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Young and aspiring entrepreneurs make sure they come up with a business plan which is free of any error. They deem this the most important factor for the success of their startup/SME. However, marketing and sales plans are part of an overall comprehensive business plan. Today’s fierce marketplace calls for further emphasis on the marketing plan. A marketing plan is just as critical as a business plan. Through a well-thought-out and crafted marketing plan, a company can focus on winning and keeping the customers, the strategies involved, facts and figures, and objectives. To achieve sales goals, a taut marketing plan is a necessity. Think of it as your plan of action; what you are selling, who is your target audience and the tactics involved in generating leads for completing the sales process. Many people have the misconception that a marketing plan is a lengthy document and needs to be written in a cheesy way to attract customers. The reality is few simple steps involve a marketing plan and there is no need for a bulky document. 2018 is just around the corner and companies, both seasoned players in the market and new entrants, have to rethink their strategies. The following Infographic is all about creating a marketing plan in 6 easy steps so that you can devise a strategy to make 2018 the most successful year for your venture.

Believe it or not, operating restaurants in this competitive digital space is a challenging task. The massive growth of social media and smartphones makes it easier for your audience to publicly criticize or appreciate the quality and taste of your food. And you can’t stop everyone from criticizing, especially millennials. Running a restaurant has now become a challenge as it is all about providing quality food with great taste and a pleasant atmosphere. This is why a perfect digital marketing strategy is what every restaurant owner should devise to succeed.

A Fully-Functional Website

Your business website should have easy navigation and be fully functional. Make sure the website is mobile optimized as there are still many restaurants that are not mobile optimized or even the menus can’t be downloadable. And low-quality or blurred images or numbers can’t be clickable. Having a nonfunctional or poorly designed website is just like having a bland steak in a steak house. If truth be told, a website is the foundation of your business. You want people to visit your website and place an order or make a reservation. Make it intuitive and friendly. Your website should be structured in a way that people can easily find desired information for the deals you offer, contact information, menus, customer reviews, an image gallery, and more. Do you know the restaurant industry is one of the top industries that get the highest mobile traffic? So, it makes perfect sense to design and develop your website to be mobile-friendly and offer an intuitive-to-user experience.

Google Map Listing

This is one of the most important steps that can improve your rankings on SERPs. Google usually displays Local 3-Pack search results with a map that contains three suggestions. For instance, if you type Italian restaurants in New York in the Google search bar, you will find a list of three restaurants.    There are many factors that Google considers to figure out which restaurant to display in the Local 3-Pack listings and it is constantly changing. According to Moz, proximity to the user’s place is one of the main factors at 19% and customer reviews contribute to 13% of the search listings. Owning your Google business listing greatly helps restaurant businesses gain online visibility and increase their local search rankings. Make sure you secure your listing and all the contact details are accurate. Simply check Google My Business and you are all set to own your Google Maps listing.

Social Media Strategy

A perfect social media strategy is a vital part of your restaurant's business strategy. And you already know that. But what you don’t know is the process of implementation. Many restaurants hire the wrong person to manage their social media which usually results in low rankings, blurry or mediocre images, no user base, no customer engagement, meaningless posts, and neglected pages. Social media can lead your business to new heights of success. All you need is the right person who knows how to devise a perfect social media strategy and execute it properly. Otherwise, you have a simple option, hire a professional digital marketing agency. Boost your restaurant's success with a perfect social media strategy; avoid pitfalls seen on a poorly managed restaurant business card. Social media channels provide you with a great opportunity to engage with your customers and promote your restaurant’s amazing food deals to new customers. It is something that must be taken seriously - avoid these common social media marketing mistakes:

•         Synchronizing social media feeds with your website.
•         Using excessive and irrelevant hashtags
•         Posting mediocre and blurry images
•         Lacking a system to create new images

If truth be told, social media is not as difficult as it sounds. A thought-out and comprehensive approach with proper execution can do wonders.

Email Marketing

Email marketing is a robust type of digital marketing that experiences many ups and downs from time to time. It was totally neglected by digital marketers a decade ago when spam emails became a major issue for all. And with the advent of Facebook, it also gained a massive drop as businesses find Facebook a great option to connect with their target audience. But when Facebook changed its policies and started charging money to boost your posts to a wider audience, email marketing was revived once again. Being a restaurant owner, you are supposed to send limited discount offers, special deals, new menu additions, event information, and anything special to your customers via email. You can use MailChimp which allows send emails to 2,000 contacts for free. You will soon get better click-through rates with your email marketing efforts. Strengthen your email marketing efforts by collecting more email addresses of your prospects. Forget about all the cold strategies of collecting email addresses. Simply install Wi-Fi that asks your customers their email address to gain access. And you are all done!

Over to You

Digital marketing for restaurants is terribly complex. But if you mainly focus on your customers, improve the quality of food, and follow the above-cited tips and tricks. You can really hit the revenue graph. Concentrate on quality and delicious food. A pleasant environment, and cleanliness – along with the perfect digital marketing strategy and you are all set to reach new heights of success.

B2B marketing is among the most widely used channels on the Internet. The dynamics of modern marketing are evolving rapidly. Many businesses use different digital marketing tactics like PPC, landing pages, social media channels, etc. to get great results successfully. But it’s a common observation these days that many businesses are not getting the most from today’s marketing tactics. Since they don’t have a planned approach based on a comprehensive marketing plan. Many B2B marketers think that these are exciting times and that the changes in the coming years will be in the direction of data-driven marketing that focuses on businesses as well as individuals. Top brands in the world now use social media channels to interact with their current and potential customers, but is that enough? Like yester years, in 2017 too, B2B marketers are continuing to deal with tangible growth and marketing ROI pressures. There are certain B2B marketing trends and tactics for B2B brand strategists so that they can come up with an approach that can yield good results in less time. Below is a visual guide dealing with critical aspects that digital marketers and brand managers need to apply in their marketing plans. The companies and other stakeholders can also learn a lot about what needs to be done to shape their B2B marketing.

The digital advertising world is murky and it is gradually becoming very clear that users don’t bother to see every single ad appear in their newsfeed. Thanks to ad-blocking technology, it is possible. And even when they do see ads, approximately 60% of users say that those ads are annoying and intrusive. Users have been shifting to mobile as a primary media consumption device for the last few years. In reality, the digital ad industry is more reactive than proactive. But video through augmented and virtual reality has totally changed the game. Many brands are turning to immersive video, particularly 360-degree video for providing attention-grabbing and unique experiences to their consumers.   Brands across many industries are getting the most out of 360-degree, VR, and Live videos. Let’s take the example of Hong Kong Airlines, which has created a 360-degree ad that was 35x more effective than any other traditional 2D ad.   Google, YouTube, and Facebook continue to dominate the digital ad world as brands use these mediums to share their 360-degree videos, virtual reality, and augmented reality experiences across different industries. Google officials stated, “We created a 360-degree video on YouTube by allowing our viewers to see the video from every angle simply by moving the phone or tablet around.” More and more brands are investing in this rising trend of immersive videos and live videos to bring consumers into the fold.

Immersive Video is a Growing Market

A research report for Business Insider analyzing how augmented reality, virtual reality, and immersive videos are shaping the future of content creation suggests that the global VR market is predicted to grow at approximately 81% CAGR from 2016 to 2024. This prediction is one that most of the digital marketers agree with. Marketing Tech also revealed that advertising would change as the digital marketing space is going to see a significant rise in 360-degree video ads and even ads that integrate the mobile device itself, touch, and vibration. This smart integration of mobile devices into 360-degree content creation is now easily available through action cameras, such as the Kodak Pixpro camera model SP360 has the potential to use a complimentary Remote View App for Android and iOS devices. So, it’s a great news for camera lovers to see exactly what they are actually recording through their smart devices. Viewers can then upload their 360 photos and videos to social media accounts.

Immersive Video is the Future of Digital Advertising

It’s interesting that more and more consumers are watching more digital videos these days compared to the previous year. Therefore, advertisers and publishers must be better prepared to invest more to greatly increase engagement with some new formats and technology to amaze your audience. Many brands are paving the way for providing truly amazing immersive video experiences that reach customers. To create better user engagement, advertisers and publishers should come up with some strategies and formats that are well-suited for their platforms. They must create personalized content and tell brand stories to customers by framing them in the best way possible. Ad publishers including, mobile app development companies, web development agencies, fashion brands, ecommerce stores, and other technology industries should clearly understand their audience, and test and learn with the new content streams by utilizing emerging technologies. If truth be told, they can bring the digital ad industry to new heights by sharing insights and helping brands transform their content in this amazing new world of immersive videos. Brands need to stay ahead in this increasingly saturated internet world by creating memorable experiences for consumers and incorporating immersive formats such as VR, Live, and 360-degree videos.

Drive More Emotional Engagement

VR content has great potential to elicit more emotional engagement than traditional 2D videos. Let’s take an example of IMAX that has generated impressive revenue from its VR Centers. In the first quarter of 2017, IMAX got more than 25,000 admissions and generated revenue of $15,000 per week from its single VR Center. With nearly 1000 centers, IMAX predicts it would make approximately $25 million in revenue per year. Due to the rising demand for 360-degree cameras and the great impact of VR on the digital world, Kodak Pixpro will soon launch the virtual reality camera 4KVR360. This camera can capture 360-degree interactive photos and videos that can easily be shared on social media. Immersive video and virtual reality will continue to grow rapidly and will become prevalent in marketing technology and other business industries over the coming years. If truth be told the digital video revolution is amazing. Modern consumers have remarkable amounts of data, news, and content at their fingertips. The rising technology is continually reshaping and transforming the ways businesses operate and foster relationships with their customers. Immersive video formats such as VR and 360-degree blend the physical and digital worlds to create a seamless, memorable storytelling medium.

In Closing

So, brands are advised to engage their consumers better and bring them along on the user journey that will take them to a whole new world, time, and level. This type of engagement is what most digital marketing businesses need to tap into to better engage with their customers.

Gone are the days when businesses consider marketing as a secondary business activity. Things have changed quite a lot since then. Today, the marketing department is a pivotal component of any business. In fact, you can never achieve business success if your marketing objective does not align with your business objectives. To put it simply, you cannot separate marketing from business. With competition getting fiercer with each passing day, your business needs to stay one step ahead. This would only be possible if you have a well-thought-out marketing strategy and plan. It will give you a competitive edge over your competitors that every business craves. Whether you want to create awareness about your brand among the masses, promote your products and services, or increase sales, you can never achieve these goals without a comprehensive marketing plan. Even a perfect marketing plan will not guarantee your business's success if you cannot execute marketing activities and implement the plan completely. Unfortunately, a sound marketing plan is not that easy to create, especially with the changing dynamics. This infographic will explain the process of creating a perfect marketing plan in five easy-to-follow steps.

Influencer marketing is the latest buzzword and I am sure you must have heard this phrase. And I am sure about this too that you don’t know what the heck is that and how digital marketers are using it to their advantage. Before the actual Infographic, I will try to guide you about what is influencer marketing and how top companies can make sure they get the most out of this latest marketing tactic. Influencer marketing is focused on specific key individuals rather than the target market as a whole. An influencer has a different image for every brand and usually for every campaign of a brand which makes it intriguing but also more exciting than other forms of marketing. An influencer is like a third party which fills the gap between a company and its target customers as people tend to trust the recommendation from a third party more than a company itself. Companies virtually obsess about their target audience and try to come up with lots of strategies, campaigns, and tactics based on a huge amount of research to make sure they can get the nod from them about their product. The influencers make this task easy by reaching the potential customers of a company giving them the information and showing them the benefits of buying a product. That’s where influencer marketing succeeds big time. The following Infographic will describe in detail how influencer marketing has gained a foothold in the last 2 years or so and where it’s heading. The future looks definitely optimistic and this Infographic indicates that influencer marketing is truly mainstream now.

Instagram is the most popular and effective social media platform, especially for ecommerce businesses. According to Track Maven, Instagram is a social media platform where brands get the highest average engagement. This makes this platform a basic necessity for most of the brands that want to increase their brand reach and connect with an active and engaged customer base.

Top 5 Instagram Tools For Your Ecommerce Business

Here are the top 5 Instagram tools for your ecommerce business to increase customer engagement and boost sales with this platform.

1. “Scoutsee” For Your Shoppable Posts

Instagram can be an amazing platform for engaging a large audience. But when it comes to ecommerce stores, you can only add one link to your profile, as you can clearly see in the Zappos bio below. Instagram doesn’t allow more than one link in the posts either. This means that users can only see one link at a time. If users like a product on your Instagram and want to purchase it, they can’t click a link to purchase it. They have to choose the long route. First, they need to visit your website and then they need to look for that particular product in your product catalog.   If they successfully find the desired item they liked on Instagram, only then they can make a purchase. This can be a big hassle for users and may cost your ecommerce businesses a lot of potential leads. Thanks to Scoutsee, it solves this problem of ecommerce businesses by allowing them to create shoppable posts. By using this tool, you can easily create your storefront and then add a link to it in your bio section. You can easily share images of your products, and create catchy captions that users can click on the link mentioned in your bio. When users click on the link, they will easily go to your personal storefront and if they want to buy a particular product, they can easily click on the product and will be taken to the product page.

2. “Iconosquare” For Comprehensive Analytics

Perhaps you are thinking that your Instagram posts are performing better, but how do you compare your posts to your competitors? And how do you know whether your latest Instagram posts are performing better than the previous ones? Here is a tool that lets you track and measure your Instagram posts’ metrics. Iconosquare is an Instagram tool that has an analytics feature that allows you to measure your followers’ growth, find the location of your followers, and evaluate the performance of your Instagram posts in real time. Moreover, it also helps you measure the engagement your posts are getting. It helps you figure out the best times to post on Instagram so you can easily change your posting schedule to get the most out of your Instagram posts. One best things about this Instagram app is that you can determine how each hashtag and filter you use impact your engagement rate. This will help ecommerce brands to understand which filter performs well to generate customer engagement and which hashtag performs better and which you should use in the future to improve your brand’s visibility. Furthermore, Iconosquare is an amazing tool that helps you keep track of your competitors’ activities. You can compare the engagement rate, follower growth, and number of likes against your competitors.

3. “Wishpond” To Create and Manage Engaging Contests

Instagram contests are an engaging way to capture the attention of your existing and potential customers and grow your fan base. But sometimes Instagram contests can be time-consuming because it is hard to analyze every single photo submitted by a user. The Wishpond hashtag contest app allows you to create and manage Instagram contests. All you need to do is assign a specific hashtag to monitor, and it will gather all the relevant data using that specific hashtag. You can use the app to set your own rules. For instance, you can make it mandatory for users to mention your Instagram handle every time they post an entry. To increase your brand’s following, you can make it compulsory to follow your Instagram to qualify for the contest. Wishpond comes has a real-time analytics feature that helps you track the performance of your contests in real time. In fact, it is an amazing way to learn from your current campaign to monitor if there is any other way to make changes for your future campaigns.

4. “Later” To Manage Your Posting Schedule

If you want to boost user engagement on your Instagram account, you need to post frequently. The content you post on Instagram must be engaging and tell an interesting story to capture the love and interest of users. Perhaps you have named a certain day as a special day for your business like, “Monday Deals”, “Amazing Wednesday”, or “Saturday Surprises”. And you want to regularly post related content every week. But chances are you won’t maintain consistency and to maintain it you need a visual hart of your posting schedule to keep track of every single post you plan to post and when. Thanks to Later that makes it easier for you to create a content calendar and keep track of what you post and when. It also allows you to see the preview image of your Instagram feed, which will make it easier to create a schedule that makes your Instagram feed aesthetically appealing.  

5. “Taggd” to Get the Most Out of User-Generated Content

People usually trust other consumers’ reviews more than any promotional content or branded stuff. A study suggests that 51% of Americans trust UGC more present on a brand’s website than any other type of content. So, if you really want to drive more conversions and sales for your ecommerce business, all you need to do is build your brand’s credibility and earn your audience’s trust with UGC. As user-generated content, such as images, videos, and reviews created by customers, can act as social proof to your prospects. It can persuade them to trust your brand and take the desired action. Taggd is an Instagram tool that allows you to promote your ecommerce business by displaying user-submitted images of your products tagged with a particular hashtag on product pages.

Conclusion

So, these are some of the best Instagram tools for your ecommerce business that can definitely boost sales and increase conversions. There are some other ways ecommerce brands can get targeted traffic from Instagram to their business websites. You should improve your Instagram marketing strategy by using these Instagram apps, and you will surely improve your business's bottom line in no time.

Google has been running tests secretly with digital marketing companies and media giants to get rid of fraudulent digital ads. Many industry leaders are relying on a technical solution, ads.txt, to deal with the problem. The D industry is looking for a solution to root out fraudulent ad inventory, such as websites that claim to be the top brands but are actually of low quality and don’t get enough traffic. Google, with the help of some media agencies, is trying to create transparency in the digital advertising industry. The company is taking an initiative with ads.txt that is aimed at stamping out all the bogus ads. Bluffing includes a variety of ways that ad buyers can be tricked into paying for a banner ad space they are not getting. Scammers can buy ad space at a low cost, from a low-quality website, on an exchange, and deceitfully list their site on a premium site. It is enabled by the advent of programmatic ads, which are displayed by metrics and acquired on exchanges, instead of direct dealing with an advertiser. This practice is affecting publishers that don’t sell ads via programmatic channels. Many publishers think they have been hearing from ad buyers that their ads are for sale on various ad exchanges. However, these companies didn’t work with any ad exchanges to sell advertising.

Google Secretly Runs Tests to Identify Ad Frauds

Google has been performing tests with the help of major media giants such as The New York Times, CBS, and NBCU, which people are familiar with. While conducting these tests, Google and the supporting companies blocked all their programmatic and inventory for a short period and then cleaned the ad exchanges to check what was listed. Google and the partners found thousands of videos and display ad spaces were still available on different ad exchanges, although there was not a single ad available for sale at that time.  Also Read: Facebook Ads vs. Google Ads: Which is the Right Fit for Your Brand? Besides Google, different ad-tech executives from different agencies searched for some bogus ads on exchanges, and they think they easily found several fraudulent ads for sale. The Marketing Science Consulting Group, which specializes in researching misrepresented ads, found a significant amount of ad inventory available from an anonymous publisher. A representative from AppNexus said “We are unaware of all the major publishers running such tests and finding problematic selling in our industry. We are trying to get rid of this fraudulent ad inventory. And we are strong supporters of ads.txt which we think is a reinforcement of our long-lasting policies and practices. We have also created strong technology to detect domain”. Oath, which is owned by Verizon, has also invested in proprietary technology on buying platforms. The company is aiming to implement supply transparency and avoid domain spoofing across the majority of supply partners. If truth be told, Oath’s technology can block millions of bluff bid requests each day. With AB partnership, industry-leading third-party fraud measurement across the platforms and human review safeguards. They aim for a transparent and secure supply chain for their advertiser partners. PubMatic works closely with its publisher clients to help them manage their digital inventory. Smart AdServer thinks quality is very important and views it as a big problem for the whole ad tech industry. They are enthusiastic supporters of the ad.txt initiative and are actively working with their publishers to help them implement it. They have a dedicated department that works directly with leading external brand safety agencies pre and post-auction to analyze, block, and remove bot-generated traffic and fraudulent domains.

The Fraud Ad Problem

A survey conducted by eMarketer suggests that digital marketers are expected to spend $83 billion on digital ads in the US in 2017.  The more the advertisers spend, the greater the opportunity for scammers. Some statistics also suggest that in 2017, sophisticated ad fraud perpetrators could cost the ad business more than $16 billion globally. Usually, hackers sell ads on bogus websites using computer programs called bots that can mimic human behavior, as people are visiting websites or clicking on ads. Some companies frequently encounter people claiming to have the right to sell their ads when they don’t buy their ads. However, some big marketers look for better transparency in their digital ad-buying.  

Use Google’s Ads.txt Solution to Weed out Spoofing

Google has also hosted CEOs of different leading ad-buying tech agencies that serve as major buyers on ad exchanges to use ads.txt as a solution. Initially, ads.txt was proven by the Interactive Advertising Bureau's Tech Lab with support from the trade group TAG (Trustworthy Accountability Group). It is a technical solution tailor-made to protect web publishers from any unauthorized companies selling their ads through programmatic ad exchanges. By simply inserting a text file on websites, web publishers can make it clear who is allowed to sell their ad space and who is not. If publishers implement the ads.txt solution and ad buyers make an effort to buy only those ads that are from authentic sellers, this will simply weed out bogus ad inventory.

Brands Should Take Serious Action

Some major developments should analyze all the online advertising businesses, and digital marketers should carefully check where their ads are running, how they pay for them, and who is getting the dollars they are spending online.   Over the last few months, Google has been facing multiple online advertisers pulling out of YouTube after ads were found alongside low-quality videos. The ad industry demands more clarity from digital media and needs to get rid of all the crap media supply chain. There is a majority of media giants that still don’t know who is allowed to sell their ads on the web and who are not. Many programmatic exchanges have made big public pledges to refuse bad sellers. Media companies can make the most out of ads.txt solutions and easily stay away from the ad fraud problem.

Digital marketing is a very vast domain and the competition is increasing with each passing day. Digital marketers will have to juggle multiple tasks simultaneously in today’s competitive business environments. To make their job even more difficult, the margin for error is almost nonexistent as businesses look to beat each other with their digital marketing campaigns. One wrong move could cost you your business because it takes years to build a reputation and seconds to ruin it. Fortunately, digital marketers today have access to a variety of digital marketing tools that make their jobs a whole lot easier. These tools not only help you communicate across different platforms but also assist you in making the most of your digital marketing efforts from different marketing channels by streamlining and automating marketing activities so that they can focus on generating leads and driving business. By using these digital marketing tools efficiently, you can get the best results from your digital marketing campaigns. As a digital marketer, you must be equipped with the right tools to conquer the world of digital marketing. This infographic will tell you about 10 must-have tools that every digital marketer should have in their armory to beat the competition. It is time to benefit from these effective marketing tools and make an impact with your digital marketing campaign.

Dream of the skies, and you might be able to catch some stars. Dream for your roof and you will only catch up with the switchboard. Dreaming is such important for human beings. If you don‘t dream big, how can you achieve big? The same applies to your local business. If you don’t have an address in a particular city, how can you get business from that city? Here are some tips that can jumpstart your business even on a local level. Follow these and help local people avail your services. The first thing you need to consider is that when going for local organic results outside your city, you need a well-thought-out plan and a highly relevant landing page. If you succeed in developing a solid landing page and follow the practices mentioned in this blog, you will definitely be able to list your business even if you don’t have business in the city. Start with the city page… But what exactly is a city page? The city page strategy is nothing new, however, it is one of the most overlooked and poorly executed tactics. Let us give out some specifics that can help you understand the importance of city pages and how to create awesome city pages.

Elements for Creating a Highly Successful City Page

1. Use Relevant Title Tags

Here, we would suggest you create location-based tags that include your business name. For instance, Branex is a New York-based digital agency that operates in other states, too. So, for us, an ideal thing to do is to create a landing page for California State and rewrite our title as Branex – A California-based digital agency. This will not only tell the Google spider that we are offering services in California too, but it will also help people in California to avail our services. We suggest creating a title of 50 – 60 characters.

2. Meta Description

One of the clichés that you hear when you go to SEO experts. But the trick is not to stuff it with keywords. Instead, you need to write something that is compelling to the user. Something that will make them click on your website if they are looking forward to availing your service. For this, find a problem and solve that problem in your Meta description. For instance, we can help you build a website that drives traffic and converts users into potential customers.

3. The URL Structure

Of course, some things don’t die. And one of those things is creating a relevant URL structure. The old-school theory still lasts pick your top keyword and use that in your URL structure. For instance, if you are a web design company from UAE you can place your URL structure as City name + keyword. Here is how: Web Design Company in UAE – www.companyname/web-design-company-in-uae

4. Use H1 Tags Wisely

If you have engaging content on your page, headings can increase your chances of listing in Google page results faster. Pick out words that are relevant to the customer. Ask yourself, what you will look when you are willing to avail your service and use that as your heading.

5. Internal Linking is Important

This is often a great practice to link your pages internally. By linking your relevant pages with other pages, you help Google organize your website for better ranking. Plus, it will help your customers to understand your business and get more out of your service. For this, you can start by linking your case studies with your relevant blogs. This will help you build trust with your audience and let Google know that you are doing something that matters. Also keep in mind that linking from within the content of appropriate pages on your site is generally more valuable than links from your navigation or footer (although, linking from your navigation is still usually a good idea).

6. User-friendly Navigation

One of the most important things you need to focus on is creating landing pages that give a good feeling. Try to study the city you are planning to target and use some images that are relevant to the city. Secondly, and most importantly, keep the navigation as simple as possible. Do not use complex pages and ask to use the brains of your customers. Make the pages self-sufficient. Make sure you put all the answers out there so your user doesn't need to think, ‘What to do next?’

7. Use Persuasive Content

No matter how great your design is, if you are not listing down some local benefits on your website, users won’t give that much attention. You need to pick some facts about the city and include them in your content. How can your service help the locals in the city? Take this idea and build your content based on this information. This way, your content will not only be informative to your user, but you will be regarded as an authority by people as well as users.

8. Testimonials

Over 70% of Americans say they look at product reviews before making a purchase. This is known as social proof can act as a catalyst to your audience. When people hear or read from people who are in the same locality, they feel comfortable doing business with you. Use the testimonials as a motivating agent to jump-start your website. This will not only be a benefit to the users, but it will help Google to place you in the line of local stars. You can easily be reviewed by other relevant people. And this will overall add to the matter of trust in the hearts of your customers.

To Bottle it All Up

Listing yourself in local SEO is one of the most daunting tasks you can start, but if you follow the above-mentioned tips, you will surely start with an edge over your competitors. Use the tips above and let us know how much you have succeeded. We would love to share your story with our audience.