Blogs

No, they’re not a waste of time. Not the good ones, anyway. Used thoughtfully, and as a complement to physical books, good reading & learning apps for kids can help kids learn to read and practice reading. And they’re convenient for busy families who want to encourage reading engagement on the go. “The advantage of using a device for reading is that it easily fits into modern families’ busy schedules so kids can read anywhere,” explains Beth Chang of iGameMom Many apps are out there, but filtering them out is a challenge. We cut through the noise to find you the best learning apps for your kids.

Tap20

Cactac Studio presents Tap20 – an amazing number puzzle game that will exercise the minds of the little ones. Numbers from 1-20 are all jumbled up, the aim of the game is to tap in the right order within the designated time. Your kid has to be really fast to keep up with this brain-teaser for the time reduces as you go up the levels. One tap on the wrong number and you’re out! As the kid tries to dominate in this mind-boggler, it will help improve your focus and quick-decision-making skills, a great way of putting your mind to a mental workout – all of this in just 1 game. [embed]https://www.youtube.com/embed/hGSS0mVOwqc[/embed]

Math Climber HD

Helping your kids practice math facts is a must-do to improve their math fluency. To engage and stimulate your kids have a look at - Math Climber HD by John Crandall - A fun math adventure game designed by a math teacher that will engage and stimulate your kids' learning. It’s a great math app perfect for all primary and elementary school students. [embed]https://www.youtube.com/embed/tnMzitjLneQ[/embed]

Home KG

An app to get your kids a perfect start in their educational lives. Home KG – an exciting, fun, free learning app exclusively designed to help preschoolers and elementary school students write numbers and letters along with a package full of entertainment. It is simply the best learning tool for Preschoolers! Also Read: Power of Augmented Reality in Modern Education Systems The easy and fun features of Home KG simply make it one of the best learning apps for your children. Get your hands on this free educational app and give your toddlers a head start on school education in a fun way.

Dino Tim

Dino Tim to the rescue! A group of silly witches has kidnapped Tim's family. In this fast-paced game app, children (ages 3-6) capture stars and shapes that they bring to the good witch, so she can make a potion that will turn the witches into harmless animals and free the dinosaurs. [embed]https://www.youtube.com/embed/muCgYcRUyyQ[/embed]

Home Maths

Home Maths is an amazing free educational app, presented by Cactac Studios to improve the overall mathematics ability of kids. The math learning app will take your children’s foundational arithmetic skills to the next level. Home Maths I helps students practice basic math skills and build their math fluency. It is perfect for children aged between 3 to 8 years, helping them to benefit from this early literacy tool. The app can also be said to a preschool teacher as it is perfect for math tutoring, home math learning, homeschooling, and a lot more.

Time Table Galaxy

Times Table Galaxy harnesses the inborn competitive nature in children and channels it into memorizing multiplication facts. Using a galactic theme, the app reinforces the familiar number patterns that children already know and helps build speed and accuracy. [embed]https://www.youtube.com/embed/68X01JIut0w[/embed]

Marketing is like an airplane. Yes, it takes planning to get the aircraft off the ground, but that's just the beginning of the journey. To safely arrive at the planned destination, the pilot has to constantly maneuver the aircraft based on the information reported by the flight instruments. The same holds true for any ecommerce marketing campaign. Although plenty of tips for online ecommerce businesses can help you grow. But here I would like to share my pinch of wisdom, which delivered results.

Treat Your Visitors as Guests

Every visitor is like a guest. How do you treat a guest? Yes, with uttermost care, importance, and understanding. Before enticing your customers there are a few questions you need to ask yourself. Is there any particular demographic you want to attract? What qualities does your product have & how those qualities can land on the sweet spot where you & your customer can chine in? Furthermore, when your customer lands on the website, do not give them the chance to think about what to do next. Your website needs to be self-explanatory. From landing to placing the order, make sure your ecommerce website passes the usability test with flying colors. Moreover, be in front of your customers. Use a chat messenger that is both simple and intuitive. And most importantly, keep your chat messenger in front so users can access it in a few clicks. Make it easy for customers to connect with you.

Write Content For Readers

Instead of buying ads on Google, hire a professional content writer & make him put your ideas in text form. Why does your company exist in the first place? (Refer to Simon Sinek’s TED talk), What are your aspirations & what value are you willing to give to your customer? Previously content was only used as a medium to list your website on Google search pages, but now, it is the hottest medium to generate leads. Furthermore, it is more important to connect with users on a personal level. Let me relate their personality to your brand. Once, that is done, you can easily build trust & sell them your product.

Be Proactive in Social Media

Make a proactive social media strategy. No matter if you have written the best product description, if it doesn’t resonate with your target audience, it will not attract the relevant traffic. Focus on one or two social media platforms & go for that. It is not necessary to jump into every platform just because your competitor is also doing it. Pick one channel and go with it. Master it from all angles. Do one thing, but make sure to do that thing better than your competitor.

SEO is Still Relevant

No matter how many friends you have on Facebook or followers on Twitter, if your website doesn’t appear on the first page of Google, you will be doomed. A sound social media strategy is very important, but Google remains one of the biggest tools which new customers can use to discover your business. For that reason, it is important to have a good SEO strategy. Remember that Google tracks and ranks websites by how many other pages are linking to them. This means that you want to link to other pages so that those websites may link back to you. You also need to update your content regularly. If you do, then others will link to the new articles and videos you produce, getting your website higher in search rankings. Dieter Hsiao, CEO of Mezzologic, believes that companies must take a holistic approach to link building, which means collecting links from multiple channels. “It’s maximizing a company’s web presence, ensuring that customers can easily find and obtain the information and resources they need – and making it simple and enjoyable to research and buy the company’s products,” says Hsiao. While there are small tricks you can use to improve your SEO rating like links and consistently using major keywords, understand that the best way to get high on a Google search is to come out with consistent, quality content. I cannot emphasize enough how important content and content marketing can be for any online strategy.

Mobile Websites are the New Win

We know that people are using mobile phones to access data & make purchases. In a survey, it was concluded that mobile app purchases rose up to 68% in the previous year. Consequently, any business must have a mobile strategy. This means that it is necessary to design your website so that it is easily navigable by mobile users. It may be a good idea to create a separate website for mobile users, especially if your small business is a retailer or restaurant. Also, look at getting less information on every web page – while people may be spending more time on mobile compared to desktops, they still spend less time per page compared to desktops. At a bare minimum, creating a website which is difficult to access and navigate with a mobile will slow traffic down to your website. Make sure that the potential problem is fixed. A great website design is as easy to navigate with a mobile as it is with the actual website. The necessity is not to put all the content in the mobile app, it is to put the minimum content which can make a maximum impact.

Google acquired DeepMind for $400 million. This fact alone can sum up the importance of AI in mobile app development. AI has increasingly become one of the hottest topics among Entrepreneurs, Startups & small businesses. With the inception of Siri, which itself was an instant hit, and Google’s assistant is also creating some waves in the mobile industry, companies are showing interest in developing apps that are AI-friendly. Entrepreneurs are focusing on building apps that are transforming customer experience & giving them the comfort of humans over the machine.

Impact of Mobile AI on Small Businesses

The tech giants like Amazon & eBay in the retail industry have already proven success in mobile AI. With advancements in tech & consumer demands, AI mobile app is the next big thing, whether you like it or not. The tech tycoons are integrating AI algorithms into their products to entice users. This synthesis helps in engaging the customers just like Amazon’s delivery Prime service. Moreover, these are self-learning apps that evolve into consumer behavior. Furthermore, the businesses will be able to utilize the data that apps are collecting over the online platforms. However, what makes a mobile perfect for the fusion of AI is its different range of personalization options. Smartphones are well aware of geolocation which is then used by AI to provide specific discounts to its users. These technologies can also be used to do pattern recognition of people and offer services based on their preferences. While artificial intelligence now includes multiple fields other than mobile app development, its strong growth in usage in this area is a potent sign of just how much of an essential tool it has become when creating your apps. Nonetheless, it is still arguably a new frontier for most of today’s app developers. What’s known, though, is that AI is rapidly becoming one of the prime determinants of the course that the development of most of today’s apps should take. If you are still confused about how great AI is in mobile app development, you can clear your doubts with the following tips:

Keep a Keen Eye on the Latest Mobile App Development Trends in AI

The best approach to start anything is to get yourself well-equipped with the relevant information & then incorporate this information to help yourself with the AI. While the field is still new, the companies now realize the power of AI in mobile app development, with platforms like OpenCog, Protégé, and Seldon that have high artificial intelligence as a whole. Furthermore, you will also realize that AI is the fundamental upon which Apple’s Siri was invented, so it is never too late to invent something that is totally different.

Prioritize, Sorting & Storing Data for Your AI

Since most Al nowadays centers on machine learning also that evolve themselves from data that is served to them, it is only apt for developers to concentrate more on their efforts on evaluating facts that their apps collect. This is necessary to know because with this you can quickly make enhancements you can bring together to your app with the help of the Al you are using. Some are even sophisticated enough to do predictive analytics of the said data, which developers can easily utilize to boost user engagement and retention.

Aiming at Machine Learning Tools

Without a doubt, one of the fields that have felt the most impact of the advent of artificial intelligence in mobile application development is search analysis. This is especially vital for apps that are designed to deliver users the best results and the specific information or objects that they need. There are Al tools out there like Sentiment Analysis that can perform searches based on user opinion rather than numeric data. This smarter approach would undoubtedly give your app the leverage it needs to perform its functions optimally.

Make the Most Out of Reinforcement Learning

How great would it be well-ordered than an app that can expand itself by scrutinizing users’ search data? With the learning capability of most machine learning tools, an app would be able to learn and find out what exactly different kinds of users prefer based on their changing needs and preferences. In the end, an app that can intelligently figure out what its users need over time is bound to crystallize that next evolutionary step in the development of smarter — and ultimately better — apps. Oh, btw, if you are willing to get some roof-raising cool apps for your business, do connect with us. Branex is helping brands turn their websites into a fully-featured mobile app that gets diversified traffic & you will get some strong leads too.

According to marketing research, a majority of customers (around 84%) abandon their shopping carts just before the purchase. This is not because the product is not worth it, it's because there are mistakes in the ecommerce shopping cart that are killing your conversion. There are some key factors to which you need to pay attention. This includes having a persuasive landing page, and a compelling story for your sales page. A creative web design agency that will create a smooth, frictionless, usability website, but one of the least processes which is overlooked by every business owner is the checkout process. Your ecommerce shopping cart surely needs more attention than just any other section on your website. Abandoning ecommerce shopping carts is not unique to online shopping. Retail customers also do so, especially when lines are too long. However, if you want actually to sell goods online, you have to read this blog till the end. I will not be the first informer to you that designing a streamlined checkout process is not easy. It requires a lot of clever coding, integration, and forethought. However, it is necessary if you want to boost sales and reduce shopping cart abandonment. You need to optimize your checkout process for conversions. If you are still wondering why your sales are not improving, it is high time for you to have a look at your ecommerce shopping cart. In this article, Branex will focus on 6 mistakes made by eCommerce site developers that can be disastrous for that brand.

You have the heart, inspiration, energy, and brain to make things happen but you are stuck in the mud and a huge hand keeps pushing you deeper and deeper into the thickest, stickiest mud. The hand only lets you come up for short gasps of air. The worst part is that you know you have the potential but it is being squandered. A racehorse tethered to a pole. The same metaphor goes for marketing! Marketing. Plenty of starting businesses hate that word, and online marketing can be even more challenging. As there are websites and competing companies in just about every niche imaginable, using marketing to stand out from your online peers can seem to be an incredible challenge. This is particularly true if you do not have that much money to put into your marketing budget. However, there are plenty of tips which any online business can use to market their business no matter their financial situation. Here are five tips to develop a successful online marketing strategy.

Don’t Forget Your Audience

The simplest yet most essential advice is to know your audience before you even pitch them your product. What are the demographics you are trying to attract? What is the frequency of those demographics? What personality traits are you focusing on that can align with your brand personality? These are just a few questions for you to ponder. In the business world, with an exponential level of growth, it is getting difficult to keep up with the herd, but by asking the right questions, you can devise a proper marketing strategy. When doing market research be sure to have an open mind, do not filter in the brainstorming phase. First, let the ideas come then you can filter them one by one. The best form of learning the learning from the customer; customer feedback can quickly tell you what is wrong with your brand. Go for a survey with your unhappy customers & correct the mistakes pointed out by them.

Content is King

No matter how good your website is or how smoothly your site operates, if your content is not compelling, it will not attract visitors. Mostly, it is the value you add to the life of customers that determines the probability of the buying decision your client will make. The best approach is to use the power of humor to get the attention of your customers. Other times, it is the technical lingos that attract the technical nerds. Moreover, sometimes it is the fonts you use in the typography that build trust among the customers. Some fonts are considered more trustworthy than others. Whatever your reason may be, split-test your content & see if it is making sense to the customers. If the content is good, it will engage the customers, and once the customers get engaged, it will be easy for them to trust you & make the purchase. Next is to use your content to target your relevant audience. Content alone can tell grab the attention of the audience you are trying to meet. Often social proof is an excellent way to hook your customers onto your website. Confused customers visit the feedback page to get an assurance that your website is safe enough to use & what people are saying about you.

Being Active on Social Media is Always a Win-Win

What is more important for customers is to find you on the medium which they are most comfortable with. Be it a website, or mobile, in this technological era, customers prefer social media as the ultimate authority. If they find social plugins to sign up for, they quickly put their personal info & get along with the order. However, an active social media strategy does not mean you create accounts on all social media platforms, but these accounts turn dead right after a few months. An advisable approach is to pick one or two accounts & stick to it. Being focused on social media gives your clients a clear indication of how serious the company is, towards its customers. For a general audience, Facebook is the best choice, for small businesses or corporate people, LinkedIn is the smart choice. For Entrepreneurs, it is a mix and match, but because Entrepreneurs start with a limited budget, Instagram is a great choice to jump-start your business without spending a dime on marketing.

SEO is Still Relevant

What good is a product if it is not on the first page? You can create the best service or the cheapest product, but if your customers cannot find it on the first page of Google, you are doomed. If you still think SEO is irrelevant try ignoring it for a month & see what happens. Trust me, you will vanish from the social cosmos, and your target audience will keep using your competitor's websites. Dieter Hsiao, CEO of Mezzologic, believes that companies must take a holistic approach to link building, which means collecting links from multiple channels. “It is maximizing a company’s web presence, ensuring that customers can easily find and obtain the information and resources they need – and making it simple and enjoyable to research and buy the company’s products,” says Hsiao. While there are small tricks you can use to improve your SEO rating like links and consistently using primary keywords, understand that the best way to get high on a Google search is to come out with consistent, quality content. I cannot emphasize enough how important content and content marketing can be for any online strategy.

Bye-bye, Mobile-friendly Websites, Welcome to Mobile-only Apps

Do you know there were around 2.5 billion app downloads in the year 2016? Well, this clearly shows the importance of apps in this era. However, what most of you do not know is these apps were mobile-only apps. Gone are the times when companies used to convert their entire websites into apps. Now, apps are specially designed for the mobile. Few options, more usability, and a flexible approach make an app more desirable to the users. Consequently, any business must have a mobile strategy. This means that it is necessary to design your website so that it is easily navigable by mobile users. It may be a good idea to create a separate website for mobile users, especially if your small business is a retailer or restaurant. Also, look at getting less information on every web page – while people may be spending more time on mobile compared to desktops, they still spend less time per page compared to desktops. A great website design is as easy to navigate with a mobile as it is with the actual website. The necessity is not to put all the content in the mobile app, it is to put the minimum content which can make a maximum impact.

Achieving remarkable business success often involves a mix of elements that extend past just having natural ability or being fortunate. Entrepreneurs who succeed usually have a special mix of insight, toughness, and flexibility, enabling them to identify chances where others might view them as obstacles. They are motivated by a deep conviction and are willing to take well-thought-out risks, gaining knowledge from setbacks and continuously creating new solutions. “As long as you're going to be thinking anyway, think BIG.” ~Donald Trump Break free from 9-5 monotony. Consider your startup options to jump-start tomorrow's next-generation endeavor today. But wait, here is some motivation for you to kick-start your dream venture.

• 63% of successful Entrepreneurs were driven to start their businesses because standard work environments did not appeal to them.
• 3% of successful Entrepreneurs were the first in the family to launch a business.
• The average age of successful Entrepreneurs when they started their current companies was 40 years.

Your ultimate goal as an Entrepreneur is to take your business from zero to hero. For most of us, this does not happen overnight. Every overnight success is a result of hard work, countless trials & errors, & envisioning the end in mind. However, some necessary traits can help Entrepreneurs navigate smoothly to the top. Hooked, are you? So, let's begin! However, let me warn you first. If you are faint-hearted, I request you to abort your dream & go for the 9-5 job instead. Entrepreneurship is not elementary school; this is hard work, long hours, and high pressure, and if you cannot handle all that, don’t go that way. Commitment is the core of Entrepreneurship. Whatever you want, wholeheartedly commit to it, burn the midnight oil & learn the traits of the trade first. The success you are seeking lies within you. Entrepreneurship is just about having a different diet than ordinary people. Your appetite is calculated risks and absolutely no fear of failure. You will drink more Coffee and less water because you need to stay on the mountain edge most of the time, and for that, you need laser focus. Generally speaking, Entrepreneurs are the most misunderstood creatures on the planet (well, of course, they rate second after husbands). What sets a mediocre Entrepreneur apart from a successful one is their passion and vision that is unique from everyone else. As a fellow Entrepreneur whose biggest dream is to create more jobs, and to flourish business around, here I am compiling some tips that make your journey a little bit easier.

Entrepreneurs Do Not Wait For Opportunities, They Create Them

Just like in the TV series APB, where a tech billionaire, Gideon Reeves, instead of crying on the police for not taking appropriate action for the murder of his friend, he purchased the whole police department and filled it with technology gadgets to solve problems which are bigger than himself. A must-see TV series for all Entrepreneurs. As an Entrepreneur, you will be confronted with multiple problems every day, but how you deal with those issues will set the course of your journey. The first step is to identify the problem you are willing to solve. The second step is to decide where your target market is and observe what medium they are using to reach the market. The third step is to create the medium they are using. For instance, if your customers use websites to buy services, just pick a custom web development company and go for it. However, the study suggests that in 2016, mobile app development took an exponential leap over the website. So the better option is to go for the mobile-only app, designed with simple functionality and compelling content.

Be Optimistic or Bury Your Venture

They say the devil is in the details, but they do not mention if details are draining your energy, kill the evil inside. Don’t ever sweat the small stuff, and if you analyze it in detail, everything is small stuff. Being Optimistic when the world is against you is one of the traits you need to master as an Entrepreneur. The World consists of people who do not dream enough, and for that reason, they also don’t want others to dream big.

Pick One Thing & Make Sure You Do It Better Than Everyone Else

The beauty of every business is that everyone is solving some problem. What differentiates one Entrepreneur from another is their ability to do one thing and do it better than everyone else. Talent counts for sure, but to turn that talent into something substantial requires laser focus. Pick a problem you want to solve. Not two, three, or four, just one. Do that better than everyone else.

Protect Your Dream

Most Entrepreneurs know that there will always be people who will resist your dream venture. However, you know what is best about it, they do not matter. It took me a bunch of cycles to figure out that the narrative was up to me. Every day, live your dream like you always achieved it. Envision the future as you want it to be. Then and only then will you be able to deliver results that will shut the mouths of naysayers. Successful Entrepreneurs are thrilled about the coming life attractions. They do not just start one thing and live their life in Hawaii; they finish off things and ask, ‘What's next?’ Once you are done with one venture, start with another one, and then another one. And with every venture, you will be solving real-life problems, which in itself is a service to humanity. However, the thing is, do things that you love, the things that elevate you from the ground into a new dimension, and most importantly do it wholeheartedly.

A logo design is most important in our life. On average the human attention span is just okay… oh look, is that a bird outside your window? Scientists, censure smartphones for leaving humans with a shorter attention span even a goldfish can hold more thoughts than a human being. In a survey of 2,000 participants, the brain activity of the human brain has fallen from 12 seconds to eight seconds. Goldfish, on the other hand, are believed to have an attention span of nine seconds. First impressions are everything, especially for small businesses & Entrepreneurs. With a split second, your logo design can make or break the attention of your visitors. Do you want to sell great products & services, but drive your customers away from the homepage just because your logo is gloomy? That being said, it is quite astounding to see that there are designers who can make a logo for as small as $50, and you can almost guarantee that the logo will turn out to be a catastrophe for the venture. We spend so much time celebrating the logos that did well, but what about bad logos? Who will talk about bad logos when everyone is busy focusing on good ones? Well, the good news is, here I am, to guide you on the mistakes that can hurt the reputation of your brand.

Avoid Complexity

Do you want your users to solve puzzles in your logo design? It is kind of difficult to notice what is happening in the logo (Can you spot the girl working on the desktop computer, I bet even she is designing a better logo).

Do This Instead

Design simple logos that speak for themselves. That engagingly delivers your brand message. A good example is of Amazon logo. Such a simple logo design with a powerful takeaway message. From ‘A’ to ‘Z’ we are selling everything online. Out of the box is okay, but out of mind is a disaster Have no idea what Kraft was trying to say. To me, is it a carnival? What do you think? Going away from the ordinary is best, but make sure you do not go too far so that even your customers cannot figure out where you are going.

Do This Instead

Kraft rectified their mistake & corrected it with a revamped logo. Also Read: Why Google, Airbnb, and Lenovo Redesigned Their Logos The revamped logo is quite persuasive. Moreover, with dark colors, the logo is more memorable. If you want to attract, your customers go and study "Psychology of Colors" and also explore how different fonts can force customers to buy things that are not even necessary at times.

For God's Sake, Be Creative

Being creative is one thing, but being creative & imbecilic is a total catastrophe. New York is considered a hub of creativity, and here is what the NY Taxi company came up with I do not even have words to explain how awful it feels to see logos which are done without proper thinking. Develop logos that put some meaning to the brand.

Do This Instead

A simple yet meaningful logo. As you can see from the logo, it is a New York-based company, but look how they conveyed the message. Make your logos represent something, either your brand, a tribe, or a community you are serving.

Are You Serious?

Do you think that this kind of logo can represent any government body? The logo means trust, and if your logo is not a depiction of trust, you will not be highly applauded by the market.

Do This Instead

Be creative, but make sure to convey your message powerfully. With the above logo, I can trust, that it is a trustworthy & creative agency itself, and I can go with it without questioning its out-of-box approach.

To Conclude It All

In the end, I would like to suggest six most important things that you need to consider before going for a logo design: I believe the six most important things to consider when designing a logo are:

• Know your audience's age group & design accordingly
• Invest yourself in storytelling & show it in your logo.
• Get the initial ideas from the client, but remember you are the designer.
• Ensure it is suitable for a variety of media.
• Make it memorable.

Design is, up to a point, subjective. You can either give it to a small designer or you can go ahead and let the digital marketing agency do the work for you.

If you are a typical Entrepreneur, you started really small. Like, maybe just you, your room, and your laptop. As a Young entrepreneur, you might be struggling with a couple of things, but most importantly, a good website design. There are only a few web design agencies that know how to design well.

1. Where to Search for the Product?

Research says that you only have 8 seconds to grab the attention of your customer and if in those 8 seconds the customer does not find what he is looking for, God bless you! Hey, but wait, I can help, however. Continue reading! The web is an archive of information. To keep your customers engaged, you need to provide them with a clear, easy-to-use search box. When a visitor searches, he should get something relevant to his search or be directed to something where he can find his solution. As an Entrepreneur, making a website is easy, but the usability part, where the customer can view and search things, is the hardest. Make sure to make it convenient for the customers.

2. Cluttered Landing Page

Treat every page as a landing page. Moreover, make sure to declutter every single page. Nothing frustrates the customer more than a cluttered page. On every page, just put down the necessary stuff and leave out the ones that are not relevant to your customer. The attention span of a human being is not more than 5 seconds, so make sure you grab that 5-second slot and make good use of it. Moreover, the only way to make good use of those five seconds is to give the customer what is most important to you and the customer.

3. Sour Content

Nothing kills a website design other than dull content. Writing is the easy part; it is the persuasion that is hard. Moreover, if you cannot persuade your customers with great content, you will not get high-volume orders. Research your content. Research your product and share it in a readable manner. Do not write for Google Spider, write so people can read your content and do business with you. Make them feel special with your content, and they will be happy to place an order on your website.

4. Keep it Mobile-only

Apart from being simple, your website needs to be exclusive for mobile too. Keep both the websites, mobile & web separate. The best is to create a mobile app. Hire a custom mobile app development company and spend your energy on other things, but whatever you do, be very strict when it comes to showcasing your content on mobile. On mobile, keep your content short and relevant. Do not clutter with irrelevant material that is of no benefit to your customer. Keep it simple, but keep it persuasive.

5. Call-to-Action Button

Most of the websites still play hide-and-seek with their customers with a call-to-action button. I mean, seriously? Keep your call-to-action button in front and make it visible to people. As an Entrepreneur, your goal is to generate leads, and the best way to make leads is to use a bold, visible call-to-action button.

6. What To Do Next?

Do not force your customers to think. I repeat, do not let your customers think about what to do next on your website. Design your website in a frictionless, seamless manner. Be very clear on what you want your customers to do. Moreover, the content should be put most simply. Either add a section on ‘how to place an order’ or make the order placement as easy as possible.

7. Unfavorable Screen Resolution

Be very clear about the screen resolutions you want to use. As per the research, mobile-only resolution is the most preferred way to get your message across. Study the different operating system resolutions and go with what is best for your customer. Think like a customer. What resolution will fit your website well? How will the visitors perceive your content in different sizes?

8. Inconsistent Interface

Do not change the placement of elements of your website more often. Your customers will build a habit of finding certain things in certain places on your website. Do not make your customers think twice about where the shopping cart is. Make sure to keep the interface constant and engaging to your customers. Rest assured, your customers will love your consistency of design and will look forward to your website right after they land on your website.

To Bottle it Up

By looking at the web design mistakes, you can at least avoid some of the most obvious blunders. At the same time, as an Entrepreneur, do not forget to experiment with different mistakes, as Entrepreneurs have a habit of going the extra mile.

The Internet has transformed the way we shop, connect, research companies, discover products, understand solutions, and do business with web design agencies. As a result, your business website is more relevant than ever before. It now plays some important roles, including number one salesperson, top education tool, and most valuable brand representation for all interested parties – including customers, buyers, prospects, partners, supporters, advocates, and leads. Given the ever-growing role websites play in the way we do business, a standard online presence is no longer an option. Companies require a capable and experienced web design agency – one comprised of creative digital marketing specialists, talented designers, skilled technicians, content writers, and digital mavens who can ensure that your website successfully captures your core business goals, attracts prospects and partners, and grows your organization. To make sure you partner with the right firm, here are four critical questions to ask potential web design agencies before hiring them:

1. What is the Agency Experience?

• How long has the agency been designing & developing a website?
• How many clients do they have?
• How many employees do they have?

2. How Much Should I Pay For the Website?

Prices vary from firm to firm, but a good way is to first check what the market is paying other agencies and then ask yours. You can see a lot of online cheap packages but as I will mention later, these packages come with additional prices, which you will know after your project is nearly 75% completed. To some degree, the saying ‘you get what you pay for holds for web design agencies. However, at a certain point, the price just keeps going up, and the quality of the work does not justify the price.

3. Does the Agency Understand Your Goals?

Your website is simply an extension of your business, and this will highly impact on reaching your business goals. I would highly recommend communicating your business goals to the digital agency yourself. Make sure the agency understands your goals & objectives and is capable of achieving them. For instance, if one of your goals is lead generation, ask the potential agency how will they attract traffic and convert those prospects. Moreover, ask the digital agency to show some case studies they already did. This will give an idea of the efficiency of the firm.

4. Will They Provide Technical Support When Required?

Often agencies develop websites and forget their clients. Make sure you do not get into this trap. From the moment the website is up, there will be tons of clients who can contact you anytime, and if there is a technical glitch at that time, you will lose the customer. For this to accomplish you need to make sure you have all the necessary info on which you will-will need technical assistance. Here is a small list of things that you need to get help with your web design agency:

• Your email setup
• Your hosting
• Your domain name
• How to set up products and delete them?
• eCommerce setup

Without good technical support, you need an extra developer to fix the remaining problems which you surely don’t want; because this will lead to frustration and most importantly expenses.

5. Do They Have it All in One Place?

Although freelancing is blooming these days because of the economic cost, it is surely not preferred if you develop a website from a dedicated web design agency. Make sure your web design agency is equipped with all the materials that are relevant to your website. That is, from graphic design to web development, from mobile app development to providing technical support. Your website is an investment in your future so you can only afford to make it right the first time. Despite the challenges you face upfront, just make sure you are getting all the services from a single design agency which is capable of handling the task well.

6. Look For Any Hidden Costs

Hidden costs are quite common these days, and digital agencies use them to their psychological advantage. It is important to be aware of any ongoing charges or additional charges that may be applied after the project starts. For example: When going for hosting and domain purchase, look for an SSL certificate which is sometimes not mentioned in the package and agencies add the expense by themselves. Another example of maintenance cost which is also hidden at times.

7. Can the Design Agency Be Your Long-term Partner?

An optimistic design firm is hard to find, but that does not mean it is not there in the market. Look for a firm that is competent yet friendly. How is the agency responding to your random questions? Are they getting irritated, or are they responding rapturously? Does the agency understand the long-term goals and what medium of communication are they using?

8. Can They Meet Your Budget While Being Productive?

If a design agency is providing various services, it will charge a premium cost. However, as a business, you need to keep in check your costs too. Can the agency provide your required service most productively? If yes, then go for the agency.

9. Look For the Finished Projects

A good digital agency puts all of its work online. This work is usually in the form of case studies, and other times it is in the form of customer testimonials. I would rather go for the first one. If the material is not available online ask the firm to provide it to you; go through the material and then be your judge.

10. Can You Update the Content Yourself?

Normally, if it is a WordPress website, which in most cases is, you can easily update the content with not much to no hassle. However, for that too, ask the agency to arrange a training session for your team. A neatly custom-designed website will speak for itself. You do not need much of a hassle with that.

Bottom Line

Selecting your digital agency is not an easy task, it requires careful consideration of many factors. Once, decided you have decided to enter into a commitment for the duration of the project life cycle. Make sure you select a creative digital marketing agency that doesn’t disappoint you in the future.

The ability to simplify means to eliminate the unnecessary so that the necessary may speak. Just as the Psychology of Colors affects purchase decisions, simple fonts can persuade your customers to make instant buying decisions. Typography when done right can do wonders for your website. Designers use typography as a powerful element while designing a logo. Understanding how different fonts affect customer psychology can help in using them in apps and websites. Studying the Psychology of Colors and how brands use colors in their logos is an excellent example of using bold colors which represent a high reputation for the brand. Fonts are one way for the creative digital agency to leverage over others when done in the right order. Companies hire typographers and calligraphers to design logos that impact the brand culture. Simple logos create an enormous impact on brand sales. By using persuasive logos, companies can relate their brand personalities with their clients. Once the character matches the customer’s perception, it gets easy for businesses to make the sale.