Top 7 Useful Generative AI Tools and Applications in 2024

Ask a digital transformation company and they will tell you the true value of Generative AI. 

We are living in a day and age where Artificial Intelligence is gradually taking center stage. Fast forward to the next era, it’s bound to change the world, the one in which we live. 

The technology in itself is well-equipped to provide solutions and overcome mundane activities that many companies often experience. Whether it’s generating content for websites, social media, and blogs, creating graphics or even developing a website code, generative AI offers a solution for everything. 

Its use in workplaces goes far beyond what one can imagine. 

When it comes to AI, there’s no shortage of tools available in the market that can help overcome problems. All thanks to Generative AI, businesses now have a pocket assistant which holds the power to create remarkable content, unimaginable artwork, sophisticated code, and much more.

Today, the market is full of such tools that allow business owners and managers to level up their businesses. 

In this article, we are going to explore some of the best Generative AI tools and applications available in the market that are helping businesses grow. So buckle up, and let’s learn about them in detail. 

Wondering which AI tool is right for you? 

Have a quick look. Here’s a visual chart guide comparing top AI players and finding your perfect match!

The Most Useful Generative AI Tools & Applications to Consider in 2024 

1. GPT-4 (ChatGPT) 

GPT 4 is one of the latest iterations of the Large Language Model (LLM) powered by OpenAI. 

Because of its enormous success and widespread adoption, the tool’s latest version surpassed the computational capabilities of its previous two versions, GPT-3 and GPT-3.5. The current version is equipped to generate more creative and accurate results from a more stable foundation. 

Without a doubt, the OpenAI ecosystem is one of the most mature, well-researched, and well-funded platforms available within the digital realm. To this date, ChatGPT of Open AI is the most renowned & popular generative AI tool available on the market. You can use the previous two versions for free. 

The paid version of the GPT-4 technology will require you to purchase tokens. At an estimate, it costs approximately $0.06 per 1000 words which you can pay at the billing in the platform’s dashboard. 

Here’s the detailed breakdown of how much different versions of the GPT cost. 

GPT-4:

• GPT-4 Turbo: $0.01 per 1,000 input tokens; $0.03 per 1,000 output tokens.
• GPT-4 (GPT-4): $0.03 per 1,000 input tokens; $0.06 per 1,000 output tokens.
• GPT-4 (GPT-4-32k): $0.06 per 1,000 input tokens; $0.12 per 1,000 output tokens.

ChatGPT:

• Free: $0 for limited features for individual users.
• Plus: $20 per user, billed monthly; primarily designed for individual users.
• Team: $25 per user per month, billed annually, or $30 per user, billed monthly.
• Enterprise: Pricing information is available upon request.

2. Microsoft Bing AI 

Microsoft Bing AI appears in the realm of artificial intelligence as one of the successful AI models, particularly in search and natural language processing capabilities. 

This AI-powered search engine uses sophisticated algorithms to deliver more accurate, relevant, and context-aware search results, making it a formidable competitor in the digital search market.

Thanks to its integration with Microsoft’s vast ecosystem, Bing AI benefits from extensive resources and continuous improvements. The AI working behind the scenes for Bing AI understands and processes complex queries effectively to deliver the best user experience to its users. It finds the most precise & accurate information quickly & efficiently. 

What makes Bing AI better? It’s how it focuses on following ethical AI practices, yet at the same time, offering a secure platform for users. 

One of the standout features of Microsoft Bing AI is its conversational AI that attunes to the search engines’ more natural and intuitive backend. It allows users to have a more interactive experience, opening doors to carrying out much better conversations in the fields of education, healthcare & more. 

Pricing Overview:

Bing AI is available in different pricing models depending on the needs and wants of the customers. For individual users, there are basic free features, while enterprise solutions come with specific pricing plans.

Bing AI Search:

• Free Tier: This allows for 1,000 transactions per month for all markets. It includes basic search capabilities such as web, image, news, video, visual, entity, and auto-suggest searches.
• Paid Tiers: For higher usage, there are paid tiers with varying transaction limits and additional features. Pricing follows a pay-as-you-go model, meaning you only pay for what you use.

Bing AI Writing Assistant:

• Free Access: Bing AI’s writing assistant is accessible for free but with some limitations, such as usage only within the Microsoft Edge browser and a daily conversation limit.

Bing Chat Enterprise:

• Included in Microsoft 365 Plans: Bing Chat Enterprise is included at no additional cost in Microsoft 365 E3, E5, Business Standard, and Business Premium plans.
• Standalone Service: This service is also available as a standalone offering for $5 per user per month. It is designed to enhance productivity and creativity with features like commercial data protection and visual answers.

3. Gemini

Gemini AI is definitely one of the revolutionary artificial intelligence platforms, taking the Internet by storm. Powered by Google, this LLM has capabilities that go far beyond the basic LLMs in the market. With its advanced natural language processing capabilities, Gemini AI understands and interprets human language with remarkable accuracy. 

The platform is developed by a team of expert linguists and computer scientists. Gemini AI offers a stable foundation for generative AI with remarkable capabilities that bring precise results to the table. The platform’s strength lies in its capacity to process intricate requests and generate context-aware outcomes, setting it apart in the competitive AI market. 

What makes Gemini more accurate is how it follows all ethical practices while making sure that everything the large language model creates is done observing a greater level of privacy. 

The platform is well-equipped to carry out meaningful conversations. Whether you’re young or old, anyone & everyone can benefit from Gemini’s remarkable AI model. 

Here’s a closer look at the pricing structure of Gemini. 

Gemini 1.0 Pro:

• Input Tokens: $0.0005 per 1000 tokens
• Output Tokens: $0.0015 per 1000 tokens

Gemini 1.5 Pro:

• For prompts up to 128K tokens:
  • Input Tokens: $0.0035 per 1000 tokens
  • Output Tokens: $0.0105 per 1000 tokens
• For prompts over 128K tokens:
  • Input Tokens: $0.007 per 1000 tokens
  • Output Tokens: $0.021 per 1000 tokens

Gemini 1.5 Flash:

• For prompts up to 128K tokens:
  • Input Tokens: $0.00035 per 1000 tokens
  • Output Tokens: $0.00105 per 1000 tokens
• For prompts over 128K tokens:
  • Input Tokens: $0.0007 per 1000 tokens
  • Output Tokens: $0.00210 per 1000 tokens

Subscription Plans

Gemini Advanced: $20 per month for personal use and $30 per month for business use. It also offers a 2-month free trial period. 

4. GitHub CoPilot 

GitHub Copilot is another AI-powered code completion tool powered by GitHub in collaboration with OpenAI. This generative AI tool works with Visual Studio Code (VS Code) assisting developers by offering them help in a multitude of ways such as suggesting code snippets, auto-completing code, & more. 

You may consider GitHub Copilot as an intelligent sidekick programmer working with you. 

The GitHub copilot is capable of predicting what code you’re likely to write next and suggesting relevant options. It understands the context of the code, & at the same time, provides accurate suggestions. Copilot also generates entire functions, classes, or methods based on natural language descriptions. Just describe what you are looking for and the tool will create the code exactly the way you want. 

Not only does it write code, but it also works like a critic offering comments on documentation improving the code’s overall readability and maintainability. Co-pilot comes with multiple programming language support, including names like Python, JavaScript, Go, Java, and many others.

One of the best things about GitHub Copilot is, that the more you use Copilot, the better it becomes in understanding your coding style and preferences. So think of it as a virtual programmer, one that catches errors while you code and suggests suitable solutions. 

• Copilot Individual: $100 per year if billed annually, $10 per month if billed monthly. Students, teachers, and open-source practitioners may be eligible for free access. A free trial is available to all users.
• Copilot Business: $19 per user per month.
• Copilot Enterprise: $39 per user per month. Requires a subscription to GitHub Enterprise Cloud.

5. Cohere 

Cohere is another AI platform that works marvelously well in the ever-evolving market of generative AI models. The platform is known for its advanced retrieval models for enterprise applications making it a favored choice among organizations. Think of Cohere as a powerful toolkit, one that enables developers, marketers, and business owners to create intelligent solutions while keeping in mind human needs and context. 

Cohere offers automatic content creation; whether it’s article writing, creating social media posts, or generating high-quality texts based on prompts, Cohere can effectively handle all such tasks allowing people to save time and effort in content creation. Its advanced retrieval model allows efficient searching & quick matching of documents. They work interestingly well for creating personalized content delivery, designing recommendation systems, and optimizing content effectively for search engines. 

As a developer, you can use Cohere to fine-tune your pre-trained models on specific tasks and domains. You can eventually create codes that are better in performance overall. 

Here’s the updated pricing structure for Cohere:

Command R+

• Input: $3.00 per 1M tokens
• Output: $15.00 per 1M tokens

Command R

• Input: $0.50 per 1M tokens
• Output: $1.50 per 1M tokens

Fine-tuned Model

• Input: $2.00 per 1M tokens
• Output: $4.00 per 1M tokens
• Training: $8.00 per 1M tokens

Retrieval Models

• Rerank 3: $2.00 per 1K searches (1 search unit = query with up to 100 documents)
• Embed 3: $0.10 per 1M tokens

6. DALL-E 3 

DALL-E 3 is an artificial intelligence system which depends on text prompts as input and creates new images as output. 

DALL-E 3 is a generative model which creates images based on textual descriptions. A user who is using DALL-E 3 simply needs to add a textual prompt and the model will automatically generate a corresponding image.

Based on the predecessor, DALL-E 3 offers enhanced image quality, a better understanding of complex prompts, and more creative & accurate rendering. 

DALL-E 3 is quite popularly known for its high-quality and well-detailed yet aesthetically pleasing images. What makes DALL-E 3 stand out from the competition is how it adds fidelity and creativity to every image making it surpass all its previous versions and other competing models. 

Today many educators and researchers are using DALL-E 3 to illustrate concepts, create educational materials, and increase AI’s creative potential. 

DALL-3 has very simple pricing. 

$15 buys 115 credits, which you can use to enter 115 image prompts. Each prompt returns four pictures as a result, so it’s about 3 cents per image you generate. This simple formula makes it easy to use.

7. Midjourney 

Midjourney is an advanced generative AI tool specializing in creating visually stunning digital art and images. It caters to artists, designers, marketers, and digital content creators who seek to bring their visual ideas to life. If you’re struggling to visualize your brand’s essence, Midjourney brings your concepts into breathtaking imagery that talks volumes with your audience. 

Today, many creative professionals appreciate Midjourney for its ability to create unique and high-quality images from simple prompts. The platform allows you to produce and refine digital art, enhance social media visuals, and create captivating website graphics as well. 

Midjourney also offers complete technical support necessary for creating well-optimized visual content that leaves a lasting impact.

Here’s the complete breakdown of the pricing structure for Midjourney. 

Basic Plan: Priced at $30 per month if billed annually. This plan is perfect for individual artists and small-scale projects. It includes unlimited image generation, access to a library of pre-designed templates, and basic image editing tools.

Pro Plan: Costs $90 per month (or $75 per month if billed annually). This plan is designed for professional designers and small teams (up to five users). It includes all features of the Basic Plan plus advanced functionalities like custom templates, high-resolution image exports, and collaboration tools.

Enterprise Plan: Custom pricing tailored to large organizations and creative agencies. This plan offers unlimited image generation, dedicated design consultations, multiple-user access, and premium support with a dedicated account manager and custom integrations for seamless workflow enhancement.

8. Jasper 

Jasper is a generative AI content generation tool, it helps business owners, marketers, and digital content creators to create content for a variety of uses such as website landing pages, social media posts, e-books, essays, newsletters, blogs, guest posts, and more. If you’re struggling to give your brand a voice, Jasper can create wonders by creating AI-generated content that mimics unique buyer personas. 

Many marketers enjoy using Jasper because of its versatility in content creation; especially when you just have to add a few prompts and templates and make a creative solution out of it. 

The tool is remarkable for creating and updating both text and images. 

Whether you want to launch a marketing campaign, start a blog, or create social media posts, Jasper offers all the technical marketing support you need for SEO and performance analytics. 

It gives users an accurate solution, one that’s powered by AI-generated recommendations & tangible improvements. 

Creator Plan: Priced at $39 per month if billed annually. This plan is ideal for individuals who create short content such as headlines, bios, and descriptions. It includes unlimited word generation, access to over 50 templates, grammar and plagiarism checks, and Jasper Chat. 

Team Plan: Costs $125 per month (or $99 per month if billed annually). This plan is designed for small teams (up to three users). It includes all features of the Creator Plan plus additional functionalities like Surfer SEO integration, pre-built recipes, and multiple brand voices. 

Business Plan: Custom pricing designed for larger teams and organizations. This plan includes unlimited content generation, custom AI templates, multiple users, and advanced features like a dedicated customer success manager, custom workflows, and premium technical support. 

The Bottomline 

There you have it! These are just a few of the many Generative AI tools that are making waves in 2024. 

Each tool has its own unique features and strengths, so be sure to choose the one that best suits your needs. Whether you’re in search of an AI tool to create content, write code, or simply want to explore creative possibilities of AI, this article will provide you with a complete arsenal of tools & applications. 

So why wait? Check these AI tools and see for yourself, how the power of Generative AI today can take your project to the next level. Read everything you need to know about Generative AI tools! 

Are you looking for exceptionally talented individuals skilled in using Generative AI services to produce remarkable results? Branex is a software development firm where we bring some of the best data engineers and AI enthusiasts to build next-gen solutions for your digital business. 

May it be art, content, or code, we can take care of everything.