Blogs

The Internet is all about attracting new customers and turning them into loyal, paying clients. When it comes to quickly grabbing attention and driving conversions, two strategies stand out: email marketing and social media marketing.  These are the go-to tools for any business owner looking to boost brand visibility, generate leads, and drive profits. But […]

Believe it or not, the number of active social media users has surpassed 2.5 billion. And this number is expected to rise exponentially over the coming years. People spend a lot of time on different social media platforms such as Quora, Reddit, Facebook, Instagram, and many others. This leads them to spend a great deal […]

The holiday season and New Year is that time of the year when businesses of all types and sizes put their best efforts into creating amazing marketing campaigns to delight their target audience. In this digital era, where every brand is offering discounts and promotions, delighting your fans and followers is easier said than done. […]

With almost half of the world’s population using social media actively, it becomes a lucrative proposition for businesses. Social media offers businesses a great platform to promote their products and services, communicate with their target audience, and build their brand. Just like everything else, social media also has two sides, positive and negative. Social media […]

I tweet crap, spend countless hours on Facebook idly strolling, refreshing, and indolently flicking back up as if the world had somehow gone through a major apocalypse in the last few seconds, stalk people and brands on Instagram, and video-feed my life on Snapchat. All our social media platforms, so people can know how many […]

Social media platforms have become integral to modern marketing strategies. Businesses of all sizes are leveraging these platforms to showcase their products, engage with customers, and drive sales. What is the most underrated pleasure? A question asked on Quora that got around 3,500 answers. But the most interesting one was: ‘Sitting in the toilet’. I […]

One evening during our usual evening tea, my mom, an Instagram Fanatic, seemed rather distracted by something that had caught her eye on the phone. She swayed her phone from side to side and squinted her eyes trying hard to focus. Noticing that the tendrils of steam wafting out of her teacup were growing thinner, […]

2017 has been a roller coaster ride for social media. We witnessed how it took the digital marketing realm by storm with a stream of innovations to accommodate the needs of advertisers and marketers with its various platforms. The improvements and changes evident in the last few years have been so congruous that they left […]

The adage “if you build it, they will come”, might have worked in the 80s blockbuster “Field of Dreams” but it certainly has no place in retail or e-commerce. In order to capture the attention of customers, marketers today resort to splurging a fortune on advertising and marketing; all in an effort to build a […]

However, 10 years down the road, Twitter has become a mainstream social media site. The same goes for Facebook; who could have imagined that a platform used for connecting with long-lost family members and friends would have such a vast impact on businesses? In fact, Social media has now become a vital part of any […]