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In the early days of mobile technology, apps had a single job.  A messaging app was for chatting. A shopping app was for buying. A digital wallet existed purely to pay.  It was simple, focused and unpredictable.  But as we move through 2026, that model feels somewhat outdated. Today’s users don’t think in terms of apps. They think in terms of moments. People want to order food while chatting. Paying a bill mid-conversation. Booking a ride without switching screens.  Modern digital products are expected to move at the speed of life, and that’s where super apps step in. What started as a regional success has quickly become a global phenomenon.  Super apps are no longer an experiment; they’re a new standard. They are growing at an annual rate of 27.8% and they serve as the primary gateway for daily routine tasks.  Almost, one-third of users worldwide are leveraging super apps.  These apps help them message, shop, and perform transactions through a single ecosystem. It dilutes the friction of app fatigue. More importantly it unlocks personalized experiences.  The benefit? Stronger retention, richer data and longer user engagement.  But building a successful super app isn’t just about stacking features. With development costs ranging from $65,000 to $300,000, the challenge lies in balance and delivering powerful functionality without overwhelming the user. Today, we will explore the design principles and core components that make super apps work and how to build experiences which feel effortless, human & genuinely useful.

What Are Super Apps?

Super apps are all-in-one mobile platforms which integrate multiple services like messaging, payments, e-Commerce, ride-hailing and food delivery in one single application.  You can create an ecosystem where users don’t have to switch between different apps for daily tasks. They can perform these functions from a single app that’s like a digital mall.  It allows third-party developers to add “mini-apps” in a single ecosystem app.  The idea is to give customers a more personalized experience.  Some of the popular examples of such apps are WeChat and Grab.

What are the Key Characteristics of Super Apps? 

Here are some of the core characteristics of a super app. 

1. All-in-One Ecosystem

Super apps turn a single application into a digital “Swiss Army Knife.” You can use a single app to perform banking, ride-hailing, and food delivery, all through a single platform. The all-in-one ecosystem removes the friction of users switching in between multiple platforms and managing different accounts. It centralizes and simplifies the user’s digital life by making the app indispensable in daily routine. 

2. Integrated Payments

Super apps also come with a built-in payment system or a digital wallet which powers every transaction. As a user, it takes away your worry to re-enter credit card information for different services and ensure you achieve it all through a single tap checkout process. Because the payment layer is native, super apps are very noteworthy and handy for performing peer-to-peer transfers. It also helps with earning loyalty rewards. 

3. Mini-Programs/Embedded Apps

Mini-programs are lightweight “sub-apps” which are developed by third-party developers who live inside the main platform. Mini-programs often don’t require a separate installation. Businesses can offer specialized services like booking a movie ticket or setting up a doctor’s appointment directly from the app’s existing user interface. The main app’s file size remains the same while the functionalities can become infinite depending on how much you scale. 

4. Data-Driven Personalization

Super apps can observe user behavior across different sectors. They can study customers based on what they buy, where they buy, how they travel, what they treat, etc. Due to its holistic & wholesome view, it takes users deeper into the data pool allowing platforms to serve recommendations. Besides, it understands user behavior, you can set dynamic pricing personalized to individual user habits. As a result, customers get a proactive user experience that often anticipates customer needs before the customer searches up. 

5. Unified User Experience (UX)

A super app comes with its own visual language and navigation structure that works seamlessly across different modules. Whether it’s finance or social media, it reduces the learning curve by providing different services function through different buttons, gestures, and menus. A clean unified UX prevents the app from feeling cluttered. Despite its massive range of features, you get a very unified user experience (UX) that makes everything a breeze. 

6. Platform for Businesses

Beyond being a tool for consumers, a super app acts as a digital infrastructure where merchants and service providers can set up shop. It provides businesses with instant access to a massive, verified audience and handles the "boring" parts of commerce like security and logistics. Eventually, it creates a powerful network where businesses attract more users and vice versa. 

7. Seamless Integration

The true power of a super app lies in the "connective tissue" between its services, allowing a user to move through a logical journey without interruption. For example, after booking a flight, the app might automatically suggest a ride to the airport or offer travel insurance. This flow ensures that separate tasks are linked together into one continuous, logical digital experience.

8. High User Engagement & Retention

Super apps solve a variety of daily problems. They have the capability to become “sticky” which means users return to them almost a dozen times per day. Since the app handles everything from morning coffee to evening utility bills, there's very little reason for a user to leave the ecosystem. This high frequency of use builds intense brand loyalty and makes the app a permanent fixture on the user’s home screen.

How Does a Super App Work?

To understand how the Super App works, you will have to look at it as a digital foundation rather than just a single app. While a normal app is built to do one thing (like order pizza), a super app is built to host an entire city of services. Technically and operationally, they work through four main layers: 

The Modular Architecture

Instead of being one giant, heavy piece of software, a super app uses microservices.  Each feature like payments, chat or ride-hailing works as an independent module.  For example, if the "Food Delivery" section crashes, the "Chat" section keeps working. Everything is powered by a central "Host App" which works as the Hub managing navigation and identity, while these modules plug in and plug out as per requirements. 

The "Super" Identity (Single Sign-On)

The "backbone" of the app is a Unified Identity System.  When you log in once, you are authenticated for every service within the app. Since you use one profile, the app knows your home address for delivery, your work address for a taxi, and your credit card for both without you ever having to re-enter that information. 

Mini-Programs (The Open Door)

Super apps often allow third-party companies to build "Mini-Programs" (lightweight apps) that live inside the main interface. Instead of a cinema building their own expensive app and trying to get you to download it, they build a tiny version that sits inside the super app.  You can use these third-party services instantly because the super app provides the payment and location tools they need to function.

The Central Payment Rail

Most super apps started as either a messaging app (like WeChat) or a wallet (like Alipay). The integrated payment system works as the “glue” that connects every service. It handles the currency exchange, fraud detection, and transaction processing for every module, making the transition from "chatting" to "buying" completely frictionless.

What Are Some Famous Examples of Super Apps? 

The “super app” phenomenon is mostly dominant in Asia where different versions have emerged globally. It starts out with one “hero” service (like chat or ride-hailing) before it expands to a complete ecosystem. Here are some of the most famous examples of super apps;  China (The Pioneers)  The Chinese are the pioneers in developing super apps.  WeChat - The world’s first and most successful super app is WeChat powered by Tencent. It started as a messaging tool but now handles everything from utility bills to doctor appointments and beyond. You can even file for a divorce & run millions of “mini-programs.”  Alipay (Ant Group) - Originally the payment arm of Alibaba, Alipay has now evolved into a financial super app. Its functionality goes beyond just transacting payments; it offers insurance, wealth management, and everyday lifestyle services like bike-sharing & food delivery.  Southeast Asia  Grab - Based in Singapore, Grab began as a ride-hailing app (the "Uber of Southeast Asia"). It has since expanded into GrabFood (delivery), GrabMart (groceries), and GrabPay (financial services), serving eight countries across the region. Gojek - Indonesia’s biggest success story. It started as a call center for motorcycle taxis (ojeks) and grew into a platform offering over 20 services, including GoSend (logistics), GoClean (house cleaning), and even GoMassage (on-demand massages).

India

Paytm - Initially a mobile recharge and wallet app, it became a massive financial ecosystem offering banking, stock trading, flight bookings, and e-commerce. Tata Neu - A newer entry from the Tata Group that consolidates their vast empire—from groceries (BigBasket) and electronics (Croma) to flights (Air India) and hotels (Taj)—into one loyalty-driven interface.

Latin America & The Middle East

Rappi - Often called the "everything store" for LatAm, this Colombian app delivers food, medicine, and groceries, while also offering banking services through RappiPay. Careem - Originally a ride-hailing rival to Uber in Dubai, it was acquired by Uber and transformed into a super app that provides bike-sharing, laundry services, and food delivery across the region. Uber - By integrating Uber Eats, grocery delivery, and public transit tracking, it is attempting to become a "one-stop-shop" for mobility and logistics.

What Are the Benefits of Super Apps? 

User Convenience  Super apps combine a lot of things under a single roof which eliminates the need for users to download & switch between multiple apps.  As Statista puts it, almost 80% of smartphone users in Asia are already using super apps daily, citing convenience as the primary reason.  Better Customer Engagement  According to a HootSuite study, super apps engage customers 40% more frequently than single-function apps which ultimately boosts brand visibility and increases customer loyalty.  It indicates that super apps can offer better overall customer engagement. Data-Driven Personalization Super apps centralize user behavior across services—payments, browsing, bookings, and communication—creating a unified data ecosystem. McKinsey reports that companies leveraging advanced personalization see up to 15% higher revenue and 20% increased customer satisfaction, making super apps uniquely positioned to deliver hyper-relevant experiences. Lower Customer Acquisition Costs By offering multiple services within one platform, super apps cross-sell internally instead of relying on external acquisition channels. According to Bain & Company, increasing retention by just 5% can boost profits by 25–95%, highlighting how super apps reduce CAC while maximizing lifetime value. Seamless Ecosystem Lock-In Super apps become daily utilities rather than occasional tools, embedding themselves into users’ routines. A study by Accenture shows that ecosystem-based platforms retain users 2× longer than standalone apps, as switching costs increase with deeper service integration. Faster Go-To-Market for New Services Launching new features inside an existing super app eliminates the friction of onboarding users from scratch. Deloitte notes that platforms with an established user base can introduce new digital services 30–40% faster than greenfield app launches. Operational Efficiency at Scale A unified infrastructure for authentication, payments, support, and analytics reduces redundancy and operational overhead. PwC estimates that platform consolidation can reduce operational costs by 20–30%, enabling businesses to scale more efficiently. Stronger Brand Authority Super apps position brands not as service providers, but as indispensable digital partners. According to Edelman’s Trust Barometer, brands that deliver consistent, high-utility digital experiences are 1.6× more likely to earn long-term consumer trust.

FAQs 

What is a super app used for?

A super app is used to access multiple digital services (such as payments, messaging, shopping, ride-hailing, bookings, and financial services) within a single platform. It eradicates the need to download multiple apps by offering a unified, all-in-one user experience.

Which apps are considered super apps?

Well-known super apps include WeChat, Alipay, Grab, Gojek, Paytm, KakaoTalk, and LINE, as they combine multiple services like payments, commerce, communication, and third-party integrations within one ecosystem.

What makes an app a super app?

An app becomes a super app when it integrates multiple standalone services into one platform, supported by a shared login system, payment infrastructure, and consistent user experience. It typically allows third-party services to operate within the app through APIs or mini-programs.

Is a super app safe to use?

A super app is generally safe to use when it follows industry-standard security practices such as end-to-end encryption, secure payment gateways, multi-factor authentication, and compliance with local data protection regulations. Security ultimately depends on the platform’s architecture and governance.

Is WhatsApp a super app?

WhatsApp is not a full super app, as it is primarily a messaging platform with limited integrated services and does not offer a broad ecosystem of third-party functionalities.

How to delete apps super fast on a smartphone?

You can delete apps quickly by long-pressing an app icon and selecting “Uninstall,” or by using bulk app removal options available in your device’s app management settings.

What are the benefits of using a super app?

Super apps offer greater convenience, reduced app clutter, faster access to services, and a more easy to follow digital experience by centralizing multiple everyday functions into a single application.

Concluding Thoughts

Super Apps aren't just winning because they do more, they are winning because they do less thinking on behalf of the user. We are living in a world where attention is fragmented and time is of the essence. The most successful digital products are the ones that disappear into daily life. Super apps achieve this by shifting mobile UX from task completion to moment orchestration. As we move deeper into 2026, super apps will continue to redefine user expectations. They won't be judged by how many services they offer, but by how effortlessly they become a part of our everyday life. The brands that succeeds will be those that understand the simple truth: “The best user experience isn’t the one users notice - it’s the one they rely on without thinking.”

Excellent digital agencies can be hard to come by. In a world where reviews and information are widely available and easily accessible, the playing field sometimes leans in favor of agencies that rely on gimmicks and cheap solutions rather than exceptional services. These agencies are all about shenanigans and will inevitably make costly mistakes that will make you lose thousands of dollars.

Nowadays, there are a few platforms that help businesses navigate through the waters of unreliable service providers and find the best digital agencies in the business. One such platform where customers can get connected with award-winning, premium digital agencies is Clutch.

Clutch is a verified reviews platform that helps customers make informed decisions by providing them with honest reviews that agencies have received from their existing clients.

Branex is also one of the top agencies associated with Clutch. We’re proud to be ranked as one of the top digital service providers in the Alabama region. Although our position is already noteworthy, we plan to keep adding reviews on the site to continually distinguish ourselves as a reputable and experienced digital agency.

We recently received a review on Clutch from one of our clients, a digital marketplace located in Puerto Rico.

For this project, we’ve spearheaded the custom web design and development of the client’s website. The president of the company was happy to share his positive experience of working with us!

“The project management was self-arranged, which was very effective” – President, Puerto Rico and The World LLC.

Like so many of our clients, the team from Puerto Rico and The World LLC saw the value in our unique approach. Our continued success comes, in part, due to the way we prioritize empathy.

Our team is skilled at fully understanding the needs of our clients. And our approach to customer service is second to none. We are a customer-focused, future-oriented team of eager, smart creatives who are ready to disrupt.

In each of our projects, we aim to create happiness, value our clients, provide sound advice, tell a great story, and deliver exceptional communication. With the help of Clutch, we hope to show the world how successful we are in achieving those goals.

Aside from being featured on Clutch, we are also listed on The Manifest. A site that functions as a company list blog, sharing useful information in an easy-to-read format. Although we are specifically focusing on distinguishing ourselves among agencies in Alabama and Toronto. The website provides information about digital service providers in locations across the globe.

In addition to The Manifest, Clutch also creates profiles for companies on Visual Objects. A platform that showcases creative and visual work. We would love to have you join us in our effort to build our portfolio on each of these sites!

If you are from the 90’s, this will bring back some of your fondest memories. After elbow greasing the entire week, Friday was one day when the family gathered around to watch a movie. With a list in mind, you would scour the aisles of video stores to pick the perfect movie. However, instead, you would often leave with two or three films and a basketful of popcorn. Why not? You had the whole weekend to watch these movies on Disney+ or Netflix streaming platforms. This was before April 14, 1998. While everyone was busy watching movies, a startup in Scotts Valley launched a website, called Netflix.com. The aim was to eliminate the need to peruse aisles physically. In a virtual aisle, you can browse for the latest releases for a few bucks apiece, and have these DVDs delivered right to your doorstep in a red envelope. The DVDs had to be returned via the mail in the same packaging after 7 days. This might sound a bit ironic, but at that time in a VHS-dominated world, not everyone had DVD players. Only a few people were able to avail of this new DVD rental service. Luckily, the founders had the foresight to take the leap and their vision was right: eventually, 95% of all households had a DVD player! The company began with a humble 30 employees. Gina Keating in her fantastic book, Netflixed, sheds light on everything that goes on in the minds of the founders. With everything going around, the company had to make that switch. Unlike Kodak, Netflix was smart enough to recognize the market gap and bridged it by offering an online streaming service. Instead of making massive changes, Netflix focused on increasing the amount of content on the website. This sharp intelligent tactic brought more subscribers. At present, with 9.6 million subscribers added in the first quarter of 2019 – the Netflix tribe has reached 149 million worldwide subscribers. However, the news is that there is a new kid on the block. Moreover, that kid might steal away 8.7 million subscribers from Netflix. The new kid is quite popular with kids. Say hello to Disney+. In the battle raging on between Disney+ vs. Netflix: Are you willing to make that switch? 14% of people are planning to do so and cancel Netflix. Some are even considering subscribing to both services.

Netflix Vs. Disney: Here are Some Core Differences

• Netflix is a treasure trove of content from every other studio, in addition to its own. Disney, on the other hand, is only featuring its original films and television shows on its service.
• While Disney+ aims to include Falcon, Winter Soldier, and Loki, Netflix aims to grab its audience with fan-favorite TV shows and films not available under the Disney umbrella.
• Disney+ is also planning to catalog its site with Pixar movies and the National Geographic channel. Netflix, on the other hand, is not in the mood to include anything with a Disney tag on it.
• Of course, Netflix holds an upper hand when it comes to trust while Disney+ cannot predict how the audience will respond to Disney+ Vs. Netflix war.
• Disney+ is more focused on kids and to an extent offers a family-friendly fare, while Netflix allows a much broader assortment of content ranging from kids to family and adults.
• Netflix operates with an ageless company culture, which is nearly impossible to beat.

Disney+ vs. Netflix: Which is Cheaper?

Disney Plus is priced at $7 per month. While Netflix still stands at its $11 per month. However, the reports suggest that with this pricing model, Disney Plus will not be able to break even in the first five years. There is news that Disney is planning to bundle live TV with sports in Disney+. However, the cost is still a mystery.

Some Disheartening Facts for Netflix Fans

• With an overabundance of Netflix subscribers, many companies are starting their standalone services. If this happens, a lot of top-shelf movies and TV shows will disappear from the mainstream.
• Disney’s deal with Netflix expired in 2018. With Disney+ all set for the launch, Disney has announced that it no longer deals with Netflix. From November 2019 onwards, all the Disney movies will be featured on Disney+ alone.
• Other than Jessica Jones and The Defenders, Netflix doesn’t plan to acquire any other series by Marvel while Disney+ will be getting much of the Marvel universe.
• Looking at the bright side, Netflix gets its hands on all the original content that gets released day after day.
• Netflix has proven itself as a reliable service when it comes to original content. Disney+ shows and movies have an unpredictable trust factor, which can be antagonizing for Netflix.

A thought-provoking thing to consider is that while Disney has allocated $1 Billion for Disney+ marketing, Netflix plans to invest a gargantuan $14 Billion in its marketing to compete with Disney+. Disney alone cannot compete with Netflix, but the possibility of combining Disney+ with Hulu and ESPN+ can surely give Netflix a run for its money, as Netflix doesn’t plan to expand in sports or live TV. People might consider going with a service that gives TV and movies in one package. This is perfect for users who plan to see cable-style service with TV and movies. Disney hinted at this strategy, but they haven’t revealed the price of the whole package. I am a Netflix devotee, and I don’t plan to cancel its subscription. However, I would love to try Disney+ and its offerings. If you have managed to read this blog until the end, here is some good stuff. If you’re an Entrepreneur or willing to sell your products online, Branex offers website design and development services.

We’re thrilled to break the grand news. We’ve revamped our website with a brand-new look. Yes. We have managed to stay on our toes by valuing performance above all since we felt like our previous website wasn’t performing up to the mark. With the new website, Branex aspires to cultivate a more meaningful bond with our clients. The new website will focus on creating an upbeat spirit with our brand-new services, blogs, & positive stories. We wish to reinforce positive thinking in all our branding and services. Branex aims to provide custom solutions with improved customer experience. In doing so, we have launched more services to accompany our customers and help them establish a memorable brand for themselves. The updated site aims to improve the user experience for both desktop and mobile versions, including changes to navigation. The improved structure ensures that you easily find what you are looking for. These changes are aimed to make your experience all the better when using our services. We have also tweaked the technical architecture to integrate it with our existing systems and processes, to make it easier to add new features and functionalities in the future. The new website has improved functionality, a clean uncluttered design, and enhanced rich content focused on the Company's mission to provide the best-in-class services to budding businesses.

The new services will help startups, and small and large scale businesses grow remarkably strong & beat their competitors with less effort.

If you want to have more, you have to become more. For things to change, you have to change. And for things to get better, you have to get better. For things to improve, you have to improve. If you grow, everything grows for you. For most digital agencies, the transformation from old-school to adopting new technology is quite a bumpy ride. In most cases, there is a lack of sense of connection between customers and the agency, but at Branex, we have trained our people to create a bond with their customers.

Why the Sudden Update?

If you continuously compete with others, you become bitter, but if you continuously compete with yourself, you become better.

In contrast to the run-of-the-mill web design & development agencies that rely mainly on producing great content for their website, Branex believes in the concept of Kaizen. A Japanese word that means continuous improvement, is only made possible with long-term strategic planning. Instead of hoping for sudden overnight success, Branex aims to make small incremental changes to improve the quality & efficiency of our brand. Since its inception, the company had its fair share of success. The challenge and area of focus centers on attracting the right customers. Following are a few stellar services which we have managed to launch, to help more people achieve their dreams.

Digital Marketing

• Social Media Marketing: We aim to grow your followers and boost your revenue by leveraging the power of social media.
• SEO Services: You’re not showing up in the Google search engines? We will make sure that you get affordable SEO services via our agency.
• PPC Management: The pay-per-click management entails more than simply managing Google Adwords. We aim to put your business out there for people who are willing to use your service or buy your product.
• Conversion Optimization: Regardless of how much traffic you’re getting, if you are not able to cash in on those leads, we will help you do so. We strategize your conversion rate optimization to increase your sales.

Website Design & Development

• E-commerce website design: Our e-commerce web design services are meticulously engineered to drive sales and leave your competitors green with envy.
• Custom Web Development: Since the day Google started setting a high score by website load speeds, we have made it a mission to incorporate responsiveness in our custom website development services.
• CMS Development: We believe in offering content management development services to fit in with all your demands. This is why our experts will transform your ideas into reality with functionality, user-friendliness, and utmost effectiveness.

Mobile App Development

• Android App Development: What is the point of developing mobile apps for the sake of following industry trends? If you want to develop award-winning custom Android apps, we can help you with that. We are developing Android apps by using both native and cross-platforms.
• iOS App Development: Apps which are intuitive and create a great customer experience. We are offering iOS app development services which will take your business to the next level.

Branding

Branding Design: A good design will entice your customers. If you have a website which is not driving traffic or converting leads, why not ask us to help you with your branding services? We will make sure that your design gets noticed and talked about. Just give us a try.

It's Time To Go For the Throat

Regardless of whether you are a struggling Entrepreneur, a small business owner, or a medium-sized brand, at every step, you’ll have to use one of these services. We focus more on people and how we can personalize the experience to help our customers grow and beat their competition. In the end, it is all about getting your company out there & generating leads. If you don’t trust us, you can always give us a try and change the way you think about us.

“We connect people with stories. Lots of people, and lots of stories. Our hundred million global members are a good start, but someday, we hope to entertain everyone. Entertainment, like friendship, is a core human need. No matter how big or small, dramatic or satiric, entertainment stimulates us, changes the way we feel, and gives us common ground.” -  Netflix Company Culture Extract “Our version of the great workplace is not comprised of sushi lunches, great gyms, big offices, or frequent parties. Our version of the great workplace is a dream team in pursuit of ambitious common goals, for which we spend heavily.” ~ Reed Hastings Like attracts like but not in Silicon Valley. Here you need to stick to your culture. If you really want to be in the league of Level-5 companies from Good to Great, you need to establish a start with an epic culture. Even though Netflix resides right next to Google and Facebook Netflix managed to keep the company culture intact right from the start. Also Read: Disney+ vs. Netflix: Are You Planning To Switch? So why is company culture so important and why did Netflix receive 16 million views on their company culture SlideShare presentation? There must be something different about Netflix that is keeping it above all its competition. In this blog, we would like to highlight a few aspects that are working out in Netflix Company culture. Netflix’s CEO Reed Hastings is a firm believer in doing one thing well. Right from the low management to the higher management Reed has established a culture of focusing on a core job. The tone of the culture is to grow and let people grow.

Stress the Importance of Open Communication

Rather than chasing their employees for doing something wrong, Netflix appreciates them for being open. Most of the companies don’t allow this freedom to be realistic and disregard being too clean but Netflix is different. Here the culture is to say what you think is the greater good for the company in a way that people don’t mind.

Value Creativity Above All

Netflix hires “Outstanding” employees only. There is no room for adequate at Reed Hasting’s video streaming company. “Those hires often lead to generous severance packages,” says the CEO of Netflix. McCord provides evidence that creativity is the most important asset in an employee. “In procedural work, the best is 2x better than the average. In creative/inventive work, the best is 10x [more creative],” she writes in the deck.

Also Read: Creative Design Trends You Need to Follow

Respect All the Employees

This might seem to be cliché to others, but at Netflix, Respect is treated as a religion. You can follow whatever you like but at the end of the day, you need to respect the person in front of you. Also, you cannot disregard employees at any level. You need to listen to his/her ideas and respect their view.

Pay Top of the Market

If you want the best talent, you must pay the best. It’s that simple. You should never regret being generous with valuable talent. It will make your employees work harder, feel more valued, and, ultimately, be more committed to your company’s bottom line. Money is one of the ways to show how much you value your team. This is not a time to be greedy. Remember this: “One outstanding employee gets more done and costs less than two adequate employees.” Netflix endeavors to have only outstanding employees.

Don’t Just Preach, Act Upon the Company's Values

Most of the companies, Netflix managers believe in old age wisdom of showing rather than preaching. All the managers are cautious about ‘walking their talk’ First show the employees what you expect from them, this will automatically transform the company culture from the upper management to every other level of management.

Give Employees Freedom

“If you’re careful to hire people who will put the company’s interests first, who understand and support the desire for a high-performance workplace, 97% of your employees will do the right thing.”

This is the core motto of the company. Most of the employees have the freedom to pitch their ideas and if the idea is implemented, they get awarded. Even the problems are solved with a whiteboard. The problem is listed and anyone can suggest its solution. This strategy is further adopted by Google and doing wonders for them. Netflix’s new culture document ends with the following lines from Antoine de Saint-Exupéry:

If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.

Oh yes, by the way, if you’re fed up with the conventional website design and development agency, feel free to punch us in. We will help you with your next masterpiece. We specialize in building websites that don’t just win awards, they will steal the hearts of your customers too.

These days, people prefer to use Facebook Messenger to interact with brands. With more than 65 million companies active on Facebook, it shouldn’t come as a surprise to anyone. Approximately 80% of these brands use messaging platforms to reach Facebook's 1.2 billion monthly active users. When Messenger unlocked its hidden potential to mobile developers in 2016, 78% of users were still uninformed that chatbots even existed. But this year, some latest features for the Facebook Messenger 2.0 platform were released that are specifically designed to scale up the business and bot of its service. Facebook Messenger Platform 2.0 has advanced features such as Discover Tab, Chat Extensions, and M Suggestions - all designed to help brands gain maximum visibility and reach a wider audience.

Rise of Messenger Bots

Messaging with brands is all the rage, with more than 2 billion messages sent between people and brands, including automated conversations every month. If truth be told, Facebook Messenger serves as an integral part of business solutions as it offers businesses some great ways to communicate with potential customers and offer excellent customer service. Also Read: 7 Ways to Enhance Your Marketing Campaign with Facebook Messenger Chatbots on Messenger that initially faced a shaky rollout, are now effectively becoming more productive in assisting brands to increase revenue and improve overall business productivity. Messenger can be an important part of the B2C business world, as it offers more than 65 million active brands on its platform an efficient and seamless communication platform to reach more than 1.2 billion monthly active users.   Bots are clearly the next big thing in the customer-focused business world, taking over the mantle of apps. It’s interesting to observe a new wave rising and helping brands to maximize this great opportunity. Many businesses have found success and a significant rise in sales by embracing the power of Facebook Messenger.

Sephora

Sephora observed an 11% rise in booking orders with the help of its Messenger bot called Sephora Reservation Assistant. The brand wanted to increase in-store client appointments by providing an easy and interesting option to book makeovers. Their bot also increased in-store sales while enabling clients to reserve an in-store appointment in a matter of minutes. The brand also reported an increase in in-store sales and observed an average spend of more than $50 from clients who have reserved an in-store service through its Messenger bot.

Tommy Hilfiger

Tommy Hilfiger is another business that boosted 3.5x more sales through Messenger compared to any other digital network during Fashion Week in NYC. This fashion empire brilliantly used a bot to help people make their orders straight from the runway during Fashion Week. More than 60,000 messages have been sent on the platform through this amazing experience, with an amazing 87% return rate.

SnapTravel

SnapTravel is another brand that made approximately $1 million in hotel bookings within a year with its Facebook Messenger bot. Customers can easily message SnapTravel’s messenger bot to find different hotels and reserve a booking. All you need to do is message a bot with your travel details and budget. The bot will immediately respond with so many options to choose from. SnapTravel is connected to a number of online travel agents and can easily find the best possible rates available in the local market.

Latest Features with More Value

Implementing Messenger into the world of business communications is the main focus of Facebook. Recently, the Messenger 2.0 update unleashed many latest features such as Chat Extensions, Smart Replies, M suggestions, and Discover Tab. These new features are tailor-made to help businesses gain brand credibility and reach a wider audience through the combined automated and human chat experience in a seamless way. These tools will help Facebook to improve its presence and credibility on the bot platform, which already has 100,000 bot developers who have developed 100,000 active Messenger platforms. As more and more bots continue to be developed, more brands will surely see a significant boost in sales and business efficiency.   With more than 1.2 billion monthly active users on Facebook Messenger, it’s quite easy to see the value brands can gain by having a Messenger bot. Businesses are now capable of reaching the entire Facebook audience.  And the new features of Facebook Messenger 2.0 greatly improved the customer user experience potential.

Google has been running tests secretly with digital marketing companies and media giants to get rid of fraudulent digital ads. Many industry leaders are relying on a technical solution, ads.txt, to deal with the problem. The D industry is looking for a solution to root out fraudulent ad inventory, such as websites that claim to be the top brands but are actually of low quality and don’t get enough traffic. Google, with the help of some media agencies, is trying to create transparency in the digital advertising industry. The company is taking an initiative with ads.txt that is aimed at stamping out all the bogus ads. Bluffing includes a variety of ways that ad buyers can be tricked into paying for a banner ad space they are not getting. Scammers can buy ad space at a low cost, from a low-quality website, on an exchange, and deceitfully list their site on a premium site. It is enabled by the advent of programmatic ads, which are displayed by metrics and acquired on exchanges, instead of direct dealing with an advertiser. This practice is affecting publishers that don’t sell ads via programmatic channels. Many publishers think they have been hearing from ad buyers that their ads are for sale on various ad exchanges. However, these companies didn’t work with any ad exchanges to sell advertising.

Google Secretly Runs Tests to Identify Ad Frauds

Google has been performing tests with the help of major media giants such as The New York Times, CBS, and NBCU, which people are familiar with. While conducting these tests, Google and the supporting companies blocked all their programmatic and inventory for a short period and then cleaned the ad exchanges to check what was listed. Google and the partners found thousands of videos and display ad spaces were still available on different ad exchanges, although there was not a single ad available for sale at that time.  Also Read: Facebook Ads vs. Google Ads: Which is the Right Fit for Your Brand? Besides Google, different ad-tech executives from different agencies searched for some bogus ads on exchanges, and they think they easily found several fraudulent ads for sale. The Marketing Science Consulting Group, which specializes in researching misrepresented ads, found a significant amount of ad inventory available from an anonymous publisher. A representative from AppNexus said “We are unaware of all the major publishers running such tests and finding problematic selling in our industry. We are trying to get rid of this fraudulent ad inventory. And we are strong supporters of ads.txt which we think is a reinforcement of our long-lasting policies and practices. We have also created strong technology to detect domain”. Oath, which is owned by Verizon, has also invested in proprietary technology on buying platforms. The company is aiming to implement supply transparency and avoid domain spoofing across the majority of supply partners. If truth be told, Oath’s technology can block millions of bluff bid requests each day. With AB partnership, industry-leading third-party fraud measurement across the platforms and human review safeguards. They aim for a transparent and secure supply chain for their advertiser partners. PubMatic works closely with its publisher clients to help them manage their digital inventory. Smart AdServer thinks quality is very important and views it as a big problem for the whole ad tech industry. They are enthusiastic supporters of the ad.txt initiative and are actively working with their publishers to help them implement it. They have a dedicated department that works directly with leading external brand safety agencies pre and post-auction to analyze, block, and remove bot-generated traffic and fraudulent domains.

The Fraud Ad Problem

A survey conducted by eMarketer suggests that digital marketers are expected to spend $83 billion on digital ads in the US in 2017.  The more the advertisers spend, the greater the opportunity for scammers. Some statistics also suggest that in 2017, sophisticated ad fraud perpetrators could cost the ad business more than $16 billion globally. Usually, hackers sell ads on bogus websites using computer programs called bots that can mimic human behavior, as people are visiting websites or clicking on ads. Some companies frequently encounter people claiming to have the right to sell their ads when they don’t buy their ads. However, some big marketers look for better transparency in their digital ad-buying.  

Use Google’s Ads.txt Solution to Weed out Spoofing

Google has also hosted CEOs of different leading ad-buying tech agencies that serve as major buyers on ad exchanges to use ads.txt as a solution. Initially, ads.txt was proven by the Interactive Advertising Bureau's Tech Lab with support from the trade group TAG (Trustworthy Accountability Group). It is a technical solution tailor-made to protect web publishers from any unauthorized companies selling their ads through programmatic ad exchanges. By simply inserting a text file on websites, web publishers can make it clear who is allowed to sell their ad space and who is not. If publishers implement the ads.txt solution and ad buyers make an effort to buy only those ads that are from authentic sellers, this will simply weed out bogus ad inventory.

Brands Should Take Serious Action

Some major developments should analyze all the online advertising businesses, and digital marketers should carefully check where their ads are running, how they pay for them, and who is getting the dollars they are spending online.   Over the last few months, Google has been facing multiple online advertisers pulling out of YouTube after ads were found alongside low-quality videos. The ad industry demands more clarity from digital media and needs to get rid of all the crap media supply chain. There is a majority of media giants that still don’t know who is allowed to sell their ads on the web and who are not. Many programmatic exchanges have made big public pledges to refuse bad sellers. Media companies can make the most out of ads.txt solutions and easily stay away from the ad fraud problem.