Never Underestimate the Power of Mobile Applications in Digital Business
Team Branex
Mobile applications have become essential in the digital business world due to their ability to enhance customer engagement, improve brand visibility, and provide a better customer experience.
Did you know that more than 2.5 billion people in the world’s population use smartphones in 2018? If this is an alarming number for you, you can’t even imagine what wonders the future holds.
On average, more than 189 billion U.S. dollars are expected in terms of revenues from app stores and in-app advertising. Google Play Store boasts more than 2.8 million available apps, and the Apple Store has more than 2.2 million apps to its name, making them the two biggest contenders for the world-leading app store. They are powered by the very companies which had created the relative operating systems on which these stores are available.
Initially, mobile apps were developed to boost productivity and create accessibility tools for users such as emails, social media, weather forecasting apps, and calendars. However, with the availability of expertise, the scope of these mobile applications has significantly grown. It has allowed developers to tap into new grounds. As a result, more than 100+ different app categories have crawled their way into the market.
Here are a few important facts which provide clear insights into why your business needs a mobile application:
Customers are always seeking a better way to connect with you. They want a quicker and more feasible way of accessing your products or services. A mobile application is one thing which can greatly assist you in creating an effective engagement. It provides you a dot-point customer service and more interactive opportunities to study your customers. You don’t only gauge their behavior patterns but also gain valuable feedback on their purchasing habits.
Mobile applications are easier to navigate and provide augmented accessibility to users. What users are actually looking for is a hassle-free environment which creates an everlasting impression on their minds. When customers are exposed to such an environment, they will be more prone to capitalizing on your application. Some businesses go to painstaking lengths to send out questionnaires, to gauge where they fall short and what more are customers expecting to see in their application.
Also Read: Engaging Ideas To Create Mobile App Experiences For Users
Most of the time, your customers forget what your product is all about, and there is a hard chance that they will even remember the services that you offer. If your business holds out the olive branch with a mobile application that has its push notification option enabled. Your customers will receive constant reminders about your product. This will not only keep your product in the minds of your customers but also greatly assist them in staying engaged and connected with your service offerings.
Just the previous year, the global reach of mobile sales and revenue exceeded the $37 billion mark. These numbers are projected to soar this year with more increased in-app purchases and downloads. Also, the year 2018 is expected to bring in more lucrative opportunities for businesses that are conceding to developing their own mobile applications. By fabricating an application that your customers would love to use, you can increase sales manifolds and boost brand awareness.
Mobile Applications allow you to reach out to newer audiences and gain more insights into what your customers want. According to a prior study conducted in 2016, it was estimated that millennials spent an average of 90 hours per month on smartphone applications. The number of hours must have dramatically increased in the last two years and are poised to continue on their uphill journey. It will help you nurture leads who are avid aficionados of smart technology and show a predilection for businesses which have viable mobile applications.
Smart technology has now become ingrained in our day-to-day lives. If you don’t have a smart device, you are most probably hiding away under a rock. With so many products venturing into the market, the competition has become fierce.
Therefore, the need for effective marketing has become not only indispensable, but without it, the survival of your business in the modern era will be in jeopardy. The world is moving forward with newer and better technologies, and if you fail to adapt, you will be left behind in the rat race.
- People tend to spend more time on their smartphones as compared to laptops/desktops.
- At an average, a person checks their smartphone at a minimum of 50 times a day.
- 80% of the time spent on smartphones is reserved for various mobile apps.
- Apps provide a stellar user experience which even supersedes responsive websites.
- There are more mobile app categories on the market than there are niches in digital businesses.
Benefit of Mobile Applications from a Customer Point of View
When a user is interested in making a purchase, they usually tend to Google it. Research has shown that individuals who are interested in making a purchase often go for a mobile app rather than visit a website. Their priority choice is to find an application first on a mobile app store. It’s because mobile applications tend to be self-explanatory and more user-friendly. It greatly assists users in their decision to purchase a product or a service which the mobile app has to offer. Besides, an application promises myriad other features which aren’t available on a website. They are more prominent within an application because of the mobile app’s minimalist design and ease of navigation.Why Does Your Business Need Mobile Applications?
1. Increase User Engagement
Customers are always seeking a better way to connect with you. They want a quicker and more feasible way of accessing your products or services. A mobile application is one thing which can greatly assist you in creating an effective engagement. It provides you a dot-point customer service and more interactive opportunities to study your customers. You don’t only gauge their behavior patterns but also gain valuable feedback on their purchasing habits.
2. Enhance User Experience
Mobile applications are easier to navigate and provide augmented accessibility to users. What users are actually looking for is a hassle-free environment which creates an everlasting impression on their minds. When customers are exposed to such an environment, they will be more prone to capitalizing on your application. Some businesses go to painstaking lengths to send out questionnaires, to gauge where they fall short and what more are customers expecting to see in their application.
Also Read: Engaging Ideas To Create Mobile App Experiences For Users
3. Utilize Push Notifications
Most of the time, your customers forget what your product is all about, and there is a hard chance that they will even remember the services that you offer. If your business holds out the olive branch with a mobile application that has its push notification option enabled. Your customers will receive constant reminders about your product. This will not only keep your product in the minds of your customers but also greatly assist them in staying engaged and connected with your service offerings.
4. Increase Revenue & Sales
Just the previous year, the global reach of mobile sales and revenue exceeded the $37 billion mark. These numbers are projected to soar this year with more increased in-app purchases and downloads. Also, the year 2018 is expected to bring in more lucrative opportunities for businesses that are conceding to developing their own mobile applications. By fabricating an application that your customers would love to use, you can increase sales manifolds and boost brand awareness.
5. Reach Out to New Audience
Mobile Applications allow you to reach out to newer audiences and gain more insights into what your customers want. According to a prior study conducted in 2016, it was estimated that millennials spent an average of 90 hours per month on smartphone applications. The number of hours must have dramatically increased in the last two years and are poised to continue on their uphill journey. It will help you nurture leads who are avid aficionados of smart technology and show a predilection for businesses which have viable mobile applications.
Smart technology has now become ingrained in our day-to-day lives. If you don’t have a smart device, you are most probably hiding away under a rock. With so many products venturing into the market, the competition has become fierce.
Therefore, the need for effective marketing has become not only indispensable, but without it, the survival of your business in the modern era will be in jeopardy. The world is moving forward with newer and better technologies, and if you fail to adapt, you will be left behind in the rat race.

You don’t need to be a mobile app development guru in order to create such pages. Also, you can contact a professional

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The longer your user spends time on your app, the greater will be your chance to make more money. So, before rushing yourself into creating a mobile app, spend some time alone to ask these questions. Does your mobile app offer a significant amount of content, and quality features to stick the users? What are the major navigation issues that you need to sort out before starting the mobile? And most importantly what will be the flow of your mobile app?
You can then use this behavior to pivot your app and make it more user-friendly. Make something that the user needs, and give your best efforts to make it as simple as possible.
Is it a service-type app (like news, weather report, or sports update), an everyday app like entertainment, or a gaming app? Whatever type of app you are making, ensure that you figure out how you will engage your more users.
You need to figure out how you will entice your users to revisit your app a couple of times a day.
Focus on individual screens and sort out the problem. You can even ask users for feedback to get straight feedback from the users.
Identify the problem and sit with your developer to solve the issue.

The National Association of Realtors and Google collaboratively researched online real estate searching trends. The findings of the research are given below:
Over recent years, 90% of buyers have searched for properties online or used the
First and foremost you need to treat your mobile application the same as you treat any of your employees. You expect them to grow your business and make some sales. You need to nurture it, cultivate it, and give everything that it wants to make you happy and give you some results.
Your customer will be searching for the desired property in his mobile app and he is expecting to connect with the property agent then and there. What you can do as a business is give the customer the experience they want with the help of a photo gallery. Once you give them this information they will not only buy the property from you. But they will also refer your app to their friends.

If you are a struggling Entrepreneur or a startup, you can surely relate to this situation. Innovation, when not done at the right time, leads to ultimate failure. It is official now: mobile apps are an integral part of the recipe to success in the new era (even ladies gossip about them in the country clubs). Formerly a futuristic phenomenon & a billion-dollar market that is clearly here to stay, the mobile app development industry is here to stay.
So, 

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Yes, every single day Entrepreneurs face various issues which usually affect their ability to think straight. The good news is you do not need to worry about focus anymore. With Focus@Will you will eliminate all the distractions and achieve your goals faster. Get more done in less time – with Focus@Will you can now easily complete projects on time without giving any second thoughts to the project.
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Started as a question-and-answer app, this little app turned out to be a grand successor. Even Google helps your SEO if your problem is listed on
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As for today, apps are no longer developed just for smartphones; but for wearable devices, smart cars, and connected homes. With iPhone apps escalating to over 2.5 billion downloads last year, there is an enormous amount of Android app downloads too. To survive the apocalypse,