8 Expert Tips on Avoiding Common Pitfalls in Social Media Campaigns
Team Branex
Believe it or not, the number of active social media users has surpassed 2.5 billion. And this number is expected to rise exponentially over the coming years.
People spend a lot of time on different social media platforms such as Quora, Reddit, Facebook, Instagram, and many others. This leads them to spend a great deal of their time on such platforms.
Businesses, big and small alike, make use of these platforms by running effective social media marketing to engage the audience and reel them in so they can benefit from it.
However, no matter how crowded the online space gets, there’s always room for mistakes. Marketers often commit them unintentionally in the hopes of making a good brand appearance.
In an attempt to stand out, it’s not unusual for marketers to make such mistakes.
But social media is different; it’s not like writing a blog and scheduling it so it ranks on Google. Social media can be unforgiving, and if you keep making the same mistake, you will eventually see your following dwindle by the day. It’s not just social posting; the same applies to social media campaigns.
8 Common Mistakes Should Avoid When Launching a Social Media Campaign
Here are eight common mistakes you must avoid when it comes to launching a social media campaign:1. Set SMART Social Media Goals
Without clear goals and guidelines, social media campaigns are bound to fail. Thus, it is critical to create a proper roadmap before making the campaigns live. You can start by defining your objectives, which should be SMART—specific, measurable, achievable, relevant, and time-bound. Therefore, set your SMART goal today and increase your chances of success! Tom Jauncey, Head Nerd at Nautilus Marketing.
2. Failing To Have A Crisis Communication Plan
One common mistake to avoid when launching a social media campaign is failing to have a crisis communication plan in place. Often, marketers are taken aback by negative comments or unexpected issues because they are not prepared. This results in delayed responses that can ruin both the success of the campaign and the overall reputation of the brand itself. Without a solid, proactive plan, minor problems may quickly become major crises that ruin brand trust and credibility. Ensure you don't make this error by crafting an all-encompassing crisis communication plan before initiating any campaigns on social media platforms. First, identify potential crisis scenarios that could affect your brand, ranging from product recalls to bad publicity. Clearly state how these should be monitored, responded to, or escalated upon occurrence and establish what steps should be taken during each phase. For commonly known problems, develop a list of pre-approved responses so that every team member can react quickly and uniformly. Thus controlling the overall narrative while minimizing damage. In addition, a dedicated crisis management team well-trained in handling delicate scenarios should be created. The members of this team must be equipped with the necessary tools for effective decision-making. By planning for possible crises, you can navigate through them smoothly without compromising your brand's image, even during difficult times. Having a well-prepared team can help ensure that what could've been a disaster can be transformed into an opportunity for people to see how strong and committed your company is to achieving excellence. Brian Lim, Founder & CEO, EmazingLights, iHeartRaves & INTO THE AM.
3. Relying Too Much on Generative AI
When launching a social media campaign, these days it can be very beneficial to avoid using generative AI to create your content. While these tools can help you create content faster and with less effort, they can often be a hindrance. One reason for this is that people have become far more attuned to what AI-generated content looks like. So if people recognize it in your social media campaign that could result in sowing a seed of distrust and disconnect between you and your audience, which you never want. Another reason is that AI-generated content often ranks lower when it comes to SEO. So, if you are hoping to boost your SEO with your campaign. It could end up having the opposite effect. Edward Tian, CEO, GPTZero
4. Not Being Authentic
One common mistake brands make when launching social media campaigns is not being authentic to their brand voice. As a founder of an agency focused on results-driven Facebook ads. I've seen many companies adopt an overly salesy tone in their social content that turns off audiences. For example, I once worked with a women's athleisure brand. Their social posts came across as overly promotional with headlines like "40% off everything this weekend only". This damaged their aspirational brand image. We helped them pivot to lifestyle content highlighting real customers and staff using the product. Engagement skyrocketed as audiences connected with the brand's authentic story. Sales also increased by over 20% as new customers were drawn to the brand's genuine social presence. The key is staying true to your brand values on social media. Don't just push sales messages. Share behind-the-scenes content, highlight your team, and build real connections. Social media should reflect what your brand stands for. When you get this right, audiences become loyal fans and customers for life. Chase Chappell, Founder, Chappell Digital, Sirge
5. Allocate Sufficient Ad Budget
A limited budget makes it difficult to leverage a full-funnel strategy. When funds are tight, reaching and engaging prospective customers at every stage of the buying journey becomes challenging. This hinders the overall efficiency of conversion-focused campaigns and means missing out on important opportunities. A low ad budget limits your ability to experiment with different strategies and test various creatives and audiences to determine what works best. Eventually, you will end up with poor outcomes at a higher cost. While there is no one-size-fits-all solution to how much you should spend on social media campaigns. I always prefer starting with at least one-quarter of my target revenue as the ad budget. For example, if my target revenue from the campaign is $10,000, my ad budget would be $2,500. I then distribute this budget across different platforms depending on where my target audience is most active. Dan Ben-Nun, Founder & CEO, Adspace
6. Not Having A Well-defined Audience And Content Strategy
One mistake I often see is launching a social campaign without a well-defined audience and content strategy. You must know who you want to reach and what will resonate with them. For example, when consulting for a craft whiskey brand, we focused on influencers and lifestyle content. We positioned the brand as an aspirational product for urban socialites. The content highlighted cocktail recipes, nightlife hotspots, and influencer events. This precision targeting fueled rapid growth. Conversely, for an organic baby food company, we targeted millennial moms concerned with nutrition. We shared parenting tips, kid-friendly recipes, and product giveaways. Within months, social referrals became their top customer acquisition channel. The keys are researching your audience, aligning content, and choosing platforms that match their interests. Stay active in communities where they spend time. Measure, optimize, and pivot fast based on data. With the right social strategy, you can build highly engaged communities and drive real business impact. Cameron Gawley, Co-Founder & CGO, Arrival
7. Prioritizing Quantity Over Quality
Don’t make the mistake of prioritizing quantity over quality with your social media content. Just because you post a ton of content doesn’t mean you will automatically have more success because you’ll be reaching more people. A lot of times, posting too much can have negative results, with people becoming jaded with your content or even becoming distrustful of your motives. So, focus instead on quality posting to establish credibility, expertise, and a relationship with your audience. Jeremy Yamaguchi, CEO, Lawn Love
8. Assuming What Works With Others Will Work For You Too
One common mistake to avoid when launching a social media campaign is assuming that what works for others will work for you. Early in Premier Staff's journey, we made the costly error of mimicking the social media strategies of larger, established brands without considering our unique position and audience. We once launched a campaign inspired by a successful luxury car brand's approach, featuring sleek, minimalist posts with little context. The result? Crickets. Our audience of event planners and luxury brands was left confused and unengaged. We quickly realized that while our clients appreciated elegance. They also craved behind-the-scenes glimpses and practical insights into our services. This misstep taught us the importance of authenticity and knowing our audience. We pivoted to sharing more relatable content - like time-lapse videos of our team setting up for a Golden Globes after-party or tips on choosing the right staff for a product launch. This approach not only resonated with our audience but also showcased our expertise in a way that stock images never could. The lesson? Your social media strategy should be as unique as your business. Don't be afraid to let your brand's personality shine through, even in the luxury sector. It's not just about looking good. It's about connecting genuinely with your audience. Daniel Meursing, CEO & Founder, Premier Staff
Today, many startups feel like there’s a gap in the industry especially when it comes to hiring a professional Python developer to give them a solution that works best for their business.
Hiring a developer can also become more challenging, especially if you’re a tech startup and you’re not that familiar with the nuances of Python development. If you’re the kind of business owner who is not sure what soft skills to possess, then here’s a guide that’s going to help you.
We have put together this amazing guide just for you so you can become exceptionally well-trained in onboarding Python developers. Python developers are not only limited to creating websites, but they are also predominantly used in data engineering, data science, automated infrastructure, and DevOps.
So without further ado, let’s delve into the details of things.
A professional Python developer stands out from the crowd because of his deep technical expertise and his capability to solve complex problems. If you’re a tech startup and planning to onboard Python developers, a few key things that you need to develop an understanding of Python’s core principles. And how well he can apply those principles in solving complex problems.
For Python-based projects to become truly successful, you (as a business owner) must onboard Python developers capable of understanding new development challenges and adapting to these challenges accordingly.
As a tech startup business owner or an entrepreneur, here are a few things you need to look out for in Python developers before onboarding them for your next digital project.
Some developers may have Python experience or skills due to its wide use in the industry and syntax similarities; however, it is not guaranteed that all Rails developers will have deep proficiency in Python.
However, developers are often capable of learning and adapting to new languages and technologies, so it's worth discussing specific requirements and expectations with potential candidates to determine their suitability for Python-related projects.
Besides having core Python skills, it is also essential that Python developers are well aware of the frameworks and libraries. Having a thorough knowledge of both is what sets an exceptional developer apart from someone who is a beginner or an intermediate.
Once again, you will need to hire a professional consultant or someone who has prior in-depth knowledge of the different types of Python frameworks & libraries to better assess their capabilities. Frameworks such as Django and Flask are known for their extensive features, high-end security, and adherence to the DRY (Don’t Repeat Yourself) principle. These frameworks help developers create complex web applications that go a long way.
Similarly, TensorFlow, PyTorch, and scikit-learn are popular frameworks abundantly used for deep learning. Frameworks such as NumPy, Pandas, Matplotlib, and others are used for data analysis and manipulation, data visualization & numerical computing.
Suppose a Python developer does not possess the skill to manipulate data and build robust machine learning models using the following frameworks. In that case, they might not be the perfect fit for your organization.
Mastery of such frameworks & libraries allows teams to analyze large datasets & provide valuable insights in real-time, driving innovation and building robust digital solutions for their businesses.
While many Python developers are skilled in facilitating services, they often fall short in performing well when they are working with teams. You must ensure that the Python developer whom you’re about to onboard is a skilled team player or not.
You can start by facilitating introductions of the developer with some of the key team members and leaders. Give them a bit of insight into the tech culture by bringing them on the company’s communication channel, such as Slack or some other project management tool which you commonly use.
Here, the Python developer can have some level of communication with other professionals who can better explain their development workflows, development cycles, code review processes, and deployment procedures. They will also get a sense of company culture, understand organizational values, and understand business expectations.
If the Python developer you’re about to onboard is a good team player, he/she will eventually gel in with the whole process & get along.
Just like any other resource, a Python programmer also has a set of responsibilities besides creating clean and efficient codes. Some of these basic responsibilities and duties are:
Developing the back-end components - A Python developer must have the basic knowledge and understanding of how to develop the server side of a website or application. For that, they should possess deep-end knowledge of server-side logic building so they create an app that doesn't suffer downtime.
Familiarization with tools to create faster web apps - There are many tools available in the Python developer's arsenal that allow them to code and build web apps with low latency, fast loading speed & adequate security. When onboarding a Python developer, make sure they are well aware of using them.
Can they test and debug - The testing phase is crucial to ensure the Python code is running smoothly. A professional Python engineer is capable of testing applications using tools such as PyUnit, Behave, Pytest, and others. They are also fully capable of debugging applications & fixing errors right before deployment.
Effective collaboration with clients and team members - For a Python developer to be able to put a workable syntax, it’s essential that they should be able to effectively collaborate with everyone involved in making an application. It’s the only way they can make a 
To ensure you only hire the best developers, it’s important to address a few common mistakes/pitfalls that you may often come across. In the case of a Python developer, here are a few for you to pay attention to.
An interview only becomes successful when you ask the right questions. A good Python developer is well-equipped to answer any of the questions that come their way.
The right questions will show how much experience the developer has in core concepts, data structures, object-oriented programming, error handling, and whether or not they have a solid foundation in evaluating expertise.
Questions should also focus on practical experience aspects such as frameworks, libraries, and knowledge application in real-world scenarios.
It will also showcase their familiarity with different development tools, version control systems, and approaches to debugging and Python code optimization.
It will help you better analyze their proficiency as well.
Here is the complete list of questions that are most commonly asked by Python developers on various skill levels.
The best way to onboard a Python developer is to find them on a freelance basis. However, as a tech startup or a business, you need someone who can dedicate themselves to your particular project.
To 
If your goal is to display the most useful content to your users in the smallest possible time, achieving a high LCP score is the key. LCP is basically the time it takes between the browser starting to load a page and the largest content element (image or text block) on that page appearing on the screen. An ideal LCP score of 2.5 seconds or less, will help you rank higher on Google, reduce bounce rates, and get higher conversion rates.
To locate the largest content element, head to the Diagnostics section within the PageSpeed Insights tool. There, you'll find a breakdown of elements contributing to your LCP score. If your largest element happens to be a heading or a paragraph of text. Consider enhancing it by breaking it down into smaller paragraphs and incorporating titles for better readability. Not to mention, the font families you use and how you deliver them to your users can also impact your LCP score.
To increase your LCP score, consider using system fonts, or web-safe fonts that are the default fonts on a user’s device. This removes the need to download any fonts during page load. Additionally, if you are going for custom website development, you can create sets of fonts to include only the characters that you will need. Try not to burden your site with a large font set, especially when you don’t use all the characters.
If media files dominate are lowering your LCP score, try resizing larger PNG and JPG images into smaller dimensions. You can also compress them with the help of tools such as ShortPixel, Imagify, Kraken, or Optimizilla. Opt for images with smaller file sizes, as larger ones tend to slow down the loading process and increase the overall page size. It’s also prudent to choose a performance-friendly image format, such as WebP to deliver high-quality images at a lower size, without compromising on image quality.
You can also implement lazy loading if your site contains lots of graphics, animations, or videos. So that images are only downloaded when someone scrolls down your page, rather than loading below-the-fold content all at once when the visitor lands on the page. Lazy loading can have a significant impact on your page loading and LCP score.
This metric quantifies the responsiveness of a site when users interact with it for the first time, such as by clicking a button to expand an accordion section, entering their email address into a form field, or choosing an option from the menu. This indicates how quickly the page responds to user input and is one of the best ways of gauging responsiveness. As they say, first impressions are often the last. If a user’s first interaction with your webpage is delayed, they are likely to bounce off. A page's First input delay should never exceed 100ms for 75% of all recorder page loads.
Here’s what you can do to minimize the FID:
Implement server-level caching to decrease server load and minimize the server response time. When a visitor lands on a cached page. There is no need to render its content and elements from scratch every time the visitor accesses the site.
Instead, what they see is a saved (cached) version of the page, resulting in faster subsequent page loads. Most site pages are cached automatically as soon as a visitor lands on them. The same page also loads faster for other visitors who share the same parameters (geographic locations, device types) as the first visitor.
Setting up page caching automatically boosts performance metrics such as LCP and FCP, and significantly improves the site's core web vitals score. To enable caching on the server level and boost your website’s performance and overall page speed. WordPress users can make use of plugins such as WP Fastest Cache, LiteSpeed Cache, and WP-Optimize.
Unused JS code, often referred to as “dead code,” can downgrade your website’s performance, increase loading times, and negatively impact the user experience. Reducing your JavaScript Execution would definitely improve your Google core web vitals. You need to keep the FID (First Input Delay) score at a minimum if you wish to keep users engaged on your site for over 300 milliseconds. To optimize your website, you only need to load the CSS and JS code that your page requires to appear correctly and defer the rest that is needed later.
To identify and eliminate unnecessary CSS and JavaScript files on page load, right-click on the web page and select “Inspect”. Next, click on ‘Sources’ and look for three dots at the bottom of the page. This is where you add the ‘Coverage’ tool and click on the load button.
This will show you the amount of unused CSS and JS files as well as how much code is used within each resource so that you can minimize the parts of code that can be loaded later. Doing so will help you speed up your page load and save your mobile users' cellular data.
If you have a WordPress website, you can make your web pages load faster without waiting for JavaScript to load altogether. Applying this Deferred JavaScript technique on your WordPress website will automatically reduce the FID score. For this, you need a cache Plugin to move selected JS files to deferred loading.
Google‘s mobile-first indexing has made it absolutely indispensable to prioritize your mobile users and optimize your website to deliver a buttery-smooth and seamless user experience. You can hire a professional 
Cumulative Layout shift refers to a page’s visual stability after rendering or more specifically how long it takes for a page to appear stable when it loads. If the elements on a page shift unexpectedly without user input instead of appearing stable as the page loads. You are dealing with a high CLS. As a general rule of thumb, an optimized CLS score should be less than 0.1 seconds if you want to offer a stable, user-friendly experience.
Unexpected layout shifts mean that your users have to re-learn the location of links, images, and fields due to a sudden displacement of text. Or accidentally clicked something that wasn’t there a moment ago due to the appearance of dynamic ads or popups. Perhaps a user is reading a block of text on their hand-held device just as embedded video loads above it, making the entire content move down, making them lose their place in the article. Believe it or not, CLS is one of the main causes of frustration for a web user.
Here are a few ways to meet the CLS threshold.
A lot of external elements come into play to bog down your website. For instance, if your site relies on ad scripts, it leaves you at the mercy of the ad provider. If their ads are fully optimized and performant. All is well – but if God forbid the ads load slowly, you are better off switching providers. If third-party scripts are making your website sluggish, you shouldn’t brush it off.
Ask yourself, do you really need that specific ad? Are these scripts adding any value to your site? There might be a more efficient and less server-stressing alternative out there. Perhaps give it a shot? If you can swing it, try hosting the script yourself to have more control over the loading process. If that's not an option, see if you can speed up the preloading process.
At the very least, load those scripts in a way that won't bring your site to a crawl. Go for asynchronous loading or defer them until the last minute. This way, the browser can put together the page before dealing with those external scripts. If the script is crucial, use async–like for analytics. If it's not as urgent, defer it.
