Fitness Lab is a well-known brand amongst fitness enthusiasts across the UAE, with their signature product EMS (Electronic Muscle Stimulation)…READ MORE
Fitness Lab is a well-known brand amongst fitness enthusiasts across the UAE, with their signature product EMS (Electronic Muscle Stimulation). EMS is a high-tech way of toning muscles and getting in shape across the globe. Fitness Lab is a pioneering fitness studio to introduce EMS technology to fitness junkies in the UAE.
To acquire a 360-degree presence to engage their audience, Fitness lab contacted Branex for an intuitive, upbeat website design that would instantly grab the attention of the target audience while creatively informing them about their different services and product offerings. In addition to a funky and modern web design, they also wanted the website to be optimized for search engines in terms of on-page and off-page content, page load time and other KPIs that get monitored on GTmetrix.
Branex’s designers used vibrant colors to develop a modern web design that accurately told Fitness Lab’s brand story: high-tech fitness solutions for dynamic and health-conscious executives. The new website design included a highlighted navigation, a smooth scroll and multiple sections, each describing certain unique aspect of fitness lab.
The website’s home page also included video which allowed the visitors to know about their signature product, EMS, in detail. The website design was created in a vibrant two-tone color scheme. The choice of color was made according to the client’s brief who wanted the website’s aura to be eye-catching, contemporary and stylish at the same time. To ease the client in content updating process, the entire website was developed using a content management system (CMS) that allows the client to conveniently make changes to the website as and when desired.
The final output was a funky, responsive and engaging website design that contained all the flashes needed to gain the customer’s attention. The website was fully functional and optimized for better search engine response along with the unique content that was created by Branex’s in-house content team.
Through the successful launch of fitnesslab.ae, Fitness Lab has found another touchpoint to engage their target audience, thereby resulting in an immediate increase in customer base with more and more people booking appointments every day through the website.
I don’t have much to say in praise of the website design that Branex crafted for us. All I can say is that the solution that Branex crafted for us was completely on point and delivered the desired results. Team Branex is smart, quick and helpful when it comes to offering creative design solutions to its clients. Totally worth it!Fitness LabCEO