Blogs

In recent years, AR (Augmented Reality) and VR (Virtual Reality) have evolved beyond niche technologies into powerful tools poised to transform how we interact with digital content. As we approach 2025, these innovations are set to redefine app and website development, offering immersive, interactive experiences that bridge the gap between the physical and digital worlds. […]

Augmented Reality is not a thing of the past, nor is it a new concept.  It has been around for many years and has, in fact, earned a competitive edge in the present digital age. Suppose you’re wondering what makes Augmented Reality a transformative solution for many present-day businesses and why it has become so […]

Augmented Reality (AR) in e-commerce has emerged as one of the most effective tools for enhancing sales and user experience. Recently, I’ve been particularly fascinated by the expansion of eCommerce within the traditional retail space.  According to the U.S. Census Bureau, online retail sales in the United States have seen significant growth, increasing by 15% […]

Augmented Reality combines computer-generated sensory inputs such as sound, graphics, and videos, and layers them with real-world surroundings.  Augmented Reality (AR) differs from other digital experiences like Artificial Intelligence (AI) and Virtual Reality (VR) by creating an interactive experience that enhances information sharing.  Almost two-thirds of shoppers believe AR helps them make better buying decisions. […]

Augmented Reality (AR) apps are transforming the way we experience the world around us, and with the massive growth of AR users in the USA (expected to reach over 1.7 billion by 2024), it’s no wonder businesses are jumping on board. Imagine trying on that new shade of lipstick virtually before you buy it, or […]

Virtual Reality (VR) and Augmented Reality (AR) are undeniably at the forefront of technological innovation, and their impact on businesses across various sectors cannot be overstated. These transformative technologies are reshaping the way companies operate, connect with their customers, and achieve their objectives. While still in their developmental stages, it’s projected that both AR and […]

Augmented Reality laid its initial siege back in the year 2016. History was revolutionized when “Pokémon Go,” first made it to the forefront of the mobile app market. Who would’ve thought that the world would find itself magnanimously engaged with swiping poke balls around the state map all day to capture some of their favorite […]

After the initial waves of shock passed, it dawned on me that the apparently dropping floor wasn’t real. But thanks to the proliferation of augmented reality. It was virtually created to give a real effect. Pretty amusing and surprising to me at the same time. So I turned towards Google and some of my tech-savvier […]

You’ve probably noticed that the use of virtual reality (VR) has nearly tripled in just one year. Everyone wants to incorporate it into their business strategy. Virtual reality is the new must-have piece of content that is now considered a sustainable content solution. And while every brand is rushing to reveal its VR experience, some […]

The digital advertising world is murky and it is gradually becoming very clear that users don’t bother to see every single ad appear in their newsfeed. Thanks to ad-blocking technology, it is possible. And even when they do see ads, approximately 60% of users say that those ads are annoying and intrusive. Users have been […]