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The App Store has touched a new milestone, it now has around 2.2 million iPhone apps with over 100 billion downloads as of 2017. Apple is an undoubted leader in the mobile sector, which has made app development an industry in itself. This is exactly why we've compiled this list of the best and brightest apps for doing business on the iPhone.

Evernote

First things first, let us start with one of my personal favorites and a lifetime saver. Evernote is one of the simplest apps that organizes your clutter in a single window. Whether appointments, to-do lists, taking screenshots, or managing your passwords, Evernote just gets it. From a business point-of-view taking quick notes for a meeting call to action for a project or maintaining a list of assigned tasks, Evernote is your best choice. Although a free version is adequate just for $12, you can have a premium version by which you can share your notebook with your teammates. And best of all, you don’t need to have a wifi nearby to access your notes again and again. No internet connection is necessary.  

Wunderlist

Paper to-do lists are now obsolete it's now time for digital to-do lists. Presenting the Wunderlist app; a simple app that can get you things done the easy way. No more cluttered papers to manage your workload. Just punch in some one-liners to get started and cut them out once done with it. Not only just for creating a digital to-do list, but the Wunderlist app can also send reminders of the urgent tasks that need your attention. The best feature I love is when you rearrange the tasks, it changes the priorities automatically. Oh, and the best part is this app is free for you to use and gets things done without giving hard times to your finance department.

Wolfram Alpha

Wolfram Alpha is the mobile version of the most popular Wolfram Alpha site. With Google, you can just add, subtract, and multiply numbers, but with Wolfram Alpha, you can solve complex financial problems, you can calculate the nutrition of particular foods, or simply take careful note of the weather around you before traveling for your next business trip.   Also Read: 5 Ways Growing Entrepreneurs Can Increase Mobile App Downloads The iPhone apps cost $2.99 – there is also a subscription option which adds additional utilities. Get this app for your iPhone and be smarter than your competition.

Genius Scan

Talking about PDFs, scanning your documents on the go is one of the most tedious & time-consuming tasks. With Genius Scan, you can scan your documents with crystal clarity and email them to your clients. Adjust the camera positioning, lighting effects, and export them to your Google Drive, Dropbox, or elsewhere.

Slack

Slack is an enterprise messaging app with over three billion daily active users. It has become widely popular with its institutional look and collaboration features. But don’t think you will be able to use Slack right away – your team needs at least a week to know all the features. Once done, this app can save you a lot of overlapping between co-workers. For instance, instead of going through all the emails for a particular conversation, you can only use the Slack search tool to get to your desired email.

TapeACall

Imagine this: You with your whole team are listening to a client in the conference room. All are taking notes and looking for deadlines. As soon as the customer ends the call, all gets back to work on their respective assigned tasks. This scenario only has one slight problem. What if some of your employees forgot to take notes? Now they don’t remember what dates they require to complete the task. TapeACall Pro to the rescue. Record all your client's conversations without worrying about storage space in your iPhone apps. This fantastic app will record and save the call for future reference. You can even name the customer and project while you’re still on the call. Start downloading, and take note of how much each app helps you. You might be shocked by the significant impact that basic iPhone apps can have on your business.

The year 2017 is the era of mobile advertising. Digital agencies will grow their ad space based on size and complexity, creating opportunities for market players and challenges for advertisers. We will notice more growth in ad placements within mobile phones and mobile messaging apps. Still, bots will burn fake ad traffic generation by advertisers to regain trust in digital advertising. Presenting the top nine trends that will shape the mobile advertising landscape in the year 2017.

Bots Will Attract Some Cash

A recent study shows that 60% of Google’s ad revenue comes from mobile ads, which is a huge leap from the previous year, which was about 44% in the year 2015. By the end of the year 2018, nearly two-thirds of Google’s net ad revenues worldwide will come from mobile ad placements. But the powerful surge in mobile traffic will also make more room for fake views and clicks. As a result, mobile ad fraud will become more dominant in 2017.

The Invention of Messaging Applications

WhatsApp, Kik, Facebook Messenger, and WeChat are live examples of how there is exceptional growth in messaging apps. These apps show a positive sign of social media monetization, which brings hope for paid media on messaging apps next year.

Alliance to Prohibit Ad Fraud

Moving away from verification tools that are about finding fraud and shutting it down, there will be more initiatives to communicate what’s working and what’s not, so that advertisers and traffic sources can work together to clean up traffic instead of blocking it. By pinpointing specific impressions, categorizing the problem, and providing actionable data in real-time, publishers can work with mediators to become part of the solution instead of being labeled as the problem.

Cyber Attacks From Ad Bots

The inception of fake clicks by mobile apps is used to steal credit cards. The tools that are used to protect financial institutions are being used by bots to breach security. Cybersecurity and anti-fraud organizations are now coming in collaboration to protect against attacks by bots.

China’s Leading the Mobile Ad Space

No doubt, the US is the most valuable ad market and continues to grow at a healthy clip, but in the previous few years, China showed a large expansion and will continue to show growth. According to Zenith Optimedia’s latest Advertising Expenditure Forecasts, China’s ad market has not been significantly affected by the country’s stock market chaos and is expected to grow almost twice as fast as the global growth rate.

Online Sales Get Affected By Mobile Ads

Data suggests that consumers don't well receive online advertising. Of the 3,200 internet users surveyed in a recent study, 92 percent said that they’d consider using an ad blocker, and 62 percent stated that they are annoyed by pre-roll ads. In 2017, finding ways to use more interesting and less intrusive media will become a higher priority to avoid alienating viewers.

Increased Ad Blocking is a Sure Concern

Twenty-eight percent of U.S. Internet users use ad-blocking software, according to Adobe. That’s bad news for marketers, advertisers, and publishers alike, who lose money when browsers prevent ads from reaching the ad server. Big networks such as Google and Facebook will pressure mobile operators not to block ads. Some mobile networks have already pulled back from ad blocking as a result of their influence.

Custom Advertising Continues to Dominate Digital Display Ads

In 2014, just a little under 50 percent of display advertising was purchased either programmatically or through an API. This year, just two years later, approximately 67 percent of digital ad displays are projected to be programmatically bought out. Programmatic TV will become a more viable option by automating ad buying for increased cost efficiency and by providing more granular targeting due to a data-driven approach. However, based on the threat of fake traffic eroding the effectiveness of online ads, fraud could become a hurdle for TV advertising going digital. Also Read: Immersive Videos are Reshaping Brands and Transforming Digital Ad Industry

Usability Will be Vital

While vast advertisement-serving merchants are progressively adding usefulness to give a one-stop shop to secure their stages, showcase players will push the other way to have an open stage that can suit best-of-breed arrangements. With such a dynamic market, there is a requirement for specialty players who can react rapidly and can ceaselessly enhance their answers in view of new requirements, something that bigger, slower players are more averse to doing. Although the new year will bring more canvases for online ads, there will be more opportunities for abuse. Helping eliminate unwanted, irrelevant, and fake traffic will be a high priority for 2017 to improve the user experience and increase ad effectiveness.