Marketing is like an airplane. Yes, it takes planning to get the aircraft off the ground, but that’s just the beginning of the journey. To safely arrive at the planned destination, the pilot has to constantly maneuver the aircraft based on the information reported by the flight instruments. The same holds true for any ecommerce marketing campaign.
Although plenty of tips for online ecommerce businesses can help you grow. But here I would like to share my pinch of wisdom, which delivered results.
Treat Your Visitors as Guests
Every visitor is like a guest. How do you treat a guest? Yes, with uttermost care, importance, and understanding. Before enticing your customers there are a few questions you need to ask yourself. Is there any particular demographic you want to attract? What qualities does your product have & how those qualities can land on the sweet spot where you & your customer can chine in?
Furthermore, when your customer lands on the website, do not give them the chance to think about what to do next. Your website needs to be self-explanatory. From landing to placing the order, make sure your ecommerce website passes the usability test with flying colors. Moreover, be in front of your customers. Use a chat messenger that is both simple and intuitive. And most importantly, keep your chat messenger in front so users can access it in a few clicks. Make it easy for customers to connect with you.
Write Content For Readers
Instead of buying ads on Google, hire a professional content writer & make him put your ideas in text form. Why does your company exist in the first place? (Refer to Simon Sinek’s TED talk), What are your aspirations & what value are you willing to give to your customer?
Previously content was only used as a medium to list your website on Google search pages, but now, it is the hottest medium to generate leads. Furthermore, it is more important to connect with users on a personal level. Let me relate their personality to your brand. Once, that is done, you can easily build trust & sell them your product.
Be Proactive in Social Media
Make a proactive social media strategy. No matter if you have written the best product description, if it doesn’t resonate with your target audience, it will not attract the relevant traffic. Focus on one or two social media platforms & go for that. It is not necessary to jump into every platform just because your competitor is also doing it. Pick one channel and go with it. Master it from all angles. Do one thing, but make sure to do that thing better than your competitor.
SEO is Still Relevant
No matter how many friends you have on Facebook or followers on Twitter, if your website doesn’t appear on the first page of Google, you will be doomed.
A sound social media strategy is very important, but Google remains one of the biggest tools which new customers can use to discover your business. For that reason, it is important to have a good SEO strategy.
Remember that Google tracks and ranks websites by how many other pages are linking to them. This means that you want to link to other pages so that those websites may link back to you. You also need to update your content regularly. If you do, then others will link to the new articles and videos you produce, getting your website higher in search rankings.
Dieter Hsiao, CEO of Mezzologic, believes that companies must take a holistic approach to link building, which means collecting links from multiple channels.
“It’s maximizing a company’s web presence, ensuring that customers can easily find and obtain the information and resources they need – and making it simple and enjoyable to research and buy the company’s products,” says Hsiao.
While there are small tricks you can use to improve your SEO rating like links and consistently using major keywords, understand that the best way to get high on a Google search is to come out with consistent, quality content. I cannot emphasize enough how important content and content marketing can be for any online strategy.
Mobile Websites are the New Win
We know that people are using mobile phones to access data & make purchases. In a survey, it was concluded that mobile app purchases rose up to 68% in the previous year.
Consequently, any business must have a mobile strategy. This means that it is necessary to design your website so that it is easily navigable by mobile users. It may be a good idea to create a separate website for mobile users, especially if your small business is a retailer or restaurant. Also, look at getting less information on every web page – while people may be spending more time on mobile compared to desktops, they still spend less time per page compared to desktops.
At a bare minimum, creating a website which is difficult to access and navigate with a mobile will slow traffic down to your website. Make sure that the potential problem is fixed.
A great website design is as easy to navigate with a mobile as it is with the actual website. The necessity is not to put all the content in the mobile app, it is to put the minimum content which can make a maximum impact.
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August 17, 2019 
