Blogs

Whether you work at an agency, as a freelancer, or have started your own service-based business, dealing with clients must be handled as fragilely as the work you put into your final deliverables. Most clients are a joy to work with. Some clients, however, may become the bane of your existence. When it comes to […]

An internet user sees more than 1700 banner ads each month. Therefore, it’s no wonder that consumers get easily annoyed and end up snubbing these marketing advertisements with a cold shoulder. In this highly fierce and oversaturated market, every brand is striving hard to stay ahead of the game when it comes to resonating with […]

Indubitably, Instagram is a great tool for brands running the gamut of all sizes and natures. Empowering businesses with an incredible opportunity to engage with their followers on an entirely new level. Beauty and fashion brands in particular are making the most of this amazing social media network and capitalizing on breathtaking imagery and creative […]

If you have ever worked in either the marketing or the sales department, you must be no stranger to the friction running rampant between both divisions since time immemorial. They are hardly on the same page and businesses have to bear the brunt of it. Thanks to Account-Based Marketing (ABM), which has become a buzzword […]

As AI continues to advance, it will integrate artificial intelligence, enabling deeper customer connections and redefining the marketing landscape forever. Jordan Bitterman, CMO of The Weather Company at IBM says: “There are twelve threats to civilization; AI is one of these twelve threats. However, AI is the only threat which can also be the antidote […]

There is no denying the fact that millennials are the most significant group of consumers. But there is another consumer segment, younger than the ever-popular millennials, whose number and retail influence are continuing to skyrocket. Generation Z is widely recognized as the most powerful consumer base that is projected to account for more than 40% […]

User-generated content (UGC) is a powerful marketing tool that builds trust, credibility, and engagement! When it comes to buying a product that is posing a purchasing conundrum, who are you more likely to trust? The self-commending word of the brand itself or a friend or family member who can vouch for a first-hand experience with […]

There is such an influx of social networking platforms that most businesses find it tough to decide which ones to use and which ones to bid adieu to. One social media platform that never gets the attention it deserves from businesses is Pinterest. Even if you are using Pinterest in a personal capacity, you might […]

It is happening. The wheels have been set in motion, the stage has been lit up, and you cannot deny it. Whether you’re the CEO or the co-founder of a company, if you’re not active on social media, you’re losing out on a huge opportunity to connect with customers, pick their brains, walk in their […]

It must have dawned on you by now that we are surrounded by bots. If you read between the lines of fascinating success stories like Arby’s hilarious pizza slider bot. The future of brand awareness lies in the tiny digital paws of chatbots! Today, more and more businesses are using chatbots to create more personalized […]