Blogs

Nokia Communicator, the first of its kind web-friendly communication handset, was introduced in 1996. There has been no looking back for mobile phone devices that became available in the market for the common man that support website browsing. It was only after the dawn of smartphone devices that the world shifted its interest towards a specific kind of technique that enables websites to adjust their size according to their display screen. The technique is more commonly known as responsive website design technology, and only the best web design agencies in USA provide it to clients, both locally and internationally.

The Power to Adjust

As we have mentioned, a responsive website design technique is one in which the website design is created on specific lines that enable it to adjust itself every time it is opened on a new smartphone device. It can adjust its display according to the size of its display device’s screen, but hold on. Responsive website design is not as easy as it sounds. This article will highlight the need for a responsive website design for a business and its advantages.

Web Traffic Driver

Here are a few points to get started with the latest survey by Monetate: more than $37 billion was spent in online shopping through handheld devices in the year 2013-14. From the total website visits calculated, it is found that American citizens use their cell phones up to 28% more to browse through shopping websites than their desktops/laptops. Moreover, it is estimated that today, out of the total visits, 21% of the traffic comes from mobile devices on e-commerce websites. In the United States alone, more than 90% of people agree to the fact that when they are close to an occasion. They are most likely to make a purchase through their mobile phones and all of them have mobile access 24/7 with them. Now the above-mentioned statistics show clearly that it is inevitable for businesses to make use of responsive website design technology but the point is to ponder. Here is that mobile phones come in a variety of screen sizes, which is more than 232 screen sizes, this is where responsive design technology comes in.

No Need To Create Multiple Screens

Now, with the use of responsive website design technology, there is no need to create multiple screen designs for every mobile phone device that exists on this planet because the responsive website design technology adjusts the design according to the screen size itself. Also Read: Few Principles of Effective Website Design A world of opportunities opens up with the use of responsive website design technology. The most important advantage of the responsive design is that it adjusts itself according to the user’s browser, and not according to your server. The user’s browser automatically adjusts itself according to the size of the device’s screen it’s been displayed on. It also provides a consistent user experience among all platforms that maintains your brand’s design and personality along with communication. Also, when you search your website which is created on responsive then Google will include your mobile website into the search results further increasing your online presence.

Final Word

The above-mentioned advantages of responsive website design technology clearly state that responsiveness is a big thing in website development. Too many brands across the globe have already switched to the use of responsive websites for their customers and have gained significant gains in the lead generation process and sales. You could be one of them too! In case you are looking for a professional custom web development company in USA that can help you design a responsive website, then you must get in touch with us right now.

A good user interface is beyond just appealing graphics and trendy fonts. It’s all about adding a professional tone and compelling brand presence. It’s a matter of developing websites that users actually love to browse and use. But what type of user interface changes marketers can make to improve their website conversion rate? Here I’ve listed a few user interface tweaks that can help you improve user experience while doubling your ROI.

1. Call to Action

With the arrival of mobile apps, having a dedicated clickable area on your call-to-action buttons is vital to so that users click on them. Since many buttons are totally based on graphics, there are still some buttons that insert small link text as opposed to a more responsive and intuitive option. Small links may look sleek and sophisticated on a desktop website, but are a painful eye exercise on a smartphone. In addition, creating captivating taglines is the key, perhaps you have only 2-3 seconds to grab the attention of users, especially when they first visit your website. And in such a short amount of time, your value proposition has to quickly resonate with your prospective clients. If your visitors clearly understand the main USP (unique selling point), then more likely you will be getting more leads and conversions. Therefore, it is always a worthwhile idea to use persuasive taglines for better results.

2. White Space Matters Most

White space plays a key role in user interface design that many designers overlook often because, to them, white space is just a screen real state that needs to be filled. And when you limit screen space, such as designing for mobile or smartwatches, it can be tempting to fit as much as possible into that small space. Also Read: Top 9 Graphic Design Trends to Follow The proper use of white space not only increases focus but also leads the eye to key visual graphical elements, CTAs, and other important areas of your website that you want visitors to focus on. It basically presents your site as a more welcoming, pleasing, open, and accessible place.

3. Focus on Providing Results

When it comes to providing a seamless user experience, it is important to ask yourself, what the user needs, and whether your website fulfills users’ demands. And then make website tweaks to fulfill their needs and wants. Users want to get their desired product with as little frustration as possible, they probably don’t focus on web design. So, the easier you make the process, the more comfortable the user experience will be, and the more likely they will become your returning customers. Moreover, chances are they will tell their friends about their seamless user experience.

4. Use Icons Wisely

Believe it or not, symbols help users as a point of reference, especially when it comes to navigating a site or when scrolling over a website. Using small, identifiable icons is meant to inform the reader at a glance; in fact, it might be the best choice, especially when you are targeting a global audience where more creative or abstract icons might not be instantly recognizable. If you want to use abstract icons, make sure to label them clearly to facilitate users to understand where clicking on those icons will take you. It should be kept in mind, that icons must be used to support your navigation, they are not meant to replace it.

5. Using Sliders is a Good Choice

Sliders are commonly used in many modern websites for several reasons. Because they are trendy and have a real power to attract the audience with visual design. They inform readers above the fold and allow you to focus on special areas such as sale offers, special products, new arrivals, stock clearance, etc. But it is important to carefully consider the speed of sliders, because sometimes they scroll so fast, or contain a lot of things in them, resulting in defeating their main purpose of sharing information that is tailor-made to get users’ attention. Sometimes readers find it difficult to read them at once, getting less information, or being unable to click on them. Therefore, make it as simple as possible, so that it will become easier for readers to navigate. Reduce the number of images and use the text concisely to clearly communicate the ideas with clear meaning. Moreover, carefully think whether your website actually needs sliders or a static, appealing banner that serves its purpose of communicating the message to the audience. Running a split test between both options is the best idea to figure out which option works best for your website performance.

6. Craft a Brand Story

Keep in mind that you are promoting your website, improving UX, and creating engaging content for real people, so give your audience a real reason to stay on your website, and tell them your brand story. Most websites are unwelcoming, corporate places with little time for real emotion. People connect with feelings, emotions, humor, and empathy. Breathe new life into your content, images, videos, and infographics, and then stand back and watch your online conversion spike.   Also Read: How to Increase Brand Engagement through Powerful Storytelling

7. Create Valuable and Engaging Content

The main purpose of your website is to connect and resonate with the target audience for your products/services. Creating your website content that is jargon-free and to the point, while enabling you to present the main purpose of your website. Just forget about the long, boring, complicated words, stick to the engaging, interesting information, and you will be able to grab your prospects.

Final Words

Making these user interface tweaks will certainly improve your website traffic, conversion rate, and ultimately sales. We are Branex, a responsive website design agency, are here to make user interface fixes so that your website can provide an intuitive UX while helping you to boost sales and ROI.

What makes a website stand out? Is it the image or the content on the website? Presenting 5 Killer Web Design Secrets to Boost Your Sales:

Use Fonts that Look Good on Your Mobile Phone

Many companies ignore this fact, but fonts leave a lasting impression on customers. With the advancement in mobile app development, it’s necessary for every business to consider features which are compatible with a mobile app. Today more than 80% of the traffic is from smartphones and to grab the attention of that crowd, give them the most beautiful font.

Make Sure Your Grandmother Can Order from Your Website

I know many people will think I am mad, but seriously, if your website is not usable for your grandmother, then I repeat, redesign. Use the features that are easy to browse.

Where To Ask For Help?

Most of the time, customers will not complain about your website but leave from landing page. A good practice is to keep your customer service chat on top of everything. Make sure the chat is present on a landing page as well as on other pages. Engaging customers via chat is a promising way to stay on your website longer.

How Fast Can I Order From the Website?

Landing customers on your company website is the easy part, but engaging customers is hard. Furthermore, the most competitive part is to create a fast gateway for customers to order from your website. Your sales will boost when customers feel easy to order from your website both from a mobile phone or mobile app.

Numbers Don’t Win Customers, But Testimonials Do

When customers browse your website mostly they are mostly looking for testimonials or feedback from other customers. There is a greater chance of sales when customers read reviews that make a difference. In the conclusion, pick Branex, which can design and develop a website in the simplest form. Make sure the content is clutter-free and the design is equipped with killer fonts.

Running a website teaches you many things, and a few of them are what not to do while starting an eCommerce website. Research is one of the most important aspects when it comes to running a website. You have to follow the crowd to kick-start your business. To open a shop is easy; to keep it open is an art. ~Chinese Proverb Here are a few trends which you can follow while you develop your first website:

Responsive Website Design

Gone are the times when users spend hours browsing a website for their desired products. Now users are equipped with Google, and they have websites which are easy to navigate. In the past two years, there has been so much buzz about responsive website design. What exactly is a responsive website that engages a user so much? The answer is a website which operates on your smartphone with the same efficiency as on your laptop. There are companies doing wonders in developing a responsive website. And Branex is surely one of them.

Clutter-free Website

As the famous notation goes “Keep It Simple” This statement applies to eCommerce websites too. No matter how many products you’re offering, make sure your site is organized in a clutter-free manner. Consumers nowadays are smart enough to abandon the slow website and shift to any other website which saves them time. So, as a company, it’s your duty to get the bugs fixed in your website and make it simpler, yet user-friendly. Yes, user-friendliness is one of the trends which is making so much buzz these days. In the last few years, Amazon has made so much effort in user-friendliness, and their sale are skyrocketing with an hourly rate.

Food Delivery on the Go

In the last two years, online food delivery services have leaped in the Pakistani market. With the emergence of FoodPanda and EatOye, dozens of companies followed the trend. But as they say, if you don't have something good to offer, don't start it. But if you have that passion or if you're a foodie, then just go for it. Start with a blog and turn it into a full-time website. Share your favorite dishes, share funny experiences, or follow the trend and start delivering food right from your kitchen.

Easy Cart System

Amazon has introduced a one-step check which created waves in the eCommerce industry. And smartly, Amazon made it a patent; this turned out to be a very genius step by Jeff Bezos. Now you can see others following the trend of making their checkout page easy. Shopify is evident by its popularity and the importance of the simple checkout system. So, make sure you test your checkout for both speed and simplicity.

The first impression that a website projects to its online visitors is of its design. Beautiful website design tends to attract more visitors than websites that lack the beauty of designing them. But this initial good impression lasts for a very short time. Beautiful website designs that fail to impress online visitors due to their lack of usability, fail miserably on the totality of retaining a user’s interest. The question that arises here is how website designers can create designs that not only look beautiful but also bear the capability to attract the user’s attention and retain it. Let’s have a look at some ways of web designing that can improve user engagement:

First Impression Counts Always

Every day, your website is visited by a myriad of online visitors. As a professional website design company, your main aim should be to first explain what your website is all about. After explaining your business, you need to motivate them to act, and after the motivation is done, you need to lure them into taking the action you desire. If someone lands on your web app and doesn’t understand how to sign up right away, that’s a huge problem. It should be obvious to the user what your site does and how they can be a part of it.

Make Use of Hero Images

A popular trend among website designers is the usage of hero images. Hero images are basically used for responsive websites. It’s a page-fit size image with a few headlines to draw the customer’s attention. Being a website designer, you need to be sure that the hero image suits your website's look and feel perfectly. The need to capture the visitor’s attention is getting extremely important in the fiercely competitive times of today, therefore, the smart use of hero images will at least pause your reader for a while and can provide a go-ahead to your reader to continue checking out the rest of the web page.

Parallax Scrolling Effect

The parallax scrolling effect is a good concept that has the advantage of storytelling. Parallax effects are commonly used to assemble products right in front of the web visitor’s eyes as they scroll down the page in an artistic and intuitive way. Parallax scrolling, due to its aesthetic creativity, captures the users and completely absorbs their attention.

Include CTA Buttons Strategically

Effective CTA buttons and banners can pull incremental business to your business website. When coupled with striking graphics and colors CTAs are known to perform miraculously on business websites. for a CTA it's always about size, color, and placement, so make your choices wisely.

Keep the Design Strong

Landing pages are the premium version of website designs. Since they are there to attract leads, their design is always the best in terms of visuals, content, and other elements. Your business website design should, by every means, be on par with the design level of a landing page. Your website is there primarily for the same purpose and you must keep a strict lookout for how it is being designed.

Add Social Media Widgets

Social Widgets increase traffic and user engagement on your website. They have the capacity to gather new customers or expand newly created communities by allowing users to connect with them on social media like Facebook and Twitter to bring more referring visitors. Did you know Dropbox has spent very little on advertising? They’ve implemented many growth hacks. For example, one growth hack is to incentivize some of your current users to refer others. This incentive may come in the form of company swag or a free month of your service.

Responsive is the In-thing

Make it easier for users to interact with your site on a smartphone. Things like using a font size that is legible on small screens, or making it possible for them to call you with a single click, go a long way towards improving user experience.

Final Word

The above-mentioned website design techniques are the important ones to follow but are only a few among many. To receive a detailed walk-through of a business that can engage in an efficient and effective website design process, get in touch with a web designing agency to learn more.

Website usability determines the success or failure of a website design. Since the web visitor is the very person who is going to do the clicks and thus holds much importance in the eyes of the businesses, user-centric website design has taken to the first-row position when it comes to inculcating important elements in a web design, for profitability. In this article today, I am not going to discuss the implementation details, such as the placement of the search box and all, but the main principles and approaches for effective web design.

Effective Web Design Principles

In order to effectively use the principles, we must first understand how a web user thinks and interacts with websites.

How a Web Users Think?

Basically, the way a user acts at a website is similar to the way he acts when at a store. Visitors land on a website and they put in a glancing gaze at about everything. They only happen to stay when they find something that interests them. If they don’t, they will simply move on.

What Do Users Appreciate?

Users basically look for information. they don’t really care how is it coming to them. Through the content or through the visuals. This is the very reason behind the success of websites that offer users a chance to acquire relevant information through lots of content and in such cases users are ready to compromise a little on the quality of the overall website design.

How Do Users Analyze?

When a user lands on a webpage, they instantly look for some anchor points which would guide them through the content of the page. The process starts with scanning. Even wondered why we have highlighted text and fancy fonts lying in the middle of many web pages. These are the anchor points that help users build attraction and relate to the topic. The engagement begins here and onwards. Also Read: Single Page Website Design vs Multi Page Website Design

When Do Users Leave?

When the website fails to deliver what the user is looking for, both in terms of design and content, is the time when the user intends to navigate away.

Don’t Make Them Think

Any website design that is created keeping the users’ engagement in mind should be as obvious and self-explanatory as possible. If the navigation and site architecture are not intuitive, the number of questions in the user’s mind will increase and it will get hard for him to comprehend how the system works, thus agitation will build up in his mind and induce him to leave. Also Read: 7 Website Design Techniques That Improve User Engagement

Work To Build Up Attention

A website provides a mix of both static and dynamic content to the user. However, there are certain elements that attract more attention than others do. Images are of them. Eye-catching, interactive images work wonders when we use them to build up visitor’s focus on any one web element. The human eye is a highly non-linear device, and web users can instantly recognize edges, patterns, and motions. This is why video-based advertisements are extremely annoying and distracting, but from the marketing perspective, they perfectly do the job of capturing users’ attention.

Expose the Core Features

Modern web designs are usually criticized for their approach of guiding users by steps, along with large buttons or visual effects. But if we see them from the design perspective, these elements are all but bad. Such step-by-step guidelines for fulfilling any task are extremely important as they lead the visitor, and the business owner wants them to be led in a user-friendly way. Letting the users know what functions are available is among the primary principles of a successful user interface design. And as long as it's achieved, it doesn’t really matter how it’s done. It’s the end result that matters the most.

Keep it Simple and Silly.

The keep it simple, silly (KISS) principle should be the primary goal of every business owner who chooses to get a website designed for his/her business. although the website design is important, however, it just works as an eye candy for the entire experience. In most cases, the web visitor is looking for information than the design only, and it is the design that compliments the information transmittal process. A user-friendly content-rich website that is well-designed serves the purpose exactly right.

Conclusion

So these are the few effective web design principles that I think should be included in any website design if the main aim is to please web visitors and induce them to make a sale or fill a lead. Please do note that these principles are the important ones, but not the only ones to be followed. There is a long list of them, and including all of them will make the post very lengthy and less interesting. I will come up with similar posts soon that will enlighten you on factors that can help you in creating beautiful yet performing website designs.

The modern entrepreneurs of today are passionate, determined, and destined for success. As an entrepreneur, you must also be looking forward to a lot of success. The advent of digital technologies has revolutionized almost everything and everyone now understands that the internet provides the best chance of making money. Indeed, it is exactly why people from all walks of life are engaging them in online ventures, which are commonly launched through website design, however, some succeed and others do not. Keeping in view the new entrants and the not-so-rising number of successful ventures, I, being part of a professional website design company, would like to bring to the attention of budding business owners a few tips that could help them attain long-lasting success in lieu of their professional website designs.

Make Communication Available Instantly

Customer support is one of the primary elements of success for businesses around the globe. For that matter, a budding business owner must make sure that the prospects and clients can get in touch with him or with a company’s representative almost instantly whenever the need arises. In order to provide an instant get-in-touch mechanism to your target audience make sure to add an easy-to-access contact info page/form on your website design. Many business owners, who are luring online leads, fail to understand the importance of a credible contact page and set up long forms which both customers and prospects find difficult to fill out, and as a result, they lose a vital element of attaining client satisfaction.

Increase Sales Through Descriptions

For entrepreneurs, mainly the ones who are running online ventures, they must keep focusing on how to increase their sales at all times. However, doing this gets really difficult if you are not banking on your initials in the right manner. Online businesses that are offering their services for hire to customers must highlight the entire process descriptively. You should also add professional photographs designed to catch the customer’s eye. Do not hesitate to employ services from local artists whose work can provide esteem and description to your online services.

Keep It Simple

In order to make your website sell, don’t forget to take a look at the most selling ones in the world. The current trend that you will also notice is the use of a simple design. With the start of the current year, it has been made evident by design gurus across the globe that less is the new more. Businesses have now realized that customers are not interested in all the dancing and fancy that used to be part of website design in the old days. The customer of today is more inclined towards acquiring information about the service they wish to acquire. Any and every piece of information is welcome and design elements in website designs are kept at a minimum to add more depth to content and highlight what is required without deviating the customer’s attention to anything else.

Choice Of Colors

Another thing that requires consideration is the choice of colors that any business owner makes for their business website design. Since your brand image is not limited to color choices, the color schemes that you choose to send your message across are equally important. Subtle colors are part of the trending design tactics in 2017. The customers of today’s age respond to stimuli subconsciously. Yes, your website needs to look elegant at all levels however you do not have to make it a color pencil box to attract your customer’s attention. In order to do that effectively, you require a functional website that falls on the charts of decent-looking websites in terms of color usage and trends. The preference of colors of your target audience might differ with age and gender and most importantly by the shopping habits. Although race and nationality also hold much importance, however, we will not go into that detail in this article. An important point to note here is that no single color can bring about the best conversion to your website. To check which color fits best on your requirements, get help from A/B testing which is an effective testing method used especially when the business owner is confused among two equally deserving options. A/B testing will reveal which color option is liked by your customers and bring ease to your quest to find the perfect color scheme for your website design.

Typography

Typography is yet another element that is overlooked at all levels during a website design process. Your first step towards including effective typography in your website design is to first learn about the typography concepts. People still believe that typography is a mere game of typing letters, we must clarify, that it’s not! The anatomy of a typeface involves every bit of the detail that comes in the form of measurements, curves, and other general standards which must be respected at all levels. Sometimes it is even suggested to break a few rules to stand out with your typography design, which again is a critical part to be decided on the business owner’s level. Taking some time to learn the basic principles will make you vastly more aware of the characteristics of the typefaces you choose and the manner in which you are using type as art.

Quick Load Time

Loading time is yet another factor that decides how successful your website will be in front of the customer. You see, it’s a fast-paced age that we are living in and no one has too much spare time to spend on any one event. When it comes to websites, the gurus say that an online visitor leaves a web page if it doesn’t load in a time of 10 seconds. An equipped website developer will help you in this regard. In order to tweak your website in the best possible way so that it loads completely within the 10-second time frame without losing any of its functionality, get in touch with a professional website developer at your earliest.