Did you know that web design elements such as typography and colors have a huge psychological impact on users? There is more to web design than design aesthetics and content delivery. According to a study, 62-90% of users will make purchase decisions based on colors, which means that colors are the most important factor for customers.

Your website colors and fonts can stir emotions, affect mood and feelings among your website visitors, and create a connection between the customer and the brand. More importantly, they can influence your website traffic, conversion rates, and purchase decisions. Therefore, you should choose colors and fonts carefully because they can make or break your website. Typography helps you convey subconscious messages.

Before selecting the right typeface and color for your website, consider several factors, including visibility, demographics, culture, preferences, and much more. Branex pays extra attention to these details and many more to deliver a web design that will impress your visitors.

Here is an infographic that can tell you about the importance of typography and color psychology in web design.

Typography and Colors in Web Design