Blogs

With everything going digital, why not marketing? Digital marketing has come into its own in recent years. Finally, businesses are taking digital marketing seriously as depicted by digital marketing expenditure. According to a stat, digital marketing expenditure will account for 35% of the overall budget. Companies will rely heavily on digital marketing to generate and convert their users into paying customers. The pattern of digital media consumption is changing fast as people are spending more time online than all other media combined, according to a report. Due to this, digital marketing has become an integral part of every business. Your digital marketing efforts will determine the success and failure of your business in marketing marketing-focused world. There are several factors you must consider before making your digital marketing strategy and one of them is choosing the digital marketing technique. Also Read: How Marketers Can Create a Powerful Marketing Strategy? Selecting the right digital marketing techniques and marketing channels will make a huge difference and will give you a competitive edge over your competitors. Unfortunately, one-third of marketers are unaware of which digital marketing tactic has the biggest impact and maximizes their revenues as shown by Marketing Profs. This infographic will help digital marketers make the right choice and tell them which digital marketing techniques will bring the best results.

Smart With billions of mobile devices out there, mobile app development trends are definitely something to keep an eye on. The year 2016 proved to be a phenomenal year for the app development industry and 2017 will be even better as the mobile app industry will generate $188.9 billion in revenue by 2020. Businesses are riding the mobile wave to maximize their revenues and there are many good reasons why businesses are taking mobile seriously. To begin with, smartphones have become an integral part of our daily lives. From waking up in the morning to going to bed at night, we check our smartphones 85 times a day, as this study depicts. It further suggests that young adult spend five hours on average every day on their smartphones. This opens up new avenues for businesses to capitalize on. This would only be possible if businesses were fully aware of the latest mobile app development trends. The preceding infographic will tell you about mobile app development trends so you can deliver an immersive user experience to boost your revenue in 2017.

Don’t let stress corrode your mind into rust. Let the problems of yesterday shrivel & bite the dust. Don’t let uncertainties shatter your equilibrium. Let each new day. Make your life awesome with successful entrepreneurs. They say if you want to go somewhere then you need to ask someone for directions who has been there. Being an Entrepreneur is not an easy task. Trust me. I have been there. You have to do the daily groundwork to be someone. People will surely dislike you for following for dreams. But, if you’re determined enough to create a path of your own then these same people will ask you for help. Uber-successful entrepreneurs didn’t just wake up one day & announce themselves as successful. Infected these people adopted the rituals and practices that make them so. If you want to be one of them, you would have to be like them. Muhammad Ali beautifully said “Fake it till you make it” Yes you need to fake the rituals that successful Entrepreneurs are adopting until these habits become second nature to you. If we analyze the daily lives & rituals of the uber-successful entrepreneurs, this will give us an insight into how they were able to achieve the so-called overnight success in their lives. Therefore, Branex picks our favorite morning routines of successful entrepreneurs. Following them is sure to bring a positive transformation in your life.

In eCommerce, the idea is the easy part, even starting a business is not that hard, and the hardest part is maintaining that business. Keep the numbers coming & make it relevant to your audience. B2C worldwide sales will surpass $1.5 trillion in 2017 (Research and Markets) “It is the mark of a truly intelligent person to be moved by statistics” - George Bernard Shaw. Globally, eCommerce sales soared in 2015, benchmarking $839.8 billion. By 2018, Statista is predicting that B2C eCommerce will balloon to a staggering $1.5 trillion in annual sales. However, as the market catches up to demand, growth will level out, ultimately hovering at the $2.5 trillion marker. For 2017, B2C is projected to rake in about $1.92 trillion worldwide. Think tanks estimate that around 42% of consumers worldwide make online purchases, a number that will progressively climb to 50% by 2020. Also Read: BigCommerce vs WooCommerce: Which is the Best for eCommerce Website? Most businesses focus on generating more leads, regardless of the size of the business they are in. Big-commerce giants like Google are also boosting sales via online channels – for some, it looks easy but for most it is hard.

According to marketing research, a majority of customers (around 84%) abandon their shopping carts just before the purchase. This is not because the product is not worth it, it's because there are mistakes in the ecommerce shopping cart that are killing your conversion. There are some key factors to which you need to pay attention. This includes having a persuasive landing page, and a compelling story for your sales page. A creative web design agency that will create a smooth, frictionless, usability website, but one of the least processes which is overlooked by every business owner is the checkout process. Your ecommerce shopping cart surely needs more attention than just any other section on your website. Abandoning ecommerce shopping carts is not unique to online shopping. Retail customers also do so, especially when lines are too long. However, if you want actually to sell goods online, you have to read this blog till the end. I will not be the first informer to you that designing a streamlined checkout process is not easy. It requires a lot of clever coding, integration, and forethought. However, it is necessary if you want to boost sales and reduce shopping cart abandonment. You need to optimize your checkout process for conversions. If you are still wondering why your sales are not improving, it is high time for you to have a look at your ecommerce shopping cart. In this article, Branex will focus on 6 mistakes made by eCommerce site developers that can be disastrous for that brand.

Design is one of the most crucial elements when it comes to generating leads. To the end user, it is just an arrangement of simple elements, but when you zoom in it becomes quite a meticulous task. As design took an influential role in engaging users, infographics have become the best way to put a significant amount of data in a visual form for the best possible memorization. A good infographic does not just speak words; it says a lot about how the company perceives useful data. So, web designers & developers are focusing on collecting data with stats that can easily be explained in an infographic. A great infographic not only can bring massive traffic to your website but can also generate a prolific amount of leads. We are Branex - a digital marketing agency in the USA, and we came up with a beautiful infographic illustrating the 8 web design elements that can persuade visitors to convert into customers.

The ability to simplify means to eliminate the unnecessary so that the necessary may speak. Just as the Psychology of Colors affects purchase decisions, simple fonts can persuade your customers to make instant buying decisions. Typography when done right can do wonders for your website. Designers use typography as a powerful element while designing a logo. Understanding how different fonts affect customer psychology can help in using them in apps and websites. Studying the Psychology of Colors and how brands use colors in their logos is an excellent example of using bold colors which represent a high reputation for the brand. Fonts are one way for the creative digital agency to leverage over others when done in the right order. Companies hire typographers and calligraphers to design logos that impact the brand culture. Simple logos create an enormous impact on brand sales. By using persuasive logos, companies can relate their brand personalities with their clients. Once the character matches the customer’s perception, it gets easy for businesses to make the sale.