An Innovative Digital Lottery and Shopping Platform

Revolutionizing E-Commerce with Rewards & Lottery Integration

Company Overview

Buy2Win is a hybrid mobile application and an eCommerce website designed to engage customers for more than just shopping. The platform is designed to give customers an opportunity to purchase products online; yet, at the same time earn rewards which they can eventually redeem using coupons. Buy2Win brings an integrated lottery draw system giving customers a chance to win exciting products through interactive campaigns. With Buy2Win, you experience not just seamless shopping, but also reward-based engagement & gamified experience to deliver a digital ecosystem, one that encourages users to keep coming back for more.

Client Requirement

Client was seeking a way to keep users engaged on their website and encourage them to keep coming back.

Our client came to Branex with a goal to build a unique digital experience, one that encourages users to keep coming back. They wanted to repeat purchases by driving consistent customer engagement.

The client approached Branex with the goal of building a mobile application and website that would encourage users to purchase products online. Their business model was designed to drive customer engagement by offering rewards that could be redeemed through coupons.

Project Expectations

The project focused on developing a hybrid mobile application and website tailored to the B2C eCommerce space. An important aspect of the platform was the integration of a lottery draw feature giving customers the opportunity to win products through exciting lottery campaigns.

Technology Stack Behind the
Platform

Mobile App Development

Hybrid Development using Flutter

Backend Development:

Node.js

Frontend Development:

React.js

Language:

English and Arabic

Database:

MongoDB/MySQL

Functional Hierarchy of Buy2Win

The Buy2Win ecosystem was designed as a dual-platform solution - Website & Mobile App
(Customer Interface) combined with a Web-Based Admin Dashboard.

1. Website & Mobile App (Customer Interface)

Onboarding & Access

Splash Screen (App only): Branded intro screen with logo, tagline, and modern graphics.
Sign In / Sign Up: Email or phone-based registration with OTP verification and profile setup (name, gender, DOB, contact details, etc.).

Home Screen

Dynamic Banners: Images (web) and videos (app) managed by admin.
Trending Campaigns: Auto-pulls top-selling draws.
Draws Section: Core campaign area with:
- Wishlist
- Sales Meter (admin controlled)
- Product & Lottery descriptions with countdown timers
- Shopping Cart integration with auto-entry to lottery.
Sold-Out Section: Auto-updated when campaigns expire or sell out.
Product Showcase: Informational product pages.
Winners Section: Displays manually updated winners of draws.

Customer Dashboard / Account

Profile Management: Personal details, settings, and preferences.
Wishlist: Saved campaigns.
Active Coupons: Real-time tracking of current entries.
Loyalty Program: Bronze, Gold, and Platinum tiers with progress bar and redeemable points.
Referral Program: Unique referral links, milestone benchmarks, and Spin-to-Win mechanics.
Payment Integration: Online card payments with loyalty points redemption.
Informative Pages: About Us, FAQ, How it Works, Terms, User Agreement, Privacy Policy, etc.
Support: Contact form for feedback and complaints.

Cart & Payments

Full cart view with editable quantities.
Application of promo codes.
Loyalty points + payment gateway for purchases.

Notifications

Push/SMS alerts for draws, coupons, loyalty points, promotions, and reminders.

2. Web-Based Admin Dashboard

Analytics & Insights

Real-time dashboard with metrics on users, sales, coupons, draws, and revenue.

Product & Prize Management

Create/update/delete products.
Manage draw prizes, feature items, and control sales meters.

Draw Management

Add/edit draws with prizes.
Monitor entries, coupon numbers, and past winners.
Mark winners manually.

Loyalty & Referral Management

Set loyalty point rules, tier levels, and progression.
Configure referral benchmarks, spin wheel/scratch games, and linked prizes.

Payment & Transactions

Track all draw-related transactions.

Content Management

Update banners, static pages, and app/web text.
Manage policies, promotional guidelines, and announcements.

Promo Codes

Create/manage promo codes with rules, discounts, and validity.

User Management

View and edit user profiles, activity, loyalty levels, referrals, and draw participation.
Reset login credentials.

Sub-Admin Management

Assign role-based permissions.
Super Admin can revoke access.

Reports

Generate/export user, order, product, and coupon reports.

Notifications & Support

Manage push/SMS notifications.
View/respond to user inquiries and complaints.

Admin Profile

Update personal details and credentials.
Access customer feedback.

THIRD PARTy

Third-Party Integrations

To make the platform smarter and more user-friendly, we carefully picked integrations that add real
value to both the client and their users:

Push Notifications with Firebase:

Every important update lands right in the user’s pocket—whether it’s a reward update, promotion, or friendly reminder.

Unifonic for OTP:

Extra peace of mind with one-time passwords, keeping every account protected while ensuring a frictionless login experience.

Secure Payments via Network International::

Transactions are smooth and safe, giving users the confidence to book, pay, and redeem without hassle.

Twilio SMS Integration:

Quick text alerts help users stay in the loop, from confirmations to special announcements—no app check-ins required.

COLOUR PALLETE

TYPOGRAPHY

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We Built More Than a Platform - We Created an
Interactive Shopping & Lottery Ecosystem

Buy2Win is more than just an app—it’s an interactive shopping and lottery ecosystem

By merging eCommerce convenience with a gamified reward system, it gives customers choice, control, and excitement every step of the way.

From robust admin controls to loyalty and referral mechanics, Buy2Win delivers scalability, security, and engagement—all in one seamless platform.

This project reflects Branex’s commitment to designing tailor-made digital solutions that don’t just meet business needs but also create new ways for brands to connect with their customers.

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