Blogs

It’s no wonder that Black Friday can be an equally incredible opportunity for startups, small businesses, and established brands to get more customers and boost their revenue. In the chaos and carnage that ensues the epic four-day splurge, shoppers exuding the right spirit of blessed capitalism, seem to be running a shopping spree marathon. Cyber […]

Sharing your content on Facebook is undoubtedly one of the most effective ways to reach a wider audience. And it has been shown to boost brand awareness. But have you ever come across a situation where Facebook failed to display images in the right format on your WordPress site? If reminiscing has left a bad […]

One of the fastest ways to get your business message out in front of the audience is through email marketing. There are countless tools that entrepreneurs can easily find on the Internet in today’s day and age to help them accomplish this feat. Why Email Marketing is Important For Your Business? First of all, it […]

We are living in a digital era where nearly every internet user is bombarded with a deluge of ads; be it a pop-up to “get 50% off on women’s clothing” or “get a free consultancy” that keeps appearing when you are reading a blog or browsing through your favorite website for retargeting AD campaigns. And […]

What’s the benefit of having multiple ads in an ad group? I have been bombarded with this question several times over the past few weeks. So, here goes the answer. In essence, you need to use several keywords in tandem with matching ads in the same group. You can have several hundred ads in the […]

Instagram has proven itself to be an effective channel for attracting potential customers, creating brand awareness, and generating sales. Boasting over 1 billion monthly active users, Instagram has now become the perfect tool for generating qualified leads. Today many businesses, no matter B2B or B2C, are using Instagram to reach out to a wider audience […]

The B2B market is highly dependent on how interactively you network with your customers without putting yourself in front of them. When we talk about B2B, your business becomes the communicator on your behalf. Here, you are not only entertaining a customer by offering them the pertinent service they are looking for, in different content. […]

Omnichannel. Are you coming up blank with the term? Okay, let me explain what omnichannel means. Omnichannel marketing is, in essence, a multi-channel sales approach that provides an integrated and cohesive shopping experience regardless of the channel the customer is using to reach out to your brand – be it desktop, a mobile device, by […]

Digital marketing is a huge umbrella that encompasses a wide range of domains into its fold including social media marketing, SEO, content marketing, and paid advertising to name just a few. As getting user attention becomes even more difficult, digital marketers are always looking for new marketing methods that cost less and deliver a higher […]

As the marketing world continues to transform in tandem with cutting-edge advancements in technologies, tools, and platforms, neuromarketing has started playing an integral role. From established brands and midsize enterprises to small companies, brands are jumping on the neuromarketing bandwagon because of their efficacy in marketing and branding. Many brands are using neuromarketing as a […]