Blogs

If your website takes 2 seconds to load, only 9.6% of customers are bouncing off your page. However, if the page is taking 7 seconds or more to load, an alarming 32% of customers are running away from your website. Brian Dean did a study in which he concluded that Google PageSpeed is one of […]

Try to Envisage Apps as products in a supermarket. There is fierce competition between two things: shelf space and consumer attention. In the digital store, however, there are no shelves. The discovery occurs with a bottleneck. How can consumers buy apps that don’t show up in the first place? Here is where app store optimization […]

Who would have thought that a simple app for kids could become the next big thing? Now it is a no-nonsense tool for selling, marketing, driving traffic, and even generating sales for your business. With over 1 billion monthly users and 500 active daily users, Instagram is the gold-standard social media platform that created a […]

Sales were dropping. The company needed a new strategy to boost sales. Dunkin Donuts came up with a unique campaign to increase their sales in Seoul, South Korea. “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~Donald Calne Dunkin Donuts sprayed the smell of Coffee […]

For some innocent souls, creativity is a gift – something that is showered upon only on special souls like Pablo Picasso, Van Gogh, and Steve Jobs. But, to attain inner peace and live peacefully, one must master the skill of creativity. Yes. Every successful person has done it, and so can you. With hands-on work, […]

Many people dream of starting a business, but most people suffer from a lack of funding, and their idea gets buried away. But what if we share some ideas worth following? These simple ideas look ordinary but when executed with passion every single idea can turn into a billion-dollar venture. 1. Be a Personal Shopper […]

If someone claims that they cannot master a certain subject or advance in their skill, they are simply foot-dragging. With overwhelming data around us, it is simply inefficient to say that we don’t have time to analyze that data and convert it into something meaningful. To gain a competitive edge, the brand must see beyond […]

I don’t know if humans have indeed cultivated the fabled attention span of a goldfish. In fact, I don’t really care if it’s a myth or not. But what I do know is that in this 24/7-driven world out there, people expect to get information on demand really fast. And in an era where brands […]

You can create a powerful unique selling proposition that resonates with your target audience and drives business success. When I started my first business, I was super excited. It was a blessing to stay awake and work on something bigger than myself. For 6 months, life was wonderful. Stressful. But perfect. I was doing what […]

You’re all excited about your new website for business. The website is working like a charm. You’ve installed Google Analytics on your website. Now, customers will rush to your website while you sit back, and catch up on the games slouched on the couch, with a drink in hand. Wrong! Sure, an e-commerce store provides […]