How To Create a Brand Identity? A Step-by-Step Guide To Creating a Brand
Team Branex
Here is a riddle straight from the riddled. I am a trustworthy, comfortable, relaxed & trendy brand identity. Who am I? Difficult right? Because the clues are generic. Here is a piece of vital evidence. I am related to sports, and I have an athletic image. Still no clue who I am? I am the […]
How To Reach Content Superstars Using the Right Blogger Outreach Tools
Team Branex
Jack is an enthusiastic entrepreneur who recently launched an e-commerce store to market his already existing bed and bath store products. Although business was prosperous for Jack within the vicinity of his town. He realized that it was long overdue since he gave some real thought to business expansion. He wanted to reach out to […]
Sayonara Old Rusted Marketing: Brands are Focusing on Customer-Centric Marketing
Team Branex
What started from scratch has a net worth of around 2 billion dollars today. Of course, multiple variables come into motion which helped Amazon succeed, but regardless of everything else, one thing that generated the most revenue was its customer-centric approach to marketing. Everything that Jeff Bezos did was to create convenience for its customers […]
How Each Justice League Logo Empowers Our Perception of Leadership?
Team Branex
Today, we are going to reflect on how each Justice League superhero has an inspiring logo and how it dictates the lesson of true leadership using the right form of symbology. What do you feel when Superman rips the first three buttons of his shirt? What comes to your mind when the Bat Signal sparks […]
Retargeting Gone Wrong? 4 Ridiculously Effective Ways To Avoid Ad Fatigue
Team Branex
We are living in a digital era where nearly every internet user is bombarded with a deluge of ads; be it a pop-up to “get 50% off on women’s clothing” or “get a free consultancy” that keeps appearing when you are reading a blog or browsing through your favorite website for retargeting AD campaigns. And […]
The Psychology of Colors: The Secret Behind Professional Websites
Team Branex
When you walk into an interview, you have 90 seconds to leave a great first impression. From your shoes to the clothes you sport, colors that catch the eye will go a long way toward leaving your interviewers enchanted. If you buy from E-commerce stores, have you ever pondered over what colors compel you to […]
IGTV – How Can Your Brand Leverage Instagram Powerful Sibling
Team Branex
To produce video content that’s easily accessible to most users, Instagram came up with a novel idea of unveiling a platform that lets users share live vertical videos with their audience. Okay, so do you remember when was the last time you held your phone horizontally, except when watching a video on YouTube or Netflix […]
How You Can Design High-Conversion Landing Pages Using the Fogg’s Behavior Model?
Team Branex
One of the best ways to measure the credibility of a website is to observe the level of influence it has on its visitors. Most website designers leverage the power of impressively designed landing pages to instantly convert mere visitors into customers. But, before we get into the details of how one should design high-conversion […]
6 Out-of-the-Box User-Generated Content Examples To Your Marketing Efforts
Team Branex
User-generated content (UGC) is a powerful marketing tool that builds trust, credibility, and engagement! When it comes to buying a product that is posing a purchasing conundrum, who are you more likely to trust? The self-commending word of the brand itself or a friend or family member who can vouch for a first-hand experience with […]
Why Google, Airbnb, and Lenovo Redesigned Their Logos
Team Branex
What is the one thing that is common between Google, Lenovo, tinder, Nintendo, & eShop logos? Curious to find out? Is it just a coincidence that these companies are redesigning their logos in a similar pattern? I bet not. Let us delve into why brands are doing so. First, let us start with Google, Lenovo, […]