Blogs

On average, only 4% of people remember the facts and figures you present at a sales meeting or when pitching an idea to an investor. PowerPoint presentations drone on and on, eliciting nothing but a chorus of yawns and sleepy nods. So, the question remains, what makes a brand resonate with the audience and impinge […]

Building a successful brand requires a clear understanding of your target audience, a unique value proposition, and consistent messaging that resonates with customers. It involves creating a strong brand identity, including a memorable logo, design, and tone, while maintaining authenticity and transparency. Successful brands prioritize customer experience, delivering on their promises and building trust over […]

In the year 2009, a journalist by the name of Bob Walker set out to unearth if storytelling really is the most powerful tool that helps brands outshine their competition. He purchased 200 items from eBay and priced each item at $1 on average. He then contacted 200 authors and posed a question, “Would you […]

Your brand logo is the face of your company. People identify your brand from your logo. Look at the logos of some of the most successful brands in the world and you will realize that one factor that played a big part in their success is their logo. Whether it is Nike, Apple, or McDonald’s, […]

Black Swoosh, Golden Arches, or the bitten Apple. Do I have to tell you which brands I am referring to here? No, that is the power of logo. These logos are so powerful that some brands don’t even use their names and prefer to use their logos instead. These small masterpieces of digital art help […]

Are you one of those mediocre companies that consider website design as an integral part of your branding strategy? If yes, let me correct you right at the start. This is a myth that is grilling your business in more than one way. Web design, no doubt has a vital importance from an aesthetic point […]

It’s been quite a while since I have been associated with Branex. It’s an online branding agency in the USA, and my work allows me to meet and talk to a myriad of clients who come to us seeking help for their brand. At times they are entrepreneurs who are just stepping into the professional […]

A logo design is most important in our life. On average the human attention span is just okay… oh look, is that a bird outside your window? Scientists, censure smartphones for leaving humans with a shorter attention span even a goldfish can hold more thoughts than a human being. In a survey of 2,000 participants, […]

The ability to simplify means to eliminate the unnecessary so that the necessary may speak. Just as the Psychology of Colors affects purchase decisions, simple fonts can persuade your customers to make instant buying decisions. Typography when done right can do wonders for your website. Designers use typography as a powerful element while designing a […]

In the technically advanced age that we live in today, making clear communications and providing valid interacting points to customers is important for every business. Stationery and packaging design are the booming trends that set an instant reminder of your business to the client while managing to build a positive rapport and lasting brand identity […]