Blogs

Developing a mobile app for business is quite accessible for developers today.  With access to various toolkits and new programming languages, mobile app testing has become common. Every mobile app developer is leveraging this task these days. However, as mobile app designs become more complex, their usage across different browsers, operating systems, and network bandwidths also becomes intricate.  To ensure a mobile app functions correctly, it is important to test the app and confirm it works optimally. An app designed to perform effectively on an iPhone doesn't guarantee it will work well on Android tablets or similar phones. Test automation is a method where a developer repeatedly tests different releases. The following approach allows for more frequent testing and covers more in-depth scenarios. It ensures the mobile app becomes seamless and delivers the best user experience to customers. 

The Mobile App Testing Basics 

In the easiest terms, mobile app testing has two approaches.  You can either opt-in for mobile app manual testing where you utilize humans to test the applications across a range of devices. The other one is mobile app automated testing, where you create coded instructions that test the application in different scenarios.  Both of these testing methods have their pros and cons; their validity can eventually change over time based on the application’s lifecycle.  In practice, almost every mobile app development company in the USA combines both. 

What is Manual Testing for Mobile Apps? 

Manual testing requires human testers who interact with a mobile application directly. A task force of humans is set aside to check the app’s functionality and usability across a range of devices. In this method, the tester performs a series of actions such as entering data in forms and fields, checking for error handling, validating all primary functions, and checking the layout alignment and the app’s overall design. Manual testing of a mobile app simulates real user interaction. The team uses the app under different conditions. Here are the different types of actions performed during manual testing:

1. Functional Testing 

There are five steps to perform functional testing for a mobile app. The first step is validating the app’s installation and launch. The task force verifies the app is installed correctly from the app store. They also ensure the app launches without experiencing any errors. The second step involves running tests to check the navigation. This includes testing the app’s screens and going through its menus. The third step is to test the mobile app for different input types. The task force enters data in forms and fields to check its validation and error messages. During this phase, they also validate that all primary functions of the app are working, such as login, registration, and transaction features. If the app has other specific features such as camera integration or GPS, the task force also validates those. Last but not least, the task force uses manual testing tools to test how the app handles invalid input, network failures, and other error conditions. Some mobile app testers intentionally perform incorrect actions. This ensures proper error messages are displayed on the mobile app screen during the functionality testing phase.

2. Usability Testing 

The first aspect of usability testing is examining the User Interface (UI). The task force checks the layout, alignment, and overall design of the app. This ensures it is visually appealing and consistent. They also test the app in different orientations, such as portrait and landscape. This verifies that the interface adapts smoothly and remains functional. The second aspect focuses on User Experience (UX). During this phase, the task force assesses the intuitiveness of the app’s workflow. They verify that navigation and controls are user-friendly. They ensure users can easily perform tasks without confusion. This includes ensuring that buttons, icons, and menus are logically placed and easy to use. The third aspect is accessibility. The task force tests the app with various accessibility features. This ensures it is usable by people with disabilities. It includes using screen readers, enabling high contrast mode, and checking the app with larger text settings. They ensure that the app is accessible to all users, regardless of their physical abilities or impairments. Through these comprehensive usability tests performed using manual mobile app testing tools, the task force ensures that the app not only functions well but also provides a pleasant and accessible user experience for all potential users.

3. Performance Testing

The first step of performance testing is Load Testing. The task force measures the app’s performance under normal and peak load conditions. They check how the app behaves when multiple users are accessing it simultaneously or when it is handling heavy data processing tasks, ensuring that it maintains performance standards under varying loads. The second step is Stress Testing. During this phase, the task force evaluates the app’s stability under extreme conditions, such as low memory availability or limited battery power. They push the app to its limits to identify any potential weaknesses or points of failure that could impact user experience under stress. The third step focuses on Response Time. The task force tests how quickly the app responds to user actions, measuring the loading times of various screens and functions. They ensure that the app provides a smooth and efficient experience, with minimal delays between user input and app response.

4. Compatibility Testing

The first step of compatibility testing is Device Compatibility. The task force tests the app on various devices. This includes different models, screen sizes, and hardware configurations. They ensure that the app functions correctly across a range of devices. This provides a consistent user experience regardless of the hardware used. The second step is Operating System Compatibility. During this phase, the task force ensures that the app works seamlessly on different versions of the operating system. They verify that the app maintains its functionality and performance across updates and variations in the OS. The third step in compatibility testing is Network Compatibility. The task force tests the app’s performance under different network conditions. This includes Wi-Fi, 3G, 4G, and 5G. They also verify the app’s offline functionality and how it handles network interruptions. This ensures that users can rely on the app in various connectivity scenarios.

5. Security Testing 

Moving on to security testing, the task force delves into Authentication and Authorization. They verify the integrity of the login and logout processes. This ensures that users can securely access and exit the app. Moreover, they scrutinize user permissions and access controls. It further confirms that the app maintains strict security measures to protect sensitive information from unauthorized access. In the realm of Data Security, the task force leaves no stone unturned. They ensure that sensitive data, such as user credentials and personal information, is encrypted and stored securely. It eventually safeguards the app from potential breaches. Furthermore, the task force conducts thorough tests to identify and address vulnerabilities, such as SQL injection and XSS attacks.  All these practices fortify the app’s defenses against malicious exploitation.

5. Localization Testing

Turning attention to localization testing, the task force begins with Language Support. They carefully verify the app’s functionality and display in various languages, ensuring seamless usability for users worldwide.  From Mandarin to Spanish, they scrutinize every aspect to guarantee linguistic accuracy and user satisfaction.  Cultural Appropriateness is the next focal point. The task force ensures that the content resonates appropriately with different locales, respecting diverse cultural sensitivities and norms.  From imagery to text, they review each element to ensure cultural relevance and acceptance across various regions.

6. Exploratory Testing

Now, onto exploratory testing, where the task force employs Ad-Hoc Testing.  They perform random testing, exploring the app's functionalities without predefined plans to uncover unexpected issues. With a keen eye for anomalies, they go through the app's features to identify drawbacks and also check different areas of the app that require improvement.  Session-based testing is the next strategy employed. The task force conducts time-boxed sessions, focusing on specific areas of the app to delve deeper into its functionalities.  With structured testing sessions, they aim to uncover nuanced issues and assess the app's performance against predetermined criteria.

7. Regression Testing

Lastly, regression testing takes center stage, starting with re-testing.  The task force revisits previously fixed issues, rigorously testing them to ensure they do not resurface. With a vigilant approach, they validate the effectiveness of past resolutions, maintaining the app's integrity and stability over time. Continuous Testing concludes the regression testing phase. The task force diligently conducts regular tests after updates to catch any new bugs or issues that may arise.  Through continuous vigilance, they strive to uphold the app's quality standards and deliver a seamless user experience with each iteration.

The Importance of Manual Testing

Manual testing is an indispensable aspect of the software development process as it provides a human perspective on the application's functionality and overall user experience. By assuming the role of end-users, manual testers can uncover potential issues and provide valuable feedback.  They go through the application, perform typical user actions, and assess the application's behavior, ensuring it functions as intended and meets user expectations. Moreover, the manual testers can identify problems related to performance, battery consumption, and overheating, allowing for timely resolution before the final release.  The insights from the task force performing manual tests on applications will enhance the application’s quality and usability, making the app's user experience more enjoyable. 

Finding Out the Number of Devices for Manual Mobile App Testing

The scope of mobile testing can be extensive due to the diverse range of devices and operating system versions available in the market.  While it may be ideal to test on every possible combination, it is often impractical due to time and resource constraints.  The key factors to consider when determining the number of devices for testing include the complexity of the application, the target audience, and the desired level of test coverage.  A practical approach is to focus on the most recent and widely used versions of the operating system and target devices with varying hardware configurations.  Based on these considerations, organizations typically maintain a test lab with a manageable range of 10 to 20 devices, taking into account the geographical distribution of their user base. The strategy ensures you get an app tested without experiencing any overwhelming resources. 

Pros and Cons of Manual Mobile App Testing 

Pros of Manual Testing: 

• Increased accuracy and precision: One of the biggest advantages of manual testing is the human element. Real people can provide valuable insights and feedback on the user interface (UI) and user experience (UX). They can identify issues that automated tests might miss, such as aesthetic inconsistencies or confusing navigation. This leads to more accurate testing and a product that better meets user expectations.
• Better for complex, dynamic scenarios: Manual testing shines when it comes to handling intricate and multifaceted situations. Mobile apps often involve diverse user interactions and use cases that are challenging to replicate with automated scripts. Manual testers can thoroughly explore these scenarios, ensuring the app functions flawlessly in various real-world contexts.
• Detects bottlenecks early: Human testers can quickly identify potential roadblocks and bottlenecks in the app's development process. They can provide immediate feedback, allowing developers to address issues promptly and optimize the app's performance before release. This saves time, effort, and resources in the long run.
• Faster bug identification and resolution: Manual testers can swiftly replicate and identify the problem when a user encounters a bug or issue. This expedites the bug-fixing process, as developers can pinpoint and resolve the issue without spending excessive time on detection.
• Comprehensive coverage of use cases: Mobile devices present a unique set of complexities, including varied screen sizes, input methods, and hardware capabilities. Manual testing can effectively address these challenges by testing the app across different device configurations, ensuring compatibility and a seamless user experience.
• Utilizes existing team strengths: Unlike automated testing, manual testing does not require hiring specialized automation engineers. The existing team of testers can conduct these tests, leveraging their expertise and familiarity with the product to identify issues and suggest improvements.

Cons of Manual Testing:

• Time-intensive: While manual testing offers benefits that automated testing may not, it is undeniably more time-consuming. Creating automated test scripts can be faster, especially for repetitive and frequent tests, allowing testers to focus on more complex tasks.
• Impact on team productivity: Manual testing can be a drain on team productivity, as it requires a dedicated team of testers to execute the tests. This means fewer resources available for other critical tasks, potentially slowing down the overall development process.
• Challenges with high-traffic apps: Scaling manual testing for high-traffic mobile apps can be difficult. Most companies may not have the bandwidth or personnel to effectively test the load and performance of an app with a large user base.
• Financial constraints for startups: The costs associated with manual testing, including tools and maintenance, can be a burden, especially for small startups. With limited resources and a tight budget, the return on investment in manual testing may not be as high, making it challenging to justify the expense.
• Prone to human errors: Despite the advantages of the human element, manual testing is still susceptible to human errors and biases. Testers might overlook issues or introduce inconsistencies, affecting the test's reliability. Manual testing may not provide the same level of consistency and repeatability as automated tests.

What is Automated Testing?

When we talk about automated testing, the first thing that comes to our mind is the use of tools such as Selenium or Appium. Both of these automated testing tools are good for driving the application’s user interface and checking the expected results. However, this checking requires a series of commands and inspection points. They are usually stored as coded instructions in the form of a computer program.  Within these tests, a myriad of actions, such as clicks or typed characters, are orchestrated, along with multiple verification points. Once these tests are established, they can identify defects in the application, typically within minutes of committing changes to version control. Automated testing shines when it comes to repetitive tasks, periodic executions, and early bug detection, freeing up valuable time & resources. 

Why Do I Need Automated Testing? 

As your application scales up, it becomes more mandatory to perform tests. Automated testing is key to speeding up the testing process and reducing both cost and time-to-feedback for critical errors.  With automated testing, the time required for frequent releases is decreased, allowing for faster feedback and reducing the time for error correction from days to just minutes. Automated testing will allow you to: 

• To overcome repetitive test functionalities and make your app error-free which you may experience in manual testing; your test cases will eventually have a more predictable outcome. 
• To easily set up and run many tedious test scenarios in tandem. 
• To save precious time for testing on multiple devices. With automated testing, you can simply run the tests on device simulators instead of real devices. 

Most Popular Tools and Frameworks Used In Automated Testing for Mobile Apps

These tools and frameworks allow the task force to automate the testing process, which saves time and precious resources. Every tool in the arsenal has its own strengths and unique features so the choice depends on your specific requirements and the nature of the business project. 

1. Selenium:

• Selenium is an open-source automated testing framework used to test web applications across different browsers and platforms.
• It provides a playback tool for authoring functional tests without the need to learn a test scripting language.
• Selenium offers Selenium WebDriver, which allows you to use various programming languages to create reusable scripts and testing frameworks.

2. Appium:

• Appium is a widely used open-source mobile testing framework that supports native, hybrid, and web applications on iOS and Android platforms.
• It is built on the WebDriver protocol, allowing tests to be written in various programming languages, including Java, Python, and JavaScript.
• Appium is known for its flexibility, enabling testers to use the same code for testing across different mobile platforms.

3. WebDriverIO:

• WebDriverIO is a Node.js-based testing framework that works with Selenium WebDriver.
• It provides a simple and intuitive API, making it easier to write and run tests.
• WebDriverIO offers a variety of features, such as built-in element selection, command-line test runner, and support for parallel test execution.

4. Cucumber:

• It is a testing framework that follows the Behavior-Driven Development (BDD) approach, using a natural language format that is understandable to both technical and non-technical stakeholders.
• It allows the creation of living documentation and ensures that the software behaves as expected.

5. Robot Framework:

• Robot Framework is another open-source, generic test automation framework that can be used for acceptance testing, acceptance test-driven development (ATDD), and robotic process automation (RPA).
• It is keyword-driven and can be easily extended with new keywords and libraries, making it highly flexible and customizable.

6. TestCafe:

• TestCafe is a commercial test automation framework designed to be fast and easy to use.
• It supports multiple programming languages and offers excellent cross-browser compatibility, making it a versatile choice.
• TestCafe is particularly well-suited for web application testing.

7. Cypress:

• Cypress is a newer testing framework known for its fast, easy, and reliable testing for anything that runs in a web browser.
• It is often chosen for front-end testing and can handle end-to-end tests, integration tests, and unit tests.

Is Manual Testing More Labor Intensive? 

Yes, manual testing can be more labor-intensive, especially when compared to automated testing. The manual approach requires human intervention and effort at every step, from test case design to execution and analysis. Testers need to set up the test environment manually, execute each test step, observe the results, and then document and report on the findings. This process can be time-consuming and resource-heavy, especially for large and complex systems.  However, a purely automated testing approach may not be ideal either. There are certain types of tests and aspects of software quality that are better addressed through manual testing.  For example, user experience, usability, and certain aspects of functionality may require a human touch to evaluate effectively. 

Concluding Thoughts 

A workable mobile app testing strategy integrates both, manual tests as well as automated tests within the software development lifecycle.  Both of these approaches have their fair share of benefits. However, if you want to deliver quality and maximize your benefit, go for a ratio of 80% automated to 20% manual testing. It can serve as a starting point, but the actual mix may depend on the specific needs of the software project.  Are you in search of a reliable testing expert to perform manual and automated tests for your software products? Branex offers the ultimate solution for mobile app testing and legacy application modernization services. We are not only your local mobile app developers but we also ensure that your mobile app runs smoothly without suffering downtime.  Have a digital plan for a mobile app? Branex is your ultimate mobility solution.

We are living in a time when mobile app have become a versatile trend. What becomes the source of inspiration at the start of the year, eventually turns into an obsolete concept later down the road. Imagine, we are in the year 2026. The mobile app ecosystem has undergone a remarkable transformation. The once-popular notion of standalone mobile apps has given way to more interconnected app experiences. The focus has eventually shifted from individual apps to larger app ecosystems & robust platforms.  In this hypothetical future, the concept of "app convergence" has taken center stage.  Users no longer have to download and manage many individual apps. Instead, they subscribe to a single app platform that meets all their needs.   Such a platform becomes a one-stop digital shop. It brings many services and features, all under a single platform. Today, there are countless such app solutions with trendy mobile app designs which are flooding the market. Business owners are now facing a challenge to search and find the right partner for their mobile app requirements.  Many individual brands have come up on the surface, and are now investing in innovative solutions.  Some of these solutions have set the stage for breaking the surface of the multi-billion-dollar mobile app industry. The numbers speak for themselves. In 2021, the global mobile app market size was valued at an impressive USD 174.61 billion. According to industry experts, this market is projected to witness a staggering Compound Annual Growth Rate (CAGR) of 14.10% between 2024 and 2032.  This expansive growth sets the trajectory for the future of the mobile app development industry promising a great deal.  Now you might be thinking why a mobile app should matter for your business?  You want to save your hard-earned money. And, you need a unique mobile app. Here’s an article that will offer you a few areas to start.  Let’s explore the best mobile app trends so you are better prepared to make decisions. Today, we are going to talk about the top mobile app trends which are shaping mobile app development in the year 2024.  So without further ado, let’s read everything about mobile app trends in 2024.

Top 5 Trends to Shaping Mobile App Industry in 2024

Let’s explore the most interesting ones to help you make that decision. 

1. Internet of Things Apps

The Internet of Things (IoT) has become an integral part of our lives. Whether it’s smart home appliances or mobile apps, the IoT ecosystem has changed the industry globally. We now have so many interconnected devices and most of them have revolutionized how we interact with technology. As of 2023, the global IoT market has shown an impressive $318 billion, and almost $226 billion is contributed by software, including mobile apps.  Statista shows that the IoT market is expected to grow by $1.6 trillion by the end of 2025. In fact, this massive growth of IoT-based applications is already appearing across different industries including household devices, automobiles, display services, smart devices, and healthcare as well. With such expansive growth, it is no secret that IoT-enabled smart home devices are quite abundantly used in controlling lighting, temperature, & security systems remotely. In fact, it has significantly enhanced convenience and energy efficiency. In the automotive industry alone, IoT has allowed car owners to perform a series of tasks with an IoT-powered app for getting real-time traffic updates, remote diagnostics, and autonomous driving.  Such growth of IoT-based app solutions definitely carves the path for the future. 

2. Apps for Foldable Devices

According to 2019 research conducted by USA Today, more than 17% of iPhone users and almost 19% of Android users are inclined to purchase foldable designs. Today, we have phones like Galaxy Fold, Galaxy Z Fold, Galaxy Z Flip, and many other similar models. We are now seeing foldable phones emerging in Google, OnePlus, and Motorola which have led the charge against Samsung.  With so much happening in the foldable phone industry. It’s no secret that people are now seeking app-based solutions for foldable variants. Coolest Gadget foldable phone statistics by shipment show a 7-year analysis ranging from 2021 to 2027. And extends from a mere 18.6 million units of foldable smartphones in 2023 to a staggering 35.7 million units by the end of 2024.  With such numbers, it’s no secret there will be quite a dramatic success in foldable mobile app trends alone in 2024. It will open doors to a larger industry, expanding into the mobile app development market.

3. Voice User Interfaces (VUIs) Powered Mobile Apps 

Times are changing and so does the fact how we interact with technology. Gone are the days when we would spend hours in front of a smart screen. Now, all it takes is issuing a voice command. Things like Siri, Google Assistant, Alexa, and many other voice-activated technologies trending within the market. VUIs will take center stage in an era of conversation-based interactions.  However, the implications of VUIs extend beyond convenience. VUIs is one such technology that is expected to redefine how we connect with the digital world. They are set to make interactions a whole lot more intuitive and user-friendly. Users will no longer require tapping in, typing up, or swiping an app’s interface. This will simply converse with the technology just like they would with a person.  No more waiting for complex menus, or waiting to engage with customers in a conversation. The new mobile app design trends for VUI solutions will offer more personalized support to audiences.

4. 5G Powered Apps 

The advent of 5G technology has indeed had a significant impact on the mobile app market. And it continues to be a top trend in 2024 and beyond. According to research conducted in 2021, there were approximately 3.5 times more strong 5G connections available in the market compared to 2020.  The number of connections is expected to grow exponentially between 2022 and 2024, with even more growth anticipated in the following years. So, what does this mean for mobile app development and the app market as a whole? Firstly, the revenue potential for the app market is expected to increase dramatically.  With 5G technology, there will be a significant decrease in latency, resulting in a 10x improvement in network responsiveness. This will boost network efficiency and increase traffic capacity, allowing for smoother app experiences regardless of the mobile network operator. 5G technology is expected to be up to 100 times faster than its predecessor, 4G. This means that apps will load faster, downloads will be quicker, and overall app performance will improve. For app developers, this opens up new possibilities for creating more immersive and interactive app experiences, especially for apps that rely on real-time data, such as gaming, streaming, and augmented reality apps. Furthermore, with the roll-out of 5G, we can expect to see an increase in Internet of Things (IoT) devices and apps that leverage this technology. 5G networks will enable faster data transfer and better connectivity for a wide range of IoT devices, from smart home appliances to autonomous vehicles.  This presents a whole new set of opportunities for app developers to create innovative solutions and enhance existing apps to work with IoT devices.

5. Progressive Web Apps 

Progressive Web Apps (PWAs) are indeed gaining momentum and offering a cost-effective alternative to traditional native mobile applications.  PWAs combine the best features of web and mobile experiences, providing an engaging user interface that works across various devices and platforms. One of the key advantages of PWAs is their speed and performance. PWAs are designed to load quickly, even on slower network connections, ensuring a smooth and responsive user experience. They also offer offline functionality, allowing users to access certain features and content even without an internet connection. Its capability increases the overall usability and reliability of PWAs, making them comparable to native apps. In the coming years, PWAs will gain momentum. They offer a low-cost solution for businesses. The businesses want to provide a high-quality mobile experience. PWAs can reach a wider audience and engage users better. They will transform how we make mobile apps and play a role in shaping the future of mobile app development. This trend will likely lead to more app market competition. It will drive innovation and improve the user experience. This will happen on many devices and platforms.

Concluding Thoughts

The mobile app market is going at an immense pace and it’s no secret. AI and machine learning have brought a big change to mobile app experiences. Technology will keep evolving, so the app solutions that power them will too. Above, we have shared a few good mobile trends taking center stage this year in 2024. Who knows what else we can achieve in the coming years? And how will it help businesses and people?  When it comes to mobile app development, Branex is a trusted mobile app development company. They specialize in custom solutions. We are your one-stop brand solution for everything mobile. And we have the perfect mobility solution for you. We have solutions for hybrid apps, native apps, Android apps, and iOS apps. Talk to one of our mobile app developers or project managers today and get a mobile app that stands the test of time. 

There's a mobile app for that!  We're all acquainted with this statement. Today, mobile apps have taken center stage in the digital spectrum. Thousands of mobile apps fill the market, particularly on both the Play Store and the App Store. According to a recent cost estimate, the total number of apps exceeds 6 million combining both the Google Play Store as well as the Apple Store. Yet, there’s still a lot of opportunity for businesses to develop impressive app solutions which hold the potential to revolutionize the industry. So whether you’re a Baby Boomer, Millennial, or Gen Zer, an app is something we are all familiar with and we all understand the need for one, as it becomes more of a business necessity. In this guide, we are going to explore some of the important mobile app cost factors. Let us explore how mobile app costs can differ based on multiple comparisons. And how one should select the right mobile app development firm for their business.  So without further ado, let's explore everything we know so far. 

Some Important Facts - Why Should You Choose a Mobile App? 

But before we get into how much a mobile app is going to cost. Here are a few important facts about mobile app development and why businesses should consider investing in it.  

1. 89% of smartphone users shop on their devices weekly. This captures the massive mobile commerce opportunity an app offers.
2. App users spend 5x more time and make 3x more purchases compared to mobile website users. Apps drive deeper engagement and potentially higher revenue.
3. 79% of smartphone users will make a purchase using a mobile app in 2023. Customers are increasingly comfortable buying through apps, making yours a relevant touchpoint.
4. The average user has 30 apps installed on their phone, with 9 used daily. A well-designed app can become one of those trusted daily companions.
5. Mobile app revenue is expected to reach $613 billion globally by 2025. Investing now positions you to capture a share of this growing market.

Now that we have established that the market embraces mobile applications. You may wonder how it all matters at the enterprise level. To help you understand its significance, here are a few data-backed statistics to confirm and demonstrate why mobile apps offer greater value in the present growing app market. 

• App-based startups have over 800% higher IPOs than non-app-based startups.

• A study by IDC found that enterprise mobility solutions can increase employee productivity by up to 30%. 

Such aspects indicate how a mobile app can truly become beneficial, not only for small business-level companies but also for enterprise-level corporations and beyond. 

Factors Influencing Mobile App Development Cost

There are two main stages impacting the cost of mobile app development:

1.  Technical Expertise:

• Programming Fundamentals: A developer's grasp of core programming concepts (variables, functions, loops) affects development speed and efficiency. Strong fundamentals typically translate to cleaner code and fewer bugs, reducing development time and overall cost.
• Mobile-Specific Languages: Proficiency in languages relevant to the target platform (Java/Kotlin for Android, Swift/Flutter/React Native for iOS) is crucial. Developers with this expertise can work faster and avoid compatibility issues, minimizing development costs.

2. Planning & Design Complexity:

• App Functionality: Complex functionalities with extensive features require more development time, pushing the cost upwards. Simpler apps with basic features are faster and cheaper to develop.
• Platform Selection: Developing for both iOS and Android doubles the workload, significantly increasing the cost. Choosing a single platform (based on the target audience) is a more cost-effective approach.
• User Interface Design: A complex, feature-rich UI design necessitates more design hours, impacting the cost. A well-planned, intuitive UI can be achieved efficiently, reducing design expenses.
• By carefully considering these factors, you can make informed decisions that optimize both the functionality of your app and the development cost.

The Formula for Calculating Mobile App Development Cost 

At Branex, we recognize the significance of providing clear estimates for your mobile app project expenses.  Here's a structured approach to help you gauge the approximate cost of your mobile application.

1. Total Development Time (TDT):

This encompasses all phases of app development, such as planning, design, coding, testing, and deployment.

2. Hourly Rate (HR):

This denotes the cost incurred per hour by the development team you engage, which can fluctuate based on factors like location and expertise.

3. Complexity Factor (CF):

This is a variable multiplier that reflects the intricacy of your app's features:

• Basic Features: CF = 1.0
• Moderate Features: CF = 1.5
• Advanced Features: CF = 2.0
• Extensive Features: CF = 2.5

4. Platform Factor (PF):

This factor indicates the number of platforms your app targets:

• Single Platform: PF = 1.0
• Dual Platform: PF = 1.2
• Multi-Platform: PF = 1.5

5. Design Cost (DC):

This includes the expenses associated with crafting your app's user interface (UI) & user experience (UX), influenced by the desired design complexity.

6. Estimation Formula:

Estimated Cost = TDT * HR * CF * PF + DC

For example, let's consider a scenario where you're developing a moderately complex app (CF = 1.5) for both iOS and Android platforms (PF = 1.2). Your projected development time is 1,000 hours, with a budgeted hourly rate of $50 (HR = $50). Moreover, the design cost is estimated at $10,000 (DC). Plugging these values into the formula:

Estimated Cost = 1,000 hours * $50/hour * 1.5 * 1.2 + $10,000 = $120,000.

This gives you an estimated cost of $120,000 for your mobile app project.

Estimated Development Costs of Successful Mobile App 

The mobile app landscape is brimming with innovation, catering to a vast array of needs and interests. This chart showcases a selection of highly successful apps across various categories, along with estimated development costs. From social media giants like Facebook and Instagram to productivity tools like Dropbox and Gmail, the range highlights how app development can target different user demographics and behaviors. Interestingly, while complex social networking platforms with massive user bases tend to incur higher costs (over $1 million), some highly engaging games and gamified learning apps can be developed for under $300,000. This underlines the importance of a well-defined concept and target audience even for moderately budgeted apps.

1. Airbnb (Travel & Accommodation):

This online marketplace allows users to list or book unique accommodations around the world, from apartments and houses to vacation rentals and even castles. Airbnb has over 4 million active listings and is a popular alternative to traditional hotels. Development cost estimation: $30,000 - $150,000 (complex booking system, secure payment processing).

2. Netflix (Entertainment):

This subscription-based streaming service allows users to watch a wide variety of TV shows, movies, documentaries, and originals. Netflix has over 220 million subscribers worldwide and is a major player in the streaming wars. Development cost estimation: $500,000 - $1,000,000+ (extensive content library, high-quality streaming infrastructure).

3. YouTube (Video Sharing):

This online video-sharing platform allows users to watch, upload, and share videos. YouTube is the second most visited website in the world and a popular platform for creators and viewers alike. Development cost estimation: $100,000 - $1,000,000+ (content delivery network, video hosting infrastructure). 

4. PayPal (Finance):

This online payment service allows users to send and receive money online. PayPal is a popular choice for online shopping and peer-to-peer payments. Development cost estimation: $100,000 - $500,000+ (secure payment processing, user account management). 

5. Facebook (Social Media):

This social networking service allows users to connect with friends and family, share updates, and join groups. Facebook is one of the most popular social media platforms in the world, with over 2.9 billion monthly active users. Development cost estimation: $1,000,000+ (complex social network features, large user base).

6. Snapchat (Social Media):

This multimedia messaging app allows users to share photos and videos (called "snaps") that disappear after a set time. Snapchat is popular with young users and has over 332 million daily active users. Development cost estimation: $45,000 - $100,000+ (focus on real-time communication and ephemeral content).

7. Pinterest (Social Media):

This image-sharing and social media service allows users to discover and share visual content (called "pins") on "boards." Pinterest is a popular platform for inspiration, recipes, and DIY projects. Development cost estimation: $75,000 - $300,000+ (image recognition, content recommendation engine)

8. Candy Crush Saga (Gaming):

This casual match-three puzzle game has become a global phenomenon. Players match candies to clear levels and progress through the game. Candy Crush Saga is a freemium game with in-app purchases. Development cost estimation: $100,000 - $300,000+ (engaging gameplay mechanics, monetization strategy)

9. LinkedIn (Business & Networking):

This social networking platform allows professionals to connect with each other, find jobs, and share industry news. LinkedIn is a valuable tool for career development and networking. Development cost estimation: $300,000 - $1,000,000+ (professional profiles, job search features, secure connections)

10. Gmail (Communication):

This email service from Google allows users to send and receive emails, manage contacts, and store files online. Gmail is a popular choice for personal and professional email communication. Development cost estimation: $100,000 - $500,000+ (secure communication protocols, spam filtering, large storage capacity)

11. Duolingo (Education):

This free language learning app gamifies the learning process, making it fun and engaging for users. Duolingo offers courses in over 30 languages and has over 500 million active users worldwide. Development cost estimation: $75,000 - $200,000+ (gamified learning mechanics, speech recognition technology)

12. Headspace (Health & Fitness):

This meditation and mindfulness app offers guided meditations, sleep sounds, and other mindfulness exercises to help users improve their mental well-being. Headspace has over 65 million users and is a popular choice for stress reduction and relaxation. Development cost estimation: $50,000 - $150,000+ (audio content creation, guided meditation features)

13. Fitbit (Health & Fitness):

This wearable fitness tracker and app allows users to track their steps, sleep, activity levels, and heart rate. Fitbit is a popular choice for people who want to improve their overall health and fitness. Development cost estimation: $100,000 - $300,000+ (integration with wearable devices, fitness tracking features)

14. Amazon Prime Video (Entertainment):

This subscription-based streaming service from Amazon offers a wide variety of TV shows, movies, documentaries, and originals. Amazon Prime Video is a competitor to Netflix and other streaming services. Development cost estimation: $300,000 - $1,000,000+ (extensive content library, high-quality streaming infrastructure)

15. Dropbox (Productivity):

This cloud storage service allows users to store and share files online. Dropbox is a popular choice for businesses and individuals who need to access their files from anywhere. Development cost estimation: $100,000 - $400,000+ (secure file storage, cloud synchronization features)

What Are the Different App Costs Based on Business Categories?

Different Apps have different requirements. Some are well detailed and others only have a few useful features. However, a mobile app cost also depends on the different categories in which these mobile apps fall. The chart below shows the different app values based on their average minimum and maximum costs as shown below:  Check out how each app category stands differently in pricing structures below: 

What Are the Different App Costs Based on App Type? 

The app price also depends on the app type. To get a more detailed overview, here’s a curated list outlining the cost structures based on the different types of applications. It shows that prices can vary significantly based on the technology on which they are built.  Here’s a data chart based on the app type with estimated cost range and complexity levels. 

App Type	Estimated Cost Range	Complexity Level
Mobile App	$30,000 - $300,000	Moderate
iPhone App	$55,000 - $300,000	Moderate
Android App	$50,000 - $300,000	Moderate
Web App	$60,000 - $300,000	Moderate
Startup App	$40,000 - $400,000	Advanced
Taxi App (Uber)	$50,000 - $400,000	Advanced
Game App	$60,000 - $250,000	Moderate
Retail App	$50,000 - $150,000	Moderate
Augmented Reality App (AR)	$100,000 - $250,000	Advanced
eCommerce App	$60,000 - $250,000	Moderate
Social Media App (Instagram)	$50,000 - $300,000	Moderate
Business App	$50,000 - $200,000	Moderate
Learning App (DuoLingo)	$60,000 - $225,000	Advanced
Video Streaming App	$80,000 - $300,000	Moderate
Restaurant App	$40,000 - $150,000	Basic
Community App	$18,000 - $150,000	Basic
Shopify App	$30,000 - $180,000	Basic
Dating App	$50,000 - $350,000	Moderate
Food Delivery App	$40,000 - $150,000	Basic
Hybrid App	$40,000 - $200,000	Moderate
Healthcare App	$55,000 - $300,000	Moderate
Typical App	$40,000 - $300,000	-

Prices Based on Regional Difference

Salary discrepancies among programmers can vary based on their geographical location. The cost of hiring a programmer in one region might differ from another based on whichever country you’re located in. Here’s a brief comparison of the programmer’s rates belonging to different regions. 

Region	Average Hourly Rate (USD)
North America
- USA	$50 - $150
- Canada	$40 - $120
Europe
- UK	$40 - $100
- Germany	$50 - $110
- France	$45 - $100
Asia
- India	$15 - $50
- China	$20 - $60
- Philippines	$15 - $40
Oceania
- Australia	$50 - $120
- New Zealand	$40 - $100
South America
- Brazil	$20 - $60
- Argentina	$25 - $70

This chart provides an overview of the average hourly rates for programmers in different regions. The rates discussed are approximate values that can vary. Planning a mobile app development process is no easy feat. It requires thorough planning and you may have to bring a lot of things into consideration.  Some of the things which are included are: 

• Project Management 
• Business Analysis 
• Development Process 
• Front-end & Back-end Development 
• UI/UX Design
• App Testing & Optimization 
• And App Maintenance 

Each of these aspects incur a certain cost which is all included within the package. These factors may vary from region to region depending on what services developers offer within their particular geographical area. 

What are the Criteria for Onboarding the Right Mobile App Development Firm? 

Today, there are several IT firms out there offering mobile app development services. But we often find ourselves questioning, how to find a firm that can become a reliable partner. What are the exact criteria for onboarding a mobile app development firm? First, we will start with conducting in-depth research & ensuring requirements are well met.  

1. Align the Features 

First things first, we need to decide on what are the application requirements, how much funds are to be allocated for development, and the desired timeline for the development as well as the platform on which the app is going to run.  Knowing all such aspects will help you to learn more about the popular technologies associated with mobile application development, explore newer horizons in the mobile app development world, and understand what’s trending.  In this way, you can put together the perfect roadmap to create the perfect application. 

2. Analyze End-to-End Service

Choosing a reputable mobile app development company like Branex offers advantages. Branex has a strong record of creating digital solutions across various industries.  This translates to access to top experts who can handle complex app projects. Established mobile app development companies have the resources to explore separate services:

• Mobile app design

• Mobile app development

• Mobile app testing

Splitting these services allows for specialization & potentially higher quality in each area. 

3. Conduct Personal Interviews

Finding an app developer for your desired app design is one part of the equation, the other is conducting the interview. In this phase, you have to dedicate some time to meet up with the development team and ask them about their experience with the app. You can also briefly share your app idea and see if they understand what you want. Having a thorough conversation can help you understand whether the app developer can take up on your next-generation mobile app idea or not. 

4. Check the Portfolio 

You can always ask the company representative to show you some of their best work. To explore what they have to offer, you can think about whether you like the design of these apps. Whether you find them functional enough or user-friendly or not.  If their portfolio has uniqueness, it means the development firm has a thrill for innovation. Do you find something special about this company? Or are they just another mobile app firm? So don’t shy away from asking them to show you the portfolio. 

5. Security & Compliance 

Last but not least, make sure to discuss the security and privacy features of your mobile application and ensure that your business data is kept secure & private. Ask the developers to sign a confidentiality and non-disclosure agreement to protect your sensitive information. 

How Much Does it Cost to Develop a Mobile App? 

The cost of your mobile app can vary significantly depending on what you envision.  Here's a simplified breakdown:

• Simple apps with basic features can cost as little as $10,000.
• Moderately complex apps with more features can range from $50,000 to $150,000.
• If you're looking at an app with extensive features and functionalities, like social media or gaming apps, the cost can reach well over $1 million.

Here are some ways to save on development costs:

• Start with a Minimum Viable Product (MVP): This is a basic version of your app that focuses on the core functionalities. It allows you to test your concept with real users and get valuable feedback before investing heavily in a full-fledged app.
• Target a single platform: Developing for both iOS and Android doubles the workload, so prioritize the platform where your target audience spends most of their time.
• Consider outsourcing: Look for development companies in regions with lower costs, but prioritize reputable firms with a good track record.

Ready to take your mobile app idea to the next level?  Get a free consultation with Branex expert app developers. We'll help you come up with a cost-effective strategy to bring your mobile app vision to life.

Here's every reason why I believe businesses should consider hiring an app developer to build them a mobile app for the next generation. What factors should you consider before hiring a mobile app developer? Want to learn how much it can cost to onboard a mobile app developer?

According to Statista, by the year 2021, there will be roughly 7 billion mobile app users worldwide. And if that's not enough, the very next year will bring a great deal more than you've imagined. The same Statista also concluded that by 2022, the annual app downloads would surpass 250 billion, which approximates around 45% more than the numbers recorded back in 2017.

Seeing this immense growth of mobile applications, it is pretty evident that the average US individual interacts with brands more through a smartphone than any other gadget, device, or medium. 

How Much Does It Cost to Hire an App Developer?

What happens when you start shopping around in the physical world? You come across a product or service you like and find several people selling the product at different price tags. 

It's the same when you start hunting a mobile app developer online.

You may come across several mobile app development companies offering you different prices for their services. It may easily make you overwhelmed because you don't know who's the right one.

At the same time, your concern will be to hire a mobile app developer who costs less and delivers quality. After all, you don't want to run your bank account dry over a mobile app for business.

To give you a rough idea, here's what mobile app development can cost on average.

• $50,000 – Basic apps like a calculator or clock
• $50,000 to $100,000 – Apps that use data consumption like a weather app
• $300,000 – User authentication (basic personal profile) required to use the app
• $500,000 – Social media and dating apps like Facebook or Tinder
• $200,000 to $1 million – Ecommerce apps
• $1.5 million – On-demand apps like Uber

These numbers are a rough estimate which will be given to you by many mobile app developers in the market. The rate can be a decisive factor, but you won't mind making investments in the right quality product if you can find the right mobile app development agency. Many considerations influence an app. Before hiring an app developer, consider these factors carefully.

Primary Factors to Address When Hiring an App Developer

1. Start By Examining the Developer's Portfolio

When hiring an app developer, the first thing you need to explore is their previous work. Ask them to show you their existing portfolio. Although there are situations where complete newbies may appear with the best talent, but that's certainly not the case when you're going for a professional agency. They may have some sort of track record indicating that they are incredibly skilled in the art of developing mobile apps.

By having a look at their prior work, you will be able to judge how effective they are in their skills. Browse their website as they usually have a portfolio section on it. If there isn't one, fill out a form and ask them to share their portfolio with you.

2. Are There Any Testimonials?

Check for legitimate testimonials on their website or other reliable places such as Clutch or Upcity. Because let's face it, no matter whatever they put up on their website, you can't be sure if a developer is as competent as he claims. The only way to know whether a developer is your best bet is to read client testimonials garnered by a developer on reliable review sites like Clutch, etc.

In a digital world where getting fake reviews has become relatively easy, you should find a competent mobile app agency. After all, you will be investing a reasonable budget in the app. So among many other factors to consider, testimonials shouldn't be neglected no matter the cost. It would be best to consider testimonials as one of the crucial factors in your "hiring an app developer" checklist.

Here's what Kevin Harrington, the multi-million dollar entrepreneur, has to say about testimonials.

[embed]https://www.youtube.com/watch?v=g1U13fo1irQ[/embed]

3. What App Development Approach Do They Take?

When it comes to building mobile app experiences, several app development companies take a distinctive approach. We understand that as a business owner or an entrepreneur, it isn't necessary that you may always turn out to be a tech-savvy person. However, it's still significant that you understand the app development approaches, which normally an app development company follows. How they develop their mobile app or manage their mobile app projects can help you decide if they are the right fit for your mobile app or not. By having a command on how they are going to proceed with building your mobile app, you will have a much more accurate overview of things.

4. Learn About their Mobile Development Technologies

Just like every marketer has his specialty so do mobile app developers. In marketing, you have a separate guy for social media, content marketing, inbound & sales, PPC advertising, and the list goes on. Similarly, when we talk about mobile app developers, we have people with different skill sets. Some are good in Android app development, while others are great in iOS app development. As a whole, you may find people who are good at building native and hybrid apps as per the market's needs. So choose one that compliments your requirements most effectively. Learn about the technologies they are using, and you will get a clear insight into what they excel at.

5. Take the Chance of Knowing Them Better

Even the most superb app developers can fail to deliver a great result if they aren't connected with you effectively. Take the chance to know your mobile app developers better. If you're hiring a remote team, then spend time having a conversation with them. See if they are knowledgeable or if the testimonials and portfolios on their websites are just hoaxes. Believe me, because this has actually happened with some of our previous clients. Besides, talking to them can give you insight into their expectations, goals, ethics, values, and personalities. Avoid unnecessary arguments and learn about their working processes.

Later on, it will help you keep open communication with them.

Are You Looking to Hire an App Developer?

Hiring the right app developer can be really cumbersome, especially when you're not quite aware of where to find them and how you can be sure that they are the right people for the job.

It's where Branex, our custom mobile app development company, comes in. Our mobile app developers are some of the most talented individuals in the mobile app development stratosphere. We create remarkable experiences that talk business to our customers. Are you searching for a mobile app solution that gives your brand the right exposure? We are the right app solution for you.

Get in touch with us and hire an app developer to help you design the app of your dreams.

Technology has dramatically changed the way humans used to interact with machines and one another. It has changed the very essence of how one machine used to interact with the other. It all started just a decade ago when we as humans abundantly shifted our communications from laptops/desktops to smartphones and mobile apps.

As we stepped into the future and observed rapid technological advancement, we experienced an era where everything went digital. Tasks that were used to perform using a laptop or a desktop easily found their way into the very palm of our hands in the form of smartphones. An entire world of possibilities is governed by a variety of mobile apps.

And as we progress forward, we see new entrants entering into the digital stratosphere every day.

Now, developers working for businesses worldwide are closely monitoring what they can or cannot control with their respective smartphones. In the present era, when apps are overtaking the market, we have seen quite the surge in IoT app development, where it is dramatically becoming a multi-million dollar industry. This brisk digital transformation leads me to wonder, how will future apps complement IoT, and how will both work hand-in-hand. Keeping the following query in mind, here are my four predictions on how IoT will complement mobile apps in the future.

1. Introducing Smart Automotive Mobile Apps

IoT has become quite an interest in automobile manufacturers around the world. With more automobiles hitting the market, the new generation cars are now equipped with smart technologies to deliver a more seamless and controlled driving experience to their respective users. Take, for example, Tesla, which works day and night to optimize the driving experience for its respective users. Tesla is setting quite the tone for future vehicle manufacturers by introducing cars that operate in a more connected environment. It’s just a matter of time before such mobile apps will appear that will become quite the norm for controlling vehicles and helping them drive between destinations.

One such app example that I can quote here is the WeConnect app for Volkswagen. The app is available for use on Android and Apple Stores. With apps like WeConnect, you can control different aspects of your vehicle, such as opening/closing doors & lights, calling roadside assistance in case of emergencies, activating anti-theft features, controlling audio/video controls of the vehicle, and getting updates on real-time traffic information. With the future IoT app integrations in the automotive industry, people will be able to perform various other maintenance activities, control infotainment tasks, override and control security protocols, and even perform car health diagnostics.

2. Transforming the Retail Shopping Experience

Another industry that will be benefiting the most from IoT and app integration is none other but the online retail industry. There isn’t much of an application of the two technologies in the following niche that has made quite an impact as of yet. However, the future still looks promising for the retail industry in the IoT and app integration market. The best example that I can quote here is that of the Amazon Go.

Amazon has introduced IoT sensors, cameras, and other relevant equipment at some brick-and-mortar stores to eliminate the concept of checkout lines. Shopping at Amazon has become extremely easy with the Amazon Go app because a customer enters the store, scans the app, picks the product, and leaves. He or she doesn’t have to stand in line or wait for his turn to pay for the purchase.

Once the customer exits the store, the customer gets a receipt for the product from Amazon.

3. Industrial Apps for Production Management

With the advent of Industry 4.0, we are now observing how manufacturing is transforming rapidly. Traditional methods are now becoming obsolete and being replaced with digital ones. We have also observed how IoT is becoming quite the technology capable of tracking both moving & non-moving assets within an industrial environment. IoT sensors are now installed on the production floors, giving management every bit of insight into how people and products are moving. 

For now, the observations through IoT sensors are conducted through the big screen. However, in the future, we can expect these movements to shift from large screens to smaller ones. Mobile apps that can transmit information from sensors to your smartphones to observe the industrial floors can be great assets for plant managers operating in a particular industry. It can help plant managers to:

• Shift time tracking
• Asset management
• Employee identification
• Real-time employee role assignments
• Monitor production facility
• Studying manufacturing flows
• Tracking product parts

4. Breaking Grounds in the Wearable Industry

Clutch survey reveals that almost 35 percent of individuals worldwide own a wearable device.

Smartwatches & fitness trackers are the two different wearable technologies that are massively used in our daily lives. And almost 90% of the individuals owning wearables use them through smart apps.

Also, Erricson performed research where it deduced that,

Almost 6 out of every 10 people using smart apps for wearables will soon move beyond wellness & health. They will start using wearables in other industries to make the best use of this technology.

Almost 74 percent of individuals have agreed that wearables will allow them to connect physically.

And a bewildering 43 percent of people believe that future wearables will replace smartphones.

Such numbers show how promising wearable technology is for the future.

It’s a Wrap

IoT and mobile apps are quite the perfect combination and display positive results for the future. Are you in the IoT business and are searching for a custom software development company that can help you create a perfectly customized IoT app for your digital products? How about you get in touch with Branex? We are a full-time web design and development company looking forward to creating digital products. What is your next big idea for IoT and mobile app integrations?

We are living in a world that’s extremely technology-driven. 2024 is the year when mobile apps have become an indispensable asset for healthcare businesses. It has revolutionized patient care and has increased the hospital’s operational efficiency marginally.  As per recent research, the global digital health market is projected to reach $660 billion by 2025, with mobile healthcare apps taking center stage. In fact, a survey by Accenture revealed that 62% of patients prefer digital tools to manage health, which once again, puts mobile apps in the spotlight as per growing consumer demands. With the continuous evolution of the healthcare industry, mobile apps have become more than just convenience or a source of staying competitive in the digital realm.  They have become a major source for improving a patient’s overall health outcomes.  In today’s article, we are going to discuss how mobile app experiences for users in healthcare businesses are important in 2024. So buckle up and let’s read all that we know so far about mobile apps & healthcare. 

The Significance of Mobile Apps in the Healthcare Business

Here’s a simple illustration describing how mobile apps will impact the healthcare business: 

1. Appointment Scheduling 

It’s no secret how mobile apps have revolutionized appointment scheduling. Whether it's a patient or a service provider, mobile apps have streamlined the scheduling process.  Data from 2024 reveals that nearly 75% of patients prefer booking their medical appointments for better convenience and minimal waiting time.  For example, platforms such as Zocdoc give patients a chance to book appointments in real-time which minimizes the chances of no-show and improves the overall clinic efficiency.  In fact, this approach not only increases operational efficiency but also meets customer satisfaction. It also reduces administrative burdens on the healthcare facility leading to better patient management. 

2. Improved Patient Management 

A leading benefit of having a mobile app in the healthcare sector is that it enhances the patient’s management and integrates all the necessary healthcare services within a single platform.  By 2024, healthcare apps such as MyChart have proven to be effective options for tracking patients’ healthcare records, checking up on medications, and scheduling appointments.  According to a study by Accenture, it was found that healthcare providers who use patient management apps are 20% more responsive in patient care and treatment plans, compared to those who don’t.  In fact, patients were found to have better health outcomes and fewer hospital readmissions, all thanks to such mobile apps. 

3. Telemedicine 

Telemedicine is one such concept which has taken center stage in the healthcare sector. It has reached its pioneering success after the post-pandemic.  Today, more than 80% of healthcare consultations are conducted via mobile and the apps offer patients with immediate access to healthcare.  Regardless of your location, many companies offer excellent telemedicine services to customers.  Companies such as Teladoc Health offer a 40% increase in app usage, increasing critical care for remote or underserved populations, thus reducing the strain on in-person healthcare facilities. 

4. Medical Record Processing 

One other benefit of having mobile apps is how they simplify medical record processing by digitizing patient data. This responsibility saves a good amount of time for healthcare service providers.  It ensures they gain access to medical data, by eventually reducing error by 30% and improving the overall patient safety. Such integration of AI-driven analytics in these apps allows medical practitioners to offer predictive insights. As a result, the overall patient care & offering them the best treatment. 

5. Disease Monitoring 

Chronic disease monitoring has become quite the thing, as it allows real-time tracking of different disease types. Today, we have apps like Livongo for diabetes management which empower patients to monitor glucose levels and receive personalized feedback. It has led to a 22% reduction in emergency room visitations for different patient types. In fact, it shows how disease monitoring apps are great to improve the patient’s health and at the same time, it reduces the overall cost incurred in healthcare.

6. Efficient Data Management 

Today, many mobile apps offer efficient data management as well. Entering the year 2024, we can now see that mainly 30% of all patient data is easily managed by apps such as HealthKit, Apple, and more. HealthKit creates a central repository for health and fitness data on iPhone and Apple Watch.  A good thing about the HealthKit is how this app communicates with the HealthKit store to access & share data. Apps are great for healthcare providers through which they can easily access patient histories in real-time. In turn, it develops an integrated approach which reduces data fragmentation & increases the overall accuracy of diagnosis and treatment. 

7. Better Real-Time Communication 

Mobile apps establish real-time communication between patients and healthcare providers.  Besides, when communication is streamlined, it allows timely intervention of medical practitioners so patients can enjoy the best healthcare.  Apps such as PingMD offer instant messaging between patients & doctors, which reduces the response time by 40%.  The immediacy is critical in managing chronic conditions or post-operative care, where timely advice can resolve any arising unexpected complications. 

8. Wearable Technology Integrations 

When it comes to personalized healthcare, the integration of wearable technology with mobile apps is truly a game-changer.  In 2024, we now see apps which are connected to devices such as Fitbit or Apple Watch which allow easy and continuous monitoring of vital signs.  Such integrations have led to a 25% increase in the detection of health problems.  Not only do they help with managing chronic disease, but also promote the overall wellness of a person. 

9. Improved Access to Healthcare 

Mobile apps are breaking down barriers to healthcare access, particularly in rural and underserved areas.  In 2024, apps like Practo will be instrumental in connecting patients with healthcare providers, regardless of geographical constraints.  A WHO report highlights that mobile apps have improved healthcare access for 1.5 billion people globally, offering services ranging from virtual consultations to prescription deliveries, thereby bridging the healthcare gap.

10. Accurate Diagnosis 

Mobile apps enhance diagnostic accuracy by integrating AI and machine learning algorithms.  In 2024, apps like Buoy Health use AI to analyze symptoms and provide probable diagnoses, improving accuracy by 35%.  These apps support healthcare professionals by offering data-driven insights, reducing diagnostic errors, and enabling early intervention, which is important for successful treatment outcomes.

Concluding Paragraph 

In 2024, mobile apps are not just an adjunct to healthcare; they are at the heart of a transformative movement that redefines patient care. From setting up appointments to enabling accurate diagnoses, these digital tools are enhancing every facet of healthcare delivery. With advanced technologies like AI, telemedicine, and wearable devices, mobile apps are filling the gap in healthcare and empowering patients to achieve unprecedented control over their health. At Branex, we believe in creating the perfect digital solution in the healthcare domain. May it be a website or an app, we can build everything for you.  Need a healthcare app or web solution? Let Branex, a custom mobile app development company, build your next mobile app solution for healthcare business. Feel free to get the best consultation.

My home is my kingdom. Who wants to leave their kingdom? However, when times get rough, the only option you have is to find a new haven. Up until a few years back, you had to contact a real estate agent, who would then assess your requirements, appraise your needs, do their diligent research, and then provide you with some relevant options to look over. Nowadays, just like every evolving industry, the real estate industry has also evolved by leaps and bounds. Buyers are noticeably more dependent on their mobile applications to discover the simplest and most reliable ways of purchasing products from mobile. With real estate agents, there are limitations. Your real estate agent cannot remain online round the clock. At one time my friend lost his dream home just because the agent was off the radar for a few hours. By the time his agent saw an email from the seller's agent, the seller had already accepted a counteroffer. There is so much back-and-forth communication that you need to stay on your toes all the time. The connection between you and the agent should be clear. Agents are prone to keeping things in the dark, which gives them an edge to play with you. I’ve worked for a mobile app development company and trust me when I say that mobile apps are making lives easier for brands. I mean it over my dead body.

Reasons Why Developing a Real Estate Mobile App is Right for your Business:

1. Availability for your customers at all times

Consumers spend more than 5 hours a day on their smartphones. In a survey, it was revealed that 70% of online traffic comes from mobile devices. This is an era of chaos. People want simplicity. They don’t want to think a lot when they are purchasing from you. A real estate mobile app will give consumers an option to get all the information they need without calling or waiting for someone. There will be real estate agents sleeping through the night, or disappearing for indefinite durations.

2. Customer Loyalty

If there is just one reason that will convince you to develop a mobile app for real estate, it is to build customer loyalty. There is noise out there. The billboards, newspapers, coupons, Facebook ads, and email marketing. Every brand is losing its impact as a whole in this digital world. With a mobile app, you’ll be able to establish a real connection with your customers. It will be a walk in the park for you to turn those customers into loyal patrons. I am not saying building a mobile app will solve all your problems. However, yes, with a mobile app, you’ll be able to stay in touch with your customers at all times. Moreover, whenever the customer faces a problem, they know that someone will be there to guide them.

3. Value for Customers

A pressing concern for brands is to digitize their loyalty programs and create ease for their customers. Instead of making your customers remember their points, you can store the reward points in a digital wallet and reward them whenever they feel like using those points. This can be a great initiative for customers to download the app and share it with their friends. If the customer can refer your real estate app to their friends and they buy through you, reward your customer. Alternatively, add some points to their wallets. Customers can use these points as discounts when they buy a property from your app. Implementing a relational Net Promoter Score (rNPS) system could further enhance customer engagement and satisfaction measurement.

4. A Direct Marketing Channel

Generally, a mobile app will serve various functions. They can provide pricing, features, user accounts, general info, the latest news, and much more. One of the core benefits of having a mobile app is that you’ll be able to provide special sales promotions directly to your customers. Through push notifications, you’ll be able to get close to your customers and quickly remind them about your products and services that might pique their interest.

5. Outfox your Competitors

The best time to plant a tree was twenty years ago. The second best time is now. There were more than 197 billion app downloads in the previous year. Moreover, the number is growing insanely every year. Regardless of whether your competitors have a mobile app or not, this is your chance to make an impact and capture some solid leads. A professional real estate mobile app will give you an edge over your competitors. There will be much room to play with. You can experiment with marketing and secure more leads by not even moving outside your office.

6. Transform your App into a Social Platform

If you can transform your mobile app into a social media platform, customers will feel more engaged. Most people log in to their social media to watch what their friends are up to. If you give them exactly that in your app, it will be easier for customers to buy properties while catching up with their friends on social media. Include features like comments, likes, photo sharing, and in-app messaging. Additionally, what you can do is give customers the ability to log in from their social media platforms. This approach will boost customer engagement, sales, and monetization.

7. An Extended Version of your Website

Most business owners ask this question, ‘I have a functioning website, do I need to hire a mobile app developer as well?’ Developing a mobile app should be to extend the offering of the website. A website attracts customers, while a mobile app builds loyalty. A website requires a client to fire up a browser and type in the URL, while the mobile app can be accessed in a matter of a few taps. On a website, you can give detailed information about the brand – the videos, photos, and how-to. While a focused app cuts to the chase and leads customers directly to action.

8. Instant Feedback

While buying the house of your dreams, every nook and cranny must click with you. However, if you don’t find something amusing, you can always get instant feedback from the customer and give a custom recommendation. Usually, real estate agents are difficult to reach on the go. Sometimes they are busy, and other times they promise to call you back but never make good on their promise. However, with a mobile app, it will be easier to get instant feedback from customers. Direct feedback from a customer can help you provide a better solution to them.

Conclusion

Realtors are growing their business with mobile apps. Instead of hiring a real estate agent, it is better to invest in an app and shrug off all your worries. Just give us a call, and we will develop a real estate app that will surely help your business thrive.

Try to Envisage Apps as products in a supermarket. There is fierce competition between two things: shelf space and consumer attention. In the digital store, however, there are no shelves. The discovery occurs with a bottleneck. How can consumers buy apps that don’t show up in the first place? Here is where app store optimization kicks in. To get above the fold, smart owners focus their efforts on app store optimization. By optimizing keywords, icons, and other assets, the apps are being optimized to ensure that they secure a prominent spot in the app store. Staying visible in the app store takes a lot of dedication and challenging work. This is why companies often get more downloads in one country and leave many opportunities on the table, untouched. Imagine if the company does work on app store optimization, how easily can they reach a global market? However, before you go nuts by stuffing keywords in your app description or think up ways of getting your app highlighted in the app store, there are some app store optimization basics that you need to learn & master. Previously it was assumed that long-tail keywords could hack the algorithm of Google. However, as algorithms evolved, it was clear that just using killer keywords was not enough.

What is App Store Optimization (ASO)?

App Store Optimization is also known by other names such as App Store Marketing and Mobile App SEO. The core focus of App Store Optimization is to increase the ranks of the mobile application in the App Store and iTunes. The apps are created especially for Android, iPhone/iPad, and Windows phones. Most people focus on app store optimization to boost downloads, but the goals extend to include:

• Increasing the brand
• Enhancing the engagement of users.
• Getting positive reviews and ratings.

If you still need some motivation to indulge in app store optimization, here’s some food for thought: In the year 2017 alone, there were 270 billion app downloads, a significant boost from 224.8 billion in 2016. When you compare this to the decline in social media growth, you will be able to conclude that ASO should be your priority, regardless of the size of your business.

In-Store App Store Strategies

Research has revealed that iPhone apps generate 75% more income than Android ones. Unless you don’t know your math, this alone can be a good reason to opt for app store optimization. While optimizing apps, here are a few pointers that you can leverage to make your app prominent in the app store:

• App URL, name, and subtitle: You must ensure that the name and URL incorporate all the major keywords which are used to describe your app. It’s important to use keywords which reflect the thought process of each user. For instance, what keywords will the users type while searching for your app?
• Ratings of the App: The app store focuses on mobile apps that have positive reviews and fresh ratings. Ensure that users who’ve used your app, review it for the next potential user.

• App downloads: More downloads would bring your app in front of the radar. They would like to know more about your app. They will be curious as to why people are using your app, and they will do the same to follow the trend.
• App Store keywords: Much research is required to keep the keywords fresh and match them to the queries of the users. However, when done regularly, it can raise the rank of your app.

Scrutinize the Local Culture

According to some experts, the concept of localization is nothing more than “wash, rinse, and repeat”. This basically boils down to the fact that for every geographical location, you need to plan a different strategy. However, before you dive into the 12-foot pool, you must learn how to swim flawlessly in a small pool. There is an art of understanding the local dynamics of society. For instance, if you approach an app development agency in New York, you’ll see that the agency is less about money and more about value, while an app agency in Dubai focuses more on presentation than the actual usability of the app. Paying meticulous attention to certain aspects of your app is necessary. For example, the color, images, and the user interface. Some colors are given more preference in some cultures. Do your due diligence and use common sense!

A Specialized App is Easy to Optimize

A quick way to highlight your app in the app store is to develop a specialized app, such as a Calendar app or Google Maps. For instance, pick a famous publisher like ESPN and make a mobile app for them, or a radio app, or even a live video app. However, if you’re going for one app, ensure that you put everything into it. Since it is a specialized app, it must offer some unique benefits. Take the Waze app as an example. It’s used for navigation, just like Google Maps, but what sets the Waze app apart is its updates from law enforcement activities, speed cameras, speed limits, and traffic accidents.

One Major Mistake that App Owners Need to Avoid

The biggest mistake that people make while doing app store optimization is not utilizing the website to bring traffic to the app page. Create a separate landing page that will direct users to the app download section. Don’t treat your website as something separate. It is an integrated part of your marketing strategy. By using the website, you can drive users deeper into the sales funnel and engage them to buy/download your app from the App Store. As we all know, the content in the app store is limited to app stores. So, using content from a landing page can leverage the app awareness and discovery of your mobile app. This can act as a traffic magnet and create app authority without spending any extra budget. You’ve created an app which might be good for the local market, but it will take time to scale the app on a global level. But we all know that developing an app is only a good start; what lies ahead is much more challenging. Discovering the market and what will strike the chord is impossible to predict. Start from simple app store optimization. Use the above strategies to maximize your gains and make the app popular among your target audience. Oh, by the way, if you don’t have an app, we would love to develop one for you.

We live in a mobile-obsessed world where more than half the total global internet traffic comes from smart devices, which continue to skyrocket at an unrelenting pace. It is projected that there will be 6.1 billion global mobile phone users by 2020. With the advent of massive numbers of smartphones and tablets, making your mobile friendly is no longer an option. It has now become a necessity to stay ahead of the game. It is important for nearly every website to quickly communicate its purpose and offering. If truth be told, mobile friendliness has now become the most important website ranking factor. Your website should provide an out-of-the-box mobile experience for users while fulfilling their desires. Google will penalize your website if it is not optimized for smartphones and tablets. When it comes to creating a mobile design, every single detail matters. Mobile design requires careful planning about the desired action you want your target customers to take when they visit your website. If you are thinking of developing a new website or revamping an old one, here are some out-of-the-box mobile website design examples that you should follow to make your website mobile-friendly.

5 Great Mobile Website Design Examples

Let’s dive into them.

1. Minimalism is the Key

Evernote is an amazing application that makes it easier to store your notes, images, and articles and allows you to access them across all devices. Evernote provides an exceptional mobile experience to its users by focusing on minimal design, a clear call-to-action, a subtle color scheme, attractive visuals, and large buttons. Take a look at Evernote’s mobile website. You will notice the design is simple, clean, and free of any unnecessary graphics or content elements. They follow a color palette that truly depicts their brand style, and the content is short and to the point. In fact, everything is organized in an efficient manner and doesn't distract users from its real value and offerings. The CTA is clear and obvious, guiding users to take the action, “Sign up for Free.”

2. Site Search Functionality

Etsy is an eCommerce website that allows people to buy and sell vintage or homemade products. People who come to their website have two intentions, either they look for a particular product or they simply browse items that interest them. The mobile website of Etsy is created by keeping both types of users in mind. When users visit their mobile website, they are provided with an option to search for a particular product or category. Etsy’s search bar uses an autofill feature to guess what the user is trying to search. Users also find attractive images of trending items in a collage format. Images are clear and big enough that can easily be tapped with the finger. Etsy mobile website is a great example of easy and efficient site search functionality, making it easier for users to refine their search and browse the products they are searching for.

3. Use Persuasive Call to Action

Using convincing, large, mobile-friendly call-to-action buttons can take your mobile website experience to a whole new level. Take Domino's mobile website as an example. Domino's mobile website is making it easier for users to complete their orders. They use large, red, and bold call-to-action buttons so that users can’t miss any single offer. When it comes to placing an online order, Domino guides its users with clear and easy steps that eventually create a great user experience. You can return to the menu by closing the popup if you want to make any tweaks to your order.

4. Use Attractive Visuals

The mobile website design of Dove Men+Care focuses on minimal navigation, simple design, and attractive visuals to increase user engagement and persuade users towards products. By promoting their products on the homepage, they make it extremely easy for users to immediately find the product they are looking for. In addition, the large, bold CTA buttons make it easier for mobile users to click and take the desired action.

5. Exceptional User Experience

Leans Labs’ mobile web design is a tremendous example of providing an out-of-the-box user experience. The mobile design smartly uses contrast and typefaces to highlight certain elements on the page. The subtle image of a mountain in the background truly depicts how the brands of Lean Labs customers can reach unprecedented heights of success. Their 10x formula is visible on the site and is clearly explained on their site.

Key Takeaways

The explosive growth of mobile devices has made it indispensable for custom web designers and marketers to pay more attention to the mobile version of their websites and strictly follow the mobile-first design principles in their product design. These examples will help you create a stellar mobile website design that offers a great user experience and persuades users to take the desired action. All in all, a mobile website has now become a necessity of every business in this technology era, so make sure your business is mobile-optimized.

We have all been to the beach, haven’t we? It’s a bright sunny day and you are idly lounging on the shore, content to watch the waves wash over seashells on the shore. The gentle breeze caresses your skin, rejuvenating you from the inside out.  This is when you see a bunch of guys excitedly running by with their surfboards latched to their sides; you just realize they are in for a lifetime mobile app experience, all prepared to battle the waves. How do you long to join the pack? if only you had some way to get your hands on the right fitting gear and jump right in! If only you had a mobile app that could’ve allowed. You can book your favorite gear and get it delivered to your location for minimal rent. You could’ve easily dropped it back to their shack on your way back! Sounds like a crazy idea doesn’t it? That’s how the craziest ideas come to realization, to gratify some unfulfilled urge.

7 Engaging Ideas To Create Mobile App Experiences For Users

Planning a startup? Here are some great mobile app ideas that will open new doors to business.

1. Health Inspection App

We all love our health too much and to keep ourselves in good shape, we try to reach out and visit our healthcare practitioners regularly. A good health inspection app will allow you to set your appointments, so you can get proper healthcare attention. A good health inspector will automatically save your doctor’s number and based on the duration of time, book an appointment for you and send you a text message to notify you. The user will then receive an update on the confirmation of their appointment.

2. Send Special Gift Apps

We all have someone close to our hearts and they are the dearest to us. Once in a while, you must send them gifts to make them feel special. A special gifting app will allow you to send nice presents to your loved ones. Think about an app that can connect you with local florists, small gift vendors, patisseries, etc. Imagine you launch a mobile app that allows users to specify the type of emissary they wish to dispatch and then pull information about their beloveds from social media, so you can easily pick the desired one to deliver.

3. Travel & Tourism App

Scouting out the best activities and places to visit when you are on vacation can be quite a bummer. Here’s a great idea for all those residing in some tourist-attracting country; develop your own travel and tourism app that pinpoints famous tourist spots, restaurants, and other popular places within the vicinity of the area a tourist is visiting. Moreover, you can also go one step ahead and offer them informative tidbits on the monuments of historical and cultural value.

4. Be Your Cook App

Well, you cannot get your mom to fix you a perfect meal when the hunger pangs strike all your life. Growing up indeed has its drawbacks! You still crave some of those juicy recipes, don’t you? Well so will your visitors. Create a mobile app that allows visitors to access their favorite homemade food recipes. So they can replicate their favorites right at home. Make an ingredient checklist that will enable your visitors to easily purchase all the necessary items that they need to concoct the dish from your website. You can even optimize the app a step further by asking users to check the ingredients that they do have and connect them with the right recipe that they can whip up with what they have.

5. Interior Design App

We all love to deck out our homes to create a perfect haven of reprieve. Aesthetically pleasing indoor decor can give you the perfect sense and feel of comfort that you have always desired. However, home renovation can quickly go southwards when you have to purchase various paraphernalia from different stores and have no idea of how the result will turn out. With the right interior design mobile app, you can decorate your home perfectly, so it becomes visually appealing. You can allow users to let their imagination run wild in a virtual room, add carpets of their own choice, pick the perfect curtains, and the right wall paints to complement the furniture, and drag and drop all other necessary products that will set the right tone for your room, until you have designed the space of your dreams and everything comes together impeccably. This is when you connect them with the right vendors to enable them to purchase their chosen products.

6. Automated Security Control App

Most corporate businesses and commercial shops are powered by fully automated security systems. Some even prefer to integrate infallible security solutions in their homes. If only you could give customers the liberty of handling these automated security systems with just an app! Imagine you design a mobile app that enables users to control all the security features of their homes with a Wi-Fi connection. With just a single tap, they can enter their premises, close the blinds, or activate an alarm. You can also control camera views remotely and observe the activity around your house. All this and more on just your smartphone.

7. Car Parking App

Are you on your way to your favorite shopping mall during a shopping frenzy season? Maybe you prefer to travel to a nearby mart that is almost always packed to the brimming? Can you easily find the nearest spot to park your vehicle? If you are someone who struggles to find a viable parking spot, you can consider how many others are out there just like you. Here’s how you can resolve their dilemma: you can create a mobile app to help them find the best nearby parking spot using a GPS. With this app, you will be able to find the right spot quickly and eventually park your car without wandering around aimlessly.

Wrapping it Up

Having a great idea is just the first step toward building a remarkable mobile app for a business. What matters the most is how you execute the plan and have people meet your specific requirements. You will need UI/UX designers and developers, brand strategists and marketers, and a lot of other people to eventually bring a good idea into existence. Irrespective of the idea you hold, one thing that you will need for sure is a robust mobile app development firm. Branex is a custom mobile app development company empowered to create a mobile application that best caters to your expectations. Do you have a plan or a ground-shattering idea? Let’s discuss and make your next big dream possible.