6 Types of Online Fraud That Is Taking Place During Coronavirus Pandemic
Team Branex
With the world in a state of lockdown and millions of people working from their homes due to the coronavirus, cybercriminals are busy making the most of this opportunity. Cybersecurity firms and cybersecurity researchers have seen a surge in the number of phishing emails, malicious and fake websites, and dangerous apps. These are all the online frauds by nets hackers have placed to steal your data.
Hackers are also targeting video conferencing and communication apps because they know that there is a pike in active users on these platforms due to remote work. Zoom is the best example in this regard. Its user base grew from 10 million to 200 million active users in less than three months. This exponential growth in the number of users also brought to the attention of cyber criminals who exploited vulnerabilities and compromised user data. Cloud hosting providers must take precautionary measures to protect data stored in the cloud.
Also Read: 5 Tips to Keep Social Media Account Safe
How can you keep yourself safe from online fraud during this pandemic? By knowing about these online fraud methods that hackers are using. That is exactly what you will learn in this article. In this article, you will learn about six types of online fraud which is taking place during the coronavirus pandemic.
Stimulus Fraud
The United States is the worst-hit country due to this coronavirus pandemic. The US government announced a stimulus package which would give out free money to people and businesses to bail them out. To be eligible for a stimulus check, you should be a taxpayer. If you have not paid the taxes for the last couple of years. You might be rushing to file your tax return and hackers know that too.
Cybercriminals will try to steal tax filing data by targeting tax authorities and accounting services. Once the data is stolen, they will use it as a ladder to file fraudulent tax returns with different bank account details. We might also see fraudsters attempting to impersonate small and mid-size businesses so they can apply for stimulus checks and loans.
Malicious Corona Tracking Apps
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As the coronavirus spread worldwide, we also saw an exponential rise in coronavirus-related scams. One method hackers are using is tricking users into downloading a rogue coronavirus tracking app. What is even more interesting is the fact that these apps might look genuine and promise to send alerts and notifications about coronavirus informing you about the spread of the virus. Some of these apps even promise that they can tell you about the virus when it is in your vicinity.
They are usually behind your mobile banking applications and mobile e-commerce apps and want to steal your sensitive financial information such as bank account details and more. Avoid downloading these apps and never fall for these traps. Even if you are downloading any apps related to coronavirus, make sure it is coming from a genuine publisher. Never download apps from third-party sites and always download apps from the Google Play store or Apple app store.
Account Takeovers
Hackers require support from a mule to cash out victim bank accounts and make account takeover successful. A mule is a collaborator with a bank account located in the same country as the victim and acts as a middleman. Just like in the 2008 economic crash, mule recruitment is at an all-time high as people tend to reply immediately to any work-from-home offer that comes their way. What they do not realize is that these offers come from a crime ring. With the latest reports showing record-high unemployment, we might see history repeat itself. This could fuel a dark economy and accelerate its growth.
Fake Credit Card Accounts
With millions of people losing their jobs in a couple of months, many more might get laid off. They might not have money to spend on necessities. As a result, they have no choice but to use their credit cards to meet their needs. Some might even think about new credit lines and loans. Even those who don’t have a credit card might sign up for one. In short, this means that credit card websites will see an exponential rise in their traffic.
Fraudsters can take advantage of this situation as there is little to no investigation on suspect cases due to a recession. Hackers will first try to get their hands on these credit cards physically and then use them digitally to fulfill their malicious desires. The number of credit card defaulters will also grow which can complicate things even more.
Social Engineering Attacks from Banks
If you have a bank account, you might receive a fake call, message, or email that pretends that it comes from your bank but it does not. The person on the other side might ask you to share their sensitive financial information such as the user ID and password of your mobile banking app, OTP, PIN code, or account number.
In some cases, they might even ask you to install software or apps. So they can troubleshoot the problem and get it fixed. Never take the action they want you to take until you verify their identity. Never share your sensitive bank account details on a phone call, email, or via text message.
Online Loan Application Fraud

As mentioned before, millions of people do not have a job, so they do not have money coming in. This means that they either must take a loan or use their credit card. Lenders are tightening their credit control and making sure that they can get their money back and prevent fraud. With the situation going from bad to worse, we might see lenders loosen their credit control to facilitate users. But it can also open doors for online fraud. Online fraudsters can take advantage of this situation and use stolen records to open accounts to secure loans. Once they get these loans, they will run away with it.
Have you ever been a victim of online fraud? Share your experience with us in the comments section below.

Especially, if you are hosting a thriving event or something thrilling and I cannot be a part of it, I’ll want to be kept in the loop. I’ll constantly wait for your Snapchat stories or behind-the-scenes sneak peek to get a feel of actually being there.
Even though I couldn’t make it to Buenos Aires, the mesmerizing symphony of the throng gave me goosebumps!

Color blind people find great difficulty in reading text, and navigating options and experience a host of usability issues when interacting with websites. While in the throes of designing a website, nearly every designer carefully considers an array of visual elements, web design principles, the balance of shapes, the hierarchy of text, fonts, and images, and perfecting the harmony of colors. But sadly, many designers overlook the predicament of color-blind individuals and turn a blind eye to this real-life dilemma.
It is critically important to know that a large number of people are suffering from a color vision deficiency or color blindness. Not factoring in the whopping number of color blind people when designing your business website can make it difficult for them to use your website, which will negatively affect your readership and sales in the long run.
If your website incorporates some color contrast, text, and font issues, it can easily affect how customers interact with your website. To make sure that your website is highly assessable, here are some easy tips and tricks to help you create a positive web experience for color blind individuals.
It is quite cumbersome for color-blind individuals to ascertain the color of this classic vintage logo t-shirt from Superdry. Because they neglected to mention the color in the product description. However, Italian Grace intelligently specifies the color of this striped shirt in the title and comes across as a more sensitive brand.
Another brand that is working for the greater good is Gap, since they keep their color-blind audience in mind and specifically add a text label beside each color.
Amazon also made it easier to recognize the color of their products by popping up descriptive text when the user hovers over images.
People with normal vision can also take advantage of this descriptive text. For instance, sometimes it is difficult to differentiate dark hues such as navy and black on a screen. However, adding a text label can solve the problem.
When done right:
Labeling your instructions clearly with the help of text is a sensible choice in order to avoid any confusion.
The website of the UK Government Digital Service (GDS) would have someone suffering from Achromatopsia (total color blindness) scratching their heads in bamboozlement when it comes to treasure-hunting for a clickable link on the website. The only way left for them is to painstakingly hover over every possible word, holding their breath in anticipation, waiting to see if the cursor would transform into a pointer. Now imagine doing this with a mobile device! In order to ease navigation and make your website more accessible, why not incorporate icons to denote links, or even better, underline any hyperlinked text?

Oreo always struggles hard to promote their products a bit differently. Their Wonderfilled animated campaign is an amazing example of video marketing that shows how a blood-sucking vampire takes a positive turn with the help of the classic crème-centered cookie. Through this video, Oreo wants its consumers to see the world with positivity, openness, and sincerity.
According to Janda Lukin, Director, Oreo at Mondelez International, Inc., "It starts with a very simple premise, about how something as small as an Oreo cookie can bring about a positive change in perspective. Kids already have a sense of wonder in how they see the world, but adults have to be reminded of that. The stories are going to resonate with different people, but overall, it's an adult campaign."
The beautifully animated campaign beseeches adolescents and adults to get in touch with their childlike sense of wonder, something we have gone astray from in this cut-throat era, and stop for a minute to enjoy everything around them.
While, indubitably their main objective is to make their audience relate to the fuzzy, heart-warming feelings of sharing an Oreo, the campaign captures the world through the eyes of a child, creating something endearing in turn. Each element of the campaign, such as the user-generated content, catchy videos/jingles, quirky typography, vibrant scenes, and style of animation, breathe life into the campaign.
What makes this campaign so successful is that it is really easy to relate to. Not to mention, customers all over the globe have taken to creating and sharing their own versions of wonderland, keeping the legacy alive. Even though the campaign is a new take on Oreo. It still manages to retain all the brand’s core values: fun, socialness, imagination, and humor. The cartoon campaign captures emotions and themes that traditional mediums would have failed to do.
Dropbox beautifully uses animation in their ad campaign where they smartly demonstrate their product. “What is Dropbox animated video” has been viewed more than 11 million times on YouTube. Here is what makes their animated video stand out among competitors:

A simple “Rest in Peace” would have been construed as an honorary goodbye, had the brand not used the brand stamp in place of the dotted “i”. As soon as the tweet flew out, Prince’s fans went choleric. They started cursing the brand, and rightly so, for leveraging the legend’s death for their marketing gimmicks.
Sony Corp. found themselves in hot waters upon the death of Whitney Houston. Just when grief was still fresh and wounds were tender, Sony Corp. thought of playing upon the sentiments of her fans, making some extra cash out of the situation by spiking the price of digital downloads of her music. Fans were peeved by this avaricious deed and started bad-mouthing the brand. As soon as Sony Corp. realized their mistake, they apologized and toned down the prices.
Creating
Whatever the case may be, you need to sit down with the marketing department and the crisis management section to plan out a solution. Sometimes you can pass off a blunder with a humorous remark in an attempt to clutch at straws and make people laugh it off. Just like
What most organizations fail to do is to make their customer service reps diligently monitor the response of the customers. Your reps can be trained to handle any degree of PR crises and can act like an empowered team to handle the catastrophe on their own, without waiting for a cue from the upper layers of the echelon.
“An immediate social media response is the key. In most cases, your goal should be to respond within an hour. If you let too much time pass, a lot of negativity can fill that void.” says Chris Britton, a chief operating officer for RockDove Solutions




Similarly, the grocery store Food Basics has a viable presence of over 115 stores across the province of Ontario in Canada. When they aspired to reach out to more ethnic communities, the store printed out flyers that incorporated a seemingly enticing offer intended for Sikhs on the event of Baisakhi (a Sikh religious holiday).
Where the brand went wrong was when they dared to promote Halal chicken to the Sikh community; a product intended for Muslims! Had the marketing personnel conducted their diligent research, they would never have targeted Sikhs in this manner, since the ethnic group refrains from consuming alcohol or meat on the occasion. Even worse, the very notion of Halal meat is not deemed fit for consumption by practicing Sikhs. This served to enrage Sikhs who were already fumed about being mistakenly confused for radical religious terrorists all the time.
Similarly, when we talk about the contextual errors in the use of imagery, purveyors of baby food and products Gerber inadvertently made an unsettling boo-boo when they decided to enter the African market. Their logo, incorporating the image of a happy cherub, is all too ubiquitous across the US markets and is construed as the perfect image to adorn a product designed exclusively for toddlers. However, unbeknownst to them was the fact that products in certain African countries display images of what goes inside the product on the label. Image the gasps of shock from bewildered shoppers when they had to face the adorable Gerber baby staring back at them from the packaging!
Another example is that of Walmart, a globally renowned supermarket chain that is famous for its low prices. After experiencing tremendous success in the United States, Walmart expanded its presence in various countries, however, not every country was a success story for them. It is the distinct cultural shopping experiences of consumers that turned the tables for Walmart in some countries they tried entering.
One example is South Korea, where Walmart failed to understand the buying preferences of the local buyers. The New York Times also reported a similar event that caused Walmart to shut down in Germany. In Japan as well, Walmart faced a negative backlash due to its campaign, tag-lined, “Everyday low prices.” Apparently, in Japan, the locals associate low price tags with a lower quality product. This customer perception created a huge difference for Walmart in these countries where the usual marketing tactic did not work and resulted in a failed entry.

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Businesses using franchises as part of vamping up their regional presence can offer subdirectories to the franchise so that they can optimize their content marketing efforts in the region through the extension of the original domain. This also adds value and credibility to the overall business by not refracting its 
Food Network, a famous blog replete with mouthwatering recipes, is making big waves in the social media realm by luring people to its social media pages. And eventually to its website by posting stellar and succinct food recipes online, that are diligently prepared and expertly plated by expert chefs.
Food aficionados around the world not only follow this exquisite brand but also like and share its videos by the dozens, making the content beneficial for both the network it’s displayed on and for the support of a healthy and growing brand awareness plan.