CASE STUDY

DXBBMS

WEB DESIGN

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DXBBMS –
Reliable Hub for UAE Business Setup, Visas & Legal Procedures


DXBBMS is a leading UAE-based service center specializing in government documentation, visa processing, business setup, and corporate licensing assistance.

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Client Overview

DXB Businessmen Services (DXBBMS) is a government service facilitation center based in the UAE, specializing in helping individuals and businesses navigate official procedures such as visa processing, company licensing, Emirates ID applications, Tasheel, Amer, DED, RTA, and legal documentation. Since 2014, they have served as a trusted liaison between customers and UAE government authorities, making complex bureaucratic processes faster, easier, and hassle-free.

THEY CATER TO:

  • Entrepreneurs setting up businesses in the UAE
  • Residents applying for or renewing visas
  • Companies requiring labor and immigration services
  • Individuals needing document attestation, translation, or medical typing

Problem Statement

Despite being a well-established service center offline, DXBBMS lacked a digital presence that matched the scale of its operations. DXBBMS needed a website that reflects their credibility and wide range of services and clearly presents their service offerings in a structured and user-friendly format. They approached Branex for creating a modern, multilingual, and responsive platform and that’s exactly what Branex delivered.

Project Expectations

The project aimed to build a strong and credible digital identity for DXBBMS that accurately reflects its reputation and service excellence in the UAE. A central focus was to organize and categorize all government-related services clearly, making it easier for users to discover and understand offerings such as visa processing, business setup, licensing, and documentation support.

To accelerate customer onboarding, the platform needed seamless online inquiry and contact options, allowing users to connect quickly without visiting in person. Enhancing user experience was also a key expectation, with the goal of delivering a fast, responsive, and bilingual interface to serve both Arabic and English-speaking audiences. Ultimately, the objective was to position DXBBMS as the go-to online portal for UAE government services, creating a digital presence that builds trust, convenience, and accessibility.


Technology Stack

Frontend

HTML5, CSS3, JavaScript

Backend

PHP (WordPress)

Database

MySQL

Technology

Functional Hierarchy of DXBBMS

Branex designed and developed a modern, multilingual, and conversion-focused WordPress website that
positioned DXBBMS as a professional and trustworthy government solutions provider.

Key priorities included:

  • Presenting all services clearly and categorically
  • Enabling quick inquiries and lead capture
  • Building trust through structured information and UX design
  • Ensuring mobile-first accessibility for users on the go

Solutions Branex Offered

  • WordPress Website Design & Development
  • Service Classification & UX Architecture
  • Inquiry & Lead Capture Forms (with WhatsApp Integration)
  • Bilingual Support (English & Arabic Ready)
  • SEO-Optimized Content Structure
  • Mobile-Responsive & Fast-Loading Pages

THIRD PARTy

Third-Party Integrations

Forms Integration

Contact Form 7 / WhatsApp API

SEO & Optimization

Yoast SEO, Performance Caching Plugins

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What We Achieved

  • DXBBMS now has a professional digital presence that matches its reputation.
  • The new website centralizes 30+ services into easy-to-navigate sections.
  • Online inquiries increased significantly, reducing dependence on manual calls.
  • Visitors now understand service offerings instantly, leading to higher conversions.
  • The modern UI has helped build credibility and trust among new clients.

With Branex’s WordPress expertise, DXBBMS transitioned from a traditional offline service center to a digitally empowered, user-first government services provider. Today, it stands as a leading authority for business setup and visa support in the UAE, backed by a website that works as hard as its team.

Looking to transform your service business digitally? Branex is ready to build your success story.

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