Blogs

Be it logo design, web design, or graphic design, trends evolve so quickly that it often becomes impossible to keep pace, even for those working in the industry. Akin to colors, typography has the power to generate emotions and can tell a lot about your brand personality. Due to this, it is important to choose […]

The website design industry is evolving at a rapid pace, so much so that it becomes extremely difficult to keep pace with it. As web design graduated from static web pages to dynamic websites, the complexity of websites grew significantly. To handle complex web design requirements efficiently, new frameworks were developed to make the job […]

With billions of websites in cyberspace, you will have to design a website that stands out from the crowd to get noticed. This makes the job of web designers even more difficult as they do not only have to design a website. But also design a unique website that delivers the best user experience. Even […]

Your brand logo is the face of your company. People identify your brand from your logo. Look at the logos of some of the most successful brands in the world and you will realize that one factor that played a big part in their success is their logo. Whether it is Nike, Apple, or McDonald’s, […]

From traditional to digital, marketing has gone through a paradigm shift. Slowly but surely, digital marketing is replacing digital marketing. More and more users are using their mobile phones to access the internet. With the exponential rise in the popularity of social apps, marketers have to adapt to succeed. Among those popular social apps is […]

With more than 1.2 billion websites out on the World Wide Web. You will have to make your website stand out from the crowd to get the attention it deserves. For that to happen, you should ask yourself questions such as “What makes your website different from others?” or ”Does it have what it takes […]

Gone are the days when businesses could do away without a website. In today’s hyper-connected world, having a website is not an option anymore. It is a must-have weapon in your arsenal if you want to win and succeed in today’s internet-dominated world. Even having a fully functional website does not guarantee success. Your website […]

Black Swoosh, Golden Arches, or the bitten Apple. Do I have to tell you which brands I am referring to here? No, that is the power of logo. These logos are so powerful that some brands don’t even use their names and prefer to use their logos instead. These small masterpieces of digital art help […]

Marketing managers and team leads of all the companies look to achieve the target given to them to succeed. It’s a race to the top! Each company looks to attract a maximum number of eyeballs on its website and ultimately convert the visitors into leads. A Marketing Qualified Lead (MQL) is a lead judged more […]

Young and aspiring entrepreneurs make sure they come up with a business plan which is free of any error. They deem this the most important factor for the success of their startup/SME. However, marketing and sales plans are part of an overall comprehensive business plan. Today’s fierce marketplace calls for further emphasis on the marketing […]