

If you want the best talent, you must pay the best. It’s that simple. You should never regret being generous with valuable talent. It will make your employees work harder, feel more valued, and, ultimately, be more committed to your company’s bottom line. Money is one of the ways to show how much you value your team. This is not a time to be greedy. Remember this: “One outstanding employee gets more done and costs less than two adequate employees.” Netflix endeavors to have only outstanding employees.

Don’t Just Preach, Act Upon the Company's Values

Most of the companies, Netflix managers believe in old age wisdom of showing rather than preaching. All the managers are cautious about ‘walking their talk’ First show the employees what you expect from them, this will automatically transform the company culture from the upper management to every other level of management.

Give Employees Freedom

“If you’re careful to hire people who will put the company’s interests first, who understand and support the desire for a high-performance workplace, 97% of your employees will do the right thing.”

This is the core motto of the company. Most of the employees have the freedom to pitch their ideas and if the idea is implemented, they get awarded. Even the problems are solved with a whiteboard. The problem is listed and anyone can suggest its solution. This strategy is further adopted by Google and doing wonders for them. Netflix’s new culture document ends with the following lines from Antoine de Saint-Exupéry:

If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.

Oh yes, by the way, if you’re fed up with the conventional website design and development agency, feel free to punch us in. We will help you with your next masterpiece. We specialize in building websites that don’t just win awards, they will steal the hearts of your customers too.

A mobile app is simply a program that is run on mobile and hand-held devices. There are hundreds of thousands of apps available on two of the most popular stores online, that is, Google Play Store and Apple’s App Store. All over the world, app developers and graphic designers work hand in hand to create new and improved apps laced with unique features to attract the attention of smartphone users worldwide. Creating and developing a mobile from scratch is a very detailed process. There are certain steps and factors which an app developer needs to take care of to come up with a flawless app. Aspiring app developers not have any experience in creating a mobile app can feel lost in thinking about where to start and how to create an app that can win over the heart of the end users. This Infographic guide comprises 12 steps that are needed to build your very first app right from scratch. I have tried to make it simple and keep in mind the basic problems faced by first-time developers.

It’s a foregone conclusion that the future of communication is visual. Whether the content is in the form of a video, Infographic, or picture, graphic designing will lead the way. Designing a visual message like a pro is the best approach in order to draw visitors to your website. Most graphic designing software is not that difficult to use and that’s why everyone tries their luck in making a killer design. Unfortunately, not all people are creative by nature and the end result is dismal, to say the least. Also Read: Top 9 Graphic Design Trends to Follow I am sure you must have gone through really awful designs that made you think what the designer thought was when he made that picture or graphic. Most of the time the reason is that they do not follow some strict guidelines or unwritten rules which are the de-facto standard when it comes to graphic designing and the difference between a stunning design and a really awful one. Following is a list of 17 such mistakes that mostly novice designers commit. This Infographic will greatly assist you in this regard. So do yourself a favor before start making excellent graphic designs by going through the following list.

The mobile app development industry is expected to hit the mark of 80 million dollars by the end of the year 2020. The question that all Entrepreneurs and small business owners need to answer is, are they willing to be a part of that business's success, or are they gambling their lives just to survive on the website? By the end of the first quarter of the year 2017, there is a 15% increase in iOS and Android new app downloads. With a drastic rise in the statistics, the competition is turning out to be a ‘Tug & War’. Today it is not just about the idea of the app. It is about how to develop a mobile app, from beginning to release and the download. But in this era, there is some twist in the story. Entrepreneurs and small business owners are now realizing that app download is not just the only way to predict the app's success; in fact, other mobile app KPIs need attention. In this blog, we will be focusing on some necessary mobile app development KPIs that will surely maximize your mobile app revenue:

Also Read: 8 Must-Have Mobile App Features for Small Businesses

1) Time Spent on the Mobile App

How much time do you spend on Facebook, Instagram, or on Twitter? For me, it is unlimited. No doubt these are social media websites that are bound to engage the users. But do you really know how much money these apps are making? Let me give you an idea. In a period of 4 years, Facebook has created a $13 billion mobile advertising business. Now isn’t this something? The longer your user spends time on your app, the greater will be your chance to make more money. So, before rushing yourself into creating a mobile app, spend some time alone to ask these questions. Does your mobile app offer a significant amount of content, and quality features to stick the users? What are the major navigation issues that you need to sort out before starting the mobile? And most importantly what will be the flow of your mobile app?

Also Read: Top 5 Mobile ad trends to look out for the year 2017

If there is a decrease in session time, it means users are not interested in your app. This also means that you need to offer more quality content in your mobile app.

2) Frequency of Usage

After you have done with the session time, it is now time to move on to the next step, and that is the frequency of usage. By examining the frequency of use, you will be able to see the proportion of heavy users vs light users. Next, use segmentation to focus on the frequent users and observe their behaviors. You can then use this behavior to pivot your app and make it more user-friendly. Make something that the user needs, and give your best efforts to make it as simple as possible.

Also Read: Android vs iOS: Which is better?

3) Repeat Customers

Are the users addicted to your app? This is a strong KPI matrix that can drive your app sales. But first, you need to decide what insights you need to analyze this KPI. You need to start with a goal in mind for your app. Is it a service-type app (like news, weather report, or sports update), an everyday app like entertainment, or a gaming app? Whatever type of app you are making, ensure that you figure out how you will engage your more users. You need to figure out how you will entice your users to revisit your app a couple of times a day.

4) Exit/Bounce Rate

The final matrix is the exit rate or bounce rate. Analyze your app bounce rates and see why users are exiting from certain pages without taking any action. Focus on individual screens and sort out the problem. You can even ask users for feedback to get straight feedback from the users. Identify the problem and sit with your developer to solve the issue.

To Conclude it All

There’s no amplification to the fact that every custom mobile app development company has its own mobile app KPIs, but I believe that the above-mentioned metrics will help you to understand your app’s performance and improve it accordingly.

The times these days are influenced by mobile apps. According to the latest estimates, a common user checks his/her mobile phone approx. 150 times a day. That makes almost 8 Billion times collectively for Americans only, and why not? Mobile app development in USA has opened up doors to unprecedented business-generating opportunities for both buyers and sellers, that too with the added advantage of convenience attached to it. Today, we have a mobile app for just about every purpose we fulfill during our normal day at either work or home. Entertainment, infotainment, subject-oriented, distance, navigation, calculation even future predictions, we have an app for every purpose. You just name it and the app stores will have it. And the current times too are just appropriate to invest in mobile app development. For individuals who are fans of D.I.Y, this time is the most appropriate to learn mobile app development as we have multiple online tutorials that provide you knowledge of HTML, CSS, and JavaScript absolutely free of charge. Unlike native mobile app development, mobile apps that use web technologies can also support mobile platforms. There are many tools and frameworks available to help you out in this article. Branex, a professional mobile application development company in USA, is highlighting a few that are really doing good work for the novice app developers out there.

Ionic

Ionic is the most promising HTML5 mobile app development framework available today. It's built using the SAAS (software as a service) base, that doesn’t require any kind of software or hardware installation and works online only. Ionic provides multiple UI components that make the development of interactive and feature-rich apps possible. It uses JavaScript and AngularJS frameworks as the main powerhouses. AngularJS is specifically popular for mobile development among developers due to the interaction with backend services and APIs, along with two-way data binding. The Ionic team is working on launching an easier way of creating apps through Ionic Creator. Its release is expected soon and it will also have a drag-and-drop option to ease first-timers and is going to make the creation of a mobile app possible in minutes.

Mobile Angular UI

Mobile Angular UI is an HTML 5 framework that uses Angular JS and Bootstrap 3 to create mobile app masterpieces. Apart from using these two popular frameworks for app creation, Mobile Angular UI also uses components such as switches, sidebars, and overlays that are not present in the normal bootstrap version. Angular JS modules such as angular-touch, angular animate, and angular-route. Moreover, it doesn’t even have any kind of jQuery dependencies and it strips out responsive media queries as separate files so the user doesn’t have to work on them individually. All that is required by the user is to have some Angular JS directives that would aid in the creation of the mobile apps.

Intel XDK

Intel XDK is a cross-platform mobile application development tool that is designed by the popular tech giant Intel. Getting started with this platform is really easy and only a download is required to get going, plus it’s free and available for working on Windows, Mac, and Linux. Intel XDK also provides a number of templates that support myriad UI frameworks such as jQuery and Topcoat etc. It also provides a live preview on the connected device while you are busy developing the app to identify and fix beforehand. Talking on a personal level, doing development through the Intel XDK is a child’s game as it provides the drag-and-drop option as well.

Appcelerator’s Titanium

This is also an open-source mobile application development framework that fosters the creation of native apps for multiple mobile platforms. Along with native apps, it is also considered a complete solution for hybrid app creation. It is equipped with top-class mobile platform APIs and cloud services that are used as an application backend. The platform-independent APIs that come built-in make it much easier to access the mobile device’s hardware. The main ingredient that it uses is Alloy. Alloy is an MVC framework that permits quicker development of apps and the mobile apps that are created using it are easy to reuse and help in significantly reducing the development time and lines of code written. It also comes with code samples to make it easier for novice developers to get started.

Sencha Touch

Sencha Touch is a popular HTML5 mobile app framework that is used to create mobile applications for several platforms such as Android, iOS, and Blackberry. It has here in the market for years now and is mainly popular among developers who create mobile apps for multiple platforms at the same time aka hybrid apps. Also Read: How To Build Your Mobile App The score ratio of Sencha is really high in comparison with its competitors because it provides a native look and feel to the mobile app developed on it, for multiple platforms. Although getting started with Sencha is not too difficult, a significant investment of time is definitely needed by someone new to get the best results possible. Samples are there on the official page of the app development platform for the initial help of novice developers.

Telerik’s Kendo UI

Telerik’s Kendo UI is also an app development framework that works on HTML5 for creating cross-platform mobile applications. It relies heavily on jQuery and also features multiple jQuery-based widgets. Those who have the initial idea of what jQuery is will not face many difficulties in learning Kendo. Most of its features are open-source and JavaScript-based. There is official documentation to help starters in getting started and video tutorials are also available for help.

Conclusion

These are the 6 most popular mobile application development platforms in the United States. People who want to develop their mobile app by themselves can make use of any of the above-mentioned platforms to create an app masterpiece for them. For any other help, there are professional app development agencies in USA that could aid clients in troubled situations.