According to marketing research, a majority of customers (around 84%) abandon their shopping carts just before the purchase. This is not because the product is not worth it, it’s because there are mistakes in the ecommerce shopping cart that are killing your conversion.
There are some key factors to which you need to pay attention. This includes having a persuasive landing page, and a compelling story for your sales page. A creative web design agency that will create a smooth, frictionless, usability website, but one of the least processes which is overlooked by every business owner is the checkout process. Your ecommerce shopping cart surely needs more attention than just any other section on your website.
Abandoning ecommerce shopping carts is not unique to online shopping. Retail customers also do so, especially when lines are too long. However, if you want actually to sell goods online, you have to read this blog till the end.
I will not be the first informer to you that designing a streamlined checkout process is not easy. It requires a lot of clever coding, integration, and forethought. However, it is necessary if you want to boost sales and reduce shopping cart abandonment. You need to optimize your checkout process for conversions.
If you are still wondering why your sales are not improving, it is high time for you to have a look at your ecommerce shopping cart. In this article, Branex will focus on 6 mistakes made by eCommerce site developers that can be disastrous for that brand.
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August 17, 2019 
