Augmented Reality combines computer-generated sensory inputs such as sound, graphics, and videos, and layers them with real-world surroundings.
Augmented Reality (AR) differs from other digital experiences like Artificial Intelligence (AI) and Virtual Reality (VR) by creating an interactive experience that enhances information sharing.
Almost two-thirds of shoppers believe AR helps them make better buying decisions. In fact, retailers who have introduced AR features see an increase in customer satisfaction.
Augmented Reality gained significance in 2010 with the release of smart devices such as Google Glass, Microsoft HoloLens, and smartphones equipped with sensors to track position.
These advancements allowed animated characters to interact with real-life individuals.
Today, the AR market is on its way to reaching an impressive $50 billion by the end of 2024.
This is quite an impressive jump for this particular technology.
With major tech companies such as Google and Apple heavily invested in AR development, it’s clear that AR has become an integral part of our lives, blurring the line between the physical and digital.
What trends are leading the way in the world of AR?
Here’s a fascinating infographic that shows the growing key trends in Augmented Reality.
Did you find our infographic interesting? Branex offers a complete suite of AR/VR development services. Learn more about our AR/VR development by getting on a call with our certified professionals.
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