Blogs

Believe it or not, influencer marketing is strongly effective, especially when it comes to growing your brand and increasing brand awareness. This strategy has a real potential to drive new leads for your sales funnel. You should make the most of influencer marketing to promote your brand, products, or services, attract potential customers, get your […]

In a nutshell, a digital agency acts as a bridge connecting a brand with its potential customers. If you Google “What is a Digital Marketing Agency?”, you’ll get 5M+ search results, which clearly indicates a fundamental need for awareness about what a digital agency actually is. People are out there searching for it. These people can be […]

As big data continues to evolve, it will be crucial for marketers to stay ahead of the curve and leverage digital marketing trends to drive success in the ever-changing digital landscape. The world has dramatically altered around us, perhaps too soon for our liking. A few decades ago, the very concept of smartphones was something […]

Located in the midst of their old brewery in Amsterdam, Heineken has set up perhaps one of the most famous beer museums in the world. The Heineken experience now become the 17th most sought-after tourist magnet in Amsterdam, boasting over 400,000 paying guests annually. Unlike conventional marketing or advertising, Heineken lives up to its slogan […]

The days when you have to wake up early, get ready for school, and attend boring lectures are long gone. Learning methods are slowly but surely shifting from traditional to digital and we are seeing an influx of technology in education. With a majority of teens and young adults spending hours on social media every […]

Instagram has been the most powerful and effective platform for visual storytellers for years because of its main focus on appealing photography, mesmerizing cinematography, and striking videography. The whopping number of the app’s user base makes Instagram a result-driven and attractive platform for merchants to showcase and sell their products. Instagram shopping was first made […]

No list pertaining to the top digital marketing trends is complete without a stolid mention of video marketing. Video marketing isn’t exactly a novel notion. But this year, it is well poised to carve a niche as an integral part of digital marketing. More and more businesses are projected to rely on this medium to […]

By profession, I am a computer science graduate. I did a graphic design crash course and right after that, I designed a brand logo for an eCommerce website. Luckily, I got selected as an intern in that firm. So, the first lesson I learned after venturing a foot into the professional world was that education […]

Using regional subdirectories can significantly boost your SEO efforts by improving localization and targeting. This strategy helps search engines better understand the geographical focus of your content, leading to higher rankings in regional search results. Regional subdirectories allow you to cater content specifically to local audiences, which enhances user experience and increases engagement. Traffic gridlocks […]

We went out to a nearby restaurant for lunch, earlier today. We were placing orders when a friend joined in. Since the day was in the throes of sweltering heat. He was sweating profusely and being a Coke fan, immediately asked for a Coke to quench his thirst immediately. What piqued my interest in that […]