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Be it logo design, web design, or graphic design, trends evolve so quickly that it often becomes impossible to keep pace, even for those working in the industry. Akin to colors, typography has the power to generate emotions and can tell a lot about your brand personality. Due to this, it is important to choose typography that aligns well with your brand personality, especially when it comes to your logo, website, or graphics. Before choosing a typeface for your website design or logo. It is important to know what is hot in the typeface industry and what has become obsolete. This can help you choose the font that people will fall in love with and you can get maximum engagement as a result. Here is an infographic that highlights the ten biggest typography trends for 2018. Read on and set yourself up for digital design success in 2018.

The website design industry is evolving at a rapid pace, so much so that it becomes extremely difficult to keep pace with it. As web design graduated from static web pages to dynamic websites, the complexity of websites grew significantly. To handle complex web design requirements efficiently, new frameworks were developed to make the job of a web developer easier. With time, the number of web development frameworks skyrocketed; and today, you can easily find a plethora of frameworks for one programming language. This has spoiled the developers for choice, leaving them in a major conundrum as to which framework to go for. To help web developers choose the right web development frameworks. Here is an infographic that combines all the best web development frameworks in one place so you can easily choose the best one according to your web development needs:

With billions of websites in cyberspace, you will have to design a website that stands out from the crowd to get noticed. This makes the job of web designers even more difficult as they do not only have to design a website. But also design a unique website that delivers the best user experience. Even though, this might be easier for an experienced web designer what about a new web designer who has just entered the industry with big dreams? An inexperienced web designer is usually unaware of the steps involved in designing a perfect website. To help those designers get a grasp of the web design roadmap. This infographic will clearly define the step-by-step process you need to follow to create winning website designs. Here is a roadmap for web designers that will take them through the paces and help them in designing pixel-perfect websites.

Your brand logo is the face of your company. People identify your brand from your logo. Look at the logos of some of the most successful brands in the world and you will realize that one factor that played a big part in their success is their logo. Whether it is Nike, Apple, or McDonald’s, they are simple so users can remember it easily and convey their brand message to create an emotional attachment with the customers. Great brand logos are not created overnight and require attention to detail. Whether it is logo color, typeface, or image, all contribute to creating your brand image. To create an attention-grabbing logo for your brand, you should be aware of different types of logos. More importantly, which type of logo suits your brand personality better? This infographic will not only tell you about different types of logos but also guide you on which one you should choose and why. Here is an infographic that highlights some of the major types of logos so that you can easily select the right type of logo for your brand.

From traditional to digital, marketing has gone through a paradigm shift. Slowly but surely, digital marketing is replacing digital marketing. More and more users are using their mobile phones to access the internet. With the exponential rise in the popularity of social apps, marketers have to adapt to succeed. Among those popular social apps is Instagram, a photo-sharing app that has attracted more businesses than any other social app. It offers businesses the opportunity to showcase their products and services in front of its massive user base which is very active on the platform. The added advantage of seeing products and services in action along with the opportunity to explore new products and services brings customers to Instagram. Brands can get the best out of Instagram by implementing effective marketing strategies that are focused on increasing brand awareness, reach, and user engagement. But, what does a successful Instagram marketing strategy look like? Here is an infographic that shares 10 successful Instagram marketing strategies that can take your brand one step closer to Instagram success.

With more than 1.2 billion websites out on the World Wide Web. You will have to make your website stand out from the crowd to get the attention it deserves. For that to happen, you should ask yourself questions such as “What makes your website different from others?” or ”Does it have what it takes to keep the user engaged, deliver a perfect user experience, and persuade them to return to your website?” If you cannot find the answer to the first question or the answer to the second question is no, then you need to consider conducting a usability audit for your website seriously.

This gives rise to another question, on which usability criteria would you test your website? To provide you answer to this question, Branex has created an infographic. Here is an infographic that will highlight eight website usability factors that you must consider to enhance the user experience of your website.

Gone are the days when businesses could do away without a website. In today’s hyper-connected world, having a website is not an option anymore. It is a must-have weapon in your arsenal if you want to win and succeed in today’s internet-dominated world. Even having a fully functional website does not guarantee success. Your website should be visible at the top of search engine rankings, attract visitors, and convert them into paying customers. Phew! That is a steep challenge for web designers and developers. Every business wants to deliver an immersive user experience to its website visitors and turn them into loyal brand advocates through their website. Unfortunately, that is easier said than done. Designing a website that meets your business goals requires effective planning and execution and the right approach to market in order to achieve success. Your website is the face of your company online. It should convey a brand message you want it to communicate to users. Keep your target audience in the back of your mind when designing your website. Answers questions such as how users will perceive and interact with your website to develop a website that satisfies users. To make your website creation journey easier, here are 20 things you need to consider when developing a website to hammer the nail on its head.

Black Swoosh, Golden Arches, or the bitten Apple. Do I have to tell you which brands I am referring to here? No, that is the power of logo. These logos are so powerful that some brands don’t even use their names and prefer to use their logos instead. These small masterpieces of digital art help you convey a brand message without writing or saying a single word.

It gives customers a clear picture of your brand personality and the characteristics associated with your brand. Each color can evoke a different response from a customer, therefore; you need to choose the right colors for your logo and other branding efforts. A small mistake can create a wrong perception of your brand in the mind of the consumer, which no business will ever want.

Every color you use in your branding, whether it is on your logo, landing pages, or website, can tell a lot about your business to the customers.

This infographic will shed some light on what these colors say about your business. Read on to see how colors affect your business.

Marketing managers and team leads of all the companies look to achieve the target given to them to succeed. It’s a race to the top! Each company looks to attract a maximum number of eyeballs on its website and ultimately convert the visitors into leads. A Marketing Qualified Lead (MQL) is a lead judged more likely to become a customer compared to other leads. Getting the right leads is not just difficult, for some brands it is difficult. It is wise to work with a sustainable strategy to get qualified leads and help customers come back for more business. A good lead takes time to close. It is nurtured and takes a lot of time to convert. A qualified lead is something which is ready for the salesperson to convert. It is more like a baked cake ready to be eaten. If brands take time to understand the MQL process. And how it can be leveraged to generate leads that convert visitors into raving fans. In fact, the digital marketing and sales teams work together to generate the lead. If we talk about the actual marketing qualified lead definition it is agreeing the customer to buy the product. This is done by figuring out the problem of the customer and convincing the customer to buy the product. Unless the MQL is not clear it will not help anyone in the company. The marketing qualified lead definition needs to be transparent to the whole company. Everyone from sales to marketing should know that everyone is on the same page when it comes to converting the customer, it is important to consider the fact that a lead should be solid enough to bring back the customer for more. Companies spend millions of dollars in devising the perfect marketing campaign through which they can maximize their sales. Nothing comes easy. For everything to work a company needs to start from somewhere. Starting with the MQL is the first step and this Infographic deals with 6 tips that marketers can use to reach their goal in this regard.

Young and aspiring entrepreneurs make sure they come up with a business plan which is free of any error. They deem this the most important factor for the success of their startup/SME. However, marketing and sales plans are part of an overall comprehensive business plan. Today’s fierce marketplace calls for further emphasis on the marketing plan. A marketing plan is just as critical as a business plan. Through a well-thought-out and crafted marketing plan, a company can focus on winning and keeping the customers, the strategies involved, facts and figures, and objectives. To achieve sales goals, a taut marketing plan is a necessity. Think of it as your plan of action; what you are selling, who is your target audience and the tactics involved in generating leads for completing the sales process. Many people have the misconception that a marketing plan is a lengthy document and needs to be written in a cheesy way to attract customers. The reality is few simple steps involve a marketing plan and there is no need for a bulky document. 2018 is just around the corner and companies, both seasoned players in the market and new entrants, have to rethink their strategies. The following Infographic is all about creating a marketing plan in 6 easy steps so that you can devise a strategy to make 2018 the most successful year for your venture.