Blogs

Social media has revolutionized the way we communicate, socialize and share. On the other hand, it has offered businesses a lucrative platform to attract more customers, extend their brand reach, build brand authority and loyalty, and convert social media fans into paying customers. All this can only happen when you track the right social media […]

Digital marketing is a huge umbrella that encompasses a wide range of domains into its fold including social media marketing, SEO, content marketing, and paid advertising to name just a few. As getting user attention becomes even more difficult, digital marketers are always looking for new marketing methods that cost less and deliver a higher […]

If you have ever worked in either the marketing or the sales department, you must be no stranger to the friction running rampant between both divisions since time immemorial. They are hardly on the same page and businesses have to bear the brunt of it. Thanks to Account-Based Marketing (ABM), which has become a buzzword […]

There is such an influx of social networking platforms that most businesses find it tough to decide which ones to use and which ones to bid adieu to. One social media platform that never gets the attention it deserves from businesses is Pinterest. Even if you are using Pinterest in a personal capacity, you might […]

From marketing to customer support, finance to travel, chatbots are ubiquitous. Chatbots’ unprecedented rise to fame is fueled by an aggressive push towards digital automation. With automation slowly but surely replacing humans, chatbots will become an integral part of your business. In fact, the success or failure of your business will depend on how you […]

Do you know that a simple website redesign can cost you around $15,000 – $40,000? Well, unless your father is a billionaire or your startup is making much money you cannot afford to spend this much money on website redesign for attracting colors. However, the good news is that you can achieve the same goal […]

Online shopping and the E-commerce industry is gaining ground globally. The initial fears that hindered buyers from purchasing products online are long gone. Many new businesses are hopping onto the E-commerce bandwagon, which has led to an increase in competition. With so many E-commerce stores out there and many more joining the fray, how could […]

The days when you have to wake up early, get ready for school, and attend boring lectures are long gone. Learning methods are slowly but surely shifting from traditional to digital and we are seeing an influx of technology in education. With a majority of teens and young adults spending hours on social media every […]

Imagine a world devoid of color. Everything would be in a monochrome, akin to being trapped inside a black and white Television screen of yore. A sad, gloomy, murky world indeed! Similarly, your designs will also be lifeless without colors. Colors breathe new life into your designs. Additionally, every color has a different connotation, conveys […]

No list pertaining to the top digital marketing trends is complete without a stolid mention of video marketing. Video marketing isn’t exactly a novel notion. But this year, it is well poised to carve a niche as an integral part of digital marketing. More and more businesses are projected to rely on this medium to […]