A Unique & Innovative Platform for Networking

Empowering Cybersecurity, National Security, Policing, and Law Enforcement through Technology

Client Overview

The International Exhibition for National Security & Resilience (ISNR) is a networking platform held in Abu Dhabi, dedicated to showcasing innovations and fostering dialogue in national security, cybersecurity, policing, and law enforcement. The event connects government entities, security experts, private exhibitors, stakeholders and decision-makers from across the region.

The Challenge

ISNR needed a cross-platform mobile application (iOS & Android) with a web-based admin panel to support real-time interaction between exhibition visitors and national/cybersecurity experts. The goal:

Simplify navigation through the sprawling venue
Enable quick access to exhibitor and conference details
Enhance real-time communication
Facilitate strategic networking and knowledge sharing

In short, they envisioned a smart companion app that mirrors the scale, complexity, and sophistication of ISNR itself.

Branex Solution Overview

Branex designed and developed an intuitive, modular mobile application for iOS and Android platforms, backed by a powerful web-based admin panel to manage dynamic content and user engagement. Our approach emphasized usability, networking facilitation, and real-time access to exhibition-related data.

Goals & Objectives

Streamline user journey through easy navigation of exhibits, sessions, and halls
Allow attendees to discover exhibitors, products, speakers, and topics of interest
Provide organizers full control over event content, users, and notifications via Admin Panel
Support real-time updates and communication with users
Boost networking through features like Business Connect and Innovative Products

User-Centric Design Thinking
Approach

Empathize

Understanding visitors' frustration navigating a vast venue or missing sessions prompted Branex to design for speed, relevance, and discoverability.

Ideate

Our team ideated solutions like:

Interactive floorplan with stand locations
Exhibit filters (by product, category, zone)
Speaker and session discovery
Push notifications and booking confirmations
‘Business Connect’ for focused networking

Define

We pinpointed key pain points:

Difficulty in locating exhibitors
Missed conferences or speaker sessions
Low exhibitor visibility without digital presence
Ineffective networking opportunities

Prototype & Test

Using Figma, we prototyped app flows and ran usability testing with ISNR stakeholders. Feedback led to improved UI spacing, simplified tabs, and clearer CTAs for navigation and discovery.

Development Stack

Mobile App Design: Figma
Mobile App Development: Flutter (for iOS & Android compatibility)
Admin Web Panel: Web-based architecture with a secure backend for content and user management

Mobile App Functional Hierarchy

Branex mapped out a detailed functional hierarchy to ensure seamless UX across all user types.

Core App Modules

Splash Screen
Login / Register / Forgot Password
Home Screen – Hub of all major features:
- Exhibits Section
- Floor Plan Section
- Conferences Section
- Speakers Section
- Innovative Products Section
- Business Connect Section
- Social Media Links
Individual Feature Screens
- Exhibits
- Floor Plan (Interactive)
- Conferences
- Speakers
- Innovative Products
- Business Connect
User Account Management
- My Account
- Change Password
- Settings
- Terms & Conditions
- Privacy Policy
- Logout
Management Tools (For Admin/Organizers Access)
- Exhibit Management
- Conference Management
- Speaker Management
Session Management
Notifications System (broadcast & contextual)

Each screen was designed with a clean, modern UI to reflect ISNR’s brand identity and audience professionalism.

Admin Web Panel Functional Hierarchy

The web admin panel empowers ISNR organizers with real-time control over the mobile app’s dynamic content:

Key Features:

1. Dashboard – Overview of app usage, categories, and key metrics
2. Categories Management Add / Edit / Delete categories for exhibits, products, sessions
1. Users Management – View, edit, manage user accounts
2. Messages Module View incoming messages Respond or manage user queries
1. Broadcast Messaging – Push announcements to selected or all users
2. Activity Logs – Track app activities, user actions, updates
3. Content Management – Control all app content including schedules, bios, and stand info

The Admin Panel architecture was built to scale with role-based permissions, secure access, and future extensibility such as multilingual support.

Solutions We Offered

Enhanced Visitor Experience

Seamless access to all content (exhibits, sessions, speakers)
Interactive floorplan simplified physical navigation
Notifications kept attendees informed in real time

Improved Networking

‘Business Connect’ matched visitors with exhibitors of interest
Visitor-to-exhibitor communication enhanced through app messaging features

Organizer Control

Admin Panel gave real-time content management, category control, and message broadcast functionality
Dynamic updates reduced dependency on printed schedules or last-minute email announcements

Future-Proof Infrastructure

Scalable architecture for multilingual support, future event editions, or upgraded branding
Modular Flutter-based codebase allows easy maintenance and feature additions

What We Achieved

Branex successfully delivered a robust, scalable, and user-focused mobile app experience that elevated ISNR’s digital engagement. By integrating powerful admin controls and designing around user needs, we ensured that national and cybersecurity professionals, government bodies, and attendees were all connected in a smart, intuitive way.

Branex didn’t just build an app, we built a digital bridge that powers smarter connections at ISNR.

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