The Psychology of Colors: The Secret Behind Professional Websites


When you walk into an interview, you have 90 seconds to leave a great first impression. From your shoes to the clothes you sport, colors that catch the eye will go a long way toward leaving your interviewers enchanted.

If you buy from E-commerce stores, have you ever pondered over what colors compel you to buy stuff? The website color schemes are chosen to impress you and inspire you.

If your store doesn’t exude a soothing environment, it won’t enchant and engage users. As humans, we are visual creatures. So, the colors around us impact our decisions. Therefore, in an e-commerce store, the colors that attract the eye will affect the purchases as well. If you’re willing to redesign your website or develop a website from scratch, here are some mind-altering, attention-grabbing ways to choose the right custom web design company for your colors website.

When we talk about marketing, the visual presentation makes all the difference in attracting your potential customers be it your brochure, flyer, or on website. Utilize a powerful flyer maker to enhance your promotional materials.

Brands spend an arm and leg studying the power of colors on the packaging of the product and the design of the website. In a research conducted by Satyendra Singh, it was revealed that customers make the subconscious decision of buying a product or passing it by within the first 90 seconds of initial viewing and between 62% to 90% of the assessment is based on color alone.

Color References: Website Colors that catch the eye

Whether consciously or unconsciously, colors influence the way customers behave and respond to a website. For instance, the black color in the background embodies fear, and mystery and is associated with evil. Ensure that you don’t use standalone black as your background color.

Consider doing some observation the next time you enter a fast-food restaurant and observe the colors they are using. Do you see shades of Red or Orange? Yes, because both the colors insinuate playfulness, exhilaration, strength, and warmth. Isn’t this what you want on your website?

art for colors schemes

Do you still think that the pale yellow color in eBay is just a coincidence? Not at all. It is a well-thought-out strategy. The pale hue epitomizes contentment and warmth that match their current marketing strategy. And this is the very reason why General Motors leverages Blue, which denotes trust and reliability.

Before we dive into specific colors that draw attention, let us first look at culture, class, and gender differences that influence the buying decisions of your audience.

When it comes to culture, colors can have various connotations and cause problems for your website. For instance, in the East, white color is reserved for funerals while if you move towards the West, white is the ultimate wedding color. In China white represents death, while purple symbolizes the same in Brazil.

A research revealed that in the United States, middle-class customers prefer colors that seem familiar, such as shades of Blue, Red, and Green. While the upper-tier and more refined echelon show a proclivity for products that incorporate glamorous colors such as taupe, azure, mauve, etc. For the same reason, Walmart’s logo is done up in bright red to serve as your everyday brand.

When we talk about gender, men display a predisposition for colors in shades of Blue and Green. While women prefer colors, that are variants of red and orange.

As a rule of thumb, countries with warm climates prefer warm colors such as red, yellow, and orange, while people from colder climates are more apt to choose cooler colors such as blue, green, and purple (violet).

Here are a few website color scheme references:

  • Green color denotes nature, coolness, growth, and abundance. (In the USA and Canada, Green is associated with jealousy or money.)
  • Gold designates prestige, elite, and opulence.
  • Pink translates to soft, secure, and sweet.
  • Purple implies spirituality, dignity, and royalty.
  • Yellow exudes happiness, cheerfulness, and warmth.
  • As mentioned earlier, Blue instills a sense of trust, reliability, and belonging.
  • Black specifies elegance, mystery, sophistication, and yes a hint of a sexual spark.

Color schemes that can sell anything

Did you know that some colors do affect our shopping habits?

  • To ensure impulsive buying, colors like Red, Orange, Black, and Royal Blue do the trick.
  • Smart budget shoppers rub well with Teal, Pink, Light Blue, and Navy colors.
  • The traditional buyers respond well to Pink, Rose, and Sky-Blue colors.

For young children and adolescents, using primary colors is a prudent choice, while Reds, Blues, Pinks, and Yellows do a great job of reeling in a more mature audience and helping them trust the brand and splurge their hard-earned bucks. If are developing an e-commerce store, keep an eye out for the color trends for digital design.

colors schemes

If your store sells beauty products, the advised colors are pink, baby blue, and light green because most beauty products are targeted toward women.

For high prestige, products use Black, Silver, and Gold just like in the automobile industry.

Brands with a health & eco-conscious focus, gravitate towards greens, blues, and yellows.

If you choose colors because they are your favorite, you may have chosen them for the wrong target market. The website’s color schemes are important which is why colors are placed in such a way that you feel attracted towards them.

We’ve all been subjected to sites with unpleasant color combinations. I have seen a few designs with colors chosen on the whim of the owner, and often they don’t paint a pretty picture; they are either very hard on the eyes (almost blinding) or make the text very difficult to read. You want people to view your website with ease. Remember, it’s easy for your visitors to press the back button.

On the other hand, inducing a color vomit, or using the wrong combination of colors could alienate or turn off your potential buyers completely. On average, you should only choose three colors (or shades of those colors) at the most. You can even use various tones of colors across the entire website. The main goal is to keep the website color schemes consistent throughout the whole website.

When it comes to selecting colors, trial and error is the key. You cannot know how your audience will respond to your colors until you test the waters. Just like when you test multiple ads in a group, you need to figure out which colors are serving you best.

Yousuf Rafi

A Caffeine dependent non-mainstream person trying to elevate small talk to medium talk. I know I will win, not immediately but definitely. I do most of the talking in my head. However, for other things, I prefer writing blogs.