NAFFCO - A Modular Construction Solution

Branex put together a winning brochure & corporate video expressing NAFFCO’s story with clarity and impact.

Problem Company Overview

NAFFCO Modular, part of the globally recognized NAFFCO Group, specializes in off-site modular construction solutions. They have expertise in medical, educational, commercial, and residential projects, with each modular unit being manufactured under strict quality standards before being transported and assembled on-site. NAFFCO Modular utilizes advanced automation and lean construction methods following complete regulatory compliance in every project. NAFFCO motto is simple, redefine construction by making it safer.

design thinking

To enhance the brand value and create deep understanding among target customers.

Proposed Solution

Our team at Branex worked closely with NAFFCO Modular to design a bespoke company brochure and a corporate video to complement it. The collateral was structured to:

Such as modular efficiency, safety compliance, and faster build times.
Educate stakeholders by breaking down the modular construction process in simple yet impactful visuals.
Increase brand presence with a clean, modern layout, cohesive color palette, and compelling imagery that reflects the brand’s premium positioning.

The end result was a solution which not only told NAFFCO’s story but also positioned them as an industry authority in modular construction.

Problem

NAFFCO Modular, a leading name in modern construction solutions, needed a company brochure to communicate their expertise in modular building systems. While their services were innovative and future-focused, their existing brand materials didn’t fully capture the technical strengths, unique advantages, and market credibility they brought to clients. They wanted a brochure and corporate video that wasn’t just informative, but also visually persuasive and aligns with their brand value, leaving a strong first impression on prospects & stakeholders.

How Branex Designed
NAFFCO’s Brochure?

At Branex, we approached the NAFFCO Modular brochure with a clear goal, one that discussed construction expertise into a visually compelling story that both educates & inspires confidence. Here’s how team at Branex achieved it:

1. Visual Identity & Design Language

Adopted a modern, minimal design style that reflects NAFFCO Modular’s innovative approach.
Selected a color palette aligned with NAFFCO’s brand identity to maintain consistency across all touchpoints.
Used clean typography and structured layouts for easy readability, ensuring technical content never felt overwhelming

2. Storytelling Through Structure

We designed the brochure to flow like a story—moving from big-picture credibility to detailed offerings:

Front Section: A bold cover with strong visuals and a tagline that instantly communicates NAFFCO Modular’s vision.
About NAFFCO Modular: An introduction highlighting their role in redefining construction
Core Services: A breakdown of modular construction applications (healthcare, education, commercial, residential).
Value Proposition: Pages dedicated to speed, safety, sustainability, and cost-efficiency.
Case Highlights: Space for real-world examples or project showcases.
Contact & CTA: A clear pathway for prospects to engage.

3. Visual Storytelling Elements

Infographics & Icons: To simplify technical processes like off-site modular manufacturing, transportation, and on-site assembly.
High-Quality Photography & 3D Renders: Showcased modular units, construction sites, and completed projects in action.
Process Timelines: Demonstrated how NAFFCO Modular’s approach saves time compared to traditional construction.
Certifications & Standards Section: Reinforced trust by showing compliance with international safety and quality benchmarks.

4. Brand Alignment & Engagement

Every design choice—from page hierarchy to image placement—was made to ensure the brochure:

Appeals to decision-makers (government bodies, corporates, developers).
Reinforces NAFFCO Modular’s premium positioning in the global market.
Serves as both a marketing tool and an educational resource.

5. Extending the Story Through Video

In addition to the brochure, Branex produced a corporate video for NAFFCO Modular, designed to complement and amplify the brand’s message. The video showcased NAFFCO’s expertise in modular construction through powerful visuals, dynamic storytelling, and clear communication of their value proposition.

The production was designed to:

Highlight the scale and efficiency of modular construction in action.
Capture the precision of NAFFCO’s off-site manufacturing process and on-site assembly.
Reinforce brand credibility with engaging motion graphics, real-world project footage, and client-focused messaging.

Extending the Story Through a Winning Corporate Video

In addition to the brochure, Branex produced a corporate video for NAFFCO Modular, designed to
complement and amplify the brand’s message.

The video showcased NAFFCO’s expertise in modular construction through powerful visuals, dynamic storytelling, and clear communication of their value proposition.

The purpose of the video design was to:

Highlight the scale and efficiency of modular construction in action.
Capture the precision of NAFFCO’s off-site manufacturing process and on-site assembly.
Reinforce brand credibility with engaging motion graphics, real-world project footage, and client-focused messaging.

COLOUR PALLETE

TYPOGRAPHY

Montserat

Bringing NAFFCO Modular’s Story to Life

At Branex, we believe a brochure is more than just printed pages — it’s a brand’s story told in a way that resonates. For NAFFCO Modular, our design team went beyond layouts and visuals; we built a narrative that communicates their strengths, simplifies complex solutions, and positions them as a leader in modular construction.