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Power of Colors: How Each Color Affects Our Brain and Business?

power of colors

Do you know that a simple website redesign can cost you around $15,000 – $40,000? Well, unless your father is a billionaire or your startup is making much money you cannot afford to spend this much money on website redesign.

However, the good news is that you can achieve the same goal just by making some changes in your website color schemes. Yes. It is that simple. Nowadays, even the typography on colors impacts the buying decision of the user.

Why are website color schemes essential?

The thing with colors is that they attract users to buy products. Even if you don’t know a thing about website color schemes, this is the best time to learn as much as you can about website colors & color schemes and how each color impacts the psychology of the visitor.

Studies suggest that it only takes 90 seconds for a consumer to make the buying decision, which is based on color alone. The psychology of colors and how it impacts our buying decision is a separate topic which we can discuss sometime later. But, for now, let’s focus all our attention on website color schemes.

One common mistake that website designers make while choosing colors for a website is that they demand many website colors instead of going with one or two website color schemes. The best advice that I’ve received is that Keep it simple! Whether your website is an eCommerce store or a digital agency that offers services, using more than one color will confuse the visitor, and they will leave you feeling confused about your branding.

But this doesn’t imply that you don’t use colors at all.

Imagine a world devoid of colors. Do you remember the black and white Television era and how boring life was at that time? Thankfully, things have come a long way since then. Today, we have a sharp vivid high definition experience that delivers visuals to make your jaw drop. Would you ever want to return to that era? I am sure most of you might have answered that question in an emphatic no.

Website color schemes make a more significant impact than we can imagine. From influencing our purchase decisions to affecting our behaviors, colors can also have vast implications on our ability to read, learn and comprehend. In addition to this, each website color conveys a different meaning and message and evokes a different emotion. Without understanding how each color impacts our visual perceptions, you cannot take full advantage of them. As a result, you are unable to wow customers with a remarkable first impression.

One of the neuromarketing strategies is to use Colors that evoke emotions. As you might have guessed that website color schemes are necessary if you’re willing to boost your sales and generate some unstoppable revenue.

Here is an infographic that will show you how each color affects your brain and business with the help of some eye-opening facts. Keep reading to find out more.

power of colors

Joe Clark

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