Custom Enterprise Mobile App Development: Driving Business Growth Through Mobility

Did you know how much the enterprise mobile app development market is worth? According to mobile app development statistics, the enterprise app development market is worth more than $189.22 billion. That’s how big the enterprise app development market actually is. With added emphasis on digital transformation and higher reliance on digital tools, expect this number to grow in the future.

Despite this exponential growth, challenges still exist. Enterprise users are more demanding and less tolerant. They expect everything to work flawlessly. Data shows that 70% of users will stop using the enterprise app if it fails to load quickly. 73% of users will abandon the app due to minor visual bugs, poor layout and broken navigation. Sadly, most enterprises load their enterprise with a lot of legacy backend data which holds their app back.

So, how can enterprises do a better job with custom enterprise mobile app development? That is exactly what Branex will teach you in this article.

What is Custom Enterprise Mobile App Development?

Custom enterprise mobile app development is the process of designing, developing, maintaining and deploying mobile apps tailored to organization’s specific business requirements. Custom mobile applications are created by incorporating existing business processes and ensures seamless integration with internal systems alreadying working in the orgaznaitions such as ERP systems, CRM system, supply chain solutions HR systems to name just a few.

Enterprise Apps vs. Consumer Apps

The biggest difference between consumer apps and enterprise is that consumer apps are targeted towards the mass market while enterprise applications are created to solve specific organization challenges.

Below is a table that highlights other differences between enterprise apps and consumer apps.

Benefits of Custom Mobile Apps

Custom mobile applications can help businesses minimize bottlenecks, automate manual workflows, provide better visibility into business operations and enhance employee productivity. Additionally, it can also enable businesses to make better data driven decisions. Successful businesses also leverage the user data from the apps to enhance the customer experience.

Benefits of Enterprise Mobile Applications

1. Increased Productivity

Enterprise mobile apps can make it easy for employees to communicate, collaborate and access information. This makes data accessible to different departments in organziation. For instance, field technicians can update the service records and sales teams can use that data to follow up with customers. Not only that, top level executives can also analyze business performance data in real time.

2. Improved Operational Efficiency

Enterprise apps can automate redundant tasks and digitize paper based processes. This improves operational efficiency of the organziation and minimizes friction. It also reduces the risk of human errors and delays.

Some of the examples of this are:

• Automated approvals
• Digital document management
• Mobile inventory tracking
• Asset management solutions

3. Better Customer Engagement

Since enterprise apps are tailor made to fulfill organziation requirements, they deliver a much better user experience and better customer engagement. With business mobile apps, enterprises can deliver personalized services, improve customer retention and build brand loyalty.

4. Real-Time Data Access

Another advantage of enterprise apps is that it gives you real time data accessibility. This allows executives to make the right decision at the right time and allow businesses to gain a competitive edge over their competitors. Not only that, it also enables businesses to identify new business opportunities before everyone else and capitalize on them. With operational data at your fingertips, live dashboards and analytics, reporting and decision making becomes a pain less process.

5. Enhanced Collaboration

Most enterprises have thousands of employees located in different regions of the world. Keeping all of them on the same page is challenging but not with enterprise apps. Enterprise apps come packed with communication features such as instant messaging and video conferencing features and collaboration features such as document sharing and also has project tracking features such as task management. All this ensures that all the members of your team are aligned to the ultimate goal.

Types of Enterprise Mobile Solutions

There are many different types of enterprise mobile solutions. Some of them are as follows:

Android Applications

For enterprises looking for flexibility, cost effectiveness, better compatibility and broader reach, android app development is an ideal choice.

iOS Applications

Enterprises who want to deliver a premium user experience, prioritize security and want to target a standardized device ecosystem should consider iOS app development.

Cross-Platform Applications

If you want the best of both worlds, you should opt for cross platform apps. Since, cross platform mobile apps share a single codebase, the development cycles are shorter, costs are lower and maintenance is much easier.

Hybrid Applications

Just like cross platform mobile apps combine platforms, hybrid apps also provide the best of web technologies and native app functionality.

Progressive Web Apps (PWAs)

Progressive web applications deliver an app-like experience inside a web browser. This saves you from the hassle of downloading and installing an app. Rapid deployment, lower maintenance costs, offline capabilities and lack of device compatibility issues are some of the advantages of progressive web apps.

Key Enterprise Mobile App Development Services

Custom Development

Are you sick and tired of using generic apps? If yes, then custom mobile application development is your best bet. Custom mobile apps provide solutions that are tailor made to fulfill your business needs. These apps can adapt to your workflows and operating procedures.

UI/UX Design

The user experience of your app directly influences the success and failure of an app. A great user experience design provides higher engagement, minimizes training requirements and boosts productivity.

Legacy System Modernization

Many enterprises are still struggling with technical debt. Whether they are outdated systems or antiquated software systems, data silos or data spread across enterprises, it can negatively impact an organization’s capabilities to achieve business objectives. Modernization services can help you solve this problem by upgrading existing systems, optimizing performance, extending the lifespan of your existing hardware and making your data mobile accessible.

API and System Integrations

Enterprises no longer function as an isolated entity. They work with highly complex and connected systems. This is where application programming interfaces and system integration services come in handy, making the connection seamless. Whether you want to integrate your systems to ERP systems, or CRM platforms or perform third party service integrations, these services can come in handy.

Support and Maintenance

Enterprise apps are not like set it and forget it. You have to constantly optimize it for performance to deliver a great user experience. That is where maintenance offered by mobile app development services can come into play. From fixing bugs to installing security updates, adding new features to optimizing performance, these services can do the heavy lifting for you.

Essential Features of Enterprise Apps

Security and Compliance

According to industry research, security breaches associated with mobile apps is a one of the major concerns for enterprises. This has led to adoption of secure development practices when developing mobile apps. Proactive security approach and security features such as muti factor authentication, role based access controls, encryption and secure APIs are no longer optional.

Cloud Integration

Cloud based enterprise apps provide data accessibility, business continuity, flexibility and scalability enterprises need. Cloud native architectures can speed up innovation and reduce infrastructure cost.

Analytics and Reporting

With so much data at their disposal, enterprises require real time analytics to make sense of all the data they have. Built in analytics, dashboards and reporting features can help with that.

User Management

Enterprise applications give you full control when it comes to user management. From managing user permissions to applying access restrictions to defining department based roles, you can do it all with user management features of enterprise apps.

Scalability

Enterprise apps can grow with your business thanks to the scalability features. Adding new users, dealing with higher transaction volume and adding new business functions is a breeze. Additionally, you can also expand globally easily if you want.

Enterprise Mobile Development Process

The enterprise mobile development process consists of six steps.

Discovery and Planning

The discovery and planning phase begins with business analysis, stakeholders interviews and accessing technology and gathering all the project requirements.

UI/UX Design

The next phase is the UI/UX design phase. In this phase, design teams create wireframes, prototypes and map out user journeys.

Development

Once the design phase is complete, the development phase begins. During the development phase, developers create both the frontend and backend of your mobile apps. Not only that, they also take care of integrations and APIs during this stage.

Testing and Quality Assurance

After the development phase is complete, it is time to test the app. During the testing phase, functional testing, user testing, performance testing and security testing is done.

Deployment

After passing the mobile app through the rigorous testing process, it is time to reply to the app. The mobile app is then uploaded to app stores, private app repositories and even enterprise distribution systems.

Maintenance and Optimization

The process does not end even when the app goes live on app stores. The last phase of the process is maintenance and optimization. During this phase, app performance improvements are made, updates are performed and bugs are ironed out.

How to Choose the Right Development Partner?

Here are some things you should consider when choosing the best mobile development company.

Technical Expertise

Go for a mobile app development company that specializes in the type of app you want. For instance, if you want an android app, choose a mobile app development company that specializes in android app development.

Industry Experience

Domain expertise is not enough. You should also look for relevant industry experience when choosing a mobile app development company. Let’s say, you want a healthcare app. Does the mobile app development company you are planning to hire have the experience in developing healthcare apps or not?

Security

Security is usually ignored when hiring mobile app development companies. As a result, enterprises pay a hefty price for it. Opt for a mobile app development company that follows secure development practices, meets all compliance requirements and implements all the testing protocols.

Enterprise Mobile App Development Trends

AI Integration

AI is transforming enterprise mobile apps by incorporating predictive analytics, intelligent automation, integrating virtual assistants and providing personalized user experiences.

Automation

Workflow automation is another hot trend that has taken the enterprise app development world by storm. From automating approvals to automating customer support, everything is not automated.

IoT Connectivity

Exponential growth in internet of things devices has made IoT connectivity a must have for enterprise apps. By integrating your enterprise mobile apps with IoT devices, businesses can track their assets, perform predictive maintenance and fix issues before they cause any harm.

Low-Code/No-Code Solutions

The rapid adoption of low code and no code tools have reduced the time to market for mobile apps and have democratized mobile app development.

Conclusion

Getting a custom mobile app for your enterprise is no longer a privilege, it has become mandatory. It can not only help your business streamline operations, empower your employees but also help you deliver exceptional customer experience. With real time data, AI powered automation and fool proof security, your business can get ahead of your competitors.

Ready to Transform Your Business Through Enterprise Mobility?

Are you looking for a secure and scalable enterprise mobile application? If yes, Branex can help your business streamline business operations via custom mobile app development, enterprise mobility solutions and innovative digital products. Contact our experts today for a free consultation and discover how mobility can accelerate your digital transformation journey.