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Small businesses and entrepreneurs can learn valuable lessons from Amazon marketing strategy, including the importance of customer-centricity, innovation, efficient logistics, and a strong online presence.

It was in 1995 when we saw an unknown company disrupting the way we do shopping.

The company leveraged the power of the internet to make it very easy for us to purchase our favorite books.

That company I’m talking about is a homonym of the largest rainforest on the planet.

No one would’ve thought (including myself) that this one-man show would lay the foundation stone of a $25 trillion global e-commerce market.

It would not be an exaggeration to say that Amazon has now become a tech goliath. From e-commerce to the cloud, from media entertainment to smart speakers; Amazon has come a long way and continues to burgeon as I write this piece.

If you can’t create success by yourself, then you should emulate those who have achieved it. Austin Kleon, in his ground-breaking book, suggests, “Good artists copy. Great artists steal.”

So if you want to become a wealthy man, there are countless ways to do so. Other than robbing the Bank of Spain, it’s easy to learn from market leaders and apply those strategies in your small business.

Why is it Beneficial to Steal From Amazon?

The e-commerce herculean started from scratch, and while pursuing the company’s grand vision, satisfied 350M customers as of 2019 with a revenue of $232.89B which is 31% more than in 2017.

Straight away motivation for anyone who is passionate enough to succeed regardless of the sacrifices needed to get there.

One aspect of Amazon’s huge success has to do with the way it markets itself. What can you learn from Amazon’s marketing strategy and apply it to your own business?

Let’s take a more in-depth look at the marketing strategies that have been working for Amazon for the past 20 years.

1. A Fine-Tuned Email Strategy

Since the beginning of time, Bezos forced, cursed, and in some cases humiliated employees who failed to make customers happy. From customer service to personalized emails – Amazon has done it all. Amazon was the first company to adopt personalized email tactics in their marketing.

Amazon sends nine types of emails to every customer, depending on the phase the customer is in the buyer’s journey.

Why Amazon’s email marketing is the best? The answer is quite apparent: They track data and use it well.

Amazon collects data related to the customer. Data which includes:

• Which products grab the attention of the customer?
• Which products are ordered repeatedly by the same customer?
• Which of the promotional emails does the customer click the most?
• Which of the products do customers keep in their cart without buying?

In addition to all of that, Amazon has specific email templates that are sent automatically when a particular behavior is triggered. For instance, if a customer abandons the cart without completing the purchase, the system shoots an email to the customer to find out the reason and assist him in completing the purchase. Email templates include product recommendations, membership upgrades, and cart abandonment coupons.

Amazon is not afraid to send an umpteen amount of emails to its customers about the latest product offerings and discounts. Through these customized emails, Amazon resurrects dead customers and convinces them to complete their incomplete orders. Take a look at one of the emails by Amazon to delight a nearly lost customer: 

2. Amazon’s Impeccable Product Delivery

Amazon’s grand success revolves around three simple strategies:

1. Customers come first.
2. Always offer something new.
3. Be patient at all times.

A survey done by Prophet Brand Relevant Index in 2018 revealed that Amazon became the second-most-loved company next to Apple.

How did Amazon beat Google, Disney, or Uber? It’s because Amazon treats its customer as a crown prince. If you ever want to replace the product or return it, Amazon customer service will make you fall in love with their agents.

3. What makes customer service at Amazon different?

Additionally, they keep updating their product delivery methods to align with how a customer feels. Yesterday’s science fiction of ordering cooking oil using voice commands is now a reality. Thanks to Amazon’s Alexa!

With your voice, Alexa can deliver cooking oil even on a Sunday within an hour. Everything is possible due to Amazon’s customer-first and inventive approach.

This shows the importance of delighting the customers at any cost.  

4. Customers love to speak well about Amazon

The best form of marketing is word-of-mouth marketing. It’s better than running ads on social media, on TV, or in print publications.

How does Amazon generate so much positive word-of-mouth?

This question was answered by Jeff Bezos himself 15 years ago.

“We don't do any television advertising, and we take all of the money that we would put into television advertising, and instead put it into things like free SuperSaver shipping [free shipping on most orders over $25], lower product prices, category expansion, and the invention of new features. Absolutely. The thing that we did early on is that we made it very easy for people to find very obscure products. That was something people remarked on. If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth. The only way to do this consistently over time is through invention.”

The statement remains valid to this date.

Hence, to generate more orders, it’s essential to get referrals from existing customers and invest heavily in creating a seamless, hassle-free experience for the customers.

There is no point in wasting tons of money on heavy advertising if the customers don’t stay for long. Instead, a better approach is improving customer service and using innovative ways to delight customers. This will automatically increase customer retention and boost acquisition, as well.

5. Amazon’s Suicidal Review System

Can you even imagine an e-commerce store today without a review system in place?

The review system was made possible because Amazon has trained everyone to add a review of every product they purchase online. 

Do you want award-worthy e-commerce website development services to sell your products?

When Amazon started its review system on the website in 1995, critics labeled it as a “retail suicide”. However, Jeff Bezos replied smilingly, “taking a different approach…we want to make every book available — the good, the bad and the ugly…to let truth loose.”

What exactly makes the Amazon review system different from others?

Let’s dig deep into what’s happening behind the veil:

• With every purchased product, Amazon sends a review email. While most of the e-commerce websites send a single email, Amazon sends multiple emails.
• There is a set of review guidelines that customer needs to follow before their review gets published online.
• Reviews will automatically be sorted by “most helpful customer reviews“ which you can change as per your preference.
• Just by asking, “Was this review helpful?” Amazon was able to increase its revenue by $2,700,000,000 every year. The question allows Amazon to keep quality products in stock and remove everything else.

According to Amazon’s customer reviews page:

“We've worked over the years to make our millions of customer reviews as useful as possible – we’ve added features like Amazon Verified Purchase, helpful votes, and review comments in the pursuit of a system that’s open and flexible and yet structured and helpful for anyone who wants to learn more from other customers about anything we sell.”

6. For Amazon, it’s always long-term

When Amazon’s CEO Jeff Bezos issued a manifesto to its shareholders, he was not predicting the future; he was actually shaping it.

The same manifesto is sent every year for 20 years to all the shareholders in which Jeff Bezos explains the true definition of long-term success:

As a startup, a small business owner, or an entrepreneur, it’s vital to see the bigger picture. Don’t just see the picture, feel it, sleep with it, and work for it every single day. As per James Clear in his iconic book, Atomic Habits, “those tiny habits and practices make all the difference in the long run.” To play a long game, you must follow the grand vision and start being profitable just like Amazon.

7. Be Active and Help Customers on Social Media

With around 29M Facebook page followers and 3.1M Twitter followers, Amazon has reached its pinnacle in helping customers. Amazon employees respond promptly to the customers.

Take a look at how Amazon employees respond to customers by name and add a human touch with every comment:

Amazon uses Facebook to introduce and educate customers regarding their latest product offerings and responds to negative comments quickly.

Upon asking the question, Amazon representatives judge the mood of the customer and understand their problem before they offer any solution.

On Twitter, Amazon promotes its blogs and engages with customers to make their experience as easy as possible.  

The Pinterest page of Amazon is nothing more than an extension of the website. Amazon is careful about which images to promote on Pinterest. Unique, image-friendly, products get selected and promoted on Pinterest.

Check the Handmade category on Pinterest.

Amazon’s marketing strategy for Snapchat is quite impressive. Since the messages disappear fast, Amazon shares time-based offers to keep customers coming back for more.

Amazon has partnered with Snapchat to create a visual tool that will capture the product in Snapchat and display the name, price, and reviews regarding that product. Amazing, right?

An ever-evolving social media strategy by Amazon helps to gain more followers than its competitors. Engagement is enhanced and sales now directly come from social media.

Final Thoughts

That’s it, folks! Amazon's marketing strategy is crystal clear to you. Feel free to replicate it and get more customers for your business. Just as Amazon used Prime to expand its customer database, you need to think of something similar. Whatever you do, don’t forget to keep the customer happy at all times. Make the best use of technology and always stay patient. Happy marketing!

To become successful is a choice. It is about good personal habits. Habits determine 95% of an individual’s success.

Do you have a friend who has a fetish for clean hands?

He keeps hand sanitizer with him all the time and often refuses to shake hands with people.

He’s so germophobic that he doesn’t even touch buttons to call the elevator (he uses a stick to press the button).

Whether you have such a friend or not, there’s one really famous guy who is obsessed with hygiene.

The name of that obsessive man is Donald Trump, the man runs away when it comes to shaking hands with people. The New York Times labeled this habit as a “barbaric ritual.”

Regardless of your grudges against him, Donald Trump is a genuine success story. Firstly, he is the frickin’ POTUS. He’s won the “Gaming Hall of Fame Award ” and served his time at WWF and the net worth of this guy is $3.5B.

Have you ever wondered how people like Donald Trump become highly successful?

Your success depends upon the good personal habits that you’ve formed over the past few years.

Some habits might sound laughable, but if they helped them hit the motherlode, then there’s no harm in trying out some of these insane habits.

Dan Brown – The Guy Who Does the Bat Trick

How do you cope with writer's block?

A walk. A steaming cup of coffee or go out for an outdoor adventure.

Dan Brown fights creative block by hanging upside down. According to Dan, doing the bat trick helps him relax and helps him to solve plot challenges.

Whenever Mr. Brown gets stuck with his plot, he takes his gravity boots and hangs upside down for a few minutes.

As silly as it sounds, this is one of Dan’s good personal habits that you can adopt to get out of the rut and take your creativity to a whole new level. And don’t compromise on the quality of the shoes. We don’t want you to slip out of the shoes and fall from grace.

Edward de Bono talks about the six thinking hats. Whenever you need to think differently, change your hat. Dr. Seuss lived his advice about the whole life. Those who've had the opportunity to have a sneak peek inside his closet would've witnessed around 300 hats. Whenever Dr. Seuss was faced with writer's block, he reached into his cabinet and pulled out a fatuous hat to inspire himself. His whimsical habits helped him to create the masterpiece “The Cat in the Hat” and other mind-bogglingly fantastic pieces of work for children.

In the year 1982, Michael Jordan scored the winning shot for his college team. From then onwards his journey to stardom amazed sports enthusiasts and critics alike. From that day onwards the NBA star wore UNC shorts under his Chicago Bulls uniform as a good luck charm. As time passed – Jordan changed his mid-thigh shorts to longer shorts. The guy won the NBA championship six times, earned MVP status five times, and merited his place in the Basketball Hall of Fame.

She is a feisty one on the court. Give her a crippled racket, and she will still destroy you. Yes. We are talking about none other than Serena Williams. With a record-breaking number of Grand Slams under her name, the tennis warrior carries out several pre-performance and on-court rituals. One of these rituals is to tie her shoelaces in a specific way. She wears the same pair of socks throughout one tournament. Bounces the ball five times before she serves for the first time and twice on her second serve.

A big fan of basketball, Barack Obama plays basketball whenever his schedule allows him, especially on election day. During his 2008 election, he skipped the hoops ritual and lost big time. Since then, Barack Obama has taken out time to refresh his mind with basketball. In the 2008 primaries, the former president followed his ritual and won the presidency.

Ellen DeGeneres in her daytime talk show catches a mint with her mouth before the opening monologue of the show. No, she is not sick. Ellen has won twenty-eight Daytime Emmy Awards to date. To elaborate on her habit, DeGeneres says that minty fresh breath in her mouth keeps her motivated throughout the show.

[embed]https://www.youtube.com/watch?v=ZYKZcq-Cbrc[/embed]

Heidi Klum – Lucky Bag of Teeth

Heidi Klum, Supermodel and TV star, has been known to carry a childhood memento as a good luck charm. A small pouch of baby teeth which she takes in everywhere she goes. Klum has recalled dropping her bag on an airplane and having to explain that she was looking for her teeth on the floor.

Is there anything that you carry as a good luck charm? Maybe you should start carrying one from now onwards.

Nakamatsu dives underwater and claims his best ideas come to him when he is "0.5 seconds before death."

Mr. Yoshiro Nakamatsu is the brain behind 3,000 inventions, including the floppy disk.

Of course, I don’t recommend any such habit, but I am a firm believer in moving away from your comfort zone. The best ideas come when either we are relaxed or when we are under tremendous pressure.

Are you suffering from ”Gotta-do-a-deal-it-us” syndrome in Business?

People who are from real estate might understand what I am talking about. For others, let me elaborate. The situation occurs when you’re buying a property that’s way out of your league. However, since you’re inspired by the events that occurred in Jim Carrey’s Yes Man, you end up saying YES to the deal and paying too much for the property. What ensues afterward is buyer’s remorse and a huge dent in your wallet.

In business, the core goal is to generate revenue. However, your customer might have some other goals. A customer wants to pay as little as possible for the product, which might not work for you.

Not every customer is like that. So, it is best advised to use the power of no to fire these types of customers first. My ex-boss used to call such customers ‘energy drainers.’ Not every customer is worth serving; similarly, not every business deal or personal favor is necessary to accept.

If you are like me, you might find it impossible to say no to anyone.

Why Do People Find It Difficult to Say No When They Should

• When you say No to a client, it might upset them, and you can lose the customer.
• Saying no is disturbing. Science proves that our brain is hard-wired with a negative bias that makes us sensitive and difficult to accept anything negative. So, as a result, we avoid interaction at all.
• A potential client might not accept no at first and push you towards ending with a yes.
• If you don’t say no to people, you are sending a clear message that you are willing to deliver everything they ask of you.

It is not at all about saying no. It is about the way you say it. At times it becomes necessary to use the power of no to get some pressure off your back. Also, that is precisely what you’ll learn in this blog.

First, let’s look at the various benefits of saying no.

Benefits of Saying No

• The less available you are, the more clients will be eager to get to you. When you say no to a client, it conveys that you are overloaded with much work and gives the impression that you are a desirable company.
• Saying no will save a lot of your precious time. If you don’t set boundaries, clients will think that you have much time. A client might ask for a revision without paying anything extra; this is an excellent time to say no.
• The worst kind of business relationship is one in which a person feels that they are taken advantage of. When you say no to a client, it means that you are seriously professional and don’t take anything for granted.
• A simple no will give a message to your client that both parties can speak freely, and this will strengthen the bond.
• You might not understand the power of any at the moment, but when you start saying no, you’ll be able to focus on the other essential aspects of your business.

An excellent TED talk about ‘The Art of Saying No.’

[embed]https://www.youtube.com/watch?v=FtPRrn5nwAo[/embed]

When is the Right Time to Say ‘No’?

Now that we have established the power of no, let’s look at when is the right time to say no.

Before you say no, ask these four questions:

• Is it beneficial for me to work with this client?
• Does the client understand the value of my time?
• Will saying “yes” cost you anything extra?
• Is the client demanding anything other than the agreed-upon scope?

If you are a startup, then the last point is the only one that might impact you. For a well-established business, answering no to any of the last two questions will be the best choice.

How Do You Say “No” Without Hurting Anyone?

It takes more than words to say no to anymore. If you don’t practice it enough, you cannot hurt people. Start practicing with your friends. Next, you can try in the emails.

1. How to Say No Without Being Rude?

[embed]https://www.youtube.com/watch?v=5YAo19qr5WM[/embed]

My rules of saying no to people I don’t want to.

2. Set Early Boundaries

Tell the person the processes, and the expectations early on. This includes working hours, preferred communication methods, and turnaround time. The best approach is to talk as much as you can right at the beginning. If anything goes beyond the scope of work, inform them about the priority and the extra costs associated with them.

Early boundaries will eliminate any confusion. Even if you are willing to make any changes in the middle of the project, state the reason why you are changing the timeline or adding things.

3. The Reason Why You are Saying No

Imagine this. If someone asks you to slash your quoted price for a solution by 20%, you say no abruptly without providing any valid reason. This will convey two messages. You lose a customer, and second, the potential customer will tell everyone that you’re a jerk.

On the other hand, if a person asks you to reduce the offering price and instead of saying ‘no’ straightaway, you tell them, ‘I cannot do it. Because if I take this project, I will spend less time on this project and will not be able to deliver the full scope of the project. Moreover, your business will be affected.”

Notice the difference? When you say ‘no’ with a reason, the client cannot argue with you because you have done the maths. You have determined that the discount is not worth your time. The client has a choice. Either go for a cheaper service or pay whatever you’re asking for.

Of course, some will go for a cheaper service, but you’ve harnessed the power of no to give a clear message without hurting the reputation of your brand.

4. Give an Alternate Solution

What if instead of leaving the client in the desert, you plan to help your client? To do so, you can provide an alternative solution to the client.

You can make a deal that is agreed by both, or you can revise the scope, and contract keeping intact the interests of both parties.

Conclusion

Saying no won't be easy if you're used to saying yes, all the time. However, learning to harness the power of no is an essential part of simplifying your life and managing your stress. Moreover, with practice, you may find saying no gets more comfortable. Whenever you are planning to say no to someone, keep in mind to be brief, honest, and respectful. Rest, you’ll learn as you practice.

There are things in life that we can’t say no to. For Branex, it is crafting exciting web and mobile experiences for our amazing clients.

So if you’re looking to get eCommerce services or mobile application development services, say YES to Branex and we’ll open the door to endless possibilities for designing your next digital marvel.

Imagine yourself coming back from an adventurous, off-the-grid two-week vacation that you thoroughly enjoyed and now you’re ready to take on the world. There were no work emails, no calls, and no late-night strokes of bad news. On the flip side, you learned that your team scored a big corporate client for the Amazon platform, and fixed a nagging issue in your absence with no red flags or fires to put out.  

Sadly, for most entrepreneurs, this is a dream scenario. They continuously check on what’s happening because any moment things can go out of control. Everyone dreams of being wealthy and successful. However, if it were that easy, we’d all have it. When it comes to Amazon, growing your business on this platform is a tough nut to crack. It demands laser-like focus and determination. From scratch to making $100,000 in the first 30 days does sound great, but it isn’t realistic.

Running a profitable business on Amazon requires much time, energy, and focus. Sellers must learn everything about the Amazon platform or emulate the companies that are already successful.  

Selling on Amazon is an extremely profitable business. Small business owners and authors are making handsome money (like $277 B) out of Amazon. This gives space to entrepreneurs and startup owners to make a massive profit out of it.

Starting a business on Amazon might be easy, but to sell your products is to put on a brave front. Peter Drucker said that there are two functions of business: Getting new customers and retaining them. When you try to make a sale on Amazon, which of these functions are you falling under?

This is a tricky question. Most people will answer that getting customers is the hard part. It is none of the two. It's Amazon's customer. Until you get that person to choose you over the competition, it's not your customer, and you can't follow up.

There are some ethical ways in which you can scale your Amazon business naturally.

Before you start, let’s look at some of the essential elements that can help you kick-start your Amazon business.

Introduction to Fulfillment by Amazon (FBA)

You can call it make-more-money-and-grow-your-business-fast-and-save-time-and-delight-your-customers-by-Amazon but because this sounds insane let’s stick to FBA by Amazon. FBA makes your products more visible to millions of loyal, happy customers and makes your business successful.

Here is how it works.  

You send your inventory to a state-of-the-art Amazon facility near your home. When customers buy your products, Amazon will pick, pack, and send your products under your customized packaging.

How to Find Best-Seller Products on Amazon?

Go to Google.com and search "Amazon best sellers"

This is the page where you need to focus all your energy and resources because this is where the customers find the best-selling products organized by categories.

Select any category to look further into the best-sellers in that category.

Things you need to look for when selecting a product:

• Ensure that the weight of the product is less than 2 pounds. (Check under Product description)
• Never choose a product that could cause liability issues. For instance, small part products can become hazardous for kids.
• There should be many product photos.
• For starters, it is good to pick products worth less than $20.
• To stand out from everyone else, bundle and sell two products.

How to Create an Account on Amazon?

[embed]https://www.youtube.com/watch?v=nVA5d9-jXeg[/embed]

How to Upload a Product on Amazon?

[embed]https://www.youtube.com/watch?v=kTyVPwvWzpM[/embed]

Here are some of the tips that can help to create a sustainable business on Amazon:

1. Focus on Profitability

• Once your product is sold, make sure that you stay in front of customers. Use retargeting ads, fantastic customer service, and advanced packaging.
• Identify who your core audience is, communicate with them, build goodwill, and develop a strong relationship with your customers.
• Invest an immense amount of attention to content creation. Emails, customer service, and follow-up offers can reengage customers.

2. Storm through the First Sales

• Getting the first order is easy. What happens after that first purchase is the real deal. Turn that one sale into recurring orders. Try to figure out the journey of the customer and how you can support and serve the customer on an ongoing basis.
• When you make that first sale, it is your opportunity to create an experience around that customer, from delivering the product to customer service and post-sale service. Don’t just leave your customer; take feedback from the customer.
• Another great tip is to bundle complementary products together or carry out cross-selling. Bundling will force customers to buy more products from you.
• For instance, if you have a fitness company, you can sell products related to muscle growth, supplements, gadgets, and bundle products that are best-sellers.
• Instead of just thinking about the product, think about the customer. Doing this will open up new opportunities for you to show up in front of your customers.

3. Shift Your Mindset

• The end goal of your business is to sell continuously on Amazon. If the product is not selling, it means that you need to try different methods to increase sales.
• Anyone can copy your products, and content, and get more reviews than you. However, one thing that no one can copy is your branding and customer engagement. To be highly successful on  Amazon, focus on creating a memorable customer experience from start to finish.
• When you focus on the customer, the result will be less competition and more customer loyalty, and you can build a scalable and more lucrative business.
• I know friends who’ve built eight-figure businesses that are sellable and have sold companies for $7 million to $10 million. This is achievable if you can dial in the Amazon processes, but also build the other parts of the brand that are also important.

Conclusion

Starting an Amazon Business is a great way to sell products and launch entirely new brands while letting Amazon do all the heavy lifting for you. As an Amazon seller, you’ll have the ability to plug into a highly successful e-commerce ecosystem and tap into an extensive buyer network. Add Amazon FBA to your seller account to further automate your business and build your business on near-autopilot. Happy Selling!

Did you know that 90% of startups reach their demise within the first five years? Of course, you don’t want to be another number in those stats. The developing countries are facing horrifying issues that need front-seat attention. Entrepreneurship is on the high tide. It is easy to find investors and convince them to fund your startup. In this era, starting a business can be simultaneously a piece of cake and challenging. Easy because there are so many resources that can help you learn and move forward. Moreover, challenging, because several pitfalls mark your way when you are starting a business in a developing country. Despite the popularity of entrepreneurship, some common business challenges need to be addressed — listed below are some startup challenges and issues that entrepreneurs across developing countries are facing. By working on these business challenges, you’ll be able to create a startup culture that will nurture employees so that they can build a product worth marketing.

Startup Challenges in Developing Countries

1. Cliff-Hanging Competition

There is a bone-chilling competition out there. The nail-biting competition between giants has left little room for startups. The new startups are teetering on the edge of survival. If you have an online business, the competition is a tough nut to crack, and only increasing by the day. The hostile environment keeps startups on their toes. There is no margin of error. Both B2C and B2B are fighting hard to survive. To survive, new businesses need to play aggressively. Follow these six steps to bring insane traffic to your website. Establish brand recognition. Creating a brand identity will help develop trust among customers. Focus on scaling your business right from the start.

2. Idealistic Expectations

Success doesn’t come alone. With the American dream grilled down our throats, expectations are only escalating. However, sadly, these lofty expectations can only lead to disappointment down the road for young startups. Startups need to realize that unrealistic expectations will lead to short-term success because expectations never end. If you’re starting, you might not know much, but as you grow, you will learn the tricks of the trade along the way. So, it never hurts to keep your expectations realistic. The name of the game is sustainability. Moreover, sustainability entails constant hard work. A unique selling proposition will help businesses establish authority in a short period. Analyzing the market and iterating as per the requirements is the core need of every startup.

3. Hiring the Right People

Jack Welch, in his best-selling book ‘Winning’, compares running a startup with driving a bus. When the bus embarks on its journey, the first responsibility of the bus driver (owner) is to get the right people on the bus and the wrong people off the bus. This makes it easier for a startup to scale fast. Among other common business challenges, hiring suitable candidates is a mind-boggling job. To create a dream team, it takes a lot of trial and error. There is a vast pool of resources out there. Selecting the person who is right for your startup is a tough nut to crack. What startups can do to build business values before they hire anyone? Moreover, any candidate that doesn’t fit within those values should never be hired in the first place.

4. Cyber Security

This is a digital age. An age where your mobile phones are recording your conversations and Facebook is giving away your personal life to individuals. In this chaotic world, protecting your business from security threats is nearly impossible. DDoS attacks and SQL Injection have become quite prevalent and can harm your business even before you start generating some income. Unless you’re using a reliable DDoS protection service, it will be difficult for your startup to survive. At times, competitors hire hackers to infiltrate systems and get all the information from the business, leaving behind a state of bedazzlement. To safeguard your online data, it is advised to use military-grade security systems. A VPN connection serves the right purpose in protecting the confidential information of customers and employees by adding an encrypted layer of security.

5. Winning the hearts of Customers

The customer is not the king anymore; in fact, he is an Emperor. If you can win the hearts of your customers, they will start trusting you, and with that trust, you will be able to eliminate critical challenges in your business. The highly successful customers can spread the word and at the same time, help you scale your business towards exponential growth. If your business is seeing no sales, there is no reason for it to keep going. Moreover, customers can bring real bucks to your account. If you make them happy, they will do the marketing for you. Willingly. Free of cost. They might share their experience on social media or tell a close friend about your brand. This is free marketing which you cannot afford to miss as a startup. Customer loyalty is critical for the profitability of the business. Turning customers into raving fans is an art. Exceptional customer service can give you great business. Start by implementing customer-centric strategies. Eliminate all the hurdles that customers face while solving their problems. Once the customer realizes that you have something worthy to offer, they will come back to you for more.

6. Poor Communication & Technological infrastructure

When you are starting out, there is much room for people who come from various backgrounds. There will be a communication gap, but as a startup, it will be easier to control. However, once you grow, it will be impossible to control. So, the best practice is to keep all communications clean and transparent. There should be no confusion among employees, and moreover, the employees must convey everything as it is to the customers. Secondly, as a startup, it will be difficult to develop a technological infrastructure. So, it is necessary to implement as you grow. Find out ways in which technology can help. Automate things that are killing your precious time. Use chatbots to ignite your marketing. If you have an e-commerce website, implement AI to grow your business. To face and tackle the so-called challenges within a violent business world, startups need to be resilient and focus on keeping their integrity intact, against all odds. Nothing in this world is permanent; even your worries are short-lived. If you have a business which is helping other people, make sure that you keep it running, no matter what hurdles you face.

Conclusion

Starting a business in developing countries comes with numerous challenges, from inadequate infrastructure and limited access to financing to complex regulatory frameworks and political instability. By utilizing technology, fostering strong networks, and adapting to local conditions, entrepreneurs can overcome these challenges and build sustainable businesses that contribute to economic development.

Here is a riddle straight from the riddled. I am a trustworthy, comfortable, relaxed & trendy brand identity. Who am I? Difficult right? Because the clues are generic. Here is a piece of vital evidence. I am related to sports, and I have an athletic image. Still no clue who I am? I am the epitome of motion and speed. I am sure most of you have guessed it by now. For those who haven’t, don’t be hard on yourself. I am Nike. The first clues that I gave were too generic to venture a guess. However, when I revealed that the sports brand touted an athletic image, you guessed in a jiffy. It is because, akin to humans, brands have certain identity traits that make it easier for customers to relate to the brand.

What is Brand Identity?

A common misconception is that the concept of brand identity is purely for graphic designers. It starts with choosing a brand name and hiring a graphic designer, who will flip a few colors in any old logo, and you have your brand identity. No. Let’s clear that misconception, shall we? Brand identity is actually for marketers and business owners. It is an image that people have of your brand when they read, listen to, or see anything that conjures up images of your brand in their minds. To answer what a brand identity is in layman's terms, a brand identity is how brands communicate with the world in a way that differentiates them from competitors. Create a brand experience that people will never forget, and they will never turn to your competitors. Some brands like Apple, LEGO, Amazon, and Warby Parker have elevated their brand identity to the next level. These brands have leveraged stellar customer service to engage with customers and leave a solid impression. On the other side of the universe, some weak brands fail to impress their image on the minds of their consumers. Some of these brands started okay, but right in the middle, they lost their touch and were unable to communicate with their customers in a way that portrays the true essence of the brand. In this article, we will help you answer the most daunting question. How to create a brand identity that will bring your competition to its knees? Well, not evaporate in thin air, because only Thanos could do that and he’s too dead for it (no spoilers intended). Let’s say that you will learn how to create a brand identity in a way that is easy to understand and simple to implement.

Step 1: Begin with a Complete Brand Strategy

When you devise your branding strategy, it is essential to begin with a detailed plan on how to achieve success. Where does your brand stand at the moment and where do you want to take it? When you figure out where you want to go, then what you’re trying to achieve becomes clearer. To set your brand up for success, it is vital to understand your core brand values, create a brand voice, and design everything that aligns with those elements. If you don’t have a brand strategy, fret not; we are Branex can help you develop one. Contact us, and we will help you gear up for grand success.

Step 2: The Core Elements of Brand Identity

What is the first thing that pops up in your mind when you see the image below: You don’t have to be a marketing guru to appreciate Apple's prudently and intricately crafted marketing strategy. One-Bite Apple needs no introduction. Whenever you see this logo, you can relate it to Apple. An Apple product is all about trust, innovation, and a standalone class. When developing a brand strategy, it is essential to use a solid visual language which can be integrated everywhere from your website to the brochure and the mobile app. Although there are tons of brand identifiers out there if we talk about some major ones, here is the list: The logo, colors, typography, images, video, motion, website design, and data visualization. That being said, just because you are using these elements won’t guarantee your success. A rock-solid brand identity is something that can be related to the internal team, content creators, and everyone who is interacting with the brand. Here are some fundamental qualities that you can use to imprint your brand upon the minds of customers.

• Distinct: To gain some advantage, you must create something unique that separates you from your competitors. Something that no one else is providing.
• Memorable: A brand is more than a logo, brochure, or website. You must integrate one single message across all your marketing mediums, to maintain integrity and reach out to all your consumers.
• Unified: Each element in your element should complement the brand identity.
• Clear as a bell: The whole brand identity must be transparent and clear. If the strategies are explained in an easy-to-understand manner, it will be effortless for the designers to apply them across the design.
• If even one of these elements goes missing from your toolkit, it will be cumbersome for the brand team to do their job.

Step 3: Divide Everything into Chunks

You must approach every phase from a philosophical & highly critical standpoint – analyze, poke, and prod until you get to the core of your brand. Once you have that knowledge, it will be easier for you to translate that knowledge into a visual form. When you are done with the mission and vision of the company, you move towards designing a logo for the brand. For this, you must first understand the company culture. The communication within the company must follow the core values portrayed. The next step is to create a brand persona. A face that interacts with the entire world. A common misconception is that people consider brand identity as the fact that the brand presents to the world. In reality, it is about understanding the psychology of customers so that better design choices can be made. To understand their needs and wants, and the values that the brand offers. Collect the demographic and psychographic information to give you insights into what drives some people to buy from you and others to steer clear of your brand. Beyond your primary audience, you must also keep an eye on secondary groups, such as employees and other brands. It is not just about how to create a brand identity, it is more about how people perceive your brand as a whole. Identify Your Competition. Moreover, see how your brand can differentiate from your competitors. The best way is to understand and analyze how your competitors present themselves in terms of content, visual elements, and marketing. For instance, when Twitch launched in the year 2011, its competitors were using bold colors like Reds and Greens, and they came up with all-purple branding. The color became an instant hit and in the year 2014, they sold for $1 billion. If you are looking to create a brand identity, it is essential to face reality and see your brand as it is. Does your brand align with the core values and goals of the company?

Step 4: Build Your Identity

I guess, by now, you have all the necessary information in your arsenal on how to create a brand identity that will stick with people. Now is the time to sit back with your team and brainstorm some words. These words will represent the image of your brand. The goal here is to breathe life into your brand. Here is an example of Nescafe. It’s important to remember that each word must drive a specific emotional response. Pick words that will trigger users to build a visual image of your brand with the meaning of that word. The core of your brand identity is the logo. For this, you are allowed to go old school and use a pencil or a sketch to ignite the creative genius within you. There will be iterations, give it time before you finalize the logo. Once you think you are done, ask yourself if the design is successful at delivering your core message.

Step 5: Influence with Colors

Positive imagery can influence the buying decisions of your potential customers. Every color indicates a specific personality trait. See how each color is associated with a word, and that word is linked to the brands that you already know. Every phase, even typography, can reveal a lot about a brand. You can persuade customers with simple fonts. Limit the number of fonts to 2-3. Nothing more. Each font must represent your brand persona. Here is a fantastic video that can help you choose the right font for your logo: https://www.youtube.com/watch?v=j_lsb_CY06Q The typography must be selected with care. This is your opportunity to showcase a strong brand presence to your potential customers.

Step 6: Developing a Brand Guideline

The most heartbreaking thing when you are on your way to creating a brand identity is to develop a powerful brand identity but use it incorrectly. This is where the brand guideline comes to your rescue to circumvent confusion. If you don’t know where to begin, here are some tips on brand guidelines which will give you a head-start. Remember to lay down a brand guideline for each element of the brand. Here, more information will help. Include as much information as you can. Once you are done with the guideline, distribute it to your team. Make it available for newcomers to check the instructions and learn more about every element of the brand.

Work Hard to Maintain a Strong Brand Identity

It might take a while to create a strong brand identity. However, it is okay. The critical thing to remember here is that after you’ve created a brand identity, everyone in your company must be on the same page. I hope that you’ve got the answer to a profound dilemma! Moreover, if you have no idea what to do with all that you have read above, fret not; we are here to help you out. Let’s chat about creating your brand identity. We are willing to take the strain off your shoulders.

Amazon marketing is making people filthy rich. Everyone who started from zero is earning more than $50,000 a month just by working 3-4 months. Hard work with smart marketing pays off. If you are still toiling away at a 9-5 job, chances are that some friends dreamed of starting a business when you began your job, and now they are enjoying vacations every few months. If they can do it, so can you. Without any delays, let's talk about some ways in which you can win big with Amazing marketing and sell your products like hotcakes. “Learn everything you can learn now while you are young. If you think you are old now, well let me remind you that NOTHING IS TOO LATE. If you start it now, you are never too old to do it! Don't wait for another year for you to learn something new. JUST DO IT. (You listen to Nike!)” ~Anonymous I was quite content with my life until I heard a podcast a few months back. I felt goosebumps. My ears pricked up. Why? I heard someone made a million dollars just by selling on Amazon.

Customers Will Judge the Product By its Title

Amazon allows you 150-250 characters in the title for a reason, so you can integrate keywords and attract customers at the same time. The title is one of the two main components of the product description pages.

Optimize Your Title with the Following Things

• Brand name
• Product name
• A unique feature like color, size, or use of the product.

For instance, if there is a blue-colored baby pacifier, your title can be something along the lines of: Silicone Baby Pacifier (Product Name) – YXY Company (Brand Name) – Comfort for Baby – Ease for Parents If you chop and analyze the title, it will be something like:

• Silicone Baby Pacifier is the best possible keyword.
• Comfort for Baby – Ease for Parents educates the customer about the product.

What you cannot do is cram your title with excessive keywords that don’t make any sense. The best keywords are the ones that appear naturally in the title. There are online tools like Google Keyword Planner, Simple Keyword Inspector, and Merchant Words that can provide the best possible combination of keywords. Amazon uses the Amazon 9 algorithm to rank products.

Follow the Amazon Product Rules

Do you want to rank your product faster on Amazon? You cannot afford to miss these Amazon marketing product rules. Use a white background to display your product. The image should depict the product clearly and constitute nothing but the product. When you display the product against a white background, it will be easier for the customer to catch your product at a glance. The image should only focus on what you are offering. Amazon allows you to upload 5 – 9 images for each product. Use these images wisely. Don’t just use images for the sake of portraying your product. Avoid inferior-quality images. Instill some emotions in those images. Better yet, use photos of real people using your product. Moving on to the secondary images, here are a few pointers to keep on the top of your head:

• Capture the product from different angles.

• At least one image should showcase your product in action.

• Use an image that lists the benefits of your products.

• Make sure one of the images highlights the product’s size when holding the product.

The minimum pixels allowed by Amazon are 1,000 by 1,000 pixels. However, it is best to use images that are 2,000x 2,000 pixels, for added granularity. You can even switch primary and secondary images to see which of the images are stealing the limelight.

Make it Readable or Don’t Upload Your Product

Use bullets to grab the attention of your users. The question-form text will help the users get an answer to their problems. Don’t overuse those bullets. A paragraph with no more than four sentences can help in grabbing the attention of the customer.

Keep Updating the Content

As of January 2018, Amazon had more than 564 million products on its website.  This means it is getting increasingly tough to make your product stand out from the rest. The only solution left is to gather all the feedback and complaints and include those in your bullets. You can use phrases that can grab the attention of your customers. Phrases such as ‘100% money back guarantee’, ‘luxurious, soft and elegant’, ‘once in a lifetime’, and ‘Save up to 20% right now’, make the most impact. Moreover, ensure that you are bold and capitalize on the main points in the bullets.

First Impressions Matter Most

The reviews on the website form the basis upon which your products will rank on Amazon. Here are three things that you need to look out for:

1. Average Star Rating

Reviews impact the product listing via the average star rating they get. A product with an average star rating of 4.5 or above will outperform products with a rating of 3 or less than three ratings. In 2015, Amazon changed the weighted system for product star rating. Things that will affect the star rating are as follows:

• Is the product bought at a discount?
• The review time between the last review and the new one.
• Was the product helpful for other customers?
• Most Popular Reviews Section

The most popular reviews section is placed at the middle of the page, letting users vote on whether the product was helpful or not, which can greatly affect the product rank. Typically, more than 4-star reviews appear in this section. If you garner more than four stars, it will be easier for you to feature in this section.

2. Most Recent Customer Reviews

If there is one thing that impacts the product search listing in Amazon's marketing strategy, it is the most recent customer reviews. The review, which is left in this section, impacts both the customer and Algorithm 9 in Amazon. To increase reviews in this section, you need to sell a quality product. You can ask the customer to review your product. If the product is exceptional, they will be sure to put in a good word.

3. Don’t Take Days To Answer Your Users

When selling products on Amazon, it is essential to understand the concerns of your users and answer them as quickly as possible. Customers will ask questions even after they have purchased the product. If the product is unique, customers will raise questions. Ensure that the answers that you provide are complete and straightforward. Because anyone can post questions in this section, it is often advised to keep an eye on the FAQ section.

A Final Word

It is essential to remember that a well-performing product is part art and part science. A/B testing will bring more opportunities. Test to discern which of the elements is creating the most impact on the listing. If possible, test one element at a time. There are a lot of critical elements that can make your product a thriving success or a sad failure. If you’re able to list the product, selling it on Amazon will feel like a piece of cake.

From online shopping to creating ad campaigns for an audience, marketing has evolved more in the past 10 years than it has in the previous 30 years. Despite the level of innovation and disruption, if you cherry-pick a few marketers from the 80s and use a time machine to transport them to this era, they will probably feel more at home. Yes. There might be some changes to the IT department, but the basic structure, job titles, and even performance management will be the same. Even the jargon will be the same. This is a dangerous thing. The emerging technologies are forcing brands to rethink their approaches and dive into new channels where the change is rapid, and outcomes appear fast. Most of the time, it translates to creating the same marketing campaigns but with a little twist. These small changes incur many changes over time. As a result, some digital marketing agencies prove themselves as outliers and fully capitalize on innovations. As a brand, you can try out these tips and help your brand grow faster than your competitors. Your brand launches only once. You want to use the launch as a chance to get as much traffic and attention as you can. Before you become a seasoned marketer scoring big sales, there are several things that you can do to attract traffic to take advantage of a grand opening. When numbers dip, company leaders don't need to make sweeping changes to get revenues climbing again. Sometimes, the smallest adjustments provide the biggest boost to your sales and marketing initiatives.

Rewiring the Marketing System

The digital age of today has rendered the old agency model obsolete. The new era has enabled us to try new tactics to deal with the changing economy and the management approaches to how things are working. We are exposed to hundreds, if not thousands, of marketing messages every day. Why would we be receptive to all of them? This would cause mental chaos. So, in response, we tune out all but the most relevant ones. Our brain is actually very good at tuning out stuff that it doesn’t want or need. We do this automatically. This prevents us from going insane. The goal is to build tribes. Instead of focusing on individual users, it is necessary to find or even create a group of people that are passionate about what you are selling, like building a cult following for your brand. Think of a problem that is affecting the lives of people. Create a solution around it and sell it like your life depends on it.

Focus on Blitzscaling

Blitzscaling is a new concept in Silicon Valley, which merely translates to ‘lightning-fast growth.’ "When you scale at speed, you can capture the market quickly and also outmaneuver the potentially global competition.” ~ Reid Hoffman Blitzscaling is scaling the organization at five levels. Here is how to do it: https://www.youtube.com/watch?v=ZQiNDUW030Y

Adjusting to the New World

Claiming that your organization is agile is one thing, but to work for it is another story. Marketers need to focus their efforts on the following:

1. Big Data Analytics:

Data is everywhere. However, smart organizations take that data and derive information from it. Data without information is nothing. Tools like Google Analytics are not enough. It is time to find the buyer’s intent by using a Heatmap. After that, tailor the needs of the customer with the offering of the brand. Personalization is something a brand needs to learn and offer to its customers.

2. User experience (UX):

Do you know that enhancing a customer experience by just a little can boost your traffic by 10% and revenue by 20%? It is all about creating a user experience that users will love to visit and refer to their friends. Figure out where the customer is in the buyer’s journey and take them forward towards solving their problem. The modern era is all about giving customers a seamless browsing experience that can help your brand outshine your competitors.

3. Content Publishing:

For the brands to establish a relationship with the customer, they need to engage customers with creative content. Regular communication is the key to gaining valuable insights from the customer. Delivering high-value content will not only engage your customers; it will also help you establish the authority of your brand in the market.

It Might Not Feel Easy At the Start

Just like everything else, this new approach might feel difficult at the start. You might find it a hassle to step out of your comfort zone, but it is important to know that in the long run, this approach will help your organization scale faster. It is time to start looking outside the walls of inspiration and formulate a strategy for where you are and where you want to be in the future. To achieve growth, you must seek help from wherever you can. If this blog post helps you try different strategies, go for it; if you are confused about where to start, let Branex assist you!

It is a Marketing lesson for everyone. The snowy ground is splattered with blood. The battle is over, or there is more to come. The heroes lay dead outside the castle gates. Everything is quiet. Just then… There came a thunderous roar from above: a subtle movement, a gust of wind. Is it a dragon? Nope. It might be an ice-dragon. No. It is worse. “Bloody-hell. A helicopter just flew past over our heads”, shouted an aghast crew member. The production team was busy figuring out who the pilot was. David Benioff was informed that it was an inadvertent breach. As usual, everyone on the set was calm. When you are running an intense set of Game of Thrones, you cannot lose your temper every time a catastrophe happens. “We are always in a state of crisis, there is a chance of an imminent disaster,” says Benioff. You cannot figure out where it is coming from, but you cannot do anything about it. However, as time passes, you learn how to be okay with it. After about an hour of panic, the crew came to know that it was just a police helicopter. So, for now, GoT’s secrets are safe. During the entire process, production never stopped. The show should go on because the final season of HBO’s hit drama – the biggest show on planet earth took 6 months of filming 6 episodes. There are towering expectations for the final season. Nothing can go wrong. Do you know that the target audience for GoT was supposed to be a millennial audience? However, as we all know, everyone is addicted to the TV series. How were they able to do it? To attract the audience on all levels. The drama, the gruesomeness, and the level of engagement are quite fascinating. As a marketer, I’ve gathered some lessons which I took away from the whole GoT drama.

Be Fearless or Die Like a Coward

In the fourth and fifth seasons, mixtapes featured some big musical giants. In the next season, a different approach was used. HBO’s marketing team targeted Game of Thrones for the younger market. This is why young artists were given the freedom to recreate the key scenes with a different medium, which gave birth to the #ArtTheThrone campaign. Real engagement occurs when brands treat customers as family members. GoT did this with Behind-the-scenes videos which forced the fans to get some inspiration from these campaigns and connect on a deeper level.

Prepare Well For the Battle

HBO planned their social media strategy, all too well. Instead of relying on just one channel, HBO utilized various channels to grab users and engage them for a long time. Uphill now Twitter and Instagram are the most impactful. Users are vigorously following both the social media accounts and keeping a hawk-eye on every update. When the HBO Twitter account asked users to share their favorite GIFs, fans went berserk. The level of engagement GoT got was astonishing. As an Entrepreneur, it will be your job to test the waters. Only you know your limits, and you alone possess the power to leap and transcend those limits. There is no one blueprint for success. If your competitor is succeeding with one social media platform, try to take control of other social media platforms and outsmart your competitor on those channels. What you cannot do is stop trying.

Always Deliver More Than Expected

The entire story of Game of Thrones revolves around someone who makes a promise and tries every means to deliver it. There is no quitting. Khaleesi moves with a purpose to take back what’s hers. The Lannisters, “Always pay their debts.”Arya Stark is vicariously looking forward to taking revenge for her father’s death; for Brienne of Tarth, her life is pledged to protecting Catelyn’s daughters. The core of every business is to offer value. What you deliver to your customers will become your brand personality. People will relate to your business by what you provide to them. This is the age of customers. Every touchpoint that you create will shape the customer's buying journey and deliver a promise. It is up to you to make that journey worth remembering.

Being Loyal is Important

Varys ‘The Spider’ explains the two principles that guide most people in Westeros: “Those who are loyal to the realm, and those who are loyal only to themselves.” The world of Westeros is based on one simple fact: every single person is loyal to someone. Every business wants loyal customers, the key to success in the long term. Customer retention is cheaper than acquisition, but way harder to get. You need to become customer-obsessed and give people a reason to keep coming back to you: loyalty programs, gamification dynamics, and a remarkable customer experience. Lessons we can learn from the characters of Game of Thrones

Tyrion Lannister

Consider Tyrion as your target audience. If you target Tyrion, you will get his attention right away. It would help if you offered something valuable to him. If you want something from Tyrion, you need to offer him booze, books, and more booze. These days, it is not just about the message; it is about the value you are offering. The audience is smart. If you offer anything below value, they will detect it and move to the next brand. Offer genuine value to your customers.

Jon Snow

My friend ran a tagline for his marketing campaign; I just loved it. “Winter is about to come. Make sure that you have your snow tires.” This reveals that Jon Snow is someone who is not afraid of danger. When winter is about to come, you should have snow tires ready. This means that you must understand the pain of your audience. Moreover, use that pain to offer them the solution to their problem.

Arya Stark

Arya is all about breaking the stereotypes. She cut her hair to show how ambitious she is about trying new things. Arya is your once-in-a-blue-moon ultra-demanding customer. You cannot grab her attention by offering anything ordinary. It would be best if you came from a different angle. Try to seek help from personalized marketing. If you want to close more sales, you must think differently.

Daenerys Targaryen

Aaah, everyone’s favorite. The “Khaleesi.” Independent, but she needs a sidekick to run the whole show. She is intelligent and malleable. How will you market to someone smart enough to leave you one day and move to your competitors? (Yeah, I am talking about Jorah here) Retarget your customers. Some customers need a little help to make up their mind. Offer them how-to videos. Articles, ebooks, or anything that can help them gain something new regarding the market. If you’re a hard-core GoT fan, be sure that you apply all of these lessons in your business. Learning never stops. Season 8 is scheduled to premiere on April 14^th. I hope I will be able to extract some more lessons from it and write another blog post for you. Till then, remember this: “Never forget what you are. The rest of the world will not. Wear it like armor, and it can never be used

Put the needs of your customers first when creating a FAQ page to help turn visitors into leads. Collect frequently asked questions from your customer service staff and online reviews. Then organize clear, understandable responses that showcase your expertise. It all began with a home where I grew up, a home that witnessed plenty of laughter and mischievousness. Since I am the youngest child in our family, I was always pampered and looked after. Like every good parent, my mother played a huge role during my formative years. She was always there whenever I needed guidance. And this advice from my mother left a long-lasting impression on my life. My mother used to say, ‘If you are planning to visit a place, ask someone who has already been there.’ As a kid, I never understood this because when you are young and inexperienced, your tendency to rebel is on the higher side. Anyway, as I crossed my teens into a phase where people are looking to make a mark for themselves, I found my mum’s words resonating with me. Because being a social animal, you need people around you to help you succeed in whatever you’re trying to achieve. Imagine this. You want to buy a leather jacket for your next winter vacation. Whom will you consult? A friend who frequently travels around the world or your neighbor who rarely leaves his home. Well, unless you have no friends in the world or your neighbor is extremely attractive, you won’t bother asking your neighbor for sure. Do you get that? It is not that you don’t trust your neighbor or anything; it is just that someone who’s a frequent traveler can guide you a lot better based on his personal experiences while traveling across the globe. Whether you have a world-class product, or you are a promising start-up willing to get filthy rich, some customers will ask repetitive questions of you. To make those customers stop, you can provide them with a link to Frequently Asked Questions (FAQ). A detailed FAQ page will help the company save some significant resources and give the customer a reason to buy. An excellent way to answer all the customers' queries is to use blogs, a Contact Us page, and customer support. However, the most authentic way is to answer all the questions by the customer's FAQ.

Let’s Begin with the Core Advantages of an FAQ Page

• Save customers time by giving them all the answers in one place.
• Skip the step where a customer needs to contact you for everything.
• Display a professional attitude of a company towards its customers.
• Improve your SEO.
• Customers will be able to trust you as a brand.
• When customers ask a specific question from Google, your page can appear.
• Allows you to create internal links from the website.

Now for the challenging question. How to create a useful FAQ page?

How to Create an FAQ Page?

An FAQ page will allow you to explain what makes your website unique. Therefore, the right FAQ page is all about teaching the core of your product or even the lesser-known products in a fully understandable format. It will be like creating an About Us page but with more details. Being a digital marketer, I checked hundreds of FAQ pages each day. I am curious about what the elements are in an FAQ page that grab the attention of the users and engage the users enough so that they are not left with any other option than buying from the brand. Here are some tips from the best FAQ pages that you can use to drive traffic and improve the ranking of your website in Google search pages:

1. Begin with the Cliché Questions

The best FAQ pages are not random luck. There is a well-thought-out strategy behind it. Professional design agencies take some time to identify the most common issues, and problems, and even read between the lines to know the core concerns of potential customers. A straightforward way to do this is to talk with your current customers and even those who visited your website but left on the checkout page. When you talk to these customers, who’ll know the intent of the customer and the potential customer, this will help you craft a perfect FAQ page for your users. Once you have all the questions that customers are asking, it is your responsibility to answer all of these questions in detail. It is important to know that experts say there is no need to add anything extra while answering the question. If there is a link to the product or a service page, give it and let the customer take care of the rest.

2. Move in a Logical Manner

The best FAQ pages are organized logically. As a result, visitors can skim the page and get all the necessary information in a single glance. If you create a long FAQ page, it will be easy for you to cover multiple topics on a single page. Each question can be broken down into smaller categories so that it is easy for the customers to find what they are looking for. Similar problems can be stacked together in a group, which can help users understand what they are looking for.

3. Pick the Right Spot

Most of the website owners make the mistake of hiding the FAQ page deep down the page. The key reason is that owners treat the FAQ page as a help page where customers can come and resolve their issues. For example, if the customer is facing a pricing issue, they can directly go to the pricing FAQ section and get their problem resolved. Here the visitors don’t need to move around a lot and find deep where they can find help. The FAQ page can be handy to educate customers on the pricing strategy and anything related to pricing.

4. A conversational Tone is Appreciated Well

To connect with customers is the real purpose of creating an FAQ page. When the sound of the page is in a conversational format, it will be easy for customers to understand the query and make it more meaningful. Your aim must be to write an FAQ page that can resonate with the potential customer. A conversational tone can also include slang language. This will give the customer a sense of closeness with the brand. Notice that the best FAQ pages are enjoyable to read and the answers feel like you are making a conversation with the customer.

5. Link to Product Pages and Landing Pages

The most engaging FAQ pages are those that use landing page and product page links within their answers. While answering questions on your eCommerce website’s FAQ page, you can provide links to the landing and product pages of your website. If you create individual landing pages for common FAQs, Google will link your site to relevant Google searches.

6. Include a Call-to-action

A CTA is an essential way of stimulating its activities even though it is not entirely necessary for your customers. For instance, a visible button can also be used to encourage them to' Buy Now,'' Get Starter,' or' Contact Us Today,' at the top of the page to act when their questions are answered. In the answers to the questions, you can also create calls for action.

7. Don’t Forget the Social Proof

A FAQ page on an eCommerce website provides potential customers with the information they need to make decisions on their products and services. It can be useful to add social proof to the FAQ page to build confidence. Social evidence includes such things as customer satisfaction testimonials, customer logos, and security services information on your payment services. This information can ensure that your company can provide the products and services it needs securely and effectively.

8. Contact Information on the FAQ Page

Add your company contact information to the FAQ page. This not only allows customers to contact and answer their unique questions but also increases their trust in the company. It is even better to give visitors several ways to reach you, such as an email, social media profiles, fax, and telephone number.

9. Invest your Efforts in the Customer

It is key to keeping your customers focused on a great website or FAQ site. Just like your products and services, you need to build your website around your customers and solve their challenges. You will always do a successful business if you keep customers in the middle. Think like a customer. How can you serve the customer? How can your business help this customer with its problem? If you can answer this question, it will give your business an edge over your competitors. You cannot hope that the customers will pick and choose your website just because you want them to. It would help if you worked hard on understanding customer intent and resolving their core life issues.

Is the FAQ Page that Important?

Did you follow all the above tips? Start to find out whether you need a FAQ page. Then find out about the questions customers often ask. Then, go through the size, the places, and the funnel that will take people elsewhere. The best FAQ pages don’t let the customers leave without taking any action.

Boost your Website Traffic with a Great FAQ Page

Many companies place their FAQs at the bottom of their website, which makes it hard for your customers to locate. When you can not find your FAQ page for the audience, you can't find the answers from your website that you want to sell. Because the FAQ page is also a great way to classify your business in search engines, you need to use long-term keywords and questions in real-time to draw qualified guidance. This will not only help Google find your content but will also make you a leader in your industry. This new level of confidence will help your audience to purchase and achieve your sales goals!

To Wrap it All Up

For companies in nearly every industry, FAQ pages are helpful. Consider what issues your target audience may have about your products or services, what information they might need, and what decisions they might have to make before making a purchase. When building a FAQ page of your own, include all of this information.