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Social media has revolutionized the way we communicate, socialize and share. On the other hand, it has offered businesses a lucrative platform to attract more customers, extend their brand reach, build brand authority and loyalty, and convert social media fans into paying customers. All this can only happen when you track the right social media metrics and constantly focus on improving the effectiveness of your social media campaigns. This is where social media analytics and reporting come into play. Do you want to brand a social media hit? This infographic can help you unearth the gold at the end of the rainbow with seven effective tips to get the best out of your social media analytics and achieve the desired results.

Digital marketing is a huge umbrella that encompasses a wide range of domains into its fold including social media marketing, SEO, content marketing, and paid advertising to name just a few. As getting user attention becomes even more difficult, digital marketers are always looking for new marketing methods that cost less and deliver a higher return on investment. That is where PPC comes into play.

Unfortunately, many dark clouds surrounding pay-per-click advertising could put off many digital marketers interested in launching their paid advertising campaigns. If you have also been subject to some common myths prevalent in the industry then, this infographic will help you distinguish fact from fiction.

Here is an infographic that busts common myths surrounding PPC so you can opt for paid advertising without any confusion.

If you have ever worked in either the marketing or the sales department, you must be no stranger to the friction running rampant between both divisions since time immemorial. They are hardly on the same page and businesses have to bear the brunt of it. Thanks to Account-Based Marketing (ABM), which has become a buzzword lately, your sales and marketing teams can now work in accord. Also Read: How to Grow Your Business with Socially Responsible Marketing? Account-based marketing is a fantastic way to align your sales and marketing teams and compel marketers to focus on generating revenue. Additionally, it can deliver the benefits of shorter sales cycles, averting wastage of resources and reaching buyers across the right channels. If you want your marketing teams to focus on strategic, revenue-generating activities the right way, account-based marketing is your answer. Here is an infographic that tells you everything you need to know about account-based marketing.

There is such an influx of social networking platforms that most businesses find it tough to decide which ones to use and which ones to bid adieu to. One social media platform that never gets the attention it deserves from businesses is Pinterest. Even if you are using Pinterest in a personal capacity, you might have never thought about using it for business purposes. Also Read: Future of Social Media Trends However, the trend is changing as more and more brands are harnessing the power of Pinterest to promote, showcase, and sell their products, attract and engage with customers, and deliver a more personalized experience to keep their followers interested. Are you still not sure about using Pinterest for business? If yes, then you are at the right place. Here is an infographic that shows you how to take full advantage of Pinterest and accelerate your business growth.

From marketing to customer support, finance to travel, chatbots are ubiquitous. Chatbots' unprecedented rise to fame is fueled by an aggressive push towards digital automation. With automation slowly but surely replacing humans, chatbots will become an integral part of your business. In fact, the success or failure of your business will depend on how you implement automation technology in the years to come. Chatbots have become a buzzword lately. Despite all the hoopla surrounding chatbots, businesses are still bamboozled as to whether the chatbot technology is worth its salt or not. They are not clear about how to use chatbots to take their business to the next level. Here is an infographic that shows you how you to capitalize on this burgeoning fad and reveal some interesting chatbot applications that your business can take inspiration from.

Do you know that a simple website redesign can cost you around $15,000 - $40,000? Well, unless your father is a billionaire or your startup is making much money you cannot afford to spend this much money on website redesign for attracting colors. However, the good news is that you can achieve the same goal just by making some changes to your website's color schemes. Yes. It is that simple. Nowadays, even the typography on colors impacts the buying decision of the user.

Why are Website Color Schemes Essential?

The thing with colors is that they attract users to buy products. Even if you don’t know a thing about website color schemes, this is the best time to learn as much as you can about website colors & color schemes and how each color impacts the psychology of the visitor. Studies suggest that it only takes 90 seconds for a consumer to make the buying decision, which is based on color alone. The psychology of colors and how they impact our buying decisions is a separate topic which we can discuss sometime later. But, for now, let’s focus all our attention on website color schemes. One common mistake that website designers make while choosing colors for a website is that they demand many website colors instead of going with one or two website color schemes. The best advice that I’ve received is to Keep it simple! Whether your website is an eCommerce store that offers services, using more than one color will confuse the visitor, and they will leave you feeling confused about your branding. But this doesn’t imply that you don’t use colors at all. Imagine a world devoid of colors. Do you remember the black and white Television era and how boring life was at that time? Thankfully, things have come a long way since then. Today, we have a sharp vivid high-definition experience that delivers visuals to make your jaw drop. Would you ever want to return to that era? I am sure most of you might have answered that question with an emphatic no. Website color schemes make a more significant impact than we can imagine. From influencing our purchase decisions to affecting our behaviors, colors can also have vast implications on our ability to read, learn, and comprehend. In addition to this, each website color conveys a different meaning and message and evokes a different emotion. Without understanding how each color impacts our visual perceptions, you cannot take full advantage of them. As a result, you are unable to wow customers with a remarkable first impression. One of the neuromarketing strategies is to use Colors that evoke emotions. As you might have guessed website color schemes are necessary if you’re willing to boost your sales and generate some unstoppable revenue. Here is an infographic that will show you how each color affects your brain and business with the help of some eye-opening facts. Keep reading to find out more.

Online shopping and the E-commerce industry is gaining ground globally. The initial fears that hindered buyers from purchasing products online are long gone. Many new businesses are hopping onto the E-commerce bandwagon, which has led to an increase in competition. With so many E-commerce stores out there and many more joining the fray, how could you make your E-commerce store stand out to get noticed? How to create a perfect E-commerce store that attracts, converts, closes, and delights online shoppers all at the same time? If you are looking for an answer to this question then, you are at the right place. Here is an infographic that will show you how to create a perfect E-commerce website by following some best practices.

The days when you have to wake up early, get ready for school, and attend boring lectures are long gone. Learning methods are slowly but surely shifting from traditional to digital and we are seeing an influx of technology in education. With a majority of teens and young adults spending hours on social media every day. Why not use social media as an educational tool? It would not only make education a lot more interesting and interactive. However, students will be more than happy to learn on their favorite social media platforms. It is a win-win situation for both teachers and students. Do you think that the move to introduce social media in class will distract students even more? Think again. Many studies have shown that class participation and student engagement increased significantly by using social media in the classroom. Here is an infographic that shows you how you can use social media to quench the thirst for knowledge of students and impart quality education by using these 20 clever ways.

Imagine a world devoid of color. Everything would be in a monochrome, akin to being trapped inside a black and white Television screen of yore. A sad, gloomy, murky world indeed! Similarly, your designs will also be lifeless without colors. Colors breathe new life into your designs. Additionally, every color has a different connotation, conveys a different message, and generates a varied array of emotions. This is why it is important to choose the right colors for your designs, ones that fall in line with your overall brand personality and get the right brand message across to your customers. Similar to the fashion industry, where style fads change faster than a girl changes clothes. The design industry is also quick to adapt to the latest color trends and bid adieu to older ones. For a digital designer who loves delving into colors all the time. It is important to know which color trends are here to stay and which are projected to dissipate into thin air, to create stellar designs for the present and future. In fact, it is the fine line between your success and failure as a designer. The 2018 color palette encourages a sense of playful and fun release. With an aura of distinctiveness and complexity. We find ourselves in a sanctuary of color that leads to some more dramatic and unique color mixing. Here is an infographic that highlights the seven color trends that can create the biggest splash in digital design in 2018.

No list pertaining to the top digital marketing trends is complete without a stolid mention of video marketing. Video marketing isn’t exactly a novel notion. But this year, it is well poised to carve a niche as an integral part of digital marketing. More and more businesses are projected to rely on this medium to promote their products and services. Considering the skyrocketing popularity of videos on the web, popular social networking websites are introducing new features tailored towards video content.

If you have not jumped on the video marketing bandwagon yet. It is time to start using video as a marketing tool because video marketing is the future of digital marketing. Period. The ubiquity of video marketing is projected to reach unprecedented heights this year and marketers are ready to take the plunge.

Also Read: Videos are Reshaping Brands and Transforming Digital AD Industry

Here is an infographic that highlights seven reasons why you must use video marketing and why it is the best thing invented since sliced bread!