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Marketing and branding managers of many organizations often find themselves in a difficult situation: to outsource or not? While outsourcing strategy to a digital agency for execution comes with its own set of challenges, however, if the right fit is found, then there are a host of benefits that you will enjoy as well. Provided, you find yourself a professional digital agency that not only understands your products and your industry but can make close connections with your target audience by executing targeted digital strategies for you. Here is how outsourcing your digital strategy can truly pay off:

Access to Veteran Digital Experts

Probably one of the obvious benefits of outsourcing to a digital agency is that your marketing strategy will be created and executed by seasoned experts. Since a digital agency has in-house experts in every field, namely SEO, content, and online marketing, their collective expertise creates a very potent digital cocktail for your brands. Also, with years of experience, they are in a position to skip the figuring-it-out phase and dive straight into creating brand awareness through proven means and generating leads as they move forward.

Tailored and Measurable Strategies

The best digital marketing agencies create tailored strategies for clients that are not only as per the proposed deadlines but also transparently measurable. By pinpointing goals, these strategies create a consistent focus on return on investments (ROI), ensuring accountability and marketing success.

Ready to be Executed For Proven Tactics

Outsourcing to a digital marketing agency saves you from the pain of learning the hard way through trial and error. When you outsource your work to a digital agency, you will have immediate access to tried and tested processes that are going to result in smooth, hassle-free onboarding experiences, and fewer problems will arise due to the expertise in putting them to work as you go forward in time.

No Staff Problems for You and Smoother Executions

One of the keys to successful digital campaigns is consistency. The problem remains that even staff is not a machine and they need to take breaks. When a staff member is sick or on leave, everything suffers. One great example would be content creation. If your content writers are not at work, then everything starting from content creation to your search engine optimization efforts and your social engagements will suffer. Also Read: Benefits of Staff Augmentation for Your Business Opting to outsource your digital strategy to an agency will save you from staff issues. Once you do it, you will not need to worry about staff leaving or the gaps in delivery. To put it in clear words, it will then be your agency’s problem to deal with.

Up-to-date Industry Knowledge

As an in-marketer, it is nearly impossible to keep an eye on the latest news, trends, and updates occurring in the technology and marketing industry around you. To put it in simpler words, there is simply not enough time for one person to keep on top of it all. As unfortunate as it can get, this can lead to you missing out on the development of markets and changes happening to your target audiences. Grabbing hold of all this can really overturn your entire marketing strategy and put it on the fast track to success. Digital marketing agencies make it their business to keep all the rapidly pulsing news and trends at their fingertips, so that gain could be achieved from them right at the moment, without any delays. Moreover, their job also includes deciding on which platforms and tools are worth your investment and reporting them on the basis desired by the client through graphs and analytics.

Easily Implement Big Changes

Having a digital agency of your size makes it much easier to implement big changes like rebranding your entire website, implementing an automation platform, or simply a new product launch. While it can be your first time trying something new, remember that a digital agency is an old hand and they are in a better position to implement what you have in your mind and throw a knowledgeable insight on the idea.

Count on On-going Optimization

Since one of the duties of any digital agency is to justify the investment on a continuous basis and keep amending goals, they are always and genuinely interested in improving their efforts so that the results will reflect what their clients desire from them. Outsourcing your digital strategy means there are fewer risks involved of stagnation or neglect in the quality of deliverables.

Final Word

The best digital agencies in the USA practice what they preach! Outsourcing your project to an agency works for businesses in the above-mentioned ways and also in myriad other dimensions, all of which are going to benefit you. Not only are the ones mentioned above going to be an eye-opener for you if you are among those who are shying away from outsourcing to a digital agency, but also going to change the picture of a professional digital agency that resides in your mind until today.

With everything going digital, why not marketing? Digital marketing has come into its own in recent years. Finally, businesses are taking digital marketing seriously as depicted by digital marketing expenditure. According to a stat, digital marketing expenditure will account for 35% of the overall budget. Companies will rely heavily on digital marketing to generate and convert their users into paying customers. The pattern of digital media consumption is changing fast as people are spending more time online than all other media combined, according to a report. Due to this, digital marketing has become an integral part of every business. Your digital marketing efforts will determine the success and failure of your business in marketing marketing-focused world. There are several factors you must consider before making your digital marketing strategy and one of them is choosing the digital marketing technique. Also Read: How Marketers Can Create a Powerful Marketing Strategy? Selecting the right digital marketing techniques and marketing channels will make a huge difference and will give you a competitive edge over your competitors. Unfortunately, one-third of marketers are unaware of which digital marketing tactic has the biggest impact and maximizes their revenues as shown by Marketing Profs. This infographic will help digital marketers make the right choice and tell them which digital marketing techniques will bring the best results.

Digital is evolving with every passing day and has become one of the major marketing media for both online and offline businesses around the globe. Businesses are focusing more on digital mode of publicity than any other and are in constant quest to find ways that improve their efforts in doing so. When you talk of online business, websites are the major way to market online and website owners try and find better ways to carry out their digital marketing efforts. Here are the 7 highest-performing strategies that bring more customers to your online business via digital marketing.

Use of Appropriate Designing

Website design is not often considered part of digital marketing. However, the website design is the major influencer for the online visitor to stay on the website and act as desired by the web owner. For any business, its website is the center of its digital marketing efforts. So, if the website design is not attractive, or its content lacks readability, let alone the information that it intends to provide to you, then the strategy that the owner developed earlier at the time of the website launch is faulty.

Utilize Search Engine Marketing Techniques

Search engine optimization is a technique that allows your website to appear on the list of search results displayed when a relevant keyword is searched. With a strong SEO strategy, your company website will not only get highlighted in the search results but will also start attracting traffic through other online mediums due to content marketing and other search engine optimization techniques like backlinking, blog commenting, etc.

Utilize Affiliate Programs

An affiliate program doesn’t make sense for every business. However, if used wisely, then affiliate programs can show quick and improved marketing results without having to do much by yourself. Through an affiliate program, you basically invite other people who share common interests and trust your company to share your information and engage growth towards your business against a commission.

Hire a Consultant

Not every business owner is a digital marketing expert. If you are among the kind, then there is absolutely no harm in hiring a digital marketing agency to help you grow your business. You really don’t have to worry about the cost, as today, numerous client-friendly digital agencies in the USA can help you set up a targeted digital strategy for your online business.

Make Use of Email Marketing

Emails have been in the digital scenario for a long time, and each time their efficacy is challenged, they have won the battle with great valor, exhibiting astounding results. Email marketing is not only an old but proven digital marketing tactic that definitely brings positive results to businesses using it. Email marketing puts in front of you a personalized method of digital marketing in front of you. You can dispatch emails to your clients and prospects while keeping in view their email reading habits, their buying behaviors, and their psychographics that lead to improved reach through the said digital marketing tactic.

Make Use of Content Marketing

Content marketing is one of the digital marketing techniques that has shown unprecedented growth in the past few years. Today, content marketing has evolved as a separate online marketing methodology mainly because of the long-term results that it reflects to businesses, along with its close proximity with the search engines that help businesses gain better organic rankings, thus improving online visibility. Content not only helps your customers make the right choices by reading, but also unveils a new dimension of your product usage that is up till now hidden from their naked eyes. Online articles, guest blogs, press releases, and infographics are some facets of content marketing. By just publishing and publicizing unique and well-written content, businesses have paved their way towards successful lead generation, along with loyal search engine positioning that helps them achieve incremental gain over time.

Take Help from Giveaways

Another phenomenon that seems to be on a steep rise these days is the rise of social contests and giveaways. Businesses in a quest to promote their products offer giveaways in the form of discounts, gifts, or coupons that can be won by either sharing positive word of mouth about the business or by sharing any of the marketing banners that they have put up for publicity. At the end of the contest, a lucky draw distinguishes the winners from others. This method not only provides the brand the much-needed hype but positive sharing and word of mouth build inquisitiveness in the target market regarding the product and hence translates into better sales for the business.

Conclusion

I hope you enjoyed reading today’s piece. Similar to any human, businesses are unique too and may require personal counseling on the selection of digital marketing methods for improved results in less time. The ones I mentioned are some of the most commonly used and found to be most effective. A user- friendly digital agency would be the right source to contact in case you are unsure about your selection and need professional advice. Good day!

You have the heart, inspiration, energy, and brain to make things happen but you are stuck in the mud and a huge hand keeps pushing you deeper and deeper into the thickest, stickiest mud. The hand only lets you come up for short gasps of air. The worst part is that you know you have the potential but it is being squandered. A racehorse tethered to a pole. The same metaphor goes for marketing! Marketing. Plenty of starting businesses hate that word, and online marketing can be even more challenging. As there are websites and competing companies in just about every niche imaginable, using marketing to stand out from your online peers can seem to be an incredible challenge. This is particularly true if you do not have that much money to put into your marketing budget. However, there are plenty of tips which any online business can use to market their business no matter their financial situation. Here are five tips to develop a successful online marketing strategy.

Don’t Forget Your Audience

The simplest yet most essential advice is to know your audience before you even pitch them your product. What are the demographics you are trying to attract? What is the frequency of those demographics? What personality traits are you focusing on that can align with your brand personality? These are just a few questions for you to ponder. In the business world, with an exponential level of growth, it is getting difficult to keep up with the herd, but by asking the right questions, you can devise a proper marketing strategy. When doing market research be sure to have an open mind, do not filter in the brainstorming phase. First, let the ideas come then you can filter them one by one. The best form of learning the learning from the customer; customer feedback can quickly tell you what is wrong with your brand. Go for a survey with your unhappy customers & correct the mistakes pointed out by them.

Content is King

No matter how good your website is or how smoothly your site operates, if your content is not compelling, it will not attract visitors. Mostly, it is the value you add to the life of customers that determines the probability of the buying decision your client will make. The best approach is to use the power of humor to get the attention of your customers. Other times, it is the technical lingos that attract the technical nerds. Moreover, sometimes it is the fonts you use in the typography that build trust among the customers. Some fonts are considered more trustworthy than others. Whatever your reason may be, split-test your content & see if it is making sense to the customers. If the content is good, it will engage the customers, and once the customers get engaged, it will be easy for them to trust you & make the purchase. Next is to use your content to target your relevant audience. Content alone can tell grab the attention of the audience you are trying to meet. Often social proof is an excellent way to hook your customers onto your website. Confused customers visit the feedback page to get an assurance that your website is safe enough to use & what people are saying about you.

Being Active on Social Media is Always a Win-Win

What is more important for customers is to find you on the medium which they are most comfortable with. Be it a website, or mobile, in this technological era, customers prefer social media as the ultimate authority. If they find social plugins to sign up for, they quickly put their personal info & get along with the order. However, an active social media strategy does not mean you create accounts on all social media platforms, but these accounts turn dead right after a few months. An advisable approach is to pick one or two accounts & stick to it. Being focused on social media gives your clients a clear indication of how serious the company is, towards its customers. For a general audience, Facebook is the best choice, for small businesses or corporate people, LinkedIn is the smart choice. For Entrepreneurs, it is a mix and match, but because Entrepreneurs start with a limited budget, Instagram is a great choice to jump-start your business without spending a dime on marketing.

SEO is Still Relevant

What good is a product if it is not on the first page? You can create the best service or the cheapest product, but if your customers cannot find it on the first page of Google, you are doomed. If you still think SEO is irrelevant try ignoring it for a month & see what happens. Trust me, you will vanish from the social cosmos, and your target audience will keep using your competitor's websites. Dieter Hsiao, CEO of Mezzologic, believes that companies must take a holistic approach to link building, which means collecting links from multiple channels. “It is maximizing a company’s web presence, ensuring that customers can easily find and obtain the information and resources they need – and making it simple and enjoyable to research and buy the company’s products,” says Hsiao. While there are small tricks you can use to improve your SEO rating like links and consistently using primary keywords, understand that the best way to get high on a Google search is to come out with consistent, quality content. I cannot emphasize enough how important content and content marketing can be for any online strategy.

Bye-bye, Mobile-friendly Websites, Welcome to Mobile-only Apps

Do you know there were around 2.5 billion app downloads in the year 2016? Well, this clearly shows the importance of apps in this era. However, what most of you do not know is these apps were mobile-only apps. Gone are the times when companies used to convert their entire websites into apps. Now, apps are specially designed for the mobile. Few options, more usability, and a flexible approach make an app more desirable to the users. Consequently, any business must have a mobile strategy. This means that it is necessary to design your website so that it is easily navigable by mobile users. It may be a good idea to create a separate website for mobile users, especially if your small business is a retailer or restaurant. Also, look at getting less information on every web page – while people may be spending more time on mobile compared to desktops, they still spend less time per page compared to desktops. A great website design is as easy to navigate with a mobile as it is with the actual website. The necessity is not to put all the content in the mobile app, it is to put the minimum content which can make a maximum impact.

So, maybe you’re a digital marketer in your company, or you are a business developer, whatever the case, if you're the collaborator between your organization and digital marketing company this is a must-read blog for you. Gone are the times when you paid thousands of dollars to a media agency and expected to take over the world. As it is said, with great power comes great responsibility. So, it is your job as a marketer of a company to analyze the results provided by the digital company and make good use of them.

Use Them To Educate

Whether you’re the Chief Marketing Officer or the Search Engine Optimizer, it's your job to inform your boss regarding the updates of digital media. You need to make sure that the digital media agency is up-to-date with the latest trends, happenings, and updates released by Google. Because at the end of the day, it's up to you to analyze the result generated by the digital agency, and if, for some reason, your digital agency is not able to deliver results, feel free to get in and try someone new.

Implement Their Suggestions

First, make it work then make it better by learning from them. A typical advantage of a digital agency is the diversity they bring with them. By working with thousands of clients, a digital agency specializes in the custom framework and they can point out what's wrong with your digital media plan. Ask them for suggestions and make sure to implement them as soon as they advise. Mostly the agencies are quite good at pointing out vulnerabilities in your plan. Share your plan and ask them for step-by-step guidance. Keep track of the results it is generating and keep asking for feedback. They are in charge but watch out over them anyway. Ask for weekly reports on what was implemented and how they are planning to make it better.

Test New Channels

With the inception of social media platforms, it is quite impossible to succeed on limited platforms. One must test new channels to outsmart the competition. As mentioned by social media guru Guy Kawasaki in The Art of Social Media: Power Tips for Power Users “Sharing good stuff is 90 percent of the battle of getting more followers. Almost everything else is merely an optimization. End of discussion.” Ask your digital agency to test different channels and notify the response. Join Google communities, share on Medium, and create an Instagram profile for your company. Check what your competition is doing, check their weak spots, and make them your strengths. This is a sure way to outsmart your competition. Attack on areas which they forgot. Consistency is the key.

Ask For Budget Allocation Breakdown

Whether you are a small business or a multi-million-dollar giant, your sales will be directly proportional to how smartly you use your marketing budget. Digital agencies charge a lot for making you a hero, but keeping that in mind, ask them for statistics on where the budget is spent and analyze the effectiveness of every dollar spent. If the results are not as up to the mark, discuss with the digital marketing agency what is causing the issue and sort it out. Now, maybe you have a digital marketing agency relationship, but you don’t think that these tips are going to help. If that’s the case, it might be time to dump them. Let us help you outshine your organization. Make the best of social media and emerge as a leader in your industry.