Blogs

Product pages are the most vital components of an ecommerce website which help customers decide whether to check out or abandon the shopping cart. Unfortunately, they are often the most neglected elements of the sales funnel. Remember, the main purpose of your product page is to tell customers why your product is the best fit […]

How many times have you purchased something just because the offer was about to expire? A sense of urgency is a persuasive way to boost your sales and increase your online conversion rates. The longer it takes to buy a product, the more likely it becomes that the customer will never buy the product at […]

Believe it or not, influencer marketing is strongly effective, especially when it comes to growing your brand and increasing brand awareness. This strategy has a real potential to drive new leads for your sales funnel. You should make the most of influencer marketing to promote your brand, products, or services, attract potential customers, get your […]

Located in the midst of their old brewery in Amsterdam, Heineken has set up perhaps one of the most famous beer museums in the world. The Heineken experience now become the 17th most sought-after tourist magnet in Amsterdam, boasting over 400,000 paying guests annually. Unlike conventional marketing or advertising, Heineken lives up to its slogan […]

Today, animated advertising is one of the most result-oriented and lucrative ways of promoting your brand, its products, and services. Now brands and companies have the power to share their brand story, and values by harnessing the power of animated videos. It all starts with compelling and unique storytelling as it triggers emotional responses and […]

In the current digital landscape, companies resort to hiring PR managers to manage the reputation of their brands. But sometimes, even these PR managers make mistakes which can be lethal for the brand image. For instance, some Brand managers are too eager to jump into conversations, without weighing their words meticulously. When Prince Rogers Nelson, […]

Imagine a world devoid of color. Everything would be in a monochrome, akin to being trapped inside a black and white Television screen of yore. A sad, gloomy, murky world indeed! Similarly, your designs will also be lifeless without colors. Colors breathe new life into your designs. Additionally, every color has a different connotation, conveys […]

Technology is evolving at a sky-rocketing rate and the web design industry is no exception. Every year, we see the emergence of burgeoning design elements and styles, and clairvoyants take it upon themselves to predict the web design trends rising on the horizon and projected to alter the landscape of website design. Some elements when […]

I Love the color white. More than half of my wardrobe is brimming with blazers and jackets of varied shades of color, formal shirts, and some pants. The serenity of the color appeals to my heart and helps me retain my inner peace. Ironically, not everybody thinks along the same lines, as I discovered the […]

We went out to a nearby restaurant for lunch, earlier today. We were placing orders when a friend joined in. Since the day was in the throes of sweltering heat. He was sweating profusely and being a Coke fan, immediately asked for a Coke to quench his thirst immediately. What piqued my interest in that […]