Blogs

Young and aspiring entrepreneurs make sure they come up with a business plan which is free of any error. They deem this the most important factor for the success of their startup/SME. However, marketing and sales plans are part of an overall comprehensive business plan. Today’s fierce marketplace calls for further emphasis on the marketing […]

Believe it or not, operating restaurants in this competitive digital space is a challenging task. The massive growth of social media and smartphones makes it easier for your audience to publicly criticize or appreciate the quality and taste of your food. And you can’t stop everyone from criticizing, especially millennials. Running a restaurant has now […]

B2B marketing is among the most widely used channels on the Internet. The dynamics of modern marketing are evolving rapidly. Many businesses use different digital marketing tactics like PPC, landing pages, social media channels, etc. to get great results successfully. But it’s a common observation these days that many businesses are not getting the most […]

The digital advertising world is murky and it is gradually becoming very clear that users don’t bother to see every single ad appear in their newsfeed. Thanks to ad-blocking technology, it is possible. And even when they do see ads, approximately 60% of users say that those ads are annoying and intrusive. Users have been […]

Gone are the days when businesses consider marketing as a secondary business activity. Things have changed quite a lot since then. Today, the marketing department is a pivotal component of any business. In fact, you can never achieve business success if your marketing objective does not align with your business objectives. To put it simply, […]

Influencer marketing is the latest buzzword and I am sure you must have heard this phrase. And I am sure about this too that you don’t know what the heck is that and how digital marketers are using it to their advantage. Before the actual Infographic, I will try to guide you about what is […]

Instagram is the most popular and effective social media platform, especially for ecommerce businesses. According to Track Maven, Instagram is a social media platform where brands get the highest average engagement. This makes this platform a basic necessity for most of the brands that want to increase their brand reach and connect with an active […]

Google has been running tests secretly with digital marketing companies and media giants to get rid of fraudulent digital ads. Many industry leaders are relying on a technical solution, ads.txt, to deal with the problem. The D industry is looking for a solution to root out fraudulent ad inventory, such as websites that claim to […]

Digital marketing is a very vast domain and the competition is increasing with each passing day. Digital marketers will have to juggle multiple tasks simultaneously in today’s competitive business environments. To make their job even more difficult, the margin for error is almost nonexistent as businesses look to beat each other with their digital marketing […]

Dream of the skies, and you might be able to catch some stars. Dream for your roof and you will only catch up with the switchboard. Dreaming is such important for human beings. If you don‘t dream big, how can you achieve big? The same applies to your local business. If you don’t have an […]