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Building a successful brand requires a clear understanding of your target audience, a unique value proposition, and consistent messaging that resonates with customers. It involves creating a strong brand identity, including a memorable logo, design, and tone, while maintaining authenticity and transparency. Successful brands prioritize customer experience, delivering on their promises and building trust over time. Starting a business involves finding clients to sustain your business, nurturing grandiose dreams into reality, and managing a thousand ideas amongst a plethora of other factors! However, if you are working on a shoestring budget out of the mice-infested basement of your parent’s house, fret not. Who needs a fancy, glass-walled office with white-collar employees in stiffly starched shirts, when you have great branding ideas and a will to realize them? In fact, the world is replete with garage-to-fortune 500 firm stories. Your beloved behemoth Amazon didn’t just pop up into existence by a genie in a bottle. Jeff Bezoz kick-started the global giant from his basement in Bellevue. Susan Wojcicki’s garage became the birthplace of Google, while the invoicing company FreshBooks lodged in the basement of Mike McDerments’ parents for many years! Mark Zuckerberg worked on Facebook from his dorm room. Compared to that, consider your basement a luxury! Hewlett-Packard, Disney, Microsoft, and Apple were also headquartered in the basements of their founders. In case you needed inspiration from more multi-billion dollar corporations! When capital runs low, it is often prudent to launch your business from home. So that you save up on overhead costs! However, if the thought of contending with the bigger fish in the sea is making you bite your nails in apprehension. Here is everything you need to know about making it big as an entrepreneur and making sure your intended audience finds you just in time:

Start With a Great Idea

Whether you are planning to launch a cyber security business or sell handcrafted jewelry from home. You will need to come up with a viable plan for what your business will do, how you are going to turn it into a lucrative venture, and how it will run. Running a business from your basement doesn’t exactly put you in a spot to acquire a huge team, so you’ll probably be doing the major chunk of work yourself. No matter the plan you conjure up, it should incorporate a long-term growth plan. Your ultimate ambition should be to reach a point where you can boost your work volume and hire more employees. In addition to a great plan, your products/services should have the propensity to create quite a stir. Unless you can solve a real-life problem better than your competitors, your start-up won’t have much chance of surfacing from the underworld! For instance, the founders of Bear Naked Granola, Kelly Flatley and Brendan Synnott, took the health industry by storm when they came up with their all-natural scrumptious treat, revolutionizing the way we see granola bars. Broke and fresh out of college, the duo bunked in with their parents, ran on coffee for a gazillion sleepless nights, and worked day in and day out to prepare their granola bars. Their efforts paid off when their brand was acquired by Kellogg for $60 Million.

Competitor Analysis

One of the most proficient strategies to build a viable branding strategy for yourself is to first look at what others are doing within a business niche. Commonly known as competitor analysis, it lets you know the trends others are following or the advancements in technology that are expected to revolutionize your business industry. The more you learn about your pertinent industry, the better equipped you will be to deal with whatever comes your way. For instance, Alyssa Smith, the owner of Alyssa Smith Jewelry excels in designing handmade jewelry. She kick-started her business a year after graduating with a major in Applied Arts and Marketing. She had next to no knowledge about the jewelry industry. She started working in a jewelry store to research the ins and outs of the industry and drilled herself into all that needed to be learned about the trade.

Evangelize

Regardless of how compelling your services or products claim to be, they will forever be stuck in your basement if no one knows about them. First things first, you need to serve as an evangelist for your venture. Bring your business into the limelight by connecting and networking with the right people in person and online. Even if you are already striving to get out of your pajamas for once and go out to meet the right people, you need to double down. Send out mailers to licensed professionals, print up flyers to hand out, send out complimentary samples to the right influencers, and spread the word about your business at every opportunity. Not only would it help you establish your venture as a key industry resource. But you can also hone in on your entrepreneurial skills and overcome start-up fears. Even if you think you are acquiring enough customers, don’t give in to the temptation to take a respite. Especially if your business is seasonal, offering products/services that clients may not need constantly. There is a good chance that even your happiest clients will disappear overnight. Alexander Acker, president of the creative agency Adventure House, has developed a habit of continually luring in new business. According to Acker, “Clients eventually move on; things change, economies tank, so the road to success is to always be paved with potholes and sinkholes. To pull yourself out of it, you always need to have a channel available where you can connect with potential customers. To stay successful, I regularly attend conferences, to give my company exposure to new opportunities. It helps you arm yourself with a plan and dream big.”

Scale with Integrity

When you are desperate for some cash, it isn’t unheard of for budding businesses to deliver a subpar service or product, compromise their values, and cut corners. Businesses that stick to their guns and weather their growing pains are the ones that shine the brightest and last longest. For instance, Luke Holden, the CEO of the seafood chain Luke’s Lobster, says about integrity, "A commitment to being an entrepreneur is a commitment to change and evolution. I don't think you ever really know you're going the right way, but you must also be prepared to find, and build, a new way." As your business starts to bear fruit, you will inevitably be faced with the dilemma of scaling with integrity. When Luke Holden faced the same challenge because his supplier couldn’t meet the growing demands of his patrons, he still held fast to the commitment he had made to his audience. He took all his profits and built his own seafood company to ensure transparency. He took a huge risk on his patrons, and it more than paid off. Even today, he industriously tried to push his own boundaries by nurturing relationships at the source.

Conclusion

Alternatively, there are branding agencies in USA that are working for the benefit of entrepreneurs across the globe. If you have a business idea that you want to be turned into a branding marvel. Get in touch with them and they will be happy to share some branding insights with you.

To create an engaging "About Us" page, focus on storytelling to connect with your audience. Share your brand’s history, mission, and values in a way that feels authentic and relatable. What is the typical action of a marketing personnel when he goes up to a prospect? He introduces himself. Without a customary preamble, it is almost impossible to make a prospect even listen to what he has to offer, regardless of whether the product is of any value to them or not. In this digital era, the interaction between a website and a visitor takes on similar semantics. The internet is replete with opportunities in the form of online surfers who are looking for something they are interested in. However, when a visitor lands on your website, where do they turn to learn more about your company and ascertain whether you are the perfect fit for their needs? If your answer is the “About Us” page, you are correct. Your "About Us" page is arguably the first point of contact that conveys core business information to the prospect. The "About Us" page is among the most visited pages on any website and plays an important role in piquing the interest of the online visitor to stay on your website and browse further to satisfy their quest for information gathering. In addition to the design of your business website, your "About Us" page acts as the surrogate voice of your business and leaves that one great impression on your visitors. Not only does the "About Us" page provide vital business information. But it also fosters credibility that is crucially required to finalize the purchasing decision of your customer. Your "About Us" page is the one area of your business website where you actually have a chance to tell your story – what your business is all about, who you are, and what puts you a notch above your competitors. Your "About Us" page gives you an opportunity to enchant a visitor and keep them riveted to your website. If your "About Us" page has been collecting virtual dust because you haven’t bothered to tweak it since you first wrote it off. After all, you always thought that an About page was just a needless and pointless addition, droning on about things nobody cared to read about. Here’s how you can make your "About Us" page resonate with your users, make them trust your business, and nurture long-lasting relations with your customers:

Get the Message Across

The core reason for the existence of any "About Us" page is to inform and educate online visitors about the value that a brand can offer to them. Anything else feels used less if the main purpose is not served at a glance. The customer specifically came to the page to know who you are and this should be communicated without beating around the bush.

Deliver What is Required

The requirements of customers can be as unique as them. Some may want to know about the services that a business provides while others may be interested to know about the staff members that a business has. Your "About Us" page should be tactfully put together using the right visuals and content to create a mix that satisfies every customer requirement.

Provide Proof of Authenticity

A great "About Us" page is one that embodies authenticity within itself as the online visitor reads through it. Customer testimonials, awards and honors received, and brand mentions upon any other online forums validate your authenticity. Thus allowing the customer to take action in a relaxed and satisfied state of mind.

Inspire with Facts

Whenever you are creating content for an "About Us" page, make sure not to repeat what you have already conveyed on your home page or any other page for that matter. Anything redundant will only serve to bore your user and make it feel like you are boasting your brand story. Therefore, instead of going verbose, try putting in some figures that your readers can correlate with and which can create the much-needed interest boost. For example, mentioning that your product helped your client acquire XYZ % of sales would be a smarter move towards instilling persuasion in the content of your "About Us" page.

Try Building a Connection

Connecting with other people and networking is one of the key human behaviors. This important behavior is mostly overlooked when creating content for "About Us" pages. The innate desire of humans to connect contributed to the unprecedented success of social media. Your thought process should follow along similar lines as you create an "About Us" page. Will your visitor be able to connect with you on a personal level by reading this page? You should be asking yourself this question while creating an "About Us" page for your business. To help business owners prevent their prospects from dozing off on their "About Us" pages, here are some impeccable examples of "About Us" pages that are worth discussing:

Chebuono Foods

Every brand is unique in its existence. This should be communicated to your online visitor through the content and visuals on your "About Us" page. Chebuono Foods nailed the opportunity by creatively distributing its "About Us" page into segments, each of which conveys a vital message to the reader. Starting from a creative introduction of the business, the page informs the users about the reason for its existence and then introduces the reader to its founders. I found the page an overall great use of the space.

Fueled

Fueled is a renowned mobile application development company in USA and they have invested a lot of time and energy into creating an "About Us" page that serves all the right purposes. It kicks off by introducing their people, not by their names but by their traits, followed by a brief about their service offerings and what drives their business forward. The page also talks about the working philosophy of Fueled that could entice clients and other app agencies who would like to work with them or separately at their co-working space. The page distills down to a mention of its most influential clients and awards that the agency has bagged to date.

Moz

Moz is a globally famed search engine optimization company that claims a very popular blog and some great SEO services under its belt. The company came into inception to drive more traffic toward the websites of other businesses, thus helping them create a more lucrative business space. Their "About Us" page is a treat for the eyes, incorporating a creative header that perfectly depicts their overall reason for existence, followed by an attention-grabbing brand story. However, the most interesting part of the page remains the graphical timeline that represents how the company evolved through time. The timeline dates back to the beginning of the company and highlights the achievements that it has mastered as it grew bigger and stronger. This "About Us" page is one of my favorites as it pinpoints all the right elements most appropriately. With a strong narrative and visuals that support the overall aim of producing the "About Us" page. This page is definitely one that other business owners must look up to as an inspiration.

HubSpot

“It was time to make the marketing and sales process human. Time to treat buyers like people, not numbers on a spreadsheet. Time to build an inbound community and help people achieve their business goals in a more personable, empathetic way. We called it, HubSpot.” Probably the best "About Us" page description that I have ever witnessed in ages. HubSpot offers a full stack of software for marketing, sales, and customer success processes, with a completely free CRM at its core. They’re powerful alone — but utterly invincible when used together. Hubspot has definitely taken an off-the-shelf approach for this page development and has incorporated the vital essence of the brand in it. By unconventionally describing their products and services, they hinted at the uniqueness that they can offer to a business. With each section of the page communicating information that it was intended to, I would definitely rate this "About Us" page among the best. There can be various approaches to creating an "About Us" page. It can be formal or totally creative, depending on the offering of the business. Every brand has a different personality and the "About Us" page must extend it to the target audience effectively. For more ideas on how you can create an effective "About Us" page for your business, you can get in touch with a professional web design and development agency in the United States.

However, 10 years down the road, Twitter has become a mainstream social media site. The same goes for Facebook; who could have imagined that a platform used for connecting with long-lost family members and friends would have such a vast impact on businesses? In fact, Social media has now become a vital part of any brand’s digital marketing strategy and is ingrained so deeply in our lives, that it is almost a travesty to consider a world without. Remember how you felt a jolt of excitement when you were first introduced to Twitter? Did you jump up with joy or brooded over what possible benefits this hipster platform could have for your business? I know I had my doubts. Despite the staggering statistics that you are bombarded with every second, the vast implications of Facebook haven’t dawned on some businesses, who still fail to employ this effective marketing tool to its full potential. Many digital marketers find it challenging to escalate website traffic, boost social media engagement, and create real conversions to increase their brand awareness. Today, the number of likes, shares, and follows determines the credibility of a brand. To create a loyal fan base and boost your sales, brands need to understand the requirements and preferences of their target audience. Prove to your audience that you are not an emotionless bot or a money-spurning machine. Try to engage, inspire, and surprise your customers with shareable and memorable content. Whether you are a digital agency, a mobile app development agency, or a young entrepreneur, if you want to compete with well-established brands and gather more and more customers on your social media platforms, you need to implement these winning social media strategies in 2018.  

Humanize Your Brand

We live in a digital age where businesses can easily find an app or a software program for handling each aspect of their social media marketing. From scheduling posts to direct messaging – you can improve your social media marketing efforts tremendously. While these are the most important aspects of your marketing company, you also need to make sure that your social media activities are not solely relying on automated tools. To cultivate a loyal and long-lasting relationship with your audience, you need to bring out the human side of your brand. Being real with people on social media is the key. Sure, your social media tools are helping you stay organized, automated bots cannot be relied on to answer the most sensitive queries and misgiving of your followers. These tools don’t have the ability to respond to a client’s query in real time. This can convey a negative message to your audience. People want real engagement with your brand. It is highly recommended to avoid using these robots and automated tools as they fail to embody the personality of your brand, especially when it comes to responding to a customer in real time. I’m not saying that you should steer clear of these automated resources. Smart digital marketers know when to use these automated resources and when they should add a more real, human touch. 

Provide Great Content

Being a digital marketer, you need to understand what your audience wants to read and tailor your content accordingly. You can use helpful, motivational, entertaining, and interesting images and memes to get your audience engaged with your brand consistently. In addition, videos, infographics, GIFs, quizzes, and fun tidbits let you intrigue your customers and lure them in every day for a dose of inspiration. You can attract an ever-increasing host of people by creating real and compelling content on your social media accounts. Post informative, valuable, and engaging content on your social media accounts, so that users regularly check your social media accounts to see what you have to say. Also Read: 5 Tips to Keep Social Media Safe When in doubt, follow the rule of 80/20. This translates into the fact that 80% of your content must be informative, entertaining, motivational, trending, and inspiring. This 80% of content shouldn’t contain any branded stuff or promotional posts. It all depends on what your target audience enjoys the most. If you find it difficult to unearth the preferences of your audience, you can check Facebook Audience Insights. Type in some topics of your interest and it will provide you with other brand pages, who are creating real content along those lines. Take all the tips and ideas you can from them and create similar content to post on your social media account. 

Don’t be Shy to Follow Others

Many brands aspire to accumulate a horde of followers, but they consider it beneath them to follow other people or brands. In the social media realm, this strategy doesn’t work. To create a massive social media following and increase engagement, you should follow other successful brands and people, especially within your niche. You should know how to follow others. As a rule, follow only those people and brands which are relevant to your industry, products, or services. Don’t overlook the significance of social engagement as it is going to help your brand in the long run. People are prone to remember brands that provide solutions to their problems more positively and helpfully. When you start following the industry leaders and relevant people and continue to provide them with feasible solutions, pertinent guidance, and relevant answers, your brand will soon start leading these people. I repeat; Don’t hesitate to follow other people. 

Measure Your Success

Several ways can help you measure your social media success. You can glean insights into your social media accounts from analytics and build your business on that foundation. Smart marketers always measure their success based on the social media engagement their brand is getting every single day on social media. It is important to figure out how many users are interacting with you regularly. Identify your key players who frequently comment on your posts or those who always seem willing to share your posts. Anytime, anyone likes, shares, comments, or retweets your post, your social media team should immediately take notice, and reply to those fans and followers to let them know that they are special to you. One amazing way of measuring the success of your social media campaigns is to set up a particular goal. For instance, your goal is to create 100 signups on Facebook with at least 15 shares, 25 likes, and 5 comments. These are some personal engagement goals you can create for your campaigns. It is important to understand and create goals by which you can track your engagement success on the social media platform of your choice. Every social media platform is different. The audience may be the same, but their behaviors on different social media platforms are different. It is advised to tailor content by keeping the algorithm and ergonomics of various social networks in mind.  

Foster Strong Relationships

Cultivating lasting relationships with your audience is one of the most effective social media marketing tips. While it seems pretty hard to build a relationship, especially on a virtual ground, with consistent marketing efforts, you can do it as well as successful organizations. Developing relationships creates brand loyalty and an avenue for fans and followers with whom you have just built a relationship. You invest your efforts and time, and eventually build a relationship, and establish that coveted trust. This separates a consumer who doesn’t know your brand intimately from the person you just created a bond with. Building positive relationships with your audience is a powerful marketing strategy and one that your brand should be taking advantage of every day. 

Food for Thought

These are the best social media strategies every brand should strive to follow consistently. You have a brand to build and a whopping number of followers who want to learn about your brand. When you invest quality time, effort, and knowledge into your audience, you will reap great results with these effective social media marketing strategies.

Despite knowing the statistics and click rate, everyday marketers come up with the latest banner ad ideas. Or more irritating, autopay video. And the reason is simple! Okay... do you remember when was the last time you intentionally clicked on the banner ad? And what was the sole reason behind it? There are a ton of spammy, horrible ads floating around because they are being presented with no value and lack context, and eventually, many of us think they are untrustworthy. More than 60% of banner ads are clicked accidentally. While only 9% of them are viewed for more than 1 second. Marketers always struggle hard to increase sales and generate more and more website traffic using marketing techniques such as content marketing, SEO, social media marketing, email marketing, webinars, influencer marketing, video marketing, or any other technique that can boost their bottom line. But modern consumers are more intelligent than ever before, they sense these techniques and easily get irritated by belligerent ads. But sadly, marketers aimlessly sell banner ads despite knowing the fact that consumers won’t click purposefully on those banner ads. In 1994, Joe McCambley created the first banner ad for AT&T and it disseminated very quickly. The banner-ad pioneer, McCambley said in his article for Harvard Business Review.

“Banner ads didn’t always suck. I should know. I helped create the first one. My children tell me that’s like inventing smallpox”.

To prevent this digital disease, many browsers such as Safari launched a feature that disables cross-site cookie tracking, whereas Google Chrome is soon launching its built-in ad blockers for its users. In March 2017, SmartInsights reported that across all ad formats and placements, the ad click-through-rate is only 0.05%. Online marketers are unable to increase digital revenue and the amount of traffic through banner ads selling. However, they can improve their sales and conversion rates by effectively using digital marketing channels. Here are some tips and tricks for marketers that help them improve their marketing strategy and increase their digital revenue.

Improve the Speed of Your Mobile Website

Well, it’s no wonder if your website is slow or takes forever to load, no one bothers to stay on it. And if no one stays on your website, no one is purchasing any product from your website. Improving your website speed must be a high priority. If you improve your website speed, especially on mobile by 30%, chances are you will grow your mobile revenue by 25x.

Improve Your Customer Acquisition Strategy

Stop investing your time, energy, and money on low-intent or irrelevant customers. Instead, focus your efforts on determining the right customers who are actually willing to spend consistently. These are the best customers on which marketers should be investing their time and efforts and drive them to your websites.  

Embrace the Power of Behavioral Email

Sending the same email out to your prospect list, regardless of their interests won’t help your customers. It will only increase the unsubscribe rate. So, if you are aimlessly sending your emails to your prospects without knowing their pain points and interests, and emailing at a 0.3% unsubscribe rate, then in the near future you are simply not going to have anyone left to send a newsletter or email.   Instead, start focusing on sending behavioral emails. In behavior emails, you can send the most relevant and to-the-point message to a targeted group of people based on their interests, and actions they are actually taking in real-time. This includes shopping behavior, cart abandonment ratio, sending messages on their devices, and realizing the fact that it takes at least four to five visits for a new user to purchase for the first time from your website.

Discover New Revenue Generating Tactics

Let’s face it, consumer-based marketing is the future. Brands are not marketing to cookies anymore, they are marketing to real people. So, the first step you can take to generate revenue is to identify who is actually visiting your website and observe what they are doing when they stay at your website. Online marketers who accept changes and prefer a consumer-centric approach are able to generate more revenue across all the existing digital marketing channels. By smartly using these channels, marketers can attract the right customers using the right strategy.  

Key Takeaways

The digital landscape is changing, marketers need to stay ahead of the curve by using smart tactics and marketing strategy. You can generate the best ROI by solving customers’ pain areas with valuable information, outstanding customer experience, and incentives. No matter the type of marketing channel you are using, the rules are the same. Identify your audience, know their interests and pain areas, create things they’ll love, and then measure your marketing impact.

70% of the startups fail within the first 5 years. Only 10% end up with a million-dollar startup success business. Oh yes, and I was in that 70% for quite some time. Out of 5 ventures, 3 of my ventures were a total failure. After some trial and error, I have established some habits that drove my 4^th venture to new heights. I would like to share that success with you. So, if you are a struggling Entrepreneur or a small business owner, this blog is for you. So, you might be asking, what separates a million-dollar business from a failed startup? What does it take to move your arc in the positive direction? The hard part of any business is to know where you are going. If you get that trajectory right, the tone of your business is set for massive success. If it is that easy, everyone might carry millions of dollars. Unfortunately, though, reality has it the other way around. The reason? Most business owners are unprepared for the hole they are about to fall into. Most of the founders initially have no idea where to start and what to do when their business goes south. Here are 4 tips that you can take seriously if you really want to build a successful million-dollar startup.

1. Work in Silence

"Build in silence; they can't stop what they can't see." Quiane Crews, the chairman of Stealth Performance Communications, "My No. 1 piece of advice for entrepreneurs is to build in silence," Crews said. A common mistake entrepreneurs make is that they get so excited about an idea or business venture we have, and we start sharing our vision with people around us and close to them. The bad part about that is that not everyone is meant to know your vision. "I learned that I shouldn't tell people my next move if I haven't made it yet. If people don't know what you're doing, they can't distract you or get in the way of your goal." According to Crews, by telling people what you're doing or what you're about to do, you're basically showing them your hand before you play it. "I've had my share of ups and downs as well as any successful entrepreneur," Crews continued. "One of the main reasons I was able to gain massive success in a short period is that no one knew what I was doing, and I had an amazing team that was on the same page as me."

2. Focus on the Sales

I don’t care if your dad is a millionaire or you have a billion dollars in your bank; if you are dead serious about running a business, figure out ways to generate sales. There is such a thing as ‘overnight success’; every success is the outcome of 10-15 years of hard work. The fairy tale of a million-dollar business as seen in movies is pretty different than in real life. Movies always end on a good note, but not every business ends on a good note. For a business to succeed, you need to do all-nighters, send thousands of emails, and spend time strategizing what you can do differently that can make some sales. The hardest part is staying focused. There are infinite opportunities out there for you to take your talents and explore. You have to learn to say no to most things. Why? Because your time, as you will quickly come to realize, is your most valuable resource. You can always raise more money. You can always hire more people. But you cannot manufacture more time. Steve Jobs has 24 hours in a day, Jeff Bezos has 24 hours in a day. But what separates you from them is how they utilize those 24 hours. If you are serious about company growth, make sure to focus your activities on personal growth.

3. Say Hello to Feedback

My most valuable learning regarding my business was from my customers and friends. Feedback, when taken the right way, can surely bring a new wave of energy into your million-dollar startup. You don’t have to take everything seriously but yes you need to make sure that you give some thought to the suggestion given by your customers. When setting up my 4th venture, I was confused about what I wanted on my website. But thanks to Branex, a digital agency from NY, who guided me along the way and took away all my worries. If you really want your feedback to be productive, here are two things that you can do to make sure it goes the right way: Disassociate your personal feelings from the feedback. Feedback is not on you, it is on the company business process. There is something lacking in the process and people are pointing it out. Secondly, make sure you go for the greater good. Here you need to ensure that the decision you take is good for the company and for the customer keeping yourself out of the equation.

4. Pivot Your Million-Dollar Startup

Nothing is perfect so it is wise not to act like one. To achieve a million-dollar business, you will have to hit the books on how to embrace both the successes and the failures. There might come a day when everything seems to be going south but stick to the basics and why you started the business in the first place. Keep your values mission, and goals intact. Whatever business strategy you build, make sure to pivot it for your long-term vision. To build a successful company, you must be able to change. In a world changing so quickly, founders and their companies unable to adapt to change will fall far behind.

To End it All

Like many things in life, success in the startup world is a marathon, not a sprint; there are no guaranteed shortcuts. The only thing separating your company from success is hard work and luck. If you focus on what you can control, remove any bias, and evolve with your market - good things will come.

2017 is here and with the change in the year, business owners are now re-doing their marketing strategies to receive the most out of them, during the running year. Since the global perspective has now shifted towards online buying and selling, therefore what we can see all around us is a great influx of new websites, landing pages, online print material, and so on. What is common among all of the said items is content.

The trick to staying ahead of your competition is to be at your content’s best this year. As per the predictions made by digital industry gurus and veteran business owners around the globe, 2017 is all set to revolutionize the e-commerce industry by growing to unprecedented levels.

SEO agencies across the globe have also predicted the steep rise of digital marketing media and their positive effects on businesses dealing in the sector. Witnessing the growth potential that the internet holds within itself for online transactions, and keeping in view the prediction of content being the major game changer. We decided to come up with fewer content guidelines to help corporations grow in 2017, through informative content.

Let’s have a look:

Quality Should Be Focused

It goes without saying that only the best survives in the market. In order to become the best, it is imperative to be high quality, be it your product offering or your website’s content. A few years back, however, the consideration was totally different. Website owners refuse to bank on the originality of the content, and it was there only for the sake of incorporating keywords into it, which, according to them, were the drivers of traffic to their website.

The scenario has changed completely now. The new algorithms of the search engines have made clear that only the most informative and original content that is written with the intention of being user-friendly, would score better search engine rankings. Due to its high usability, such content attracts more users when they search for specific keywords and thus allows the website to receive more clicks which are now the main drivers of better search rankings.

The content should be at least unique, user-friendly, and original for the sake of scoring more search engine rankings on popular search engines like Google, Yahoo, and Bing.

Words Are Not Content

Another misconception that many budding business owners have in their minds is that content = words. Wrong! A given number of words cannot possibly pull visitors towards it if they lack meaning. It is the creativity instilled in content that serves the purpose, and not only words, but content can also come in other forms too.

DIY videos, podcasts, SlideShare, live streams, social channels, etc., are all forms of content that manage to pull consumers towards brands, all online. Therefore, to keep your brand at the top of the mind recall of your target audience, don’t just stick with words. Try getting creative with other forms of content to create a 360-degree integrated pull.

Online Presence Matters

And lastly, it is your overall online presence that is going to make a difference. The Internet is a virtual world, and similar to our planet, a business can thrive only to a certain percentage if its presence is limited areas. To grow and earn exponentially, it requires scattering its presence all across the globe. Similar to the phenomenon, to grow your online business, a business owner needs to take care of all the online mediums available to create a complete online presence.

Social media these days is a really powerful medium to highlight what you have and how you are better than others, and the plus point is that you can use all the available resources like print material, videos, and live streams to send the message across to your customers.

The above-mentioned factors are only a few that should be kept in mind while devising a content strategy for your online brand in 2017. Keep tuned in for more as we explore some more resources and bring you some really great tips for business growth through different channels in the year ahead of us.