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A revolutionary one-on-one e-learning platform

Optimus offers flexible, tailored courses to users in their language of choice, and a chance for professional instructors to get paid for their prowess.

GROUNDWORK

An aesthetically pleasing website that leaves an impact.

Optimus Training and Development Limited has been established as an authorized learning and development institution by the Abu Dhabi Centre for Technical and Vocational Education and Training (ACTVET) in March of 2021. Optimus is a platform that brings a one-on-one learning experience via tailored private lessons. If you are a student looking to propel your career, learn a specific skill, or expand your knowledgebase at any level, Optimus connects you with the right tutor who has prowess in their field of expertise. If you are an instructor, Optimus gives you an opportunity to share your knowledge and get paid. The client wanted a responsive website that helps them increase brand awareness, and boost conversion rate.

MOOD BOARD & STRATEGY

To enhance the brand value and create deep understanding among target customers.

perfection

The Challenge

Optimus partnered with Branex to provide a sustainable platform that is ready to meet the growing needs of learners and tutors over time. Optimus wanted a website with all the major integrations needed for an online learning marketplace platform to succeed. They wanted an aesthetically pleasing, intuitive, and easy-to-use website that can help visitors find the right information quickly. Luckily, Branex's expertise lies in developing captivating and alluring websites with eminent features. Since it's an educational website offering multiple services to two different user groups, it should deliver turn-key solutions to both parties.

We took this challenge and gathered our development and design team to brainstorm different ideas. After going back and forth on the best layout, features, and design, we finally drew a map to breathe life into this brilliant idea.

EXECUTION

We kick-started this project by sketching the low-fidelity wireframes for both the desktop and mobile view, using existing e-learning platforms to discern common patterns and pain points. The goal was to create a refreshing, minimalist and clean UI that is a breeze to use. We wanted users to easily find deeper information about any course, including the cost, even without registering. We developed an intuitive site architecture that simplified the UX design and made the most important content easily accessible for all users, directly from the homepage.


Our development team incorporated the website with important integrations to ensure the proper utility of different functions such as payment gateway, e-commerce, etc. Our design team worked on frontend and backend development to get a website that is a treat to use. Users can easily register as a student or as an instructor. Visitors can also browse an available course by applying filters or choosing a specific category, add the course to their cart, or even save it in their wishlist to peruse later. We made sure to satisfy our client's every specification and requirement so we kept them in our communication loop throughout the process.

Making a Difference

We presented the website to the client and delighted them with the efforts we put in. Optimus becomes the symbol and source for one-to-one online classes and a place where tutors can monetize their prowess. The site is quick to load, seamless on mobile, user-friendly, and offers a wonderful user experience. As one-of-a-kind website, it attracted many users and helped individuals get professional and educational training.

COLOR PALETTE

Gibson Bold

Gibson Bold Regular
Chaparral Pro Regula
Branex Branex
Branex Branex

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