With everything going digital, why not marketing? Digital marketing has come into its own in recent years. Finally, businesses are taking digital marketing seriously as depicted by digital marketing expenditure. According to a stat, digital marketing expenditure will account for 35% of overall budget. Companies will rely heavily on digital marketing to generate and convert their users into paying customers.

The pattern of digital media consumption is changing fast as people are spending more time online than all other media combined, according to a report. Due to this, digital marketing has become an integral part of every business. Your digital marketing efforts will determine the success and failure of your business in marketing focused world. There are number of factors you must consider before making your digital marketing strategy and one of them is choosing the digital marketing technique.

Selecting the right digital marketing techniques and marketing channels will make a huge difference and will give you a competitive edge over your competitors. Unfortunately, one third of marketers are unaware of which digital marketing tactic has the biggest impact and maximize their revenues as shown by Marketing Profs. This infographic will help digital marketers make the right choice and tell them which digital marketing techniques will bring the best results in 2017.

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